branding

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Bold Brands Drive Revenue with Storytelling

Published By: NCM Fathom     Published Date: Feb 23, 2010
The same elements of powerful storytelling that captivate us in our everyday lives can benefit companies and their brands. NCM Fathom's white paper explores how businesses can tell their story to engage audiences, build brand preference and loyalty and deliver results that meet objectives. Bold companies like Kleenex and Siemens have shared their brand's story with customers and employees in cinemas nationwide. Download the white paper to learn more.
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ncm, fathom, revenue, branding, advertising, ad management, digital cinema network
    
NCM Fathom

How Technology is Expanding Modern Marketing at an Accelerated Rate

Published By: Movéo Integrated Branding     Published Date: Jul 11, 2013
Learn how technology is expanding modern marketing at an accelerated rate and how to strategically keep pace with the new technology without losing marketing's effectiveness
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b2b, marketing, innovation, collaboration, adaptation, strategy, technology, trends, transformation, channels, partnership, clients, integration, game-changing, branding, communications, bottom-line, research, challenges, change
    
Movéo Integrated Branding

54 Examples of Brilliant Homepage Design

Published By: Hubspot     Published Date: Apr 23, 2013
For any company, it's homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button. Don't let that happen. Flip through these 54 examples of brilliant homepage design to inspire your own homepage design strategy.
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web design, hubspot, homepage design, design best practices, branding, web experiences
    
Hubspot

The New Rules of Online Branding That Your Agency Needs To Know

Published By: Hubspot     Published Date: Apr 23, 2013
It's a big job, for sure, but one your agency can handle with the right skill set. This 70+ page ebook covers all the crucial aspects of online branding, and will help your agency build out new or refine existing branding services.
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inbound marketing, brand management, value proposition, buyer personas, social presence
    
Hubspot

Four-Step Action Plan for Connecting with Customers

Published By: LivePerson     Published Date: Jun 24, 2013
Letting customers choose how they want to seek help is essential -- 59% of consumers want more ways to connect with brands when they need help. Adopting a one-sized-fits-all approach to service doesn’t do your customers any favors.
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liveperson, customers, customer service, customer survey, branding, bandwidth management
    
LivePerson

Marketing Tips for Office Managers

Published By: Staples     Published Date: May 02, 2017
Do you manage a growing office that could benefit from marketing, but lack the support of a large marketing team? A little time spent marketing your business can go a long way. And it doesn’t have to take a lot of time! We’re sharing some advice on ways you can quickly take care of marketing duties via: Blogs Social Media Direct Mail And more! Read this checklist for valuable tips!
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branding, marketing, office managers, social media, print vendor, promo items, building a brand, branding, small business
    
Staples

The Ultimate Guide To Facebook and Instagram Advertising

Published By: Tracx     Published Date: Apr 13, 2017
75% of brands now pay to promote their Facebook posts,1 and that number will only continue to rise over the next few years. Why pay for ads when Facebook is technically a “free” social network? Well, you may have noticed that your organic posts on Facebook are reaching fewer and fewer people every day (and probably not getting the engagement they deserve, either). That’s because organic reach for brand pages has hit an all time low at around 2%, and organic reach per post continues to decline rapidly every single day.1 Last year, SocialFlow saw a 42% drop in organic reach per post in just five months.
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facebook, instagram, social media advertising, sponsored posts, digital branding, social media marketing
    
Tracx

Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution

Published By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
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appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
    
AppNexus

B2B Marketing with Video: Driving ROI from Awareness to Advocacy

Published By: BrightCove     Published Date: Nov 26, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
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brightcove, video imperative, branding & awareness, video advertising, online video platforms, google analytics, enterprise applications, application integration, marketing automation, product lifecycle management, video conferencing
    
BrightCove

The Greatest Love Story Ever Told: Your Brand and Your Customer

Published By: Janrain, Inc.     Published Date: Oct 16, 2013
Today’s consumer wants relevant and personalized experiences on the web, and many brands are delivering. Critical to success is fully knowing who is visiting your site beyond simple cookie-based insights. The path to a valuable exchange of information starts off just like real-life relationships and provides the foundation for authentic engagement along the way.
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branding, social graphing, social graph data, social context, social endorsement
    
Janrain, Inc.

