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The Online Customer Experience: Make it Exceptional

Published By: IBM     Published Date: Oct 03, 2012
Watch a webcast on making your online customer experience exceptional and how to turn your customers into brand advocates
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online experience, user experience, web experience customer experience, branding, digital marketing, ibm, social business
    
IBM

Adaptive Media Delivery

Published By: Akamai     Published Date: Mar 08, 2017
This solution needs to reach audiences reliably wherever they are, scale as fast as they grow, and adjust intelligently to dynamic network environments for the highest viewing quality possible. Missteps in online video strategy can have a long-lasting effect on audience perceptions, not only of the video experience – but also on the brand being represented.
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video, online video strategy, video experience, engagement, customer engagement, online audience
    
Akamai

Commerce: Its Always Personal

Published By: Sitecore EMEA     Published Date: Jan 23, 2018
It’s no longer enough just to convert—to stay competitive, you need to turn prospects into lifelong fans of your brand. But with commerce channels and buying behavior changing so fast, we all know that’s easier said than done. What were once communications channels are now becoming commerce channels, with consumers making purchases on their TVs, on Twitter, and by text message. In the past, commerce and content data and experiences sat in their own silos. Those days are gone.
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commerce, channels, content, customer, optimization, sitecore
    
Sitecore EMEA

Thinking Beyond, And Before, The Abandoned Cart

Published By: Sitecore EMEA     Published Date: Jan 23, 2018
The global beauty company provides an exhilarating example of the power of context-driven commerce. When customers can rely on brands to achieve the outcomes that are important to them, brand owners can shift their focus from nonstop customer acquisition to long-term customer engagement. The Sitecore Experience Platform and the underlying Sitecore Experience Database are foundation technologies for IT organizations wanting to implement context-driven commerce environments that function elegantly today and into the future. Sitecore puts an end to digital retailers’ obsession with cart abandonment, replacing it with opportunities to delight customers with personal, meaningful commerce offers.
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advertising, revenue, customers, social channels, sitecore
    
Sitecore EMEA

Getting started with experimentation

Published By: Optimizely     Published Date: Apr 06, 2018
We live in the age of the consumer. Across touchpoints, customer expectations for digital interactions and brand experiences are evolving. Today, it is critical for organizations to deliver high-performing, personalized encounters across the customer journey. To drive innovation and stay competitive, organizations need to reorient towards the customer—which means being able to understand their needs, adapt to their expectations, and quickly make improvements. But pinpointing where to make iterations across your tactics and digital entities like websites and landing pages can be a difficult task—especially in today’s multi-touch environment.
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Optimizely

Leading Global Consumer Goods Manufacturer Expands Consumer Base Using Non-user Target Segments

Published By: WNS     Published Date: Jun 21, 2017
'Innovatively growing a consumer base, especially non-users' can be a challenging task for a CPG organization, looking for growth strategies in a world of discerning loyalty and fragmented markets. WNS designed a personalized consumer analysis framework that enabled a CPG major to successfully target non-user target segments, and enabled a two-fold growth in consumer base and revenue from sales.
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consumer survey, data set, u&a studies, analysis, non-users, price optimization, brand affinity, cpg
    
WNS

The Writing in the Aisle: What the 2016 US Holiday Season Tells Us About the Future of Retail

Published By: WNS     Published Date: Jun 21, 2017
The US retail industry has had an interesting holiday season, marked by high expectations, volatility and distractions, and a reassuringly strong end. While it saw high sales growth - a 4 percent growth over last year, the best in some time - the results have not brought cheer all around. In many respects, the 2016 holiday sales data emphasizes the disruption patterns impacting the retail industry, and validates several predictions about the changing face of retail. Online and mobile sales continue to grow unabated, at 17 and 44 percent respectively, while in-store traffic saw the highest decline in two years. While none of this is surprising in itself, it helps to highlight the role omni-channel retail will play in the coming years.
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retail industry, online sales, mobile sales, analysis, store traffic, branding
    
WNS

Building a Data-Driven Pricing Strategy

Published By: WNS     Published Date: Jun 21, 2017
Pricing needs to support a brand’s overall marketing platform. But is that enough to assure consistency of message throughout the organization? Given the far-reaching influence a price position has on a brand, and how various departments need to be aligned to support that position, an argument can be made for treating pricing as a core competency within the organization. What does this mean in real terms? Pricing is a day-to-day concern for numerous departments throughout the organization. While marketing might use pricing tactics to grow market share, sales teams chase volume goals, and product development teams lose sleep over the price image each product projects.
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profitability, opportunity identification, monitoring and refinement, executive access, own price elasticity, cross price elasticities, price corridors
    
