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US-based Media Giants boosts Marketing ROI with LTI's Ad Sales Audience Prediction & Tracking App

Published By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
A leading US-based broadcasting and publishing firm, with a market value of $17 Bn plus, creates, acquires and distributes entertainment content to global consumers over diverse platforms. The Company owns iconic media brands and has the viewership base amongst the US cable networks. The Broadcaster wanted to gain deeper insights into audience viewership patterns, advertisement impressions and sales data, in order to streamline the management of its advertisement deals. LTI's ADAPT (AD Sales Audience Prediction and tracking) solution optimized allocation, management, tracking and maintenance of advertisement air time to substantial increase in Marketing ROI.
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Larsen & Toubro Infotech(LTI)

HERE Navigation on Demand revitalize automotive navigation

Published By: HERE Technologies     Published Date: May 23, 2019
To provide drivers with navigation experiences that are always fresh, differentiated and that set an OEM’s brand apart on either embedded or mobile platforms, automakers need an unprecedented level of flexibility and control over data, software and the delivery process. As a SaaS offering, HERE Navigation on Demand offers automakers a new way to solve their key challenges – such as static software, complex and costly solution development and the inability to update or upgrade the experience once vehicles are in the field. Automakers need alternatives as they overhaul their navigation and connected service programs and bring change to their development, deployment, and monetization processes. This whitepaper outlines how HERE Technologies can support them to deliver compelling navigation and connected experiences, while keeping them in full control of their branding and revenue streams. Find out how HERE Navigation on Demand leverages: The HERE Open Location Platform to deliver alwa
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HERE Technologies

Relevance is everything: Location insights deepen customer engagement

Published By: HERE Technologies     Published Date: Jul 30, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence?
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mapping, location data, consumers, data, advertising
    
HERE Technologies

Relevance is everything: How location data improves advertising efficiency

Published By: HERE Technologies     Published Date: Sep 23, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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HERE Technologies

1-800-Flowers.com: Creating a best-in-class online experience that makes it easier for customers

Published By: IBM     Published Date: Jul 26, 2017
A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.
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1 800 flowers, ibm, e-commerce, case study, master data management
    
IBM

Can Virtual Experiences Replace Reality?

Published By: Oracle     Published Date: Apr 12, 2017
Brands are defined by the experiences they deliver. Customers are naturally self-interested, and a company’s internal workings and challenges are of little concern to them when assessing its products and services. All that matters is whether a brand is able to meet their needs as and when called upon to do so.
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Oracle

Marque Employeur : Nos Conseils pour Soigner Votre Image

Published By: Lumesse     Published Date: May 15, 2015
This White Paper explores how employer branding can be one of the most powerful recruitment tools.
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employee, employer brand, hr technology, hr trends, human resources trends, empower employer brand, recruitment, social media hr
    
Lumesse

Millennials in the aisles: How CPG brands capture lifelong loyalty

Published By: Bazaarvoice     Published Date: Oct 15, 2012
Why should you worry about capturing Millennials? Because they're shaping the way we all shop - today and tomorrow. Here's how everyday brands use digital to stand out among the competition for attention.
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cpg, customer loyalty, brands, digital marketing, consumer opinion, consumer behavior
    
Bazaarvoice

Today's Millennials trust strangers more than brands.

Published By: Bazaarvoice     Published Date: Oct 15, 2012
By 2017, Millennials - currently in their mid-teens to mid-30s - will have more spending power than any generation. And they're the proxy for all consumers, so capturing them helps you capture everyone else, too.
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bazaar voice, social media, marketing, mobile marketing, internet marketing, consumer input, consumer behavior
    
Bazaarvoice

Why should you replatform your website?

Published By: Adobe     Published Date: Nov 21, 2012
Because creating and managing a digital presence is easier than ever. As the digital world continues to evolve at a rapid pace, the opportunities to engage with consumers have never been greater. Learn why you should re-platform your website.
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adobe, replatform, creating brand, digital presence, customer engagement, content management system, business technology
    
Adobe

Free Webinar: Brands Meet Big Business Goals Through Consumer Research and Analytics

Published By: Neustar     Published Date: Aug 20, 2012
Attendees will learn how Arnold Worldwide combined advertising acumen with laser-like analytics to help a big brand build a comprehensive marketing strategy, refine its tactics, and help them understand not only who, within their industry are the best customers but also how to identify growth potential in key segments that are aligned with its business goals.
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segmentation, marketing analytics, brand marketing, consumer analtyics, customer analytics, custom segmentation, market strategy, marketing strategy
    
Neustar

How Brand Marketers Deliver Personalized Consumer Experiences...In A Split Second

Published By: Neustar     Published Date: Aug 20, 2012
Viewers will learn how to utilize customer data combined with next generation marketing analytics to create granular consumer segmentation that can be put to action in real-time on their Websites.
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web analytics, site optimization, segmentation, customize messaging, custom offers, marketing strategy, personalized website, custom landing page
    
Neustar

Free Webinar: Enhance the Power of Primary Research with Customer Segmentation

Published By: Neustar     Published Date: Feb 27, 2013
Learn how customer segmentation helped a big brand drive primary research for actionable results and improved campaign performance.
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marketing analytics, primary resarch, marketing initiatives, segmentation, targeted marketing campaigns, brand marketing, marketing strategy, market strategy
    
