brand marketing

Results 151 - 175 of 283Sort Results By: Published Date | Title | Company Name

The Definitive Guide to Lead Generation

Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : 
marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, business technology
    
Marketo

How to Preserve Brand Health in Social Media

Published By: MarkMonitor®     Published Date: Apr 25, 2013
This white paper offers best practices for protecting your brand-and brand engagement-in social media channels.
Tags : 
social media, account spoofing, brand hijacking, digital marketing, social media marketing, brand protection, brand impersonators
    
MarkMonitor®

Top 10 Online Brand Protection Strategies for 2013

Published By: MarkMonitor®     Published Date: Apr 25, 2013
Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online.
Tags : 
brand protection, social media, digital marketing, digital content, counterfeiting, digital advertising, brand equity
    
MarkMonitor®

Key Strategies for Protecting Your Brand in Social Media

Published By: MarkMonitor®     Published Date: May 17, 2013
Your social media presence helps you engage consumers and stay in tune with the market. But it also paves the way for brand impersonators, counterfeiters and scammers to exploit your brand. Download this informative white paper to understand the benefits of incorporating a brand protection component into your social media program. Learn practical, proven steps you can take to complete your social media strategy–and preserve brand health and customer trust.
Tags : 
brand health, social, social media, brand protection, social media presence, consumer trust, customer engagement, social media marketing, brand impersonators
    
MarkMonitor®

Seven Top Tools for Social Media Monitoring: A Benchmark Study

Published By: White Horse     Published Date: Oct 07, 2009
Learn how to tap powerful real-time brand conversations taking place in social media by investing in the proper tool to aggregate and share the data across your organization. Download this Webinar for a standards-based benchmarking review of the top social media monitoring tools and practical knowledge that will equip you to make a business case for the single best social media investment.
Tags : 
brand marketing, brand research, social media monitoring, crisis management, social marketing, brand management
    
White Horse

3 Ways to Transform Your Site into a Lead Machine

Published By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
Tags : 
white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads, lead generation, lead gen, sales leads, crm, sales
    
White Horse

Brand TLD: Shortcut That Helps Revenue and Search Engine Ranking

Published By: Neustar Registry     Published Date: Oct 03, 2011
A brand Top-Level Domain is the next Internet shift. Learn the four benefits of TLDs that every marketer needs to know: campaign management, brand trust, SEO and ROI, and build & protect my brand.
Tags : 
domain, domains, domain names, new tlds, ntlds, brand marketing, campaign management, cmo, "chain of trust, " domain names, search results, natural search, search engine, web traffic, company reputation, marketing, brand affinity, counterfeit protection, neustar, registry
    
Neustar Registry

Building a Business Case: The Value of Owning a Top-Level Domain

Published By: Neustar Registry     Published Date: Oct 17, 2011
The Internet is changing. Learn how applying for your own brand Top-Level Domain (TLD), such as .canon or .hitachi, can help improve natural search, build trust with your customers, and generate revenue through your agent channel.
Tags : 
seo, tlds, brand, community, gtlds, roi, icann, internet regulation, brand protection, brand marketing, campaign management, cmo, domain names, search results, natural search, search engine, web traffic, company reputation, marketing, brand affinity
    
Neustar Registry

Become a Social CMO: CMOs Must Experience Social Networking to Lead the Brand Experience

Published By: IBM     Published Date: Oct 01, 2012
orrester believes that CMOs who personally participate in social media will be better at leading the new brand experience, and leading a new generation of cross-functional marketing organizations.
Tags : 
brand experience, social marketing, social networking, social media, digital branding, customer interaction service, customer relationship management, content delivery, business technology
    
IBM

6 Steps to Power Advocates to Create Authentic Brand Content

Published By: SocialChorus     Published Date: Oct 06, 2014
Download this step-by-step guide to filling your content gap.
Tags : 
socialchorus, advocate marketing, brand content creation, content creation, advocate content, brand ambassadors, roi, brand awareness, marketing campaigns
    
SocialChorus

From Employee to Advocate: How Whole Foods Mobilizes their Team to Share Brand Content

Published By: SocialChorus     Published Date: Jan 06, 2015
Download this webinar recording to watch Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods Market and Denise Holt, CEO and Co-Founder at Social Intel discuss the 5 steps to launching an employee Advocate Marketing program.
Tags : 
socialchorus, advocate marketing, branding, brand content, employee advocate marketing, advocate marketing program, social engagement, brand awareness, brand content, brand content sharing
    
SocialChorus

Build an Advocate Marketing Legion: How Target Scaled Employee Advocacy to Thousands

Published By: SocialChorus     Published Date: Jan 06, 2015
During this on-demand webinar, Nancy Brandt, Senior Editorial Specialist at Target, shares how they scaled their employee advocacy program to thousands of exempt and non-exempt employees and drove brand awareness and employee engagement.
Tags : 
socialchorus, marketing, advocate marketing, employee advocacy, brand awareness, customer engagement, sales, employee advocacy program, social media marketing, social engagement
    
SocialChorus

The Brand Marketer's Guide to In-Image Advertising

Published By: GumGum     Published Date: Aug 14, 2013
Download this white paper for a basic overview of in-image advertising and how the agency community can use it to reach their objectives.
Tags : 
in-image advertising, display advertising, brand marketing, contextual placement, contextual targeting
    
