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Three Trends That Made Marketing Automation a Must-Have

Published By: Adobe     Published Date: Jun 26, 2019
Turn leads into customers. Reengage cold ones. Welcome new subscribers and remind them to renew. All of these practices are possible one to one. But what if you’re a marketer who needs to reach millions? Take a look at Marketing Automation Workflows Every Marketer Should Know and learn how to improve engagement, gain more qualified leads, and drive ROI at scale.
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Adobe

Marketing Automation Workflows Every Marketer Should Know

Published By: Adobe     Published Date: Jun 26, 2019
Today, it’s possible for you to reach everyone from new leads to current customers — with relevant messaging customized to match their needs. Marketing automation allows you to react quickly to the actions that your diverse audience makes when interacting with your brand. It can also help you gain more sales-qualified leads, shorten the sales cycles, drive conversion and sales, and, best of all, measure your efforts.
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Adobe

Using Automated Portals as Cost-Effective Solution to Partner/Channel Marketing Challenges

Published By: Pitney Bowes     Published Date: Apr 20, 2009
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
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pitney bowes, automated portals, marketing solutions, web-based marketing, competitive advantage, portal, channel marketing, sustainable, enterprise marketing, crm systems, crm, roi, partner, secure online marketing, marketing funds management, dashboard, list management applications, urls, seo, turnkey
    
Pitney Bowes

The Decision Matrix: Selecting a RPA Platform

Published By: Automation Anywhere APAC     Published Date: Apr 18, 2019
Robotic process automation (RPA) has emerged as a hugely popular business-IT priority – and with good reason. RPA platforms grow more and more sophisticated by the day, opening up fresh automation opportunities throughout the enterprise and business. But RPA platforms generally aren’t a one-size-fits-all investment. In this market guide, find out how the top RPA vendors stack up against one another on key investment criteria, including ideal use cases, unique RPA capabilities, and more.
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Automation Anywhere APAC

7 Predictions for the 2019 RPA Market

Published By: Automation Anywhere APAC     Published Date: Apr 18, 2019
Forbes recently referred to robotic process automation (RPA) as “a gateway drug to AI,” referencing its low barrier to entry compared to other technology choices within the AI realm. But while experts continue to tout the future of RPA, what can we expect of it in the short-term? Jump into this resource to get a peek at how experts are predicting RPA’s 2019 will pan out, including notable market shifts, major technology disruptions, and entirely new RPA use cases.
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Automation Anywhere APAC

Robotic Process Automation: Tactical Problem-Solving Giving Way to Strategic Transformation

Published By: Automation Anywhere APAC     Published Date: May 17, 2019
Much has already been said and written about the infiltration of robotic process automation (RPA) and intelligent automation (IA) technologies into the workforce. In truth, it’s taken the corporate world a while to test, trust and commit to automation at work. To understand how far APAC/ANZ markets have advanced towards acting on these opportunities, the Shared Services and Outsourcing Network (SSON) surveyed the market and found that across the region corporations were forward thinking in building for scale, trusting technology and recognising the need to incorporate robotics into both IT infrastructure and enterprise strategy. This report explains how enterprises across APAC/ANZ are staying ahead of the global wave of RPA, the most popular solutions they are choosing, who the preferred consultants or 'integrators' are, the challenges, and how the digital workforce is being integrated into the human one.
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Automation Anywhere APAC

Accelerating Digital Transformation In The Automotive Industry

Published By: SAP     Published Date: Sep 28, 2018
"The automotive industry is changing slower than it ever will and faster than it ever has. And customer demands are evolving at speeds never seen before. For companies serious about innovating at scale and transforming their business in order to dominate their market, it will take innovative thinking, disruptive technology and near flawless execution. This challenge, perhaps best described as the perfect blend of art and science, is more than achievable, but only if you have the right partner. Which is why we want you to meet Leonardo, by SAP. SAP Leonardo is a digital innovation system that enables organizations of all sizes to transform at scale with minimal risk and disruption. SAP Leonardo brings new technologies and services together to help businesses power their digital transformation. SAP Leonardo proves that truly transformative and sustainable innovation happens when technology, people, and data are combined."
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customer experience & engagement, digital transformation, sap
    
SAP

Growth Opportunities in Motor Vehicle Parts Manufacturing

Published By: Epicor     Published Date: Aug 14, 2018
As an automotive parts or components manufacturer, you may be both encouraged and challenged by a growing number of trends in the automotive marketplace. From disruptive trends in product developments—such as electric vehicles, advanced assistance and safety capabilities, and driverless vehicles—to trade tariff increases, regulation changes, and higher interest rates, it’s apparent that change is in the air Download now to learn more!
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Epicor

