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Re-mailing: Targeting Those That Don't Open

Published By: Bronto     Published Date: Jan 03, 2013
With the proliferation of SPAM and other unwanted email, getting your message to the inbox and opened has become a significant challenge.
Tags : 
esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto

Eight Signs You've Outgrown Your ESP

Published By: Bronto     Published Date: Jan 03, 2013
Email marketing has been the workhorse of online marketing for a while, but finding the right long-term partner continues to elude many retailers.
Tags : 
esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto

Uncovering Missed Revenue Opportunities - Exploring the Customer Lifecycle

Published By: Bronto     Published Date: Jan 03, 2013
This white paper will step through each phase of the customer lifecycle, outlining consumer behavior along the way and identifying revenue-generating programs that you can implement.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto

Outdoor Retailer’s "Welcome" Emails Provide a Welcome Revenue Pop

Published By: Bronto     Published Date: Jan 03, 2013
Gander Mountain may only have launched their e-commerce site a few years ago, but they are proving to be a quick study in online marketing.
Tags : 
esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto

Automating Reorder Emails Increases Repeat Purchases for Musical Instrument Retailer

Published By: Bronto     Published Date: Jan 03, 2013
Shar Music targeted personalized offers based on past order history, preferred product category and towards top customers. Using this targeted communication, response and conversion rates increased.
Tags : 
esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto

6 Strategies for Achieving Email Marketing Success

Published By: Bronto     Published Date: Jan 03, 2013
Email marketing has grown in popularity because it produces results. While in the late 90’s and into 2000, email marketing was new. The accessibility of email now means that marketers must work hard to cut through the clutter.
Tags : 
esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto

Combating Data Overload

Published By: Bronto     Published Date: Jan 03, 2013
While most marketers would agree that the more data we have, the better; it's important we focus on collecting the "right" data and using it sensibly to execute effective email, mobile, and social marketing campaigns.
Tags : 
esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto

Email Design Best Practices

Published By: Bronto     Published Date: Jan 03, 2013
In light of the increasing use of preview panes, filters and the default blocking of images in popular email clients such as Outlook, Gmail and AOL, Bronto has outlined design best practices that will help you successfully reach your audience.
Tags : 
esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto

Beyond Borders Identifying Global Sales In A Shrinking E-Commerce World

Published By: Bronto     Published Date: May 18, 2017
The internet has opened up a shopper's paradise where you can find and buy anything right from the living room. With a few simple key strokes, a consumer can choose products and services from merchants around the globe - from that authentic British trench coat to an Australian boomerang to wine straight from the California Coast. But with the gates to cross-country commerce opened wide, have consumers abandoned their local retailers for international merchants abroad? To answer this question, we commissioned a consumer study, conducted by Ipsos Research in the US and Australia and Census wide in UK. We hope this original research helps you better understand the opportunities and challenges of cross-country trade.
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Bronto

Engage And Sell The Tools Every Commerce Marketer Needs To Succeed

Published By: Bronto     Published Date: May 18, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box? To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
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Bronto

Email Deliverability: Why it Matters, What You Can Do to Improve it

Published By: Bronto     Published Date: May 31, 2018
Did you know that only one in five emails actually make it to the inbox? Where do yours end up? Deliverability can make or break your email marketing program. Yet, many marketers don’t fully understand it. We’ll show you how to create a program that beats the odds. What you'll learn: • The factors that affect deliverability. • How deliverability is calculated. • The steps you can take to improve it.
Tags : 
email, marketers, programs, technology
    
Bronto
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