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Webinar: Creating the Ultimate Collaboration between Inside Sales and the Field

Published By: LiveHive     Published Date: Feb 16, 2016
When building out a sales organization and sales process, one of the most critical success factors is having a well-aligned, collaborative Inside Sales and Field team. Join Ledi Imeraj, Senior Sales Executive, LiveHive, who has led and mentored sales professionals for several years, as she shares best practices on Inside Sales success in supporting the Field.
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livehive, collaboration, inside sales, sales process, best practices, business activity monitoring, business integration, business process management
    
LiveHive

Millennial Max: We’re The Same But Very Different

Published By: CMO.com     Published Date: May 10, 2016
Marketers should make it their goal to build brand affiliation with individual Millennials on their own term because brand loyalty has the potential to generate an optimal lifetime value with your business.
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marketing, content marketing, best practices, business optimization, business practices
    
CMO.com

Infographic: CMO.com's 2016 State Of Digital Marketing, By Industry

Published By: CMO.com     Published Date: May 10, 2016
While it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific.
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digital marketing, content management, marketing, retail, financial management, trends, best practices
    
CMO.com

2015 Sales Compensation Administration Best Practices Survey

Published By: Xactly Corp     Published Date: Sep 16, 2016
Over 100 companies participated in Xactly’s inaugural Sales Compensation Administration Best Practices Survey and provided us with information around the processes, approaches, and technologies they use to design and administer their sales compensation programs. The primary focus of this study was to better understand how sales compensation programs are typically managed and to provide companies with information so that they can self-assess where they stand in relation to their peers.
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sales compensation, sales commission, sales payout, sales technology, sales best practices, sales performance management, incentive compensation, compensation management, enterprise applications, business technology
    
Xactly Corp

SPIF with Salesforce and Xactly

Published By: Xactly Corp     Published Date: Nov 16, 2016
A trending topic amongst Sales Leadership is whether to SPIF, or not to SPIF. Do Sales Performance Incentive Funds (SPIFs) motivate or distract? With Salesforce and Xactly, it all comes down to how you use them!
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spifs, sales incentives, sales performance incentive funds, sales compensation, sales compensation software, incentive compensation software, sales commission, sales payout, sales technology, sales best practices, sales performance management, incentive compensation, compensation management, enterprise applications, business technology
    
Xactly Corp

It’s Comp Planning Season – Are you Ready?

Published By: Xactly Corp     Published Date: Nov 16, 2016
Sales Compensation planning season is right around the corner, and there’s no better time than now to start preparing! Join compensation expert Robert Blohm, Xactly’s VP of Strategic Services, for an on-demand webinar which will share industry best practices regarding preparation efforts to help ensure you are ready. We’ll cover everything you need to do BEFORE you start designing. With the right preparation, your new plans will be grounded in reality and guided by the best thinking in your organization. Prepare to succeed.
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comp planning, compensation planning, sales compensation planning, comp design, sales compensation, sales compensation software, incentive compensation software, sales commission, sales payout, sales technology, sales best practices, sales performance management, incentive compensation, compensation management, enterprise applications, business technology
    
Xactly Corp

6 SEO Predictions to Plan for in 2016

Published By: Revana     Published Date: Mar 14, 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about utilizing structured data and when it’s best to apply geographic modifiers. In this eBook, we have identified six top trends to watch for in 2016, along with best practices for executing on each of them.
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revana, seo, search, integration, data, digital marketing
    
Revana

SEO Copywriting for Retail Sites: Myths and Best Practices

Published By: ROI     Published Date: Jun 15, 2010
This complimentary whitepaper outlines the 10 most popular SEO copywriting myths, discusses current best practices and is chock-full of real-world examples on effective SEO copywriting.
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napco, roi, seo, search engine optimization
    
ROI

Five Best Practices for Achieving Social Media ROI

Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On

SEO 101: Beyond the Basics

Published By: Act-On     Published Date: Sep 19, 2014
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). Much of this material remains applicable today; However, there are a growing amount of out-dated tactics still being touted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility, increase traffic, and most importantly, improve conversion rates.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On