Why You Need To Be A Modern Marketer: The Business Impact Of Marketing Maturity In The Age Of The Cu

Published By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
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oracle, forrester, brand management, digital marketing, marketing automation, technology, decision making, information, data, insights, marketing maturity, revenue, growth, leadership, business intelligence, data integration, cloud computing
    
Oracle

The Forrester Wave: Real-Time Interaction Management, Q3 2015

Published By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
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interaction management, business technology, enterprise, forrester, best practices, pegasystems, business analytics, open source, software outsourcing, productivity
    
Pega

Magic Quadrant for Digital Marketing Hubs

Published By: Adobe     Published Date: Mar 27, 2018
Vendors from advertising, marketing automation and analytics are racing to deliver personalized digital marketing at scale. Marketing leaders need a system that can integrate and coordinate data and activities across channels, devices and contexts, continuously and in real time.
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Adobe

How Experience Keeps Top Financial Brands in the Lead

Published By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i
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Adobe

Practical guide: How to enhance your BPO contract to accelerate automation

Published By: KPMG     Published Date: Nov 21, 2018
Many BPO providers have already invested heavily in robotic process automation (RPA), providing an opportunity to renegotiate your BPO contract to reflect the cost savings they are making as a result. But there’s more. Contract renegotiation also creates an opportunity to leverage providers’ investment to accelerate automation in your own business. Read this to discover: • the benefits of automating business processes and the impressive level of cost savings this can deliver • the impact of automation on the BPO market and the implications this has for BPO contracts • a five-step processing for assessing and renegotiating your outsourcing contract • three options for starting your automation journey.
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KPMG

Solving the storage conundrum in ADAS development and validation

Published By: Dell EMC Storage     Published Date: Mar 27, 2019
The automotive industry is in the midst of a highly competitive transitional period, with the ultimate goal of fully autonomous or “driverless” vehicles likely to be realized within a decade. The scale and intensity at which OEMs and Tier 1 suppliers must bring innovations to market – while containing costs, mitigating risks, managing product complexity and maintaining compliance – is challenging. The emergence of Advanced Driver Assistance Systems (ADAS), designed to enhance passenger, vehicle and road safety, introduces disruptive requirements for engineering IT infrastructure – particularly storage, where even entrylevel capacities are measured in petabytes. This paper will explore the infrastructure challenges facing OEMs and Tier 1 suppliers in developing and validating ADAS technologies, and propose a storage solution that is optimized for such workloads, delivering high performance, high concurrency and massive scalability.
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Dell EMC Storage

Discover What’s Motivating your IT Peers about Innovation

Published By: Oracle     Published Date: Dec 19, 2018
Transformation technologies like IoT, blockchain, AI, cloud security, autonomous and chatbots are all jostling for our attention. But which ones are considered important and which ones are businesses actually using? In August 201 8, we asked 4,000 senior decision - makers across 21 markets to tell us how they felt about the different technologies . Fascinated to find out?
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Oracle

CMOs Know Innovation Means Business Power

Published By: Oracle     Published Date: Dec 21, 2018
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level.
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Oracle

7 Predictions for the 2019 RPA Market

Published By: Automation Anywhere     Published Date: Feb 21, 2019
A recent Forbes article called robotic process automation (RPA) “a gateway drug to artificial intelligence (AI)”. In other words, RPA, provides organizations with a low barrier to entry into the AI world along with many of its benefits. Call it dipping a toe in the AI waters. What’s clear is RPA is on a tipping point. But will this growth continue? In this e-book we explore 7 predictions for the RPA market in 2019 from the market-leading platform, Automation Anywhere.
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Automation Anywhere

Security Whitepaper

Published By: Automation Anywhere     Published Date: Feb 21, 2019
Robotic Process Automation was born with the vision of empowering business users to create software bots that could interact with enterprise systems just like humans. Its benefits include substantial time and cost savings, improved customer satisfaction, increased workforce morale, and the ability to build a competitive advantage over competitors. But to fully realize all these benefits, it’s important for businesses to select a solution with a robust RPA security architecture that supports core principles, such as least privileges and separation of duties while delivering end-to-end protection for the critical apps and sensitive data involved. This paper provides an overview of the industry’s highest standard for enterprise-grade security as demonstrated by the market’s leading Digital Workforce platform, Automation Anywhere Enterprise.
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Automation Anywhere