WNS

The Hidden Costs Of Microsoft Office 365 Security & Compliance

Published By: Proofpoint     Published Date: Aug 10, 2017
Doing all you can to ensure the security of Office 365 makes a lot of sense. As the volume and sophistication of advanced threats continues to evolve more rapidly than ever before, you must protect your people, data and brand from advanced attacks and compliance risks. Our security solutions provide you with industry-leading security, compliance and email continuity capabilities for your cloud-based Office 365 deployment that far exceed Microsoft’s native protection. With Proofpoint, you can take advantage of the freedom, flexibility and cost savings of Office 365—without sacrificing your ability to keep users connected and protected.
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advanced threats, e-discovery, compliance, rapid response, office 365, email controls, archiving, customer support
    
Proofpoint

The Cost Of Microsoft Office 365 Security And Compliance

Published By: Proofpoint     Published Date: Aug 10, 2017
Doing all you can to ensure the security of Office 365 makes a lot of sense. As the volume and sophistication of advanced threats continues to evolve more rapidly than ever before, you must protect your people, data and brand from advanced attacks and compliance risks. Our security solutions provide you with industry-leading security, compliance and email continuity capabilities for your cloud-based Office 365 deployment that far exceed Microsoft’s native protection. With Proofpoint, you can take advantage of the freedom, flexibility and cost savings of Office 365—without sacrificing your ability to keep users connected and protected.
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malware, business email compromise, security, it departments, archiving, information protection, advanced technologies, office 365
    
Proofpoint

Why Companies Migrate to Google Cloud Platform and Use Rackspace Managed Services

Published By: Rackspace     Published Date: Feb 01, 2019
Nearly nine in 10 enterprises have adopted a multi-cloud strategy, according to the latest RightScale State of the Cloud Report, and these enterprises use eight different clouds, on average. Increasingly, their cloud of choice is a public cloud. Every public cloud, however, is different. GCP is rapidly gaining users among companies of all sizes. Today, GCP’s customers include large global brands like Disney, eBay, HSBC, The Home Depot, Schlumberger and Verizon, and smaller ones like gaming platform Smash.gg and the Rhode Island School of Design, one of the nation’s leading arts and design institutions. Whether GCP is a good fit for your company depends on a multitude of factors. To find out what these are and how Rackspace can help your business, download this whitepaper today.
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Rackspace

Mitigating Compliance Risk from Third Party Intermediaries

Published By: UL EduNeering     Published Date: Jul 05, 2012
Third party intermediaries have played starring roles in some of the most highly publicized global corruption trials. By any measure, third party intermediaries routinely rank high on the list of compliance worries for brand companies.
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fda, gmp, gcp, gxp, cms, osha, qsr, 21 cfr part 11, regulatory compliance, pharmaceuticals, medical device, good manufacturing practices, quality system regulation, online compliance training, part 11 compliance, fda part 11 compliance, iso 13485, quality management system, life science, health care
    
UL EduNeering

Qantas Airways Ensures Site Uptime and Improves International Reach and Performance Cost-Effectively

Published By: Akamai     Published Date: Jul 06, 2010
Founded in the Queensland outback in 1920, Qantas Airways is the world's longest continuously operating airline. Today it is widely regarded as the world's leading long-distance airline and one of the strongest brands in Australia, responsible for an estimated $1.7 billion in revenue for the fiscal year 2009/2010. The airline is committed to continually improving the experience on its website, qantas.com, whether enabling travelers to book all parts of a holiday or to self-manage their travel experiences. Since the site was first launched in 1996, it has evolved into the airline's primary customer contact channel.
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qantas, case study, site performance, clicks, travel, e-commerce, ecommerce, uptime, reach, business activity monitoring, customer interaction service, enterprise software
    
Akamai

Six Moves for Recruiting Managers to Build a Talent Powerhouse

Published By: Success Factors     Published Date: Aug 22, 2012
This white paper discusses six ways to connect with high-quality candidates-from using high-quality descriptions to managing recruiting on the go, using social tools, forecasting your needs, partnering with learning managers, boosting your brand, and more. Learn how to use these approaches in your candidate search. Download your white paper today.
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successfactors, sap, best practices, recruiting manager, talent powerhouse, candidate search, applicant search, high-quality candidate, recruiting process, top talent, talent acquisition, recruitment management, talent management, business intelligence, business technology
    
Success Factors

Predictions 2015: Hadoop Will Become A Cornerstone Of Your Business Technology Agenda

Published By: Teradata     Published Date: Jan 30, 2015
Hadoop is the rising star of the business technology agenda for a simple reason — it disrupts the economics of data, analytics, and someday soon, all enterprise applications; it is secretly becoming an application platform too. Application development and delivery (AD&D) professionals should be aware of and take action on these eight predictions, including the disruptive power of “Hadooponomics,” Hadoop’s current killer app, the closing data management gap, and the emergence of brand new distros.
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hadoop, hadoop adoption, cornerstone, business technology, hadooponomics, enterprise adoption, applications, data management, best practices, business intelligence
    
