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TDWI Checklist Report: Marketing Analytics Meets Artificial Intelligence: Six Strategies for Success

Published By: SAS     Published Date: Apr 25, 2017
This Checklist explores how AI can be used to enhance marketing analytics and to help companies both better understand their customers and deliver a great customer experience. It also provides practical advice on how organizations can use what they may already be doing to become more effective in marketing.
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SAS

Working towards GDPR Compliance

Published By: SAS     Published Date: Oct 18, 2017
Compliance doesn’t have to be a scary word – even when facing the multifaceted challenges of meeting the European Union’s May 2018 deadline for its General Data Protection Regulation (GDPR). SAS conducted a global GDPR survey among 340 business executives from multiple industries. Based on the results of that survey, this e-book delves into the biggest opportunities and challenges organizations face on the road to GDPR compliance. Read this e-book to learn: How to get started on the best path to compliance, based on advice from industry experts. How to turn this compliance challenge into a competitive advantage. How your peers are preparing across a variety of industries. An end-to-end approach that can help guide your journey to GDPR compliance.
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SAS

5 Most Common Critical SQL Integrity Issues

Published By: Idera     Published Date: Sep 03, 2013
Corruption and other data integrity issues can be scary to deal with, but if you follow the advice and tips provided in this whitepaper, you will limit your exposure to corruption and always be able to take the quickest route to resolution with minimal or no data loss and minimal downtime. Just remember to stay calm and walk through the steps
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idera, sql, sql server, data validation processes, data integrity, corruption
    
Idera

Expert Panel: Brand Strategists Answer Top Five Social Questions

Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
During SXSW Interactive, we gathered a team of five leading brand strategists to answer the five most pressing social questions in our industry. 1. What are the factors your brand considers before launching a social campaign? 2. How has social integration evolved within your organization? 3. How do you think social will influence your brand campaigns in the future? 4. Why is it important to involve your audience with your brand? 5. What advice would you share with someone who is developing a social campaign? Here’s what we discovered...
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spredfast, social, social brand, sponsorship, recognition, consideration, consumer experience, social campaign, integration
    
Spredfast, Inc.

Finding a brighter future: The right approach to sun-setting your old equipment

Published By: Logicalis     Published Date: Mar 12, 2014
Key considerations, strategies and advice for sun-setting old equipment.
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logicalis, cloud computing, sun setting, data optimization, service management, desktop management
    
Logicalis

Understanding the Legal Risks of Social Media: Advice from the Courts

Published By: Silk Road Technology     Published Date: Jul 30, 2014
Five years ago, many HR representatives put their hands over their ears and pretended they’d never heard the words “social media.” However, social media – which encompasses any internal or external online outlet that allows for two-way dialogue and includes websites such as blogs, Facebook, Instagram, LinkedIn, Pinterest, Twitter, Yelp, and YouTube – has only become more pervasive. In fact, according to Laura Friedel, a partner in Levenfeld Pearlstein’s Labor and Employment Practice Group, 75 percent of employees currently access social media on their mobile devices while at work and 67 percent do so more than twice a day.
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silkroad, social media, legal risks, facebook, instagram, linkedin, pinterest, twitter, yelp, employees
    
Silk Road Technology

16 Things You Wish You’d Known When You Started Selling Online

Published By: ChannelAdvisor     Published Date: May 06, 2014
ChannelAdvisor asked a roundtable of their seasoned experts what advice they’d give online sellers right out of the gate. They came back with the 16 Things You Wish You’d Known When You Started Selling Online eBook.
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reachmail, amazon errors, retailer mistakes, optimize search terms, order defect rate, negative feedback, business impact, avoiding errors, fixing errors, enterprise applications
    
ChannelAdvisor

10 Common Problems APM Helps You Solve

Published By: Riverbed     Published Date: Sep 05, 2014
Applications in today's distributed, cloud-based IT environment need to perform at their peak at all times. Unfortunately, most do not. And while many developers and IT professionals have Application Performance Management (APM) solutions, they often don't know how to take full advantage of the benefits. This SlashGuide gives IT professionals and developers practical advice they need to get the most out of APM.
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apm, application, management, solutions, cloud, benefits, advice, application performance management, cloud computing
    
Riverbed

A lot of what you know about email marketing could be wrong!