9 Essentials in Measuring Brand Impact in the Age of Social Media

Published By: Crimson Hexagon     Published Date: Aug 26, 2014
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brand’s market success.
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crimson hexagon, social media, branding, measuring brand impact, brand impact, social media marketing, online opinion monitoring, opinion monitoring, marketing strategy
    
Crimson Hexagon

How to Converge Media

Published By: Mass Relevance     Published Date: Jun 03, 2013
Marketers today face the biggest challenge when trying to generate earned media, simply because this is the medium you can’t pay for or control.
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mass relevance, converge media, advertising, media, branding, earned media, consumer, customers, engagement
    
Mass Relevance

The Social Hunger - Why Your Audience Feasts on Social Integration

Published By: Mass Relevance     Published Date: Jun 03, 2013
Why Your Audience Feasts on Social Integration.
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mass relevance, social media, social integration, purchasing decisions, branding, social hunger, social audience, social brands
    
Mass Relevance

Summer Look Book 2013: The Top 5 Social Integrations for Summer

Published By: Mass Relevance     Published Date: Jun 27, 2013
Sneak Peak of a Few Integrations Featured in the Summer Look Book 2013
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mass relevance, summer lookbook, pinterest, vine, social integrations . marketing, audience, branding
    
Mass Relevance

From Cliché to Mission Critical

Published By: Adobe     Published Date: Mar 23, 2017
The creative process is accelerating to keep pace with visual trends. This increases the need for authentic photography, while leaving little time for custom shoots. Businesses need a tool that allows them to create unique and authentic experiences quickly and within budget. Read Adobe’s new guide, From Cliché to Mission Critical, to find out how you can: • Find attention-grabbing images in a visually cluttered marketplace. • Remove distractions from the creative decision making process. • Ensure your brand makes the right impact.
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creative decision making, branding, visual trends, stock photography, the evolution of stock photography, adobe
    
Adobe

The HR Guide to Smarter Volume Recruitment

Published By: CEB     Published Date: Nov 09, 2015
As an HR professional, you know the spotlight is on recruitment functions to prove their value to the business. You’ve seen how the volume of job applications has risen over the last few years, yet all it has done is create more work and rarely better outcomes – for candidates, recruiters or employers. Based on CEB research, this eBook uncovers the insights and solutions to overcome these volume recruitment challenges: • How to create an effective employer brand • How to optimize the candidate experience • How to make the recruitment process more efficient
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recruitment, recruiting, volume recruitment, volume hire, volume recruiting, high volume recruitment, high volume recruiting, applicant sifting, candidate sifting, sifting applications, large scale recruiting, graduate recruitment, pre-hire, pre-hire assessments, ability tests, employer branding, employer brand, candidate experience, talent assessments
    
CEB

Recruitment Marketing For Dummies®, Glassdoor Special Edition

Published By: Glassdoor_Reachmail     Published Date: Dec 18, 2015
New! From the team that brought you Employer Branding For Dummies® Comes Recruitment Marketing For Dummies!
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glassdoor, recruitment marketing, employer branding, social media, mobile, analytics, it management, research
    
Glassdoor_Reachmail

How Top Brand Marketers Use Twitter

Published By: Simply Measured     Published Date: Jan 31, 2014
How does your brand’s Twitter activity compare to some of the biggest companies on the network?
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simply measured, twitter, marketing, branding, facebook, social media, twitter followers
    