7 Characteristics of Great Marketing Content

Published By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On

Creating a Content Marketing Strategy: 6 Best Practices That Work

Published By: Act-On     Published Date: Jul 08, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
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cms, content, strategy, best practices
    
Act-On

10 Things Marketers Should be Doing on Twitter

Published By: Act-On     Published Date: Jul 08, 2015
This eBook will walk you through some best practices and tips for using Twitter for business.
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social media, hashtag, marketing, strategy, best practices, guide
    
Act-On

5 Ways to Integrate Social Media Across Marketing Channels

Published By: Act-On     Published Date: Jul 08, 2015
Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
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marketing, social media, strategy, best practices, integrated marketing
    
Act-On

The AdRoll Guide to Account-Based Marketing

Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, new technology, automation, business-to-business, personalized marketing
    
AdRoll

The Performance Advertiser's Guide to Instagram

Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, advertising tips, social media
    
AdRoll

The AdRoll Guide to Account-Based Marketing

Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : 
account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll

The Performance Advertiser's Guide to Instagram

Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
Tags : 
instagram, advertising, marketing, social media, advertising tips
    
AdRoll

The AdRoll Guide to Account-Based Marketing

Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : 
account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll

The Performance Advertiser's Guide to Instagram

Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
Tags : 
instagram, advertising, marketing, social media, advertising tips
    
AdRoll

10 Best Practices for Microsoft SharePoint Security

Published By: Thawte     Published Date: Aug 09, 2013
SharePoint is a valuable collaboration tool. But your organization could be vulnerable if you don’t take the right steps. There’s no silver bullet for securing SharePoint because each deployment is unique. However, here are 10 best practices that everyone should follow when using this collaboration tool.
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thawte, ssl certificate, application, web server, data collection, technology, encryption, security, enterprise applications, data management, business technology
    
Thawte

Register for Online Marketing Virtual Summit for free

Published By: Online Marketing Summit     Published Date: Apr 21, 2010
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
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oms, online marketing summit, online marketing, emarketing, strategic marketing
    
Online Marketing Summit

Everyone Is At Risk: Don’t Lose Your Job Over Printer Security

Published By: Hewlett Packard Enterprise     Published Date: Mar 29, 2017
Join this dynamic LinkedIn group to be part of the cyber-security education conversation to gain an understanding for the best practices to improve security. Learn why HP says 64% of IT managers believe their printers are infected with malware, but only 45% of those IT professionals consider printers to be a medium or high risk vulnerability. The first responsibility of IT professionals is to make sure their company’s information is secure and today any device can become an access point threat. Printers and MFPs can be the Achilles’ Heel of any cyber-security plan and are a goldmine for hackers looking to steal pertinent information. Join the conversation and learn what’s necessary to protect your company.
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hewlett packard, printer security, information technology
    
Hewlett Packard Enterprise

Maximizing SQL Server Virtualization Performance

Published By: NEC     Published Date: Aug 12, 2014
Without a doubt, performance is the database professional’s number one concern when it comes to virtualizing Microsoft SQL Server. While virtualizing SQL Server is nothing new, even today there are some people who still think that SQL Server is too resource-intensive to virtualize. That’s definitely not the case. However, there are several tips and best practices that you need to follow to achieve optimum performance and availability for your virtual SQL Server instances. In this whitepaper, you’ll learn about the best practices, techniques, and server platform for virtualizing SQL Server to obtain the maximum virtualized database performance. In this white paper, you’ll learn about the best practices, techniques, and server platform for virtualizing SQL Server to obtain the maximum virtualized database performance.
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sql, datacenter, servers, virtualization, customer value, analytics, application owners, system integrators, big data, reliability, enterprise, availability, serviceability, processor, server virtualization, productivity, data center design and management, data center
    
NEC

Email Marketing Best Practices: Checklist for Outsourcing HTML Newsletters

Published By: Listrak     Published Date: May 02, 2008
Even though there are many email marketing solutions that allow marketers to create, deploy, track, and manage their email marketing campaigns easily, there is still a significant percentage of companies that outsource this business process to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer.
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listrak, email marketing, best practices, html, html newsletter, roadmap
    
Listrak
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