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Improving ROI with Marketing Optimization

Published By: SAS     Published Date: Mar 21, 2013
Optimization is the key to delivering ever-increasing ROI, with flat or declining marketing budgets. In this whitepaper, learn best practices for optimizing your marketing activities, and do more with less.
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optimization, marketing, data, best practices, business activity monitoring, business analytics, business integration, business intelligence
    
SAS

ESG Whitepaper - Virtualization moves the SMB market forward

Published By: VMware     Published Date: Aug 09, 2012
The whitepaper talks about the pressures that SMB is facing --including small budgets, limited skill sets among IT staff, and limitations in their existing processes.
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vmare, virtualization, cloud initiatives, backup and recovery, clustering, storage management, storage virtualization, data protection
    
VMware

B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends-North America

Published By: Brightcove     Published Date: Sep 17, 2014
OVERVIEW: THE STATE OF B2B CONTENT MARKETING IN NORTH AMERICA
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content marketing, content marketing tactics, documented content strategy, b2b trends
    
Brightcove

Content Marketing in Australia 2015: Benchmarks, Budgets and Trends Infographic

Published By: Brightcove     Published Date: Feb 05, 2015
Is your organization's content marketing strategy utilizing the right tactics this year? This info-graph analyzes content marketing in Australia specifically focusing on benchmarks, budgets and trends for 2015.
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australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma
    
Brightcove

Budgeting: Seeing the Future

Published By: Adaptive Planning     Published Date: Oct 19, 2011
Budgeting can cause stress and conflict, eating up lots of hours. But a good budget can be the difference between financial success and insolvency. In this chapter, you'll learn about the many types of budgets that serve different purposes. You'll also learn how to determine which type most effectively helps you meet your business goals.
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adaptive, marketry, harvard review, budget, financial success, business, finance
    
Adaptive Planning

The CFO as the Architect

Published By: Adaptive Planning     Published Date: Oct 19, 2011
Despite a number of compelling reasons to move away from annual plans and budgets, many CFOs are reluctant to make the change. They fail to recognize that there are alternative (and less dysfunctional) ways of driving performance improvement and making managers accountable for performance. CFOs need to implement systems that provide managers at every level with the capability to make fast, well-informed decisions. They need to replace annual planning cycles with more regular business reviews that enable managers to see trends, patterns, and "breaks in the curve" long before the competition.
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adaptive, marketry, cfo, business, finance, decision making
    
Adaptive Planning

Server Refresh Cycles: The Costs of Extending Life Cycles

Published By: HP - Intel®     Published Date: Feb 22, 2013
Before simply delaying new hardware purchases, organizations need to assess the impact on both capital budgets and operational budgets.
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monitoring, network architecture, network management, network performance, network performance management, server hardware, servers
    
HP - Intel®

Flash Storage: Wide-Ranging Business Objectives Demand a Wide Range of Flash Solutions

Published By: NetApp     Published Date: Dec 08, 2014
This paper examines that there are all sorts of elements—differing applications, attitudes, budgets, outcomes for the business—that go into the decision of how much and what type of solid-state storage to use. And how this large range of use cases inherently means that users are going to need a portfolio of solid-state deployment options because no single product is going to solve everything for everyone. The paper then examines NetApp’s flash portfolio and belief that the right storage solution at all times balances performance, capacity, functionality and manageability: this means that for flash too, multiple approaches will become the standard for enterprises as they evolve their long-term IT strategies.
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flash storage, flash solutions, it-strategies, netapp, business objectives, solid-state storage, it strategies, it management
    
NetApp

Cost versus ROI: Is there value to Virtualization and Cloud Computing?

Published By: Windstream     Published Date: Apr 23, 2013
Organizations should gain several advantages from server virtualization and cloud computing that will improve their overall ROI. This whitepaper discusses the best approach to saving precious IT budgets.
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windstream, windstream communications, cloud computing, virtualization, server virtualization, roi, operational budget, servers
    
Windstream

Is Your Phone System Holding You Back?

