branded entertainment

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Branded Entertainment: Distributed Storytelling in a Digital World

Published By: Proximity Branded Entertainment     Published Date: Jan 13, 2011
Entertainment is no longer a broadcast; it's an experience.
Tags : 
branded entertainment, troy hitch, doug worple, branding, entertainment, advertising, online, video
    
Proximity Branded Entertainment

The Challenge of Deferred Viewing and The Rise of Branded Entertainment

Published By: O2 Media Inc.     Published Date: Aug 05, 2011
The TV industry is experiencing a sea change and advertising, as we have known it, is threatened as in no other historical period.
Tags : 
deferred viewing, branded entertainment, brandutainment, o2 media, inc., product placement, brand integration
    
O2 Media Inc.
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