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Marketing Attribution: Giving Credit Where Credit is Due

Published By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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SAS

Insight: Maximise value from zero-basing

Published By: KPMG     Published Date: Nov 13, 2018
Zero-basing is re-emerging as a bold approach to optimising cost and spend allocation. This paper explains how to create the conditions for success. Read on to discover: how to lay the foundations for a successful zero-basing programme how to define your impact of zero-basing on the future operating model why emotional intelligence is critical to successful implementation.
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KPMG

Zero basing – charting the human journey

Published By: KPMG     Published Date: Dec 04, 2018
Zero-basing is re-emerging as a bold approach to optimising company costs and spend allocation. Putting people at the heart of the change is key to creating the conditions for success. Read this paper to discover: how to plan key people interventions to achieve sustainable change what role leaders have to play in determining zero-basing success the emotional impact of zero-basing programmes – and how to manage this.
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KPMG

Accounting for Overhead in Non-profit Organizations

Published By: Unit4     Published Date: Feb 18, 2019
Trying to meet evolving donor expectations? Ensure optimum use of funding? Neither is possible if you’re underestimating your direct and indirect overhead costs. Learn four steps to true cost allocation for not-for-profit organizations, and the accountability and transparency benefits a modern cost allocation system can deliver.
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nonprofit, ngo, erp, cost allocation, financial control
    
Unit4

Accounting for Overhead in Non-profit Organizations

Published By: Unit4     Published Date: Feb 18, 2019
Trying to meet evolving donor expectations? Ensure optimum use of funding? Neither is possible if you’re underestimating your direct and indirect overhead costs. Learn four steps to true cost allocation for not-for-profit organizations, and the accountability and transparency benefits a modern cost allocation system can deliver.
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Unit4

Transform Your SAP Deployment with Managed Cloud Services

Published By: IBM APAC     Published Date: Jun 21, 2019
Moving major, business-supporting applications to the cloud can be a challenge for a variety of reasons. You may have concerns about the physical migration of data, as data loss or business disruption stemming from a migration issue would be a disaster for the business. Security is another typical concern, as a data breach of your most sensitive applications—like SAP or Oracle— could prove highly damaging. Akin to security, data sovereignty is an issue for many businesses. Stringent compliance laws in some jurisdictions are dictating data “residency”; and in the cloud, it is not always clear where the data is housed. Among managed cloud service users, 68% state that using such services helps them to better manage resource allocation and make SAP and Oracle costs more predictable. In this paper, we will look at common concerns over deploying and optimally managing business-critical, legacy applications in the cloud. We consider the benefits of managed cloud services, and how your
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IBM APAC

Return on Marketing Investment for Healthcare Providers

Published By: Evariant     Published Date: Sep 07, 2016
Marketers face a unique challenge to allocate resources across a variety of tactics to target key audiences that need their product or service – with limited information on what combination of products or services will have the optimum impact, which target audience members are ideal fits, and what allocations will provide the best return on investment to the organization. Healthcare has its own myriad of challenges, including many local, regional, and national options for consumers, service line variations, and disparate demographics. The good news is that there is an emerging understanding of digital and multichannel marketing, and ample opportunity to define best practices, systematically calculate marketing effectiveness and return on marketing investment (ROMI), and use technology and data to create great business outcomes.
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evariant, multi-channel marketing, hospital, patient engagement, digital marketing
    
Evariant

CEB Finance Quarterly - Q4 2013 Edition

Published By: CEB     Published Date: Oct 30, 2013
Analysis on the key challenges, developments, and innovations affecting corporate and business finance.
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management reporting, cost savings, demand planning, product forecasting, resource allocation, performance assessment, cost assessment, finance talent brand
    
CEB

Intel® Vision Products Help Advantech Address Major Retail Dilemmas

Published By: Intel     Published Date: Dec 13, 2018
Technology plays a key role in online shopping, where online retailers gain a greater understanding of their customers through data from their browsing and purchasing habits. Today, when consumers shop in brick-and-mortar stores, they expect the same personalized and responsive service. To help retailers achieve this level of service, a combination of hardware and software—Intel® Vision Accelerator Design products, cameras, AI deep learning video analysis technology— do the work for you. Uncover how Advantech system uses the Intel Vision Accelerator Design with Intel Movidius VPU to drive • Overall store performance such as the number of visitors and transactions, point-of-sale data, sales per shopper and the store’s ranking, and can distinguish traffic patterns by weather and time of day • Traffic and sales analysis for better staff allocation and marketing-event planning • Store heatmap analysis for more precise merchandise placement and product promotion
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Intel

Supply chain Transformation for US-based Network Equipment Manufacturer

Published By: Larsen & Toubro Infotech(LTI)     Published Date: May 24, 2019
LTI leveraged S4HANA to deliver improved multi-vendor order allocations & competitive pricing in vendor bids helped drive cost efficiencies for the supply chain source function for a US-based hi-tech enterprise. Download full case study.
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Larsen & Toubro Infotech(LTI)

