brand effectiveness

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Customizing Local Retail Marketing While Retaining National Branding

Published By: Madden Communications     Published Date: Sep 28, 2017
In order for brand promotion activated at retail by POP materials to succeed, it must drive sales. However, retail activation materials aligning with and supporting your national brand are just as important. Many marketers fail at this due to a lack of reliability, effectiveness and value. In this white paper you’ll learn about: • Reinforcement of your brand • Faster speed-to-market • Improved quality & consistency • Cost savings Increasing efficiency
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Madden Communications

Social Compliance: Protect Brand Equity and Ensure Governance, by the Aberdeen Group

Published By: OpenText     Published Date: May 23, 2012
Download this report and learn how to: . Monitor, analyze and report on social media content . Manage brand effectiveness . Ensure brand consistency across social media and other marketing channels . Build an effective social compliance program
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brand equity, governance, social media, social compliance, brand consistency, brand effectiveness
    
OpenText

The Definitive Guide to Social Media Marketing

Published By: Marketo     Published Date: Dec 12, 2016
Download The Definitive Guide to Social Media Marketing to learn: - How to create a social media marketing strategy - How to choose what social media platforms are right for your brand - What content you need to support your social media marketing - How often to post on social media (and how to create an editorial calendar) - How to measure the effectiveness of your social media campaigns - What team and tools you need to support your social media strategy
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marketo, marketing, social media, social media marketing
    
Marketo

Capitalizing on the Power of Big Data for Retail

Published By: IBM     Published Date: Aug 06, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing marketing and improving the effectiveness of marketing campaigns, optimizing assortment and merchandising decisions, and removing inefficiencies in distribution and operations.
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ibm, retail, data, big data, power, stores, interact, social media
    
IBM

Measuring Microsites and their impact on overall online business success

Published By: Semphonic     Published Date: Jun 11, 2009
A Microsite is an independent, focused website subsidiary to a larger, parent website. Its marketing, branding, and Search/Viral potential has been increasingly recognized by marketing and website managers, but measurement and analysis of a Microsite’s effectiveness requires analytical strategies and approaches that differ from the analysis of the parent website. Learn more today!
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microsite, microsites, semphonic, independence, integration, saturation, directionality, lifetime contribution, branding awareness, keyword concentration, sourcing velocity, seo, kpi, conversion, saturation, sourcing
    
Semphonic

Newfound impact of PR on advertising

Published By: VMS     Published Date: Jul 31, 2009
In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
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vms, economy, measurement strategies, budget, pr objective, objective, smart media, share, radio monitoring, proof of performance, realtime monitoring, artificial intelligence, human analysis, opportunities to see, ots, metrics, benchmark, proof of performance, communications, vantage
    
VMS

Six Success Factors for Building a Best-Run Marketing Organization

Published By: SAP     Published Date: Mar 29, 2011
Discover how you can use the right software to help your marketing organization support growth and demonstrate value. In doing so, you can learn how to develop customer, brand, and channel strategies that can support process efficiency and effectiveness activities and transform your marketing activities.
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marketing analytics, sap crm, customer satisfaction, ebusiness, marketing automation
    
SAP

The Business Case for Digital Production Outsourcing

Published By: Deliver     Published Date: Jul 25, 2011
How decoupling creative and production in digital marketing generates higher ROI, strengthens brands and produces competitive advantage through increased efficiency and effectiveness.
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creative, production, digital marketing, decoupling, increased efficiency and effectiveness
    
Deliver
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