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Why It’s Essential for Home Improvement Companies to Use Digital Marketing

Published By: G/O Digital     Published Date: Nov 13, 2014
In the past 100 years, advertising and marketing has rapidly changed. With the increasing influence of digital marketing, home improvement companies, such as HVAC, roofing, plumbing, and remodeling companies, can no longer rely on catchy radio jingles or a space in the Yellow Pages to get their services in front of new clients. Download this guide for quick and easy steps to improve digital advertising for your local business.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media
    
G/O Digital

CEO Disconnect is Weakening Cybersecurity

Published By: Centrify Corporation     Published Date: Apr 13, 2018
As business models have become increasingly digital, high-profile, reputation-damaging security breaches are grabbing more news media headlines. Leading companies have ramped up their investments in cybersecurity, yet that spending is often not well aligned with actual threats. Studies have shown that server-focused solutions such as network anti-virus, malware detection and website firewalls attract the biggest investments, ignoring the fact that misuse of privileged credentials is by far the most common cause of breaches. The reasons for this disconnect are not well understood, in part because it sits at the intersection of the people and technology domains. This survey, conducted by WSJ Custom Studios with sponsorship from Centrify, seeks insights into senior-level thinking on this issue, including current cybersecurity priorities and the perceived degree of alignment between threats and solutions.
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Centrify Corporation

Apply the Concept of Lean to Your Workforce

Published By: Kronos     Published Date: Apr 16, 2015
To learn more about "lean labor" and how it can benefit your organization, watch "The 7 Wastes of Lean Labor." This video provides an introduction to lean labor by describing the wastes all manufacturers face and how these same challenges apply to your workforce.
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workforce management system, fully automated, cloud based, manufacturers, timekeeping, payroll, streamlining, manual processes
    
Kronos

Email Archiving: SaaS Strengths vs. On-Premise Solutions

Published By: Mimecast     Published Date: Dec 23, 2008
Email archiving can be implemented by subscribing to a hosted service-commonly called "software as a service" (SaaS)-or by licensing software and installing it in-house (on-premise).
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mimecast, saas, software as a service, email archive, saas, ibm, quest, mimosa
    
Mimecast

Google's Dominance & the Impact of the Bing-Yahoo! Search Alliance

Published By: SearchIgnite     Published Date: Oct 26, 2010
This report tracked more than 55 billion impressions and more than 1 billion clicks on Google, Yahoo! and MSN/Bing from January 1, 2006 through September 30, 2010.
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searchignite, google, bing-yahoo, search alliance, ppc, click-through rates, ctr
    
SearchIgnite

Bloomberg BusinessWeek - Colmobil Customer Experience Research Study

Published By: SAP     Published Date: Mar 25, 2011
Check out this case study describing how Colmobile, Israel's largest auto importer, is using SAP CRM to deliver a differentiated customer experience. (Bloomberg Businessweek Research Services, 2011)
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sap crm, customer experience, customer-centric infrastructure, integration application, application integration, application performance management, best practices, customer interaction service
    
SAP

Global Search Advertising Trends - October 2012 Edition

Published By: Kenshoo     Published Date: Oct 30, 2012
Kenshoo Global Search Advertising Trends is the first in a new series of reports reflecting aggregate campaign data across search engines like Google, Yahoo!, Bing, and Baidu. Read on to learn about paid search trends by search engines and more.
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kenshoo, global search trends, search engines, search, enterprise search
    
Kenshoo

Think Your Anti-Virus Software Is Working? Think Again

Published By: Lumension     Published Date: Mar 12, 2011
Studies show that even though most organizations use AV, more and more are succumbing to attacks.
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virus, antivirus, whitelisting, endpoint security, anti spam, anti spyware, anti virus, application security
    
Lumension

Viewing business from all angles

Published By: IBM     Published Date: May 12, 2015
whitepaper describing how Universal document and image viewers can reduce costs, time and headaches.
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ibm, big data, information lifecycle, email, document sharing, email security, document management, information management
    
IBM

Entraction Uses Device Reputation to Carry Out "Zero Tolerance" for Fraud

Published By: Iovation     Published Date: Sep 25, 2009
One of the leading and fastest growing suppliers of systems for online betting, casino, poker and bingo uses iovation to combat online fraud and abuse.
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online betting, casino, poker and bingo, combat online fraud and abuse, fraud solution, false positives, iovation reputationmanager, device reputation
    
Iovation

The Seven Types of Power Problems

Published By: APC     Published Date: Apr 08, 2010
Many of the mysteries of equipment failure, downtime, software and data corruption, are the result of a problematic supply of power. There is also a common problem with describing power problems in a standard way. This white paper will describe the most common types of power disturbances, what can cause them, what they can do to your critical equipment, and how to safeguard your equipment, using the IEEE standards for describing power quality problems.
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apc, power, cooling, it wiring, heat removal, green computing, ieee, equipment failure
    
APC

SEO Demystified: 5 Golden Rules for Success

Published By: Webmarketing123     Published Date: Oct 06, 2010
There are many ways to increase revenue for your business. One of them is to evaluate and improve the success of your company's website in search results. SEO (Search Engine Optimization) is the practice of optimizing a website so that it achieves higher organic rankings on search engine sites like Google, Yahoo and Bing. In fact, according to the 2009 Forbes Ad Effectiveness survey, SEO is the most effective marketing channel today.
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webmarketing123, seo, search engine optimization, google, yahoo, bing, search, keywords
    