Published By: eDataSource     Published Date: Jan 05, 2015
There is a lot of email-marketing advice floating around out there. And, frankly, a lot of it is bad. Hunches and conventional wisdom DO NOT drive sound marketing decisions. Data does. And the fresh the data, the BETTER!
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email marketing, email competitive information, informative marketing, email competitive profile
    
eDataSource

80 Easy Ways to Supercharge Your Business Growth

Published By: Microsoft Office 365     Published Date: Jun 03, 2016
Feeling overwhelmed by starting a new business? Or stuck about what to do next to grow your existing business? We know being a business owner is no easy feat, and it can be extremely helpful to get advice from other successful entrepreneurs who have been in your shoes. So, we partnered with CNBC’s Carol Roth and reached out to hundreds of influential small business owners and organizations that serve small businesses to offer advice and insights on what they found to help prosper their business. In this eBook, you’ll find 80 tips and strategies regarding: • Managing your business • Accelerating growth • Connecting with people • Leveraging technology • Marketing and selling your products or services Download the free eBook to find out how to take your business to the next level from these experts who know a thing or two about success.
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Microsoft Office 365

Five Trailblazers, Five Different Paths

Published By: Inc.     Published Date: Feb 20, 2017
Learn from five inspiring entrepreneurs as they share their experiences growing their companies. From selling coffee to coding to world travel, they blazed different paths. Now they offer real-world, everyday advice that can make a difference.
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salesforce, small business, customer service, business growth, customer data, best practices, small business networks, business management, customer relationship management, ebusiness, contact management, customer experience management, information management, records management, business technology
    
Inc.

Agile for Dummies

Published By: IBM     Published Date: Apr 15, 2014
Confused by all the agile advice? Relax! With Agile for Dummies by your side you'll learn the fundamentals of agile and how to increase the productivity of your software teams while enabling them to produce higher-quality solutions that better fulfill customer needs much faster.
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ibm, agile, software, software development, scale, agile teams, solutions, productivity, agile adoption, agile planning, it solutions
    
IBM

The Definitive Guide to Account-Based Marketing

Published By: Marketo     Published Date: Jul 12, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo

The Definitive Guide to Account Based Marketing

Published By: Marketo     Published Date: Mar 20, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders t
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Marketo

Beyond Borders: Identifying Global Sales in a Shrinking Ecommerce World

Published By: Bronto     Published Date: Jan 20, 2017
Bronto partnered with Ipsos Research and Censuswide to survey more than 4000 US, UK and Australian shoppers about their preferences for cross-border shopping, factors that entice them to shop outside their home country, and remaining barriers to global ecommerce. In this paper we found: - Australian consumers (71%) embrace cross-country commerce more than the UK (44%) and the US (42%). - Women and shoppers over 55 years old are more likely to choose merchants in their home country. - The two top reasons for buying from another country are unique merchandise at a better price. - Barriers include concern about shipping costs, distrust of online payments and security worries. - Download this research report to get more valuable insights and advice to help you be the winner in this growing global competition.
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bronto, e-commerce, global sales, customer lifecycle
    
Bronto

Get Free Pay Per Click Management Price Quotes

Published By: VendorSeek     Published Date: Feb 22, 2010
When you register, you will have access to Purchasing Tips and Pay Per Click Management Advice so get your free price quotes today!
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vendorseek
    
VendorSeek

Get Free Telemarketing Price Quotes

Published By: VendorSeek     Published Date: Feb 22, 2010
When you register, you will have access to Purchasing Tips and Telemarketing Advice so get your free price quotes today!
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vendorseek
    
