brand response

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Content as King: Why Great Video Content is the Key to Unlocking Hearts and Minds

Published By: Oath     Published Date: Mar 16, 2018
Everyone knows that content is crucial to attract, engage, and reach consumers. But while this may be true, it’s important to consider the medium involved. Right now, the format to beat is clearly video, with 51% of brands investing more in 2018 than the year prior.1 And with so many forms of video available, such as content, programmatic, and pre-roll, it’s important to understand how to use video for building both brand connections and direct response. Currently, video provides advertisers with a versatile medium to reach the audiences they want, where they want, to put the best spotlight on their story. But the question remains—what is the best way to reach your target, and how can you ensure they will pay attention to your message? Download this whitepaper to find out!
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Oath

Revolutionising Retail Quality Through a Single Digital Platform

Published By: SafetyCulture     Published Date: Aug 14, 2018
Consistency and customer experience are key to quality and profitability in retail. Manual reporting processes can be unwieldy and time-consuming, but bringing together all compliance procedures under one digital platform means fast, consistent and easy-to-access performance data. Using real-time insights into best practice improves the reporting of quality control, stock loss prevention, inspection processes, logistics and more – saving time, increasing efficiency and boosting customer satisfaction. Benefits include better branding through monitoring rollouts with uploaded photos and videos, protection against shrinkage through improved inspection processes and audits, and clearer visibility of issues which means a speedier response.
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SafetyCulture

Marketing to the Future: A CMO's Roadmap to Digital Transformation

Published By: Sprinklr     Published Date: Jan 05, 2018
Microsoft General Manager and CMO Grad Conn shares his thoughts on how brands must provide an experience that customers actually enjoy, as opposed to just hoping they elicit a certain response.
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marketing, content marketing, user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy
    
Sprinklr

Advertising Effectiveness: Understanding the Value of a Social Media Impression

Published By: Facebook     Published Date: Mar 07, 2012
This report provides early insights from Nielsen's BrandLift product which analyzed survey data from more than 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 brand advertisers.
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marketing, social media, emerging marketing, internet marketing, digital marketing
    
Facebook

The Authoritative Guide to Voice of the Customer

Published By: Qualtrics     Published Date: Aug 20, 2018
In today’s era of immediacy, consumers are more demanding than ever. To keep up with customer expectations, brands are starting to invest in Voice of the Customer (VoC) programs that employ a closed-loop process. Ask any CX, research, or marketing executive, and they will tell you that gone are the days when the customer marketing landscape was represented by a one-way dialogue for engaging prospects. Today, market leaders are shifting their listening and response mechanisms faster as VoC programs represent a huge opportunity for driving loyalty and increased sales. A recent study sponsored by American Express®—the American Express Global Customer Service Barometer—showed that U.S. consumers are twice as likely to tell others about a bad service than they are to share about a positive experience.¹
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Qualtrics

IT Service Management Case Study: Seattle Cancer Care Alliance

Published By: Cherwell Software     Published Date: Jan 28, 2019
Leading Cancer Center Implements Lean Service Desk to Provide Vital Support to Medical Staff Learn how the IT team at Seattle Cancer Care Alliance built a brand new service desk from scratch in just five months. Key improvements include significant time savings via quick and easy workflow automation; faster issue resolution and response times due to real-time dashboards; and a new culture of continuous improvement surrounding the implementation of lean methodologies and ITSM best practices.
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Cherwell Software

When Brands Respond: How Brand-Consumer Conversations Improve Business

Published By: Bazaarvoice     Published Date: Jan 17, 2014
Consumer reviews can have an impact on sales, but did you know that negative reviews can actually improve purchase intent? The linchpin: How brands respond. Read new research about the power of responding to consumers.
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consumer-centric, consumer engagement, brand messaging, branding, brand response, consumer conversations
    
Bazaarvoice

How Negative Reviews Can Improve Purchase Intent – If Brands Know How to Respond

Published By: Bazaarvoice     Published Date: Apr 30, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
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consumer-centricity, consumer engagement, brand messaging, branding, brand response
    
Bazaarvoice

How Negative Reviews Can Improve Purchase Intent – If Brands Know How to Respond

Published By: Bazaarvoice     Published Date: Nov 05, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
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bazaarvoice, webinar, negative reviews, purchase intent, customer feedback, brands response, customer conversations, constructive responses
    
Bazaarvoice

How Negative Reviews Can Improve Purchase Intent – If Brands Know How to Respond

Published By: Bazaarvoice     Published Date: Aug 01, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
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bazaarvoice, marketing, reviews, purchase intent, brand, feedback
    
Bazaarvoice

Responding to - and recovering from - sophisticated attacks

Published By: IBM     Published Date: Oct 10, 2013
We all know how major security incidents can affect a company’s data, networks and corporate brand. We also know that sophisticated attacks, designed to gain continuous access to critical information or to cause damage in critical infrastructure, are becoming more severe, more frequent and more costly. But what can you do about it? The IBM white paper “Responding to—and recovering from—sophisticated security attacks” details four proactive steps that you can—and should—take now to help keep your organization safe: prioritize your business objectives and set your risk tolerance; protect your organization with a proactive security plan; prepare your response to the inevitable sophisticated attack and promote and support a culture of security awareness. Read the white paper to learn how to help keep your organization safe from sophisticated security attacks and find out how IBM can help.
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security, data security, networks, branding, attacks, security, security breach, safeguarding
    
IBM

Five Steps for Preparing for a Vulnerability Disclosure

Published By: Veracode     Published Date: Oct 26, 2016
When a high-profile, or simply branded, vulnerability is disclosed, security teams are expected to abandon their planned activities and react. But, these responses can be time-consuming and costly. Even if the vulnerability is achieving mainstream awareness, enterprises need to balance responses against risk. Download this handy report for guidance on preparing for a high-profile vulnerability disclosure so risk-management or security teams can respond with the appropriate level of urgency.
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veracode, security, vulnerability, high-profile vulnerability disclosure, vulnerability disclosure, enterprise applications, business technology
    
Veracode
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