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Content Marketing for Industrial Marketers

Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
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ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities
    
IHS GlobalSpec

IDG EBook: How to Leverage New Storage Strategies to Support Business Growth

Published By: Exablox     Published Date: Jan 27, 2015
When it comes to the increasingly complex task of managing data storage, many small and midsize organizations face even greater challenges than large, global enterprises. Small and midsize companies have ever-increasing volumes of information to manage and secure, and they are confronting a number of difficulties when it comes to storage. Among the biggest hurdles: ›› Scaling storage as the business grows rapidly ›› Meeting the rising expense of data storage capacity ›› Dealing with the complexity of management and architecture ›› Devoting precious staff time managing storage and data backup Whereas larger organizations have significant IT budgets and staff to handle storage-related challenges, small and midsize companies lack the IT resources to dedicate to storage management. Fortunately, there are new approaches to data storage on the market that can help such companies address their data storage needs without requiring dedicated storage management resources, while at the same ti
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scaling storage, data storage capacity, data backup, data protection, data management, exablox, oneblox, storage management
    
Exablox

The Midmarket and SMB Guide to Cloud Computing

Published By: Telx     Published Date: Mar 15, 2016
The cloud isn't just for startups and enterprises. Typically, businesses with 20-1,000 employees do not have huge IT teams or budgets. As result, understanding the potential of the Cloud hasn’t been easy and figuring out the benefits of the Cloud can be a huge challenge. The FierceCIO Midmarket and SMB Guide to Cloud Computing sponsored by Digital Realty | Telx and accompanying webinar shows how you can benefit from the Cloud, too.
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cloud, telx, smb, midmarket, security, provider, digital, networking
    
Telx

Store Less, Spend Less: Managing Data According to It's Economic Value

Published By: IBM     Published Date: Aug 28, 2014
Not storing data is cheaper than storing it. As enterprise data continues to grow and IT budgets remain flat, organizations need to more effectively maximize existing storage capacity and manage storage spend based on data value. In this white paper, Enterprise Strategy Group Sr. Analyst Mark Peters demonstrates how IBM's Information Lifecycle Governance solutions can help IT buyers improve the information economics for their organizations by curtailing data growth through defensible disposal of data.
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data storage, data value, ilg, data disposal, data management, storage management
    
IBM

Store Less, Spend Less: Managing Data According to It's Economic Value

Published By: IBM     Published Date: Oct 22, 2014
Not storing data is cheaper than storing it. As enterprise data continues to grow and IT budgets remain flat, organizations need to more effectively maximize existing storage capacity and manage storage spend based on data value. In this white paper, Enterprise Strategy Group Sr. Analyst Mark Peters demonstrates how IBM's Information Lifecycle Governance solutions can help IT buyers improve the information economics for their organizations by curtailing data growth through defensible disposal of data.
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data storage, big data, data disposal, data value, it management, data management, business intelligence, content management system
    
IBM

Sonoma County and IBM working together to change lives

Published By: Group M_IBM Q119     Published Date: Feb 22, 2019
Society simply must change the way it serves its most vulnerable members. Service delivery models are outdated and constrained by budgets, organizational structures and legislation. Citizens aren’t getting what they need to become more self-sufficient and recover from hard times or significant events such as disasters. Government isn’t keeping up with the demand generated by the complex times we live in and agencies are stressed to the breaking point by current service expectations. Something different must be done to generate better outcomes. This action requires better engagement between government and citizens which can lead to more self-reliant individuals and lower demands and costs on government. In California, one county is tackling this challenge head on and has found a better way to serve their citizens.
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Group M_IBM Q119

ESG Whitepaper - Virtualization moves the SMB market forward

Published By: VMware     Published Date: Aug 22, 2012
The whitepaper talks about the pressures that SMB is facing --including small budgets, limited skill sets among IT staff, and limitations in their existing processes.
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vmare, virtualization, cloud initiatives, clustering, data protection, data quality, data warehousing, cloud computing
    
VMware

IDC WP: Dont Get Left Behind - The Business Benefits of Achieving Greater Cloud Adoption

