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Six keys to effective reputational and IT risk management

Published By: IBM     Published Date: Oct 10, 2013
"The implications from the 2013 IBM Global Reputational Risk and IT Study are clear. The question is no longer whether IT risks can damage your corporate reputation, but what you can do to effectively prevent and mitigate these risks. Find out what you can do to protect your reputation from IT risks. Read “Six keys to effective reputational and IT risk management” to learn about: · Practical advice and recommendations to help prevent and mitigate the IT risks that most affect reputation · The emerging role of the Chief Digital Officer · How to use social media as a tool for minimizing reputational damage · How your supply chain can put you at increased reputational risk"
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reputational management, risk management, it risk management, ibm, ibm global, it risks, protection, branding, social media, supply chain, supply chain management, chief digital officer, mitigation, corporate reputation, security, it management, data protection, business technology
    
IBM

Delivering a Seamless Experience Across Every Channel

Published By: IBM     Published Date: Mar 13, 2014
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
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ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, customer, customer experience, customer behavior, marketing, online, offline, integraton, channel, multichannel, internet marketing, customer experience/engagement, mobile marketing, social media marketing, branding
    
IBM

25 Ways to Acquire Loyalty Program Customers

Published By: CrowdTwist     Published Date: Mar 16, 2016
Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.
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multi channels, loyalty, acquisition, branding, consumers, strategy, knowledge management
    
CrowdTwist

20 Characteristics For Best-In-Loyalty Programs

Published By: CrowdTwist     Published Date: Jun 30, 2016
Learn 20 key characteristics to include in a loyalty program that customers will love and keep them coming back for more.
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loyalty, acquisition, branding, consumers, strategy
    
CrowdTwist

Going Mobile: 12 Strategies to Drive Engagement and Loyalty

Published By: CrowdTwist     Published Date: Sep 07, 2016
Explore 12 mobile strategies that can help your brand fuel customer engagement and reinforce loyalty.
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loyalty, engagement, customer loyalty, customer engagement, branding, consumers, strategy
    
CrowdTwist

It's Not All About Prospects: 4 Keys to Higher Customer Retention with Nurturing Programs

Published By: TreeHouse Interactive     Published Date: Jul 27, 2010
This quick guide-written by marketing automation expert Ardath Albee details practical strategies and tactics to use in retaining customers.
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treehouse, marketing automation, b2b, b2c, branding, objectives, nurturing, channel relationships
    
TreeHouse Interactive

Demand Generation Technology: How Can It Help You?

Published By: TreeHouse Interactive     Published Date: Jul 27, 2010
Learn the benefits of demand generation software. Our team of experienced professionals will also show you how to get to where you want to be with your marketing and lead generation efforts.
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treehouse, marketing automation, b2b, b2c, branding, objectives, nurturing, channel relationships
    
TreeHouse Interactive

Who's Blogging What: 2010 Facebook Page Marketing Guide

Published By: HubSpot, Inc.     Published Date: Jun 11, 2010
This 30-page complimentary guide was prepared by a team of professional observers, bloggers, consultants and users of Facebook business pages.
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hubspot, facebook, social media, marketing, blog, bloggers, blogging, page, business page, traffic, roi, branding
    
HubSpot, Inc.

Managing Your Online Brand Reputation

Published By: BlueHornet     Published Date: Jun 06, 2008
Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet's Deliverability & Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.
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email marketing, email messaging, blue hornet, bluehornet, branding, reputation
    
BlueHornet

Discover what's important to the thriving medical group practice market.

Published By: Medical Group Management Association (MGMA)     Published Date: Apr 14, 2010
Learn about the flourishing medical group practice market and find out how to best position your product or service in front of this affluent consumer base. Listen to an informative 15-minute podcast and understand what Medical Group Practice Management Association (MGMA) members are looking for in the ideal vendor relationship. Hear what six MGMA members had to say about what they value - and what they avoid - when doing business with new companies.
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mgma, medical, group practice, branding, health, vendor relationships, marketing
    
Medical Group Management Association (MGMA)

6 Blueprints for Social Network Success

Published By: Spredfast, Inc.     Published Date: May 08, 2014
The Big 6 social networks offer tremendous marketing opportunites—and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, you’ll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Let’s start building!
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spredfast, social media strategies, branding
    
Spredfast, Inc.

Social Media Marketing in 2016

Published By: Wayin     Published Date: Dec 11, 2015
This report aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands
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wayin, social media marketing, real time marketing, branding, consumers, interactive, best practices, marketing automation, customer experience management
    
Wayin

16 Innovative Loyalty Programs of 2016

Published By: CrowdTwist     Published Date: Jan 18, 2017
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching new loyalty offerings or updating their existing initiatives to engage customers and invigorate sales.
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loyalty, engagement, customer loyalty, customer engagement, branding, consumers, strategy
    
