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The Modern Marketer's Guide to Content-Driven Commerce

Published By: Sailthru     Published Date: Jul 01, 2015
While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly-executed content approach can increase purchase conversion, purchase frequency and brand loyalty.
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content, commerce, retail, ecommerce, publishing, media, customer experience, marketing
    
Sailthru

New Data Study! Making Real-Time Moments Matter - Results from a Survey of 200 Marketing Executives

Published By: Wayin     Published Date: Jun 08, 2015
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
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contextual marketing, marketing strategy, brand monitoring, real-time marketing, social intelligence, social media marketing strategy, real-time marketing strategy, social media marketing
    
Wayin

Sophisticated marketer’s guide to LinkedIn

Published By: TheMarketingScope     Published Date: Oct 28, 2015
Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.
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linkedin, lead generation, brand awareness, marketing strategy, sales pipeline, prospecting, lead nurturing, best practices
    
TheMarketingScope

State and Future of Loyalty

Published By: CrowdTwist     Published Date: Jan 18, 2017
In this Q&A, you will learn: - The importance customer data plays in loyalty programs - Why engagement is a critical element in loyalty strategies today - What an omnichannel approach means for most brands - How technology will be a driving force for loyalty and other marketing initiatives - And much more!
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CrowdTwist

Definitive Guide to Mobile Marketing

Published By: Marketo     Published Date: Jul 13, 2015
How mobile marketing is used to communicate and engage consumers at any point of the consumer's lifecycle.
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mobile marketing, brand value, consumer lifecycle, marketing automation, benchmarking
    
Marketo

Break Through The Hype: Uncover the Reality of AI

Published By: Bronto     Published Date: Jul 10, 2017
Artificial intelligence (AI) is a hot topic in commerce marketing and may be the fastest growing technology trend today. Experts believe AI will have a huge impact on our daily lives, our interactions with one another and the broader economy. A growing number of commerce marketing software providers claim their systems use AI. But it can be difficult to know for sure what that means for your brand and how you can use it to market products and services more effectively to consumers. Does the rise of AI and related technologies signal a sea change in commerce marketing? In a word, yes. Let’s take a closer look at these techniques and how they can boost your marketing efforts and success. We’ll also look at their limitations and the questions you can ask to help you distinguish between marketing hype and tools that can provide value for your business.
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artificial intelligence, commerce marketing, branding
    
Bronto

Building B2B Brands with Search Marketing

Published By: Business.com     Published Date: Jul 20, 2009
Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.
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b2b, business.com, brand, search marketing, branding, roi, marketing mix, seo
    
Business.com

An Introduction to Twitter for the Real-Time Advertiser

Published By: Quantcast     Published Date: May 09, 2014
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
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quantcast, twitter, tweeting, social media, real time advertiser, branding, customer engagement, reach
    
Quantcast

Trending Now: Programmatic for Branding

Published By: Quantcast     Published Date: Feb 27, 2015
Did you know that “Programmatic” was voted the Association of National Advertisers’ marketing word of the year in 2014? Over the past few years, programmatic has transformed digital marketing by bringing efficiency and scale to the online advertising ecosystem. Read this white paper to learn how programmatic can help you make the most of your digital branding efforts. Download now!
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online advertising ecosystem, programmatic branding, digital branding, marketing trends
    
Quantcast

From Awareness to Conversion, How UGC Supports the Entire Buyer Journey

Published By: Wyng     Published Date: Sep 30, 2015
In today's world of information overload, your brand should not add to the clutter with a disjointed marketing strategy. Consumers have become extremely selective about who they trust and how they source information. Instead of seeking out brand produced content, consumers are increasingly relying on their peers to influence their buying decisions.
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offerpop, marketing, awareness, digital, conversion, ecommerce, consumer
    
Wyng

How to Succeed with Influencer Relations

Published By: Cision     Published Date: Jul 08, 2016
Today’s consumers are more skeptical when it comes to your brand messaging. They don’t trust what you say just because your brand states it. Customers hear your words and demand, “Where’s the beef?” They require proof. They also need recommendations from people they trust and admire, such as friends and family–but these can also be celebrities or well-known and respected people within their industry. Your consumers look to people who “influence” them when making decisions about what brands to follow and from whom to buy.
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cision, media, public relations, influencer relations, influencers, brands, marketing
    