Published By: Cisco     Published Date: Jul 11, 2016
Cloud adoption is growing, but relatively few organizations have advanced cloud strategies. Achieving greater levels of cloud adoption allows organizations to materially improve strategic allocation of IT budgets, lower IT costs, reduce time to provision IT services, increase revenue, and improve ability to meet SLAs. Private cloud adoption is greater than public cloud. Additionally, private cloud/OpenStack adopters are more likely to expect better business outcomes. IDC sees web-scale public cloud making way for enterprise-class “provider-based cloud”.
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Cisco

Optimize Your Virtualization Efforts with a Blade Infrastructure

Published By: Hewlett-Packard     Published Date: Aug 02, 2013
Virtualization was supposed to be the disruptive technology that saved IT. The cost savings from consolidation and the ease at which applications can be deployed promised to vastly improve delivery of IT services, free up IT staff to work on other projects, and not strain budgets. Unfortunately, lack of insight into IT resource status in highly virtualized environments and the complexity of the interactions between server, storage, and network elements have added to IT staff manual workloads and led most companies to dedicate too much time to operations and not enough time to innovation. This basically negates the major benefits of virtualization.
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virtualization, optimization, blade infrastructure, infrastructure, blade, ip networks, network management, network performance
    
Hewlett-Packard

BPM for Dummies

Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted? Staying ahead requires adopting a combination of technology solutions. Key among them is a smart process and decision management system that infuses every process with intelligence in order to continuously raise the bar for customer centricity,
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IBM

The Cloud as the Great Equalizer

Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted? Staying ahead requires adopting a combination of technology solutions. Key among them is a smart process and decision management system that infuses every process with intelligence in order to continuously raise the bar for customer centrici
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IBM

Governing risk data aggregation and risk reporting

Published By: IBM     Published Date: Oct 03, 2017
Many new regulations are spurring banks to rethink how data from across the enterprise flows into the aggregated risk and capital reports required by regulatory agencies. Data must be complete, correct and consistent to maintain confidence in risk reports, capital reports and analytical analyses. At the same time, banks need ways to monetize, grant access to and generate insight from data. To keep pace with regulatory changes, many banks will need to reapportion their budgets to support the development of new systems and processes. Regulators continually indicate that the banks must be able to provide, secure and deliver high-quality information that is consistent and mature.
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data aggregation, risk reporting, bank regulation, enterprise, reapportion budgets
    
IBM

Enterprise Strategy Group Replication Methodologies and Applications

Published By: InMage     Published Date: Feb 18, 2009
Replication has become a catchall phrase that while gaining in allure is also gaining in confusion – especially in the mid-tier where data is just as important as the high-end, but IT staffing and budgets are far more limited. IT people as well as vendors have a tendency to lump all data movement functions together as replication, regardless of the method or the reason.
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inmage, esg, replication methodologies, replication applications, disaster recovery, recovery time objectives, rto, recovery point objectives
    
InMage

Recessionary Marketing: Automation Makes It Click

Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession
    
Silverpop Engage B2B

How Smart Brands are Beating Recession with DRTV

Published By: Hawthorne Direct     Published Date: Apr 03, 2009
Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets.  DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now.  Download this exclusive guide today!
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hawthorne, direct tv, drtv, direct response tv, recession, advertising budget, ad spending, market share
    
Hawthorne Direct

IDC: Real-time Compression Advances Storage Optimization

Published By: IBM     Published Date: Apr 17, 2013
It should come as no surprise that storage budgets are constantly under pressure from opposing forces: On one hand, economic forces are pushing budgets to either stay flat or, in many cases, shrink as a percentage of a company's revenue. On the other hand, the infrastructure struggles to keep up with the pace of data growth, pressured by many variables, both social and economic. Businesses have no choice but to acclimate their storage infrastructure to the unprecedented levels at which data is growing.
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real-time, compression, storage, optimization, budget, pressure, infrastructure, social
    
IBM

Manage Your Security and Your Budget with the Complimentary IT Security Kit

Published By: GFI     Published Date: Sep 18, 2012
Decreasing budgets, an increasingly mobile workforce, limited staff, time constraints, a growing dependence on e-solutions - you face unique challenges as an IT professional. And you can't afford to disrupt your end users or clientele to implement security solution after security solution. That's where the IT Security Kit comes in. This handy kit provides everything you need to quickly and easily find the antivirus product that's manageable, reliable, cost-effective and just right for your organization.
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technology, security, it security, antivirus, antispam, virus detection, access control, anti virus
    
