ar best practices

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Building Better Landing Pages Get More Conversions, See More Results

Published By: Act-On     Published Date: Apr 29, 2016
Landing pages are the foundation that supports successful inbound marketing campaigns. Once you’ve done all the work of attracting visitors to your site, they’re the key to making the connection – and getting the conversion.
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marketing, content marketing, best practices, business optimization, conversion, campaigns, business management
    
Act-On

Email Design & Coding Recommendations: General guidelines for designing HTML emails and coding HTML

Published By: Oracle     Published Date: Sep 30, 2014
Written by the experts behind successful top-brand campaigns, this whitepaper covers everything from designing for today’s multi-screen readership to conquering coding errors that ruin carefully crafted emails. Read best practices for Email Design and Coding now.
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oracle, marketing, cloud, connected, customer, modern, email, delivery
    
Oracle

How to Measure ROI from your SEO Efforts

Published By: Brick Marketing     Published Date: Jul 10, 2009
Nick Stamoulis of Search Engine Marketing Firm, Brick Marketing discusses some best practices to determine and measure the ROI of an SEO program.
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roi, return on investment, seo, search engine marketing, brick marketing, marketing, sem
    
Brick Marketing

Outsource lead generation for your small business

Published By: Rex Direct Net Inc.     Published Date: Apr 14, 2010
Online lead generation is a burgeoning industry and a crucial part of marketing a business on the Internet. However, because this is a relatively new industry, it can be challenging to get started and best practices are not well established. The purpose of this article is to explain what lead generation is and to educate businesses about best way to go about this process.
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rex direct, lead gen, demand gen, co registration, direct email, lead generation, opt in, opt out
    
Rex Direct Net Inc.

10 Best Practices for Microsoft SharePoint Security

Published By: Thawte     Published Date: Oct 06, 2014
SharePoint is a valuable collaboration tool. But your organization could be vulnerable if you don't take the right steps. There’s no silver bullet for securing SharePoint because each deployment is unique. However, there are 10 best practices that everyone should follow when using this collaboration tool.
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collaboration tool, vulnerability, deployment, 10 best practices, it management, enterprise applications
    
Thawte

Fraud Alert: New Phishing Tactics—and How They Impact Your Business

Published By: Thawte     Published Date: Oct 06, 2014
In this fraud alert paper, we’ll highlight the current trends in today’s phishing schemes, with a particular focus on the latest threats emerging from China. Then we’ll offer some ideas and best practices for applying technology to protect both yourself and your customers.
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access control, anti spam, anti spyware, anti virus, application security, auditing, authentication, biometrics
    
Thawte

Securing Your Private Keys As Best Practice for Code Signing Certificates

Published By: Symantec Corporation     Published Date: Feb 25, 2014
The efficacy of code signing as an authentication mechanism for software depends on the secure storage of code signing private keys used by software publishers. Companies that are diligent and willing to invest in the appropriate security measures can make the compromise of their private keys highly unlikely. This white paper describes recent security breaches and why they may have happened, along with best practices, especially for the Windows platform, which can help to safeguard the private keys associated with code signing certificates.
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symantec, stuxnet, cyber-attack, security, certificate authority, application security, security policies
    
Symantec Corporation

Securing Your Private Keys as Best Practice for Code Signing Certificates

Published By: Symantec Corporation     Published Date: Jun 24, 2014
The efficacy of code signing as an authentication mechanism for software depends on the secure storage of code signing private keys used by software publishers. Companies that are diligent and willing to invest in the appropriate security measures can make the compromise of their private keys highly unlikely. This white paper describes recent security breaches and why they may have happened, along with best practices, especially for the Windows platform, which can help to safeguard the private keys associated with code signing certificates.
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security, code signing, software, private keys, software development
    
Symantec Corporation

7 Proven Practices to Strengthen Release Management

Published By: IBM     Published Date: Oct 10, 2014
Business needs, market trends, and customer demands are forcing IT teams to deploy applications at a rapid rate. The frequency of the deployments can invoke human errors, failed deployments, and outages. This paper will guide you through seven best practices that will strengthen the way applications are released to production.
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release management, application management, market trends, application deployment, it management, knowledge management, best practices, business intelligence
    
IBM

Point of Sale (POS) Security: Defending against POS Malware

Published By: AlienVault     Published Date: Mar 30, 2016
Given that Point of Sale (POS) systems are used to transmit debit and credit card information in retail transactions, it's no wonder they are a desirable target for attackers. In this white paper, you'll learn about some of the common types of POS malware, how they work and best practices for protecting cardholder data. Topics covered in this white paper include: • Common types of POS malware and how they work • How attackers exfiltrate data from POS systems once they gain access • POS security techniques to protect payment card data Download your copy today to learn how to effectively detect and respond to POS malware threats.
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AlienVault

Beginner’s Guide to Ransomware Prevention & Detection

Published By: AlienVault     Published Date: Oct 20, 2017
If you haven’t had first-hand experience with ransomware in the past, chances are you’ve heard of one of the many ransomware attacks that have recently caught worldwide attention. According to a June 2016 survey from Osterman Research, nearly one in two participants indicated that their organization suffered at least one ransomware attack in the last year. In this whitepaper, we’ll cover ransomware basics and provide best practices for ransomware prevention and detection. You’ll learn: • What ransomware is, how it works, and who the attackers are • 10 best practices you can employ now to detect and prevent ransomware • How you can quickly detect ransomware and other threats with AlienVault USM Download this whitepaper now to learn more about ransomware, best practices for defense, and how AlienVault USM helps you detect ransomware quickly with a unified approach to security.
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AlienVault