US-based Media Giants boosts Marketing ROI with LTI's Ad Sales Audience Prediction & Tracking App

Published By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
A leading US-based broadcasting and publishing firm, with a market value of $17 Bn plus, creates, acquires and distributes entertainment content to global consumers over diverse platforms. The Company owns iconic media brands and has the viewership base amongst the US cable networks. The Broadcaster wanted to gain deeper insights into audience viewership patterns, advertisement impressions and sales data, in order to streamline the management of its advertisement deals. LTI's ADAPT (AD Sales Audience Prediction and tracking) solution optimized allocation, management, tracking and maintenance of advertisement air time to substantial increase in Marketing ROI.
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Larsen & Toubro Infotech(LTI)

La Jolla Institute for Allergy & Immunology Frees Up 30 IT Hours Weekly

Published By: Absolute Software     Published Date: Nov 21, 2011
Like most IT teams, LIAI technicians are committed to optimizing staff productivity. With the organization steadily growing and IT demands increasing, maintaining this commitment proved challenging. They needed began to minimize the burden of administrative duties and maximize IT efficiency.
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la jolla, absolute, immunology, productivity, it demands, efficiency, liai, resources, resource allocation, configuration, software, hardware, requirements
    
Absolute Software

Navex Global's 2015 Ethics & Compliance Hotline Benchmark Report

Published By: NAVEX Global     Published Date: Mar 11, 2014
This report reviews all-industry benchmarks created using data from all participating companies 4,600, in the NAVEX Global database and should serve as an excellent starting point for companies wishing to assess their organization’s reporting data—and help equip them to make informed decisions about programme effectiveness, potential problem areas and necessary resource allocations.
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ethics, compliance, benchmarks, navex
    
NAVEX Global

FICO® Collections Optimisation for Credit Issuers

Published By: FICO     Published Date: Sep 02, 2016
Behind FICO® Collections Optimisation is a sophisticated decision modeling capability that quanti es the impact of an organisation’s business decisions and actions on customer outcomes such as revenue, loss and profit.
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loans, fico, fico collections optimization, collections and recovery, c&r, resource allocation, roll rate reduction, collector performance
    
FICO

How TIBCO Helps Financial Services Turn Technology into Opportunity

Published By: TIBCO Software     Published Date: Jul 22, 2019
FINANCIAL SERVICES’ HISTORY OF DISRUPTION Financial Services is an industry driven by disruption. Transformative business models such as low-cost brokerages, innovative investment products like ETFs, and the huge regulatory mandates like Gramm-Leach-Bliley are but a few examples. Here are some others: • New fintech firms such as a recent nine billion dollar investment in Ant Financial Services Group and myriad other venture capital-led fintech startups targeting well established segments across the financial services industry • Robo-advisor services powered by artificial intelligence and machine learning intermediating financial advisors and portfolio managers alike • Ever changing regulatory and risk management mandates, such as GDPR, Basel III, and Open Banking, transforming customer engagement and capital allocation Read this whitepaper to learn how you can overcome these and other disruptions.
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TIBCO Software

Your Guide to Understanding Modern Data Science and Why IT is Critical to it’s Success

Published By: Domino Data Lab     Published Date: Feb 08, 2019
As data science becomes a critical capability for companies, IT leaders are finding themselves responsible for enabling data science teams with infrastructure and tooling. But data science is much more like an experimental research organization than the engineering and business teams that IT organizations support today. Compounding the challenge, data science teams are growing fast, often by 100% a year. This guide will quickly help you understand what data science teams do to build their predictive models and how to best support them. Learn how to modernize IT’s approach to ensure your company’s data science teams perform their best, and maximize impact to the business. Some highlights include: Why data science should not be treated like engineering. How to go beyond simple infrastructure allocation and give data science teams capabilities to manage their workflows and model lifecycle. Why agility and special hardware to support burst computing are so important to data science break
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Domino Data Lab

What IT Leaders Need to Know About Data Science

Published By: Domino Data Lab     Published Date: May 23, 2019
As data science becomes a critical capability for companies, IT leaders are finding themselves responsible for enabling data science teams with infrastructure and tooling. But data science is much more like an experimental research organization than the engineering and business teams that IT organizations support today. Compounding the challenge, data science teams are growing fast, often by 100% a year. This guide will quickly help you understand what data science teams do to build their predictive models and how to best support them. Learn how to modernize IT’s approach to ensure your company’s data science teams perform their best, and maximize impact to the business. Some highlights include: Why data science should not be treated like engineering. How to go beyond simple infrastructure allocation and give data science teams capabilities to manage their workflows and model lifecycle. Why agility and special hardware to support burst computing are so important to data science break
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Domino Data Lab

Brilliant decisions start with HR insights: Three steps to turn people data into business impact