Cision

A ‘Content-First Business’ Is The Future Of Marketing

Published By: CMO.com     Published Date: Mar 16, 2017
Content marketing has many different meanings to many different CMOs. From messaging and branding to customers and product, every marketer seems to have an opinion. One thing is certain, though: Content marketing is at the top of the 2017 CMO agenda, with PQ Media forecasting it to be a $300-plus billion industry by 2019.
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cmo, pq media, content, marketing, branding, cmo, media, forecasting
    
CMO.com

6 Ways to Pack a Punch With Paid Search

Published By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
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revana, seo, search, integration, data, digital marketing, paid seach
    
Revana

The State of Marketing Attribution 2016

Published By: AdRoll     Published Date: Oct 05, 2016
AdRoll looked in detail at the attribution strategies that agencies and brands across these markets are employing to find out how well they are leveraging their data to attract, convert and grow their customer base, as well as the challenges they face in integrating attribution into their marketing. From all of this AdRoll and Econsultancy deliver key insights and actionable insights which you can apply to your business in implementing or optimising attribution modeling.
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AdRoll

Register for Online Marketing Virtual Summit for free

Published By: Online Marketing Summit     Published Date: Apr 21, 2010
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
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oms, online marketing summit, online marketing, emarketing, strategic marketing
    
Online Marketing Summit

The Changing Face of PR

Published By: Cymfony     Published Date: Feb 22, 2007
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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branding, emerging marketing, press release marketing, blog marketing, blogging, social media, public relations, cymfony
    
Cymfony

Webcast: Create Marketing Content with Impact by Integrating 3D Product Images

Published By: EMC     Published Date: May 01, 2009
During this recorded webcast, you'll find out how organizations are combining 3D and 2D into their brand centers and creating new ways to engage their customers. You'll learn how CGI saves money and maximizes the reuse of CAD assets and CGI artwork for a variety of emerging media. And, you'll see a product demonstration, showing the impact 3D images can have on your marketing programs. Learn more today!
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marketing, concent, cgi, cad, digital media, emc, images, artwork
    
EMC

American Dairy Brands Reduces Errors, Increases Forecast Accuracy and Increases Service Levels

Published By: Infor     Published Date: Feb 27, 2007
American Dairy Brands, a $300M division of Dairy Farmers of America (DFA) which is the largest U.S. dairy cooperative marketing over 45 billion pounds of milk per year, has achieved substantial supply chain savings through Infor's Supply Chain solutions. Infor has given Dairy Farmers of America the ability to successfully manage the supply chain to drive service levels to greater than 99% for their Borden-brand cheese products.
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productivity, supply chain management, customer service, customer satisfaction, dairy, food, infor, scm
    
Infor

Marketing Automation Demo Checklist

Published By: Marketo     Published Date: Nov 04, 2011
Did you learn everything you needed to during your marketing automation demo? Use this checklist to feel confident about the six critical areas of marketing automation. This checklist covers topics including functionality, branding and design control, and marketing campaign creation.
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marketo, marketing automation, demo, whitepaper, checklist, branding, design control
    
Marketo

The Definitive Guide to Social Media Marketing

Published By: Marketo     Published Date: Oct 17, 2016
The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience. Download this definitive guide to learn how to effectively use social media marketing.
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Marketo

B-to-B Branding in a 2.0 World

Published By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation
    
Godfrey

Differentiation: Why it’s so hard to do it well

Published By: Godfrey     Published Date: Oct 02, 2008
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation
    
Godfrey

Living your Differentiation in a Web 2.0 World

Published By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
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godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation
    
Godfrey

Why Branding Becomes More Important In Uncertain Times

Published By: Godfrey     Published Date: Oct 02, 2008
It’s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.And yet, it is precisely these situations in which communications that support the brand are most helpful. If there’s ever a time when you need the strength, continuity, and support of a healthy brand, it’s when there’s uncertainty.
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b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation
    
Godfrey

How to Select Partners to Communicate Your News

Published By: Godfrey     Published Date: Oct 24, 2008
With the constantly-changing media landscape and the growing demand for media communication via 2.0 channels, you need to reconsider both your news and the vendor partners on whom you rely to distribute it. It could mean the difference between a purposeful, engaging and long interactive life for even the "smallest" news item, and a costly yet low-impact news distribution program that saps valuable resources. This white paper tells you some key considerations to help guide your selection process.
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godfrey, white paper, b to b, business to business, 2.0, vendor, analytics, brand management
    
Godfrey
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