GumGum

The Definitive Guide to Lead Generation

Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : 
marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, marketing automation
    
Marketo

Olympics 2014 - the Social Story

Published By: Oracle Social Cloud     Published Date: May 02, 2014
The Olympics provided clear examples of how media companies and brands can magnify their marketing efforts using social media. These strategies and tactics are not just reserved for events of this magnitude and can be applied to any major campaign.
Tags : 
oracle, srm, social marketing, tv social marketing, broadcast network social marketing
    
Oracle Social Cloud

Why Retailers Need to Reorganize for Effective Content-driven Commerce

Published By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
Tags : 
organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce, brand marketing, mobile channels, online shopping, acquia
    
Acquia

Bridge the Commerce/Content Divide

Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
Tags : 
commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
    
Acquia

Today's Recruiter Must Think Like a Marketer

Published By: IBM     Published Date: Jun 13, 2016
A recent Human Capital Institute report found that 69% of respondents are having difficulty filling critical positions and only 20% agree that they have a strong talent pipeline for critical roles. Competition is fierce and the power has clearly shifted from employers to the candidate. Today’s job candidates expect to be treated like consumers, and the most successful marketing teams know that consumers are increasingly suspicious of brands. These marketing teams implement strategies to foster trust and loyalty among their target audience. Just like marketers, recruiters must have the ability to not only attract but engage candidates as well, and they are tasked with fostering that same trust and loyalty among the candidates they hire as well as the ones they don’t. It’s not enough to just leverage the latest tools and implement trend-setting processes in the recruiting department. Recruiters must also live the employer brand every day. Living the brand encompasses demonstrating the EV
Tags : 
ibm, ibm smarter workforce, work trends, employee acquisition, recruiting, recruiters, recruiting software/services
    
IBM

Experience 'Recruitment is Marketing' Through the Eyes of a Candidate

Published By: IBM     Published Date: Jul 21, 2016
Ever wondered what an ideal candidate experience looks like? Candidates today shop for a job like they shop for a bike – based on brand, buzz and blogs. Recruiters must respond accordingly by engaging early and often; promoting the brand; and selling company culture. Tune into this 3:52 video to experience Recruitment is Marketing through the eyes of a candidate.
Tags : 
ibm, talent acquisition, recruitment, recruitment marketing, candidate experience, marketing, human resources, recruiters, human resource technology
    
IBM

The Complete Guide to Visual Commerce

Published By: Curalate     Published Date: May 03, 2016
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel. If this sounds familiar, then you're among the 77% of marketers who agree there's a growing amount of pressure to connect visual content to ROI. Get Your Complete Guide to Visual Commerce and learn how to: - Develop and source new, creative content for your brand. - Harness your visual data to discover which images really resonate with your fans. - Monetize your visual content, and measure the new ROI – Return on Image. So, are you ready to unlock the power of your visual content? Download your free marketing guide today.
Tags : 
curalate, visual commerce. ecommerce, visual data, measuring roi
    
Curalate

The Big Impact of Big Data on Affiliate Marketing

Published By: Impact Radius     Published Date: Oct 08, 2014
If you are relying on affiliate networks you have no access to vital data to manage affiliate processes such as tracking, reporting, and contracting. The affiliate networks own the data and control what brands you are able to see. You receive an incomplete view of conversion and performance data, and you are unable to track the true source of every lead across multiple channels. So how could you manage your affiliate programs with the benefits of Big Data intelligence? Read this MarketingProfs whitepaper and get the Big Data intelligence you need to manage a successful affiliate program.
Tags : 
    
Impact Radius

Harvard Business Review Analytic Services: Real-Time Analytics

Published By: SAS     Published Date: Jun 06, 2018
Today’s consumers expect immediate, personalized interactions. To meet these expectations, companies must differentiate their brands through timely, targeted and tailored customer experiences based on real-time data analytics. This report, sponsored by SAS, Intel and Accenture and conducted by Harvard Business Review Analytic Services, looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences. Learn why organizations that place a high value on real-time capabilities still struggle to achieve them, what companies can do to ensure success as they adopt and implement real-time analytics solutions, and what benefits successful companies are already seeing.
Tags : 
    
SAS

Best Practices in Mobile Marketing: Mobile Relationship Management

Published By: Gleanster     Published Date: Jul 26, 2012
This Deep Dive analyst report looks at the experiences of more than 75 retailers and consumer brands that have outperformed their industry peers with respect to their mobile marketing initiatives. It explains that much of this improvement can be attributed to the notion of Mobile Relationship Management.
Tags : 
marketing, mobile marketing, gleanster, mobile relationship, emerging marketing
    
Gleanster

Tip Sheet: 8 Ways to Build Your Brand with Social Media

Published By: Sysomos     Published Date: Oct 24, 2012
Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.
Tags : 
social media monitoring tools, business intelligence, analysis, analytics, dashboard, tracking, trends, assessment, agency, marketers, business, enterprise, network, twitter, facebook, fans (24), building brands, evangelists, products, services
    
Sysomos

Packard Bell Uses Cross-Channel Communications to Increase Average Customer Value by Fifty Percent

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
Tags : 
neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.