Solving the storage conundrum in ADAS development and validation

Published By: Dell EMC     Published Date: Mar 27, 2019
The automotive industry is in the midst of a highly competitive transitional period, with the ultimate goal of fully autonomous or “driverless” vehicles likely to be realized within a decade. The scale and intensity at which OEMs and Tier 1 suppliers must bring innovations to market – while containing costs, mitigating risks, managing product complexity and maintaining compliance – is challenging. The emergence of Advanced Driver Assistance Systems (ADAS), designed to enhance passenger, vehicle and road safety, introduces disruptive requirements for engineering IT infrastructure – particularly storage, where even entrylevel capacities are measured in petabytes. This paper will explore the infrastructure challenges facing OEMs and Tier 1 suppliers in developing and validating ADAS technologies, and propose a storage solution that is optimized for such workloads, delivering high performance, high concurrency and massive scalability.
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Dell EMC

The Smarter Way to Manage Data

Published By: Oracle EMEA     Published Date: Apr 15, 2019
Oracle Autonomous Data Warehouse Cloud is more than just a new way to store and analyze data; it’s a whole new approach to getting more value from your data. Market leaders in every industry depend on analytics to reach new customers, streamline business processes, and gain a competitive edge. Data warehouses remain at the heart of these business intelligence (BI) initiatives, but traditional data-warehouse projects are complex undertakings that take months or even years to deliver results. Relying on a cloud provider accelerates the process of provisioning data-warehouse infrastructure, but in most cases database administrators (DBAs) still have to install and manage the database platform, then work with the line-of-business leaders to build the data model and analytics. Once the warehouse is deployed—either on premises or in the cloud—they face an endless cycle of tuning, securing, scaling, and maintaining these analytic assets. Oracle has a better way. Download this whitepaper to f
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Oracle EMEA

On the Radar: ServiceNow Express ServiceNow for the SME and mid-market

Published By: ServiceNow     Published Date: Oct 02, 2015
Since 2007, ServiceNow has continued to experience impressive growth, in terms of both its traction in the market and the functionality offered by its IT service automation solution. Firmly established as one of the leaders in the IT service management (ITSM) space, ServiceNow has introduced Express – a new ITSM offering aimed specifically at the small-to-medium enterprise (SME) and mid-market.
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ServiceNow

The Forrester Wave: Real-Time Interaction Management

Published By: Pega     Published Date: Jul 29, 2015
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to discover how well each vendor fulfills Forrester’s criteria an
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Pega

How to Sell Marketing Automation to Executives

Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
Modern Marketing is Powered by Marketing Automation Join thousands of marketing professionals who have already secured executive buy-in and are benefiting from the power of marketing automation. This guide offers a look into the mind of an exec: what keeps them up at night, how do they view the marketing department, and how can marketing automation address their concerns. Use this guide to get a better understanding of what is Revenue Performance Management and the Two questions keeping your CEO awake at night. Also included are conversation starters you can have with your CEO and separate ones for CFOs and CIOs.
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017

Changing the Perception of IT – What Your Customers Wont Tell You

Published By: ServiceNow     Published Date: Oct 18, 2013
To reach the customers of IT services, you have to abandon long-entrenched models of IT thinking & replace them with a customer-focused model that focuses on value, experience & context. Join the webinar to understand the issues internal customers face with IT, & see how IT can evolve from being the department of no to the department of now.
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servicenow, enterprise it, service automation, applications, webinar, customer relationships, perception of it, change management, customer value, marketing it, it service management, service relationship management, evolution of service, applications, custom applications, it management, customer interaction service, customer relationship management, customer service, ebusiness
    
ServiceNow

The Human Factor Report 2017

Published By: Proofpoint     Published Date: Jun 22, 2017
Human targeted attacks continued to lead the pack in 2016. Attackers’ used automation and personalisation to increase the volume and click-through rates of their campaigns. Taking a page from the B2B e-marketer’s playbook, cyber criminals are adopting marketing best practices and sending their campaigns on Tuesdays and Thursdays when click-through rates are higher. Meanwhile, BEC and credential phishing attacks targeted the human factor directly--no technical exploits needed. Instead, they used social engineering to persuade victims into sending money, sensitive information and account credentials. Timing is everything—attackers know that hitting your employees with a well-crafted email at the just the right time produces the best results. Of course, this varies by region. So if you are responsible for worldwide SecOps, you need visibility into not only attack patterns but also when and which employees tend to click.
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security solutions, ransomware, security technologies, protection technologies, malicious email, it security, server protection
    
Proofpoint
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