brand communications

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Differentiate your Business with a Cloud Contact Center

Published By: Cisco     Published Date: Feb 23, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customerís perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video
Tags : 
cloud computing, cisco, contact center, best practices, cloud network, storage management, data integration, data quality
    
Cisco

Telus: Winner 2014 Awards of Excellence for Application Development and Delivery

Published By: HP     Published Date: May 05, 2014
Performance testing solves application issues potentially impacting revenue, productivity, and brand recognition: Discover how Telus has reduced the number of performance issues introduced by IT releases and saved well over $10M in business impact costs (revenue loss/workaround expenses/impact on brand name) since 2011 using HP Performance Center. TELUS is a leading national telecommunications company in Canada, with $10.9 billion of annual revenue and 13.1 million customer connections.
Tags : 
it management, knowledge management, enterprise applications
    
HP

Supercharge your social media marketing. Turn your employees into brand advocates on social media

Published By: Trapit     Published Date: Nov 17, 2014
Download this webinar to learn how marketers can successfully build brands by giving employees an easy and fun way to share content to their social networks.
Tags : 
employee advocacy, brand advocacy, social media marketing strategy, plan social media, social marketing, company advocacy, motivating employee, software social media
    
Trapit

Donít Get Caught Off Guard: 10 Steps to Managing Crisis Communications

Published By: Meltwater     Published Date: Jul 29, 2015
When a brand crisis hits, your most important asset is media intelligence. But donít wait for all hell to break loose to get up to speed on the latest tools and best practices for crisis communications in the age of social media. Get the tools you need to help spot early warning signs, stay organized, and enforce due process should a crisis hitóDownload our Media Intelligence for Crisis Communications e-book today.
Tags : 
media monitoring, social media monitoring, media intelligence, crisis communication, crisis communication plan, crisis management, crisis preparation, crisis planning
    
Meltwater

Delivering Engaging Experiences To Your Audience

Published By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
Tags : 
technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM
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