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Unlocking the B2B Web Analytics 'Black Box'

Published By: Business.com     Published Date: Jun 03, 2009
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
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black box, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
    
Business.com

Attribution Modeling for the Data-Driven Marketer

Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
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adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance
    
AdRoll

The 9-Step Guide to Measuring Social ROI

Published By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
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cision, social media, social roi, marketing, social impact
    
Cision

Best Practices for Setting Up a Lead Scoring System

Published By: Act-On     Published Date: Aug 18, 2014
Today’s marketing departments can ill afford to waste time chasing after the wrong prospects. Budgets are tight, marketing staffers are overworked, and marketing managers have their hands full running the show. But, by taking the time to set up a lead scoring system, you can assign points to potential prospects, target the attributes most often associated with serious customers, and more easily separate the wheat from the chaff.
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act-on, marketing, lead scoring, prospects, automation
    
Act-On

State of Performance Marketing 2017

Published By: AdRoll     Published Date: Apr 05, 2017
Did you know... • 57% of marketers are changing their attribution model this year • Almost 40% of marketers spend a majority of their budgets on measurement alone • 69% of marketers are using dynamic email based on user behavior This report from AdRoll compiles survey results from 1,300 marketers about how they coordinate various different channels and technologies to achieve their goals, and how they're thinking about the latest performance strategies across every stage of the marketing funnel.
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performance marketing, marketing survey, marketing channels, marketing, performance, advertising
    
AdRoll

Enhancing Windows NAS Systems

Published By: Alacritech     Published Date: Aug 21, 2009
As IT costs grow, budgets shrink, and demand soars, there is an immediate need to extend and/or consolidate existing server assets. Many IT departments are currently faced with reduced capital budgets as well as decreased staffing levels for NAS Systems.
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configuration, windows, change management, it spending, alacritech, system management software
    
Alacritech

Learn the Secrets of Competing with Larger Financial Institutions

Published By: IBM     Published Date: Feb 08, 2008
It’s tough for community financial institutions to succeed, especially when faced with fierce competition from large banks with large budgets. See how IBM can help with solutions tailored for community banks. Click now and receive the new 18-page report from TowerGroup on CRM Metrics and how smart banks measure success.
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customer data, customer centric, customer-centric, crm, customer relationship, bank, banks, finserv
    
IBM

How a Flexible Infrastructure is Essential to Manage Costs in the Face of Increased Budget Pressures

Published By: IBM     Published Date: Jun 11, 2008
Today's organizations face a tough set of challenges. Markets around the world have become increasingly volatile. Competition is more intense. Mergers, acquisitions and divestitures demand revisions in business plans and the IT infrastructures that support them. And IT departments have to keep doing more-and better-with budgets and resources that are already stretched to the limit. To meet these critical challenges, your organization needs much greater flexibility in its business models and business processes.
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ibm, ebf, ibm ebf, it management, business process management
    
IBM

Modular systems and storage solutions for small and midsized businesses

Published By: IBM     Published Date: Dec 03, 2008
Small and mid-sized businesses are dealing with larger volumes of data than ever before, but without the big enterprise budgets. What they need are budget-stretching solutions that reduce the complexities of data storage while being easy to use.
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ibm, express seller, storage solutions, modular systems, ibm express advantage, ibm system storage, storage, iscsi
    
IBM

Jump-start collaboration in real-time with IBM

Published By: IBM     Published Date: Mar 04, 2009
As a small to midsize business owner, you understand that in order to grow, you need to be able to communicate and collaborate with people, quickly and easily. But you have limited budgets and IT resources. You want security-rich solutions that will extend your assets, improve operating efficiencies and grow as your company grows. IBM offers you reliable solutions that can help you compete with your larger counterparts.
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ibm, lotus, lotus complete messaging, communication and collaboration, security-rich solutions, business-grade instant messaging, ibm lotus domino, web conferencing
    
IBM

From Concept to Customer: Winning Web Strategies for Small Business

Published By: PTC     Published Date: Nov 27, 2007
Defining an effective Internet and domain name strategy is vital to any business — especially small- or medium-sized businesses which have limited development and promotional budgets. From defining this strategy, to understanding the keys to Web promotion, here is vital information that every entrepreneur should know.
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web development, web site, web marketing, buy domains, buydomains, web site design, site promotion, seo
    
PTC

Total Telecoms Expense Management: Looking Beyond Cost Cutting to Gain Greater Value

Published By: Quocirca     Published Date: Apr 15, 2008
Voice and data communications are taking up an increasing amount of organizations’ budgets as more information is shared between and across more businesses. Person to person contact now includes richer media, more participants and is becoming increasingly mobile. Historically, telecoms expense management has focused on the mechanistic processing of bills, payment and costs of individual items.
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communication, communications, expense, cost, quocirca, ip telephony, total cost of ownership, voice over ip
    
Quocirca

Marketing Budgets: Determining the Right Amount

Published By: Customer Chemistry     Published Date: Nov 21, 2008
Since there are many ways to determine your marketing budget, it can be very overwhelming to choose which one is right for you. Even though most require a bit of trial and error, this article should help you narrow down your options. There is no one “correct” option to consider when setting your marketing budget, but here are a few methods that have worked for many companies.
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marketing budgets, clarity quest marketing, setting marketing budgets, determining marketing budgets
    