Teradata

CEB Finance Quarterly - Q4 2013 Edition

Published By: CEB     Published Date: Oct 30, 2013
Analysis on the key challenges, developments, and innovations affecting corporate and business finance.
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management reporting, cost savings, demand planning, product forecasting, resource allocation, performance assessment, cost assessment, finance talent brand
    
CEB

Solving Talent Scarcity: The Strategy for Winning the New War

Published By: SumTotal Systems     Published Date: Oct 10, 2013
The war for talent is back. But this time, the way to win it isn’t by solidifying your employment brand or ramping up your recruiting machine. In fact, there are probably plenty of people aware of and even applying to your jobs. So why is it still so hard to find the right talent?
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sumtotal, sumtotal systems, hrms consolidation, sumtotal exlixhr, exlixhr, elixhr platform, hris system, sumtotal application, master data management, mdm, talent expansion, human resources, human resources technology, talent, recruiting, recruiting software/services, business technology
    
SumTotal Systems

How to Demystify the Internet - And Why Your Business Model Depends on It

Published By: Dyn     Published Date: Apr 27, 2016
Download the newest TechTarget whitepaper and learn how to: - Optimize infrastructure spend - Overcome foundational business challenges - Gain and retain new customers - Increase brand loyalty and partner relations...and more
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dyn, internet, internet performance, customer relations, cloud, it efficiency, network performance, network performance management, cloud computing
    
Dyn

Employee Engagement Leads to Channel Success

Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
Every day, people are showing up to work for your channel partners. Some of those people are disengaged, which can have a significant impact on your ultimate success as a manufacturer or franchisor. Engaged channel employees deliver better customer experiences, stay longer with their employer and are more willing to talk their employer up as a great place to work. You’ve worked hard to develop outstanding products and services that are being distributed through your channel. Don’t let disengaged employees put your brand at risk. Download our article to learn how to drive and sustain engagement among your channel employees.
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customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty, customer incentive programs, customer loyalty program, customer marketing, best practices, customer interaction service, customer relationship management, customer satisfaction, customer service
    
BI WORLDWIDE

Get More Than Your Fair Share of Attention in Your Channel

Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
As a manufacturer, your uncontrolled distribution channel has a lot of places to focus their attention. So how do you break through the clutter? Reward and recognition programs have long been used to engage channel partners and align their activities with manufacturers’ goals. Applying behavioral economics to your program design will drive extra focus and effort. Learn ten best practices to follow when designing your next channel reward and recognition program.
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customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty, customer incentive programs, customer loyalty program, customer marketing, best practices, business intelligence, customer interaction service, customer relationship management, customer satisfaction, customer service
    
BI WORLDWIDE

Changing the Customer Loyalty Program Conversation

Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
The current loyalty program environment is challenging but rife with opportunity. Many poorly designed programs are driving loyalty fatigue and mercenary loyalty. However, there are more loyalty memberships than ever before and those companies that are successful in driving engagement and true loyalty are experiencing significant returns. The programs that “get it right” and earn genuine loyalty don’t just repurpose an old tactical model or copy the competition – they are unique and create or reinforce differentiation in the marketplace. Learn how to design a loyalty program that focuses on the entire lifecycle of a customer.
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customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty, customer incentive programs, customer loyalty program, customer marketing, best practices, customer interaction service, customer relationship management, customer satisfaction, customer service
    
BI WORLDWIDE

2016 Sales Engagement Trends

Published By: BI WORLDWIDE     Published Date: Mar 07, 2016
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands. The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title. Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
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bi worldwide, sales, incentives, effectiveness, sales incentive, productivity, engagement, business technology
    
BI WORLDWIDE

Best Practices - Employer Branding: Five Tips to Make Your Career Site Your #1 Recruiting Asset

Published By: SAP     Published Date: Jun 12, 2015
Competition for talent is fierce, and employer branding – or communicating why your company is a great place to work – is becoming a more sophisticated and more critical part of a recruiting strategy. While you communicate an employer brand in many ways, it’s most important on the corporate career site, where you have the opportunity to convert people you’ve touched through other channels into potential future employees. A poor user experience on your career site negatively impacts your employer brand and greatly reduces the chance that people will fill out an application. Download this white paper to discover five best practices that can help make your career site your # 1 recruiting asset.
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SAP

Best Practices - Employer Branding: Five Tips to Make Your Career Site Your #1 Recruiting Asset

Published By: SuccessFactors, an SAP Company     Published Date: Jun 18, 2015
Competition for talent is fierce, and employer branding – or communicating why your company is a great place to work – is becoming a more sophisticated and more critical part of a recruiting strategy. While you communicate an employer brand in many ways, it’s most important on the corporate career site, where you have the opportunity to convert people you’ve touched through other channels into potential future employees. A poor user experience on your career site negatively impacts your employer brand and greatly reduces the chance that people will fill out an application.
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SuccessFactors, an SAP Company
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