Neustar

Wellesley College Reference Webinar

Published By: Workday     Published Date: Jan 10, 2019
Wellesley College has a lot of success stories to share following its strategic deployment of Workday. Increased internal adoption and collaboration between finance and HR are just the start of a long list of benefits the college now enjoys. Watch the webinar replay with Wellesley’s Ravi Ravishanker, CIO and associate provost; Nephellie Dobie, director of Project Management and Business Analysis; and Veronica Brandstrader, associate CIO, to learn about its: • Evaluation and deployment • Technology transformation • Benefits realized • Lessons learned
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Workday

6 Secrets to Offering Exceptional Customer Service

Published By: Salesforce.com     Published Date: Oct 28, 2013
Just 7% of consumers say that customer service experiences they have with companies typically exceed their expectations. Now think about how you could succeed and profit as a business if you not only continually offered good service to your customers, but also frequently offered more than what they expected. Discover: The secrets to lining up your customer service with your brand. The best way to train employees. How to make employees feel good about giving great service. The significance of monitoring customer interactions. Which customer metrics you should pay attention to. The cheapest way to earn new customers. Download this ebook to learn what you need to do to give customers what they want and earn a customer for life!
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customer service, best practices, 6 secrets, managing expectations, employee training, metrics, customer interactions, customer interaction service
    
Salesforce.com

Guiding the Customer Journey: Gain Brand Advantage from the Very First Click

Published By: blueconic     Published Date: Oct 14, 2014
Download this whitepaper to learn how your enterprise can leverage a powerful new technology to learn about each prospect from the first click on a website or ‘Like’ on a social media page.
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blueconic, marketing, customer engagement, social media marketing, internet marketing, consumer behavior, market research, crm
    
blueconic

The Rise of User-Generated Content - How brands are transforming their websites into social hubs

Published By: EngageSciences     Published Date: Nov 04, 2014
Discover the latest research on the fundamental impact UGC is having on brands, and how it can drive audience acquisition, boost engagement and optimise commerce.
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user generated content, ugc, advocacy marketing, content aggregation, content curation, social commerce, social media marketing, the power of user generated content
    
EngageSciences

The Consumer Content Engine: How brands are turning their best customers into their best marketers

Published By: EngageSciences     Published Date: Nov 04, 2014
This infographic illustrates the power of the user generated content and the 4 main ways this can work for your brand.
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user generated content, ugc, advocacy marketing, content aggregation, content curation, social commerce, social media marketing, the power of user generated content
    
EngageSciences

Preparing Your Business for EMV Payments

Published By: Sage     Published Date: Aug 31, 2015
An Essential Guide to Protecting Your Sales, Profits and Brand.
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sage, emv payments, credit card processing, processing terminals, data security standards, chargeback liability, security, it management
    
Sage

Whitepaper: Site Reliability Engineering

Published By: Rackspace     Published Date: Apr 15, 2019
Scale events — like online sales and digital product launches — present great revenue opportunities, but they also present large risks to your business. Whether you are a retailer preparing for Black Friday and Cyber Monday, or a digital vendor launching a new service, your brand is both at its most visible and its most vulnerable during these scale events. Many more customers visit your site over a short period of time, raising the potential for resource constraints and discovery of software bugs. Information about issues spreads quickly via social media and news outlets. And, your customers typically spend more per transaction, so every lost order has a greater negative impact on your bottom line. Site reliability engineering (SRE) can help you better prepare for scale events through an iterative cycle of data-driven improvement.
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Rackspace

Employee Onboarding Roadmap - Turn the Job Offer “Yes” into a Long Term “Yes”

Published By: SilkRoad Technology     Published Date: Feb 24, 2016
First impressions with your company matter, both for your new hire and what they’ll share about your employment brand. A formal onboarding programs provides a big impact, which is why they are one of today’s hottest trends.
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silkroad, human resources, onboarding, employee, hiring
    
SilkRoad Technology

Calculating the ROI of an Onboarding Technology Solution

Published By: SilkRoad Technology     Published Date: Feb 24, 2016
Onboarding solutions integrate with recruiting solutions so the transition from candidate to employee is effortless. They also integrate with performance and learning solutions so employees can start focusing on their future with the organization. Best of all, they are customizable so the company brand remains front and center.
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silkroad, human resources, roi, onboarding, technology solution, hiring
    
SilkRoad Technology

Drop A Pin At The Intersection Of Digital Experience And Security

Published By: Akamai Technologies     Published Date: Aug 22, 2018
In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that: ? Customer trust is at an all-time low and it’s hurting growth ? Executives are aware that customer trust is becoming critical to success ? Companies struggle to balance security with digital experience ? Failure to deliver on security impacts brand reputation, customer trust, and revenues This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.
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customer, trust, company, loyalty, security
    
Akamai Technologies

Cashing in on Employee Benefit Programs

Published By: LifeLock     Published Date: Aug 23, 2016
Employers search regularly for new ways to engage their employees. But how do organizations settle on that perfect “something extra”? Download now and find out how an out of the box idea can help maintain employee loyalty and protect your brand.
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best practices, employee benefits, business management, business analytics
    
LifeLock

Retail - Talent Matters: How Retailers Can Recruit and Retain the Best People

Published By: Oracle HCM Cloud     Published Date: Jun 07, 2016
Retailers face many challenges to attracting top talent in today's market. Job seekers often apply for multiple positions simultaneously, so building a strong brand is critical to winning the best candidates. This white paper describes a 3-step process for recruiting and retaining the best employees—and keeping them performing at their highest potential.
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Oracle HCM Cloud
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