big data marketing

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Marketing Automation Simplified: The Small Guide to Big Ideas (FR)

Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : 
marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, data integration, data mining, business technology
    
Oracle

Marketing Automation Simplified: The Small Guide to Big Ideas (DE)

Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : 
marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, data integration, data mining, business technology
    
Oracle

40 Must-See Charts for Modern Marketers

Published By: Oracle     Published Date: Jan 21, 2014
The rise of big data provides Modern Marketers with an unprecedented level of insights. But too often, it's easy to get buried by the data. We put together 40 Must-See Charts for Modern Marketers, offering analysis and intelligence today's marketers need to know across a range of disciplines from email marketing and lead management to social media and events.
Tags : 
modern marketers, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle

Productionizing Hadoop: Seven Architectural Best Practices

Published By: MapR Technologies     Published Date: Jan 08, 2014
Forrester Research shares seven architectural qualities for evaluating Big Data production platforms. In this webinar guest speaker Mike Gualtieri, Principal Analyst at Forrester, along with experts from MapR and Cisco, will present the following: • The 7 architectural qualities for productionizing Hadoop successfully • Architectural best practices for Big Data applications • The benefits of planning for scale • How Cisco IT is using best practices for their Big Data applications Speakers • Mike Gualtieri, Principal Analyst at Forrester Research • Jack Norris, Chief Marketing Officer at MapR Technologies • Andrew Blaisdell, Product Marketing Manager at Cisco • Sudharshan Seerapu, IT Engineer at Cisco
Tags : 
big data, big data analytics, hadoop, apache hadoop, structured data, unstructured data, business analytics, metadata, analytics, mapreduce, data, data center, mapr, infrastructure management
    
MapR Technologies

Forbes Insights and Turn - The Promise of Privacy

Published By: Turn     Published Date: Jan 07, 2014
In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.
Tags : 
big data, privacy, security, data-driven marketing, b2c consumer privacy
    
Turn

The Grande Guide To Lead Scoring

Published By: Oracle     Published Date: Nov 21, 2013
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.
Tags : 
grande guide, lead scoring, lead generation, management, big data, marketing, digital marketing, oracle, eloqua
    
Oracle

The Grande Guide To Lead Nurturing

Published By: Oracle     Published Date: Nov 21, 2013
Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged. Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged.
Tags : 
grande guide, lead nurturing, nurturing, lead generation, management, big data, marketing, digital marketing, oracle, eloqua, business intelligence, data integration, data mining
    
Oracle

Marketing Automation Simplified: The Small Guide to Big Ideas

Published By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : 
marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, business intelligence, data integration, data mining, business technology
    
Oracle

Capitalizing On the Power of Big Data for Retail

Published By: IBM     Published Date: Sep 11, 2013
Learn how a better grasp of "big data" from consumers will help retailers generate valuable insights for personalizing marketing and improving the effectiveness of campaigns among other things.
Tags : 
big data, retail, insights, marketing, campaigns, velocity of data
    
IBM

Big Data for Marketing: Targeting Success

Published By: Ensighten     Published Date: Aug 15, 2013
Aberdeen Research Brief , Big Data for Marketing: Targeting Success
Tags : 
ensighten, data, big data, marketing, targeting success, data analytics
    
Ensighten

The 5 Rules of Real-Time Marketing

Published By: Topsy     Published Date: Jul 16, 2013
Marketing today is real-time, always-on, pervasive, and constant—but following these 5 simple rules guarantees that you’ll stand out from the crowd.
Tags : 
twitter, advertising, real-time, realtime marketing, real-time marketing, social marketing, social strategy, social listening, social data, social analytics, social media analytics, social intelligence, data mining, big data, social media tools, social analysis tools, social media analysis tools, social media monitoring, social media monitoring tools, social media marketing
    
Topsy

The Top Five Myths of Big Data Analytics

Published By: Teradata     Published Date: Jun 12, 2013
This paper takes a look at the hard truths and common misconceptions surrounding big data. In particular, it focuses on five common myths about large-scale analytics, athen offers a glimpse at the next steps necessary to make big data work for you.
Tags : 
big data, big data analytics, data driven marketing
    
Teradata

A B2C Digital Marketer's Guide to Expanding Online Audience Reach

Published By: TruSignal     Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
Tags : 
audience expansion, lookalike, act-alike, audience targeting, predictive analytics, big data, profile data, behavioral data, third-party data, first-party data, digital marketing, single factor correlation, multiple factor correlation, predictive audience models, custom audiences, offline data, effective marketing practices, digital marketers, marketing funnel, trusignal
    
TruSignal

Learn About Marketing Analytics and Marketing Attribution for Major Brands

Published By: MEDIAPLEX     Published Date: Dec 05, 2012
This guide is designed to help major brand marketers gain an understanding of the fundamentals of genuine cross channel marketing attribution.
Tags : 
analytics, attribution, data, big data, marketing data, marketing intelligence
    
MEDIAPLEX

Making Big Data Fast and Easy: Creating Context across Marketing Data Sources

Published By: OpTier     Published Date: Oct 29, 2012
Big Data Not Delivering? Context is the key.
Tags : 
optier, big data, contextual big data, analytics, business technology
    
OpTier

Online Marketing Analytics: Managing Big Data is Not Enough

Published By: Calpont     Published Date: Mar 13, 2012
This paper looks at advances in database analytics and how they change the playing field for marketing executives willing to seize opportunities made available by new advances in hardware and software.
Tags : 
analytics, big data, online, marketing, database, database analytics, advance, hardware, software, data, information, data management, business technology
    
Calpont
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