Customer Chemistry

The Storage Area Network Goes Global

Published By: Neterion     Published Date: Dec 05, 2006
As the demand for bandwidth grows, so does the reach of networks. Users need to access data globally, from multiple locations around the world, quickly and transparently without breaking budgets. Data centers locked into servicing only local users unnecessarily constrain growth and expansion.
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storage area network, gigabit, iscsi, datacenter, datacenters, sans, san, storage area networks
    
Neterion

Common Holes in an SNMP Network Management System

Published By: Asentria Corporation     Published Date: Sep 04, 2007
Budgets are tight in today's business environment. You may be asked to do more with less. Take a look through your equipment room. You may have several devices that work just fine, but they are not visible via your network management system (NMS).
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telecom alarms, snmp traps, remote site managers, terminal servers, remote access, snmp monitoring, snmp, contact closures
    
Asentria Corporation

Domain Focused Independent Testing

Published By: Thinksoft     Published Date: Dec 03, 2007
This white paper acts as a tool, for CEO's and Business and IT heads, helps reduce application deployment risks and costs. This paper attempts to establish how outsourcing test services to an independent domain-focused specialist company can substantially mitigate deployment risks. Business users are assured of receiving reliably better quality application well within cost and time budgets.
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outsourcing, outsourced software testing, software testing, testing vendor, stages in outsourced software testing, independent software testing, thinksoft, software development
    
Thinksoft

From Concept to Customer: Winning Web Strategies for Small Business

Published By: BuyDomains     Published Date: Nov 27, 2007
Defining an effective Internet and domain name strategy is vital to any business — especially small- or medium-sized businesses which have limited development and promotional budgets. From defining this strategy, to understanding the keys to Web promotion, here is vital information that every entrepreneur should know.
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web development, web site, web marketing, buy domains, buydomains, marketing automation
    
BuyDomains

The Common Sense Guide To Websense: A Buyers Guide

Published By: CopiaTECH     Published Date: Mar 18, 2008
Unmanaged Internet access presents many challenges to organizations that rely on the Web for day-to-day business. Even seemingly-harmless Internet use may expose organizations to productivity loss and serious security threats. While large organizations may have access to expensive, sophisticated security solutions, mid-sized and smaller organizations may not have the budgets or technical staffing required to protect against these threats.
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websense, copiatech, monitoring, internet security
    
CopiaTECH

Improving Paint Booth Quality And Productivity With Water Jet Cleaning

Published By: NLB Corp.     Published Date: Jun 23, 2008
Paint booth cleaning has evolved into a critical step in assuring customers of a high-quality finished product. Manufacturers must deliver this quality while meeting demanding production schedules and tight operating budgets. This has led to significant growth in the use of high-pressure water jetting as an alternative to the traditional methods of chemical stripping and incineration, or burn-off.
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paint stripping, paint, cleaning, jet, water jet, jetting, nlb, nlb corp.
    
NLB Corp.

Why Branding Becomes More Important In Uncertain Times

Published By: Godfrey     Published Date: Oct 02, 2008
It’s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.And yet, it is precisely these situations in which communications that support the brand are most helpful. If there’s ever a time when you need the strength, continuity, and support of a healthy brand, it’s when there’s uncertainty.
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b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation
    
Godfrey

E-Metrics: Business Metrics For The New Economy

Published By: RisingMedia     Published Date: Oct 14, 2008
Defining specific metrics for measuring the success of a Web site is a daunting task. The inability to identify proper criteria and meaningful calculations is hampering the e-business world's capacity to determine the value of corporate Web sites and to set appropriate budgets for their development.
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emetrics, risingmedia, netgenesis, e-business, roi metrics
    
RisingMedia

Lead Generation & Marketing Automation: Step-by-Step Guide with Practical Templates & Tools

Published By: Demand Metric     Published Date: Nov 06, 2008
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
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demand metric, lead generation
    
Demand Metric

Stay out of the Recession with Email Marketing

Published By: TailoredMail     Published Date: Nov 21, 2008
Normal 0 false false false EN-US X-NONE X-NONE In tough economic times, when budgets are being cut, there is an advertising medium that you can turn to that delivers a high ROI without a steep price.
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email marketing, tailored marketing, online marketing, email newsletters
    
TailoredMail

Transforming Marketing Departments into Marketing Powerhouses

Published By: Archway     Published Date: Nov 21, 2008
The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives.
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archway, roi, marketing operations management, outsourcing, business assessments, market planning, product procurement
    
Archway

A One-Stop-Shop for Marketing Operations at BearingPoint, Inc.

Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
BearingPoint wanted a “one-stop-shop” for its growing marketing organization that was easy to setup and didn’t require a lot of resources. A tool was needed to help with the wide-range of marketing activities that satisfied the needs of the entire marketing team. This system needed to easily handle financial and legal requests, capture campaign and event data, support creative development and reduce manual processes that contributed to the lagging of concrete knowledge of their marketing budgets and spending at any given point in time.
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aprimo, marketing operations, financial visibility, marketing resource management, it management, knowledge management, network management, contact management
    
Aprimo, Inc.
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