VendorSeek

Phone system Buying Disasters to Avoid: C-Level Executives Share Hard Learned Lessons

Published By: Wheelhouse Technologies     Published Date: Mar 23, 2012
This white paper gets advice from phone system managers who were in the forefront of remedying phone system disasters. Topics like buying incompatible hardware, brands with bad customer service, or companies with bad SIP service are covered.
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phone system, wheelhouse, wheelhouse, technologies, yachts, fleets, workboats, marine, maintenance, spare parts, services, owners, operators, fleet managers, enterprise applications, telecom
    
Wheelhouse Technologies

Agile For Dummies

Published By: IBM     Published Date: Oct 10, 2014
Confused by all the agile advice? Relax! With Agile for Dummies by your side you’ll learn the fundamentals of agile and how to increase the productivity of your software teams while enabling them to produce higher-quality solutions that better fulfill customer needs much faster.
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ibm, agility, software productivity, agile teams, agile practice, faster solutions, adoption mistakes, dummies, ebook, software teams, growing popularity, growing scalability, monitoring, network performance management, employee performance, productivity
    
IBM

The Guide to the Marketing Technology Landscape

Published By: Radius Intelligence     Published Date: Jun 15, 2015
Marketing technology is the fuel on which modern marketing organizations run. As the marketing technology landscape rapidly expands, CMOs are desperately trying to keep up with an evolving stack. Technology is taking over marketing. Rather than detailing an exhaustive list of available technologies, this will present an overview of the current marketing technology landscape. It will include trends, challenges, and advice to marketing leaders navigating the turbulent and dynamic space.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence
    
Radius Intelligence

Inspiring Sales Rep Performance eBook

Published By: Xactly Corp     Published Date: Jan 13, 2017
The number one driver of your organization’s success is sales performance. In this new eBook, 10 industry experts provide their top tips on how to inspire sales reps and maximize their selling power. With decades of sales management and training experience between them, they share proven practices to accelerate performance across your organization. You will learn how to: Improve coaching and training processes with weekly teaching labs and goal setting Motivate behaviors through incentives like SPIFs, bonuses, and recognition awards Build a better team culture by taking the time to personally connect with reps Increase rep productivity with practical advice you can start using today Don’t miss this guide on how you can incorporate continuous improvement and drive better performance. Download the eBook today!
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sales, ebook, xactly, motivate, productivity, training, performance, selling
    
Xactly Corp

The Step-By-Step Guide to Building Your Custom Attribution Model

Published By: AdRoll     Published Date: Jul 14, 2015
If you’re searching for information about attribution, you’ve come to the right place. Solving the attribution problem will be one of the most important things you do to boost ROI for your organization. In fact, 58% of marketers depend on attribution to allocate their marketing budget to the most effective channels. In a few short pages, this guide will deliver all the practical advice you need to run with the pros.
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adroll, custom attribution model, roi, best practices, marketing solutions
    
AdRoll

Account-Based Marketing: A Practical Guide

Published By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?” How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
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account based marketing, marketing programs, adroll. crm
    
AdRoll

How Does Your Marketing Fit in the Customer Lifecycle?

Published By: eROI     Published Date: Jan 23, 2007
Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
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lead generation, email marketing, newsletter design, loyalty and retention, content personalization, re-engagement, re-enticement, low activity
    
eROI

Application Software Testing: A Practical Guide to Improving Software Quality

Published By: SoftLanding Systems     Published Date: Nov 18, 2006
This no-nonsense primer covers the benefits and basic principles of good testing, offers practical advice for getting the most out of your testing efforts, and pinpoints several areas where automation will help you achieve the most cost-effective results.
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software testing, quality assurance, application testing, test and measurement, database development, quality assurance, scripting, software testing, web services, web service security, softlanding, soft landing, software development
    
SoftLanding Systems
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