Transitioning from Managed Services to Managed Security

Published By: AlienVault     Published Date: Oct 20, 2017
Transitioning from MSP to MSSP is a well-trodden path and there are a lot of best practices to increase chances of success. Success is due to people, processes, and tech in equal proportions. Generally, new MSSPs should pick a core set of competencies and branch outward from there. In this white paper, Garrett Gross, Director of Field Enablement, AlienVault and Tim Foley, Sr. Manager of Information Security, Dataprise discuss the current state of the market for MSSPs and best practices for new MSSPs.
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AlienVault

How to Maximize the Potential of Your B2C Email Campaigns with Testing

Published By: PostUp     Published Date: Sep 25, 2014
Learn how to maximize the potential of your B2C email campaigns with testing and see how with the right testing process you can ensure usable results and an efficient use of your time.
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postup, email test, email analytics, email testing, email marketing tools, email marketing best practices
    
PostUp

Mobile Design Best Practices

Published By: PostUp     Published Date: Dec 17, 2014
With the addition of mobile technologies, organization’s need to update their email programs to allow for these new technologies, however, deciding what design best practices to use can be a long and tedious process. Download this whitepaper to receive 8 great tips for mobile email design and make designing messages for a mobile audience a top priority for your organization.
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postup, mobile responsive, mobile email, email marketing best practices, design mobile, designing for mobile, mobile email design, email marketing
    
PostUp

7 Proven Practices to Strengthen Release Management

Published By: IBM     Published Date: Feb 18, 2015
Business needs, market trends, and customer demands are forcing IT teams to deploy applications at a rapid rate. The frequency of the deployments can invoke human errors, failed deployments, and outages. This paper will guide you through seven best practices that will strengthen the way applications are released to production.
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release management, market trends, customer demands, application deployment, ibm, it management, knowledge management, business analytics
    
IBM

Unlocking PR's Potential with Content Marketing

Published By: Meltwater     Published Date: Apr 13, 2016
Chances are, you’ve already seen a lot of buzz around content marketing and its effectiveness as a marketing tactic. But what exactly is content marketing?
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marketing, content marketing, best practices, business optimization, public relations, communications
    
Meltwater

The Keys to the Kingdom: Making Your Marketing Team More Data-Centric

Published By: Meltwater     Published Date: Apr 13, 2016
Everyone needs something to strive for to keep them on track. When you (or your boss) is wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights.
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marketing, data, best practices, business optimization, public relations, communications
    
Meltwater

Social Insights Drives Intelligent Decisions

Published By: Meltwater     Published Date: Apr 13, 2016
Watch this webinar from Forrester analyst Sam Ngo and learn how social insights can move the needle on business objectives across your organization.
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data management, business practices, internet, marketing, best practices, public relations, communications
    
Meltwater

Fundamentals of Application Release and Deployment

Published By: IBM     Published Date: Jul 09, 2015
Learn how automating application release and deployment can speed time to market, drive down costs and reduce risk.
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application release, application deployment, devops, software delivery, automating applications, best practices, reliable deployment process, innovative automation methods
    
IBM

Inside Sales Boot Camp Webinar

Published By: LiveHive     Published Date: Feb 16, 2016
Creating a lean, mean selling machine is no easy task. That’s why we’ve asked inside sales expert, Sally Duby to break down four easy steps to getting your sales team in top selling shape. In this two part series, Sally will share: • The essential components of a lead process, including best practices on partnering with marketing • Creating a call cadence and contact model and how to stay on track using metrics • Steps to define buyer-based personas and ways get a prospect to respond quicker • Converting pipeline faster and best practices for closing deals
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sales process, best practices, marketing, closing deals, livehive, business process management
    
LiveHive

Webinar: Creating the Ultimate Collaboration between Inside Sales and the Field

Published By: LiveHive     Published Date: Feb 16, 2016
When building out a sales organization and sales process, one of the most critical success factors is having a well-aligned, collaborative Inside Sales and Field team. Join Ledi Imeraj, Senior Sales Executive, LiveHive, who has led and mentored sales professionals for several years, as she shares best practices on Inside Sales success in supporting the Field.
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livehive, collaboration, inside sales, sales process, best practices, business activity monitoring, business integration, business process management
    
LiveHive

Millennial Max: We’re The Same But Very Different

Published By: CMO.com     Published Date: May 10, 2016
Marketers should make it their goal to build brand affiliation with individual Millennials on their own term because brand loyalty has the potential to generate an optimal lifetime value with your business.
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marketing, content marketing, best practices, business optimization, business practices
    
CMO.com

Infographic: CMO.com's 2016 State Of Digital Marketing, By Industry

Published By: CMO.com     Published Date: May 10, 2016
While it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific.
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digital marketing, content management, marketing, retail, financial management, trends, best practices
    
CMO.com

2015 Sales Compensation Administration Best Practices Survey

Published By: Xactly Corp     Published Date: Sep 16, 2016
Over 100 companies participated in Xactly’s inaugural Sales Compensation Administration Best Practices Survey and provided us with information around the processes, approaches, and technologies they use to design and administer their sales compensation programs. The primary focus of this study was to better understand how sales compensation programs are typically managed and to provide companies with information so that they can self-assess where they stand in relation to their peers.
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sales compensation, sales commission, sales payout, sales technology, sales best practices, sales performance management, incentive compensation, compensation management
    
Xactly Corp

SPIF with Salesforce and Xactly

Published By: Xactly Corp     Published Date: Nov 16, 2016
A trending topic amongst Sales Leadership is whether to SPIF, or not to SPIF. Do Sales Performance Incentive Funds (SPIFs) motivate or distract? With Salesforce and Xactly, it all comes down to how you use them!
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spifs, sales incentives, sales performance incentive funds, sales compensation, sales compensation software, incentive compensation software, sales commission, sales payout
    
Xactly Corp
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