Simply Measured

NetApp: Building a Connected Brand

Published By: Jive     Published Date: Apr 20, 2010
Download this free white paper from Jive Software to learn how NetApp built a wildly successful social community for their customers using Social Business Software.
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jive software, netapp, connected brand, social community, social business software, storage, data management, global branding
    
Jive

Integrating Analytics Into Your Marketing Strategy: 7 Best Practices for Retail Marketers

Published By: Infogroup Targeting Solutions     Published Date: Jul 09, 2013
In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Excellent merchandising, product sourcing, branding and marketing play a large part in success; however one area that can make you stand out but is often overlooked is Smart Analytics.
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marketing analytics, business analytics, marketing strategy, retail marketing
    
Infogroup Targeting Solutions

Secrets to Corporate Communications Success

Published By: IBM     Published Date: Oct 01, 2013
Engaging Your Employees & Improving Adoption and Retention of Key Business Messages Today's Corporate Communications leaders are tasked with making their employees smarter about your company's business, elevating their engagement and knowledge around your brand in ways that are impactful, memorable and enables retention of the key messages. Yet in a recent CMO Study conducted by IBM Institute For Business Value, only 20% of CMO's believe that the corporate character and brand are fully understood by the organizations employees. Join us for a 60-minute webinar to discover how how other companies are successfully creating advocates out of their employees and help them to better understand their corporation's key messages through the use of new and exciting technologies.
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corporate communications, social business, employee learning, employee retention, human resource management, cmo, workforce management, smarter workforce, corporate branding, technology, human resource technology, business technology
    
IBM

Recruit, Hire and Onboard the Right Talent

Published By: IBM     Published Date: Sep 30, 2013
Recruiting, Hiring and Onboarding the Right Talent Really Matters. All organizations want to hire the best people for key positions, but many fall short because they are not able to define precisely the jobs or the competencies necessary to do them well. In this report, we discuss strategies for how organizations can perform optimally and compete successfully by hiring and onboarding the best talent the first time.
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ibm, recruiting, hiring, onboarding, human resources, human resources solutions, human resources technology, employee retention, employee learning, branding, soical networking, social collaboration, talent management, human resource technology, business technology
    
IBM

Vodafone New Zealand Leverages Online Community to Capture Customer Voice & Make Informed Decisions

Published By: Vision Critical     Published Date: Jun 23, 2009
When new ideas and market opportunities arise, Vodafone New Zealand's goes directly to customers for their feedback. The company has 30,000 New Zealanders on their community panel, Vodafone Voice. With rapid results and actionable insights, the panel is able to provide Vodafone Executives timely answers to make informed decisions that maintain brand relevance for customers. Vodafone relies on the panel to assist in making decisions around which products, services or offerings are worth pursuing.
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vodafone, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, testing, communication, community, branding
    
Vision Critical

How Virgin Mobile USA Used an Online Community to Connect with the Ever Changing Consumer

Published By: Vision Critical     Published Date: Jun 23, 2009
When times get tough, people re examine old habits and brand loyalties. Consumers are more conscious about spending their hard earned money and their tastes shift dramatically as they cut back. Virgin Mobile USA was able to see exactly how their consumers were changing during the economic downturn by surveying their online community of customers. The panel brings together hundreds of customers to interact with the organization on a variety of issues. The results were so interesting that both Forbes Magazine and the Chicago Tribune wrote an article about the findings.
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virgin, mobile, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, communication, testing, community
    
Vision Critical

Kodak Leveraged an Online Community: Forge Deeper Connections with Customers & Compete in New Market

Published By: Vision Critical     Published Date: Jun 23, 2009
Kodak's community-which boasts over 2,600 members to date-has been effective in combining quantitative and qualitative research initiatives, resulting in a more comprehensive understanding of consumer behavior, trends, and demand, which the company continues to use to its advantage. In addition to evaluating existing products and marketing initiatives, it has helped to identify new product and marketing opportunities through analysis of how members shop.
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kodak, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, communication, testing, community, branding
    
Vision Critical
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