GFI

Achieving High Oracle

Published By: Dell     Published Date: Nov 04, 2013
In an ever-changing world, DBAs are managing more complex, business-critical systems. The problem is the business isn’t slowing down, and budgets are getting smaller. Advanced performance management is the answer. Learn more – read this Dell Software white paper.
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dell, dba, business-critical, service level, data management, network performance, oracle, database development
    
Dell

Fortune 500 Security on a Budget

Published By: SilverSky     Published Date: May 09, 2014
This white paper explores the problems with traditional network setups and ways to address these issues in a budget friendly manner.
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silversky, fortune 500, business security, network security, it management, security products, security systems, log data
    
SilverSky

Transforming Spreadsheets: Planning, Budgeting and Forecasting for Midsize Companies

Published By: IBM     Published Date: Sep 27, 2013
A spreadsheet-based approach to performance management won't meet the challenges facing growing midsize businesses. You need confidence in the information you're using for critical decision-making. Read this white paper to see how IBM® Cognos® Express can transform spreadsheet-only processes to create flexible and timely plans, budgets and forecasts.
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ibm, ibm cognos express, ibm cognos enterprise, spreadsheets, data analysis, data entry, reporting, midsize companies
    
IBM

Answers on Demand: Bringing the Power of Advanced Analytics to Midsize Businesses

Published By: IBM     Published Date: Sep 27, 2013
While more and more enterprises are using analytics to guide their decision-making processes, most midsize businesses continue to rely on old-fashioned decision-making techniques like trial and error. The reason for this is simple: advanced analytics solutions can be very complex and expensive to implement, leading midmarket businesses to assume that the benefits of analytics are beyond their reach. IBM has created a new analytics solution that is designed specifically with the needs of midmarket businesses in mind. The solution, IBM Analytic Answers, gives midmarket businesses the opportunity to take advantage of a sophisticated analytics platform, backed by IBM expertise, while also staying within their budgets.
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frost & sullivan, ibm, ibm analytics, ibm analytic answers, business analytics, midsize business, analytics solution, advanced analytics
    
IBM

Agile, Secure, Reliable: World-Class Customer Service in the Cloud

Published By: Oracle     Published Date: Nov 13, 2013
In a volatile and hyper-competitive market, delivering exceptional multichannel customer service consistently is essential. But delivering world-class service on tight budgets and to even tighter deadlines is a tough challenge for even the largest organizations. That’s why so many of the world’s most successful organizations choose to deliver customer service in the cloud. This eBook is a short introduction on how IT helps drive value for the business through cloud-based customer service solutions.
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zenithoptimedia, oracle, customer service, the cloud, business benefits, it benefits, rightnow product focus, competitive market
    
Oracle

IBM Analytic Answers for Prioritized Collections

Published By: IBM     Published Date: Jan 02, 2014
Many organizations and agencies would like to improve their debt collection. They are aware that advanced analytics can help them optimize collections to drive down company debt and collection expenditures. However, they perceive that advanced analytics requires massive infrastructure changes, expensive software licenses, analytics expertise, long lead times and major upfront capital expenses.
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ibm, analytic answers, prioritized collections, collection agencies, debt collection, constrained budgets, constrained resources, the cloud
    
IBM

Virtualization Realized. For growing midsized businesses. Dec 2012 (Virtualization ebook)

Published By: IBM     Published Date: Jan 02, 2014
The data center is challenged. Many midsize businesses simply do not have designated personnel to care for their data center; they have only a standard room to host the company server and storage infrastructure and have no luxury to expand. In short, they must work within their constrained space.
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ibm, virtualization, midsized businesses, consolidation, optimize virtualization, workload management, automation, increase innovation
    
IBM

Time for a Fresh Look at Your Document Management Strategy?

Published By: Foxit     Published Date: Sep 18, 2014
IT organizations are being asked do to more with less, as tight budgets get stretched ever tighter. Companies of all sizes are being challenged to find savings that can be reinvested in new money-saving or revenue-generating technologies. From storage to security, every cost is being scrutinized in the search for savings, yet many organizations overlook one area—document management—where significant savings can be readily had. Now is definitely the time to take a close look at your PDF solution, and ask a basic question: Can you get the same capabilities from new PDF solution but at much lower cost?
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foxit, document management strategy, revenue generated technology, storage, security, tight budgets, pdf solutions, enterprise applications
    
Foxit
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