Webmarketing123

Advertising Benchmark 2014

Published By: Adobe     Published Date: Jan 12, 2015
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
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adobe, benchmark, search, spend, cpc, pla, advertising, google
    
Adobe

The Data Center Impact of Cloud, Analytics, Mobile, Social And Security

Published By: IBM     Published Date: Oct 06, 2015
An IBM white paper describing the infrastructure implications of today’s converging technology forces and the software defined, next-generation data center transformation vital to capitalizing on them.
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ibm, cloud, analytics, mobile, social, security, infrastructure, data center
    
IBM

The data center impact of cloud, analytics, mobile, social and security

Published By: IBM     Published Date: Feb 26, 2016
An IBM white paper describing the infrastructure implications of today’s converging technology forces and the software defined, next-generation data center transformation vital to capitalizing on them.
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data center, cloud computing, analytcs, mobile, social, cyber security, ibm, infrastructure
    
IBM

Combat the latest security attacks with global threat intelligence

Published By: IBM     Published Date: Jan 09, 2017
Download this interactive white paper describing the global threat intelligence provided by the IBM X-Force research team, including a look at its reputation scoring, vulnerability tracking and malware research - as well as details on its collaborative threat-intelligence site, IBM X-Force Exchange.
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ibm, security, ibm x-force, threat intelligence, enterprise applications, business technology
    
IBM

AI Is Ready For Employees, Not Just Customers

Published By: IBM     Published Date: Aug 01, 2018
Your customers aren't the only ones who can benefit from advancing artificial intelligence (AI) support — your employees can, too. Chatbots help employees who service customers, and you can build them with mature AI components. But success requires a focus on tasks rather than job replacement as well as a cyborg-like division between human and machine tasks. This report helps infrastructure and operations (I&O) pros determine which tasks are best executed by people and which are best left to machines, with use cases describing how that looks.
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IBM

Reduce The Risk Of Insider-Related Data Loss With Intelligent, Integrated Security From IBM

Published By: IBM     Published Date: Apr 20, 2017
An interactive white paper describing how to get smart about insider threat prevention - including how to guard against privileged user breaches, stop data breaches before they take hold, and take advantage of global threat intelligence and third-party collaboration. Security breaches are all over the news, and it can be easy to think that all the enemies are outside your organization. But the harsh reality is that more than half of all attacks are caused by either malicious insiders or inadvertent actors.1 In other words, the attacks are instigated by people you’d be likely to trust. And the threats can result in significant financial or reputational losses.
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insider threats, data management, organization management, data analytics, threat detection, risk management, fraud discovery, forensics investigation
    
IBM

Four top cyber crime trends

Published By: IBM     Published Date: Jul 26, 2017
Security incidents have been on the rise for the past few years, and most experts in cybersecurity believe the trend will only continue to intensify. Here, though, our subject is not the high-profile, headline-grabbing attacks we all know about but the everyday struggle of organizations everywhere, in every industry, to protect their data in a world of thieves.
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security, cyber crime, trends, cyber security, data protection
    
IBM

Harnessing the Power of Accounts Payable Automation: Even in Complex, Multi-ERP Environments

Published By: Esker     Published Date: Dec 19, 2016
In today’s highly competitive business environment, many organizations are expanding through mergers and acquisitions (M&As). Unfortunately, success comes at a cost. Growth via M&A activity often involves absorbing disparate ERP applications, which, over time, can create significant inefficiencies — particularly in the accounts payable (AP) department. The good news is, AP automation is emerging as an end-to-end solution that forward-thinking organizations can use to eliminate AP-related silos and maximize their market potential. Businesses with a complex ERP environment have several choices when it comes to AP automation solutions. This white paper is intended to assist AP and finance leaders, along with ERP system administrators, in evaluating their options, simplifying the decision-making process, and getting the absolute most out of their AP automation investment.
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Esker

2012 Shopping Comparison Site Study: Which Website Converts at 2.78%?

Published By: CPC Strategy     Published Date: May 21, 2012
CPC Strategy looked at 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the best converting shopping site for online retailers. Fill out the form below to download the free report.
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comparison shopping, shopping site, marketing channel, data feed, product feed, shopping feed, cse, online marketing
    
CPC Strategy

This Website Converts for Retailers at 2.78%. [2012 Ecommerce Report]

Published By: CPC Strategy     Published Date: May 21, 2012
CPC Strategy looked at 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the highest converting shopping site for online retailers. Fill out the form below to download the free report.
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comparison shopping, shopping site, marketing channel, data feed, product feed, shopping feed, cse, online marketing
    
CPC Strategy

Highest Converting Shopping Comparison Site was 2.78% [2012 Ecommerce Report]

Published By: CPC Strategy     Published Date: May 21, 2012
CPC Strategy looked at 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the highest converting shopping site for online retailers. Fill out the form below to download the free report.
Tags : 
comparison shopping, shopping site, marketing channel, data feed, product feed, shopping feed, cse, online marketing
    
CPC Strategy

Ecommerce Study: Which Comparison Shopping Site Converted at 2.78%?

Published By: CPC Strategy     Published Date: May 21, 2012
CPC Strategy looked at more than 110 online retailers, 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the best comparison shopping engine (CSE) online. Fill out the form below to download the free report.
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comparison shopping, shopping site, marketing channel, data feed, product feed, shopping feed, cse, online marketing
    
CPC Strategy

The State of Location - The Yext Quarterly

Published By: Yext     Published Date: Apr 15, 2013
The paper will show every small business owner the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
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advertising, marketing, location, listings, maps, directories, yext, business
    
Yext
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