analytics capabilities

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Social Media Analytics: How to dramatically improve the capabilities within your organization

Published By: IBM     Published Date: Jan 18, 2013
Erik Qualman of Socialnomics offers a four-phase strategy to help organizations deliver greater insight and value from their efforts in social media.
Tags : 
analytics, social media, best practices, crm, marketing
    
IBM

Social Media Analytics - Making Customer Insights Actionable

Published By: IBM     Published Date: Aug 08, 2012
This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. Discover the implications of social media for marketing and sales, as well as IT. And learn the how and why social media tools and applications can be integrated with existing technology investments.
Tags : 
social media analytics, consumer insight, marketing digitization, ibm, facebook, strategic considerations, lower cost, influence
    
IBM

Customer Analytics Pay Off: Driving Top-Line Growth by Bringing Science to the Art of marketing

Published By: IBM     Published Date: Aug 07, 2012
Most organizations appreciate the potential benefits that customer can reap but many face difficulties effectively turning information into actionable insights. Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. Understand where your organization is in its pursuit to gain deeper customer insights with four stages of organizational capabilities and associated customer analytics strategies: gain insight from the information explosion; share information internally and across value chain; move from reaction to prediction; and adapt business models that enable faster creation of value.
Tags : 
customer amalytics. ibm, analytics framework, external data sharing, internal data sharing, increased loyalty, cross sell, wallet share, net promoter score
    
IBM

Increasing Marketing Campaign Profitability With Predictive Analytics

Published By: IBM     Published Date: Aug 01, 2012
Discover how using predictive analytics can help your company convert prospects and cross-sell to existing customers. The campaign optimization capabilities provided with predictive analytics offer an unprecedented level of targeting and coordination across all channels - quickly resulting in decreased costs and increased revenue.
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ibm, marketing, technology, campaign profitability, predictive analytics, analytics, roi, crm
    
IBM

Best Practices for a BI and Analytics Strategy

Published By: SAP     Published Date: Jul 17, 2012
Although IDC is expecting worldwide spending on business analytics software to be $33 billion in 2012, technology is only part of the story. The growing demand for faster response and deeper business insight is forcing companies to adopt a more pervasive approach to business intelligence (BI) that supports evidence-based decision making. Higher BI and analytics competency and pervasiveness are achieved when organizational culture, business processes, and technologies are designed and implemented with the goal of improving or automating all strategic, operational, and tactical decision making capabilities of all stakeholders. Access this paper to learn essential best practices for creating a solid BI and analytics strategy.
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sap, best practices, business intelligence, analytics strategy, technology, business management, business technology
    
SAP

Unlock Analytic Performance with Revolution R for Enterprise and IBM

Published By: Netezza IBM US     Published Date: Mar 27, 2012
Across all industries, Revolution R Enterprise advanced analytics platform leverages the capabilities of IBM Netezza Analytics on IBM Netezza's family of data warehouse appliances, merging high-performance, scalable data warehouse technology with advanced in-database analytics and massively parallel capabilities
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ibm, technology, netezza, analytics, enterprise analytics, application integration, application performance management, business analytics
    
Netezza IBM US

The Business Information Revolution: Best-Run Businesses Innovate Better with SAP

Published By: SAP     Published Date: Apr 14, 2011
The recent wave of new business analytics tools, solutions, and capabilities marks a true revolution in BI. In this SAPinsider Special Report on Business Intelligence, SAP Executive Vice President Sanjay Poonen lends his insights on the market drivers for this BI revolution, and explains what it all means for SAP customers. The article also features SAP ecosystem partners highlighting how SAP customers can unleash the power of information to truly innovate their business.
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business intelligence, business analytic tools, sanjay poonen, information management, enterprise performance management, governance, manufacturing intelligence, sap
    
SAP

Hosted CRM Buyer's Guide: Learn what a Hosted CRM system can do for you

Published By: Tippit, CRM     Published Date: May 15, 2009
Today's Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local mom-and-pop shops of yore – except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view of a customer in real time. Armed with this insight, a company’s management, sales and service people can better generate leads, target top customers, manage marketing campaigns, drive sales and boost customer satisfaction.
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tippit, marketing, analytics, sales force automation, crm, onyx software, rightnow technologies, enterprise applications
    
Tippit, CRM

Dynamic Warehousing for Bankers Buyer's Guide

Published By: IBM     Published Date: Feb 02, 2009
A comprehensive solution for leveraging data in today's financial industry. Most organizations realize that the key to success lies in how well they manage data—and the banking industry is no exception. From customer statistics to strategic plans to employee communications, financial institutions are constantly juggling endless types of information.
Tags : 
ibm, information management software, leveraging data, dynamic warehousing, data management, improve customer service, real-time risk analysis, analytics capabilities
    
IBM
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