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Leading Global Consumer Goods Manufacturer Expands Consumer Base Using Non-user Target Segments

Published By: WNS     Published Date: Jun 21, 2017
'Innovatively growing a consumer base, especially non-users' can be a challenging task for a CPG organization, looking for growth strategies in a world of discerning loyalty and fragmented markets. WNS designed a personalized consumer analysis framework that enabled a CPG major to successfully target non-user target segments, and enabled a two-fold growth in consumer base and revenue from sales.
Tags : 
consumer survey, data set, u&a studies, analysis, non-users, price optimization, brand affinity, cpg
    
WNS
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