Published By: ADP     Published Date: Nov 16, 2017
People are the most important part of your organization. Understanding what they do, how they do it, and even why they do it, provides invaluable insights for optimizing your processes, department, or entire organization. And as a business leader, in many ways you’ve never had it so good. There’s more people data available than ever before, and you’ve got the opportunity to put it to work through data-driven initiatives like changes to workforce demographics, employee retention, or benefits allocations. And most important, you have a chance to fuel business decision-making with smart workforce insights. Once you’ve learned how to turn your people data into real business value, you’ll create more visibility within your business, and everyone will see that the rewards of HR analytics are worth the effort. It’s time to take the opportunity to prove the value of data-driven HR. No more darkness. Otherwise, the only journey ahead is into some challenging pitfalls. We’ve identified five of t
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ADP

Customer and Demand Insights Give Retailers Product Management Prowess

Published By: Oracle     Published Date: Jan 28, 2015
Retailers continue to collect this data and many have made good use of it, segmenting and targeting customers and rewarding loyal behavior with discounts and offers. Still, many sense that there’s untapped potential. They’re right. With the cost of data storage plummeting and the capabilities of analytical tools on the rise, this data’s value is set to skyrocket. John Bible, Senior Director of Retail Data Science and Insight at Oracle Retail shares his view on how insights from these vast data storehouses can scientifically inform retailers’ decision-making in critical strategic, tactical and operational areas, including category management, shelf space allocation and new product introductions.
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Oracle

Closing the world language education gap

Published By: Rosetta Stone     Published Date: Nov 02, 2017
Time and resource allocation for language programs has been shrinking while the need for multilingualism only grows. It is critical that our students remain competitive on the global playing field. As the benefits of a multilingual society become clearer, parents insist that language learning is important for their children’s future success. However, our current education system still lacks the resources to provide all children the opportunity to develop the skills that will prepare them to succeed in an interconnected world. Global competence and language skills are no longer just nice to have—they are essential.
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Rosetta Stone

Disruptive Innovation: How TIBCO Helps Financial Services Turn Technology into Opportunity

Published By: TIBCO Software     Published Date: May 16, 2019
Financial Services is an industry driven by disruption. Transformative business models such as low-cost brokerages, innovative investment products like ETFs, and the huge regulatory mandates like Gramm-Leach-Bliley are but a few examples. Here are some others: • New fintech firms such as a recent nine billion dollar investment in Ant Financial Services Group and myriad other venture capital-led fintech startups targeting well established segments across the financial services industry • Robo-advisor services powered by artificial intelligence and machine learning intermediating financial advisors and portfolio managers alike • Ever changing regulatory and risk management mandates, such as GDPR, Basel III, and Open Banking, transforming customer engagement and capital allocation Read this whitepaper to learn how you can overcome these and other disruptions.
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data, applications, analytics, algorithms, innovation, cloud, technology, customer, banking
    
TIBCO Software

IT showback & chargeback: Optimize IT costs by shaping demand

Published By: Apptio     Published Date: Jul 16, 2019
This eBook outlines how organizations can leverage showback and chargeback to impact IT costs—to improve awareness and accountability, and to shape demand and consumption. Follow the guiding principles outlined in this eBook so you can: - Eliminate labor-intensive manual billing - Get rid of high-level, indefensible IT allocations - Put an end to the notion that IT is free - Reduce frustration by business leaders about their IT costs
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Apptio

Introducing the Two Sigma Factor Lens

Published By: Two Sigma     Published Date: Sep 19, 2019
In this paper, we provide an overview of the Two Sigma Factor Lens, designed for analyzing multi-asset portfolios and derived from returns of broad, liquid asset class proxy indexes. This lens is intended to be: • Holistic, by capturing the large majority of cross-sectional and time-series risk for typical institutional portfolios; • Parsimonious, by using as few factors as possible; • Orthogonal, with each risk factor capturing a statistically uncorrelated risk across assets; • Actionable, such that desired changes to factor exposure can be readily translated into asset allocation changes. Finally, we discuss methods for constructing and assessing the Two Sigma Factor Lens that can be extended to produce additional risk factors for new sub-assetclasses or cross-sectional risks that may not currently be captured by the lens.1 This factor lens, and our ongoing work to expand it, form the foundations of the VennTM platform.
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Two Sigma

Overlooked Cost-Saving and Productivity Strategies Through Misallocated Office Devices

Published By: Brother     Published Date: Nov 23, 2015
Read this whitepaper to learn how to better allocate office devices for increased cost-saving and productivity.
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brother, cost-saving, productivity, misallocation, allocation, office devices, office electronics, printer, scanner, copier, business technology
    
Brother

Customer and Demand Insights Give Retailers Product Management Prowess

Published By: Oracle     Published Date: Jul 08, 2015
John Bible, Senior Director of Retail Data Science and Insight at Oracle Retail shares his view on how insights from these vast data storehouses can scientifically inform retailers’ decision-making in critical strategic, tactical and operational areas, including category management, shelf space allocation and new product introductions.
Tags : 
    
Oracle
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