CrowdTwist

Gen Z vs. Millennials: The Changing Landscape of Loyalty

Published By: CrowdTwist     Published Date: Aug 04, 2017
Millennials have officially surpassed the Baby Boomers as the nation’s largest living generation and newcomers Generation Z are rising in the ranks, poised for consumer domination with $44 billion in spending power. It’s expected that Generation Z will make up 40 percent of consumers by 2020. Never has understanding these two generations been as critical for brands in their pursuit of establishing consumer loyalty. CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs. This report provides an overview of those findings as well as recommendations for brands investing in loyalty strategies for current and future consumers.
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gen z, millennials, crowdtwist, branding, loyalty, consumers
    
CrowdTwist

Giving Customers What They Want: Personalized and Predictive Brand Experiences

Published By: CrowdTwist     Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them. Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning. With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
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customers, predictive, branding, consumers, competition, lifecycle
    
CrowdTwist

Loyalty Research Report: Engaging Consumers in an Age of Increasing Brand Distrust

Published By: CrowdTwist     Published Date: Jul 25, 2018
Over the last decade customer-brand relationships have become more and more digitized. Companies have enjoyed access to new technologies, new capabilities, and greater access to customer data. In turn, consumers have become better informed and able to connect with brands with greater flexibility and convenience. However, concerns around mismanagement of customer data, the proliferation of fake news, high profile retailer database breaches, and the Cambridge Analytica scandal has contributed to an erosion of trust between consumers and brands and demands for data privacy. What can brands do to overcome consumer skepticism? What keeps a customer coming back in 2018? And what can brands do to demonstrate relevancy and provide value?
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customer, branding, relationships, consumer, database
    
CrowdTwist

Five Questions About Managing Social Media that You Should Ask Your Agency White Paper

Published By: Oracle     Published Date: Dec 18, 2012
Choosing the right marketing or branding agency for your company is a complicated task. Your agency will have your brand in its hands—tinkering with it, stretching it, and molding it.
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oracle, crm, social media, poseurs
    
Oracle

How Brands Can Optimize Social Strategies with Analytics White Paper

Published By: Oracle     Published Date: Dec 18, 2012
It seems as if everyone is talking about the critical nature of measuring the effectiveness and return-on-investment of social media.
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oracle, crm, social strategies, branding, optimize social strategies
    
Oracle

How Brands Can Optimize Social Strategies with Analytics White Paper

Published By: Oracle     Published Date: Dec 18, 2012
This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
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oracle, crm, branding, social strategies
    
Oracle

Break Through The Hype: Uncover the Reality of AI

Published By: Bronto     Published Date: Jul 10, 2017
Artificial intelligence (AI) is a hot topic in commerce marketing and may be the fastest growing technology trend today. Experts believe AI will have a huge impact on our daily lives, our interactions with one another and the broader economy. A growing number of commerce marketing software providers claim their systems use AI. But it can be difficult to know for sure what that means for your brand and how you can use it to market products and services more effectively to consumers. Does the rise of AI and related technologies signal a sea change in commerce marketing? In a word, yes. Let’s take a closer look at these techniques and how they can boost your marketing efforts and success. We’ll also look at their limitations and the questions you can ask to help you distinguish between marketing hype and tools that can provide value for your business.
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artificial intelligence, commerce marketing, branding
    
Bronto

Building B2B Brands with Search Marketing

Published By: Business.com     Published Date: Jul 20, 2009
Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.
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b2b, business.com, brand, search marketing, branding, roi, marketing mix, seo, search engine optimization, ctr, business-to-business, online search activity, budget, media plan, ppc, serp, branded, generic, ppc
    
Business.com

An Introduction to Twitter for the Real-Time Advertiser

Published By: Quantcast     Published Date: May 09, 2014
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
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quantcast, twitter, tweeting, social media, real time advertiser, branding, customer engagement, reach, mobile marketing, twitter advertising, online advertising, tailored audience
    
Quantcast

Going Global: Programmatic Audience Development Around the World

Published By: Quantcast     Published Date: Jan 07, 2015
This white paper, published in partnership with the Interactive Advertising Bureau, will explore and present a snapshot of how publishers, marketers and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. Conclusions are derived through a combination of survey and interview data— encompassing feedback from more than 200 executive-level leaders in the Americas, Europe, Africa, Asia, Australia and the Middle East.
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programmatic audience development, marketing solutions, global marketing, audience culture, global branding
    
Quantcast

Trending Now: Programmatic for Branding

Published By: Quantcast     Published Date: Feb 27, 2015
Did you know that “Programmatic” was voted the Association of National Advertisers’ marketing word of the year in 2014? Over the past few years, programmatic has transformed digital marketing by bringing efficiency and scale to the online advertising ecosystem. Read this white paper to learn how programmatic can help you make the most of your digital branding efforts. Download now!
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online advertising ecosystem, programmatic branding, digital branding, marketing trends
    
Quantcast

A ‘Content-First Business’ Is The Future Of Marketing

Published By: CMO.com     Published Date: Mar 16, 2017
Content marketing has many different meanings to many different CMOs. From messaging and branding to customers and product, every marketer seems to have an opinion. One thing is certain, though: Content marketing is at the top of the 2017 CMO agenda, with PQ Media forecasting it to be a $300-plus billion industry by 2019.
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cmo, pq media, content, marketing, branding, cmo, media, forecasting
    
CMO.com
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