Published By: XO Communications     Published Date: Apr 14, 2015
Enterprise communications is at a critical juncture. Employees require the very best mobility and collaboration tools while IT struggles with tight budgets and lean staffing. Read this paper to learn about these looming challenges and how hosted PBX with Unified Communications can help you address these issues, paving the way for better enterprise communications.
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XO Communications

Analytics Paves the Way for Better Government

Published By: SAP     Published Date: Jan 15, 2016
Managing state government often requires impassioned debate about the best way to allocate resources, deliver services to citizens and build budgets that reflect elected leaders’ and citizens’ priorities. The State of Indiana is bringing data-driven insights to these discussions through its use of analytics.
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sap, government, analytics, data
    
SAP

Security-as-a-Service in the Carrier Cloud: How CSPs Can Capture the SMB Opportunity

Published By: Akamai Technologies     Published Date: Nov 13, 2018
The ongoing adoption of cloud computing by communications service providers (CSPs) continues to fundamentally reshape their business models and technology strategies on several levels. One such area that is garnering significant attention is the impact of the cloud on security services. This is because security services and the vital tools they encompass can be empowered through the adoption of a carrier cloud model. This, in turn, better positions CSPs to meet the demands of their customers, including those in the small to medium-size business (SMB) market segment. The timing of this migration is optimal, since many SMBs now recognize the threats they face and realize that given their limited IT budgets and lack of security expertise, CSPs are well positioned to protect them from cyberattacks. While the opportunity for CSPs is significant, many are hesitant to make a move in this area because they want to ensure they can address SMBs’ needs and maintain control of the service in a car
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Akamai Technologies

CIO's Guide to Azure Active Directory

Published By: Microsoft     Published Date: Oct 04, 2016
Security was once largely limited to the confines of an on-premises world, but now it must extend to the cloud, as well as a myriad of mobile devices. Employees and companies now expect increasingly complex interactions with devices, apps, data, and even other users. As many companies struggle to keep up with traditional single-point solutions, and limited budgets, this pressure is creating security blind spots for IT. In a world of evolving threats, it is becoming increasingly impossible to address all of these issues with an on-premises solution. What is needed is a holistic approach to identity-driven security—one that leverages a cloud-scale intelligent security graph to help you protect your business. In this vision whitepaper, we look into some of the challenges facing IT in the modern world and examine the possible solutions.
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Microsoft

Closing the Budget Loop: How to Drive Better Budget Management

Published By: Determine (Selectica)     Published Date: Sep 13, 2016
Budgeting is one of the main aspects within your control to influence profits and avoid maverick spend. Budgeting and planning help your organization invests resources to best benefit, based on cautious consideration rather than the urgency to make a short-term decision. Budgets are essential to sustain your company’s economic growth and implementing best practices will guarantee a bright future to your company.
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Determine (Selectica)

Modernizing Data Protection for the Digital Business

Published By: Veritas     Published Date: Jan 03, 2019
The digital business continues to evolve. Investments in data analytics projects lead the way while traditional, proprietary infrastructures are being disrupted by cloud, open source and hyperconverged paradigms. These changes are forcing IT leaders to contend with greater workload diversity in the midst of tightening budgets. And while the workload [or] IT landscape is changing, the need for reliable data protection remains as crucial as ever to protect against, data corruption, human error, and malicious threats such as ransomware. Learn how Veritas can help you navigate through these obstacles. Join us to hear experts from ESG and Veritas discuss how the right data protection solution today can prepare you for tomorrow's business demands. You will learn: The key trends that are driving change in the digital business The most common causes of data loss in tomorrow’s multi-cloud data centers How to protect an increasingly diverse environment with minimal operational overhead
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Veritas

Forecasting Demand (and Labor) to Increase Revenue & Profit

Published By: HotSchedules     Published Date: Sep 11, 2018
The cost of labor can be managed effectively when restaurateurs are equipped with the right training, tools and processes. Traditional methods for capturing critical forecasting data and formulating labor plans & budgets are incomplete and often inaccurate, rarely accounting for menu pricing changes or current economic conditions. Even when the best practices of forecasting are employed, the information isn’t always available to the store managers who are attempting to manage the cost of labor. This ebook will walk you through the ins and outs of labor forecasting and best practices to build efficiency, grow revenue, and positively impact your restaurant’s bottom line.
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HotSchedules

Driving Business Growth With Finance-Led, Integrated Business Planning

Published By: Anaplan     Published Date: Mar 29, 2018
Finance has a mandate to become a strategic business partner. Integrated business planning offers organizations the ability to align operations and sales strategy with the company’s continuous financial performance. An increasing number of organizations have shown that even small steps toward integrated business planning have helped them deliver immediate benefits to the business, including light-touch forecasts, rapid “what-if” analyses, and more accurate budgets. Improved collaboration between departments, driving more awareness and shared understanding of potential issues, allows the business to take the prompt and incisive actions needed to keep performance on track. The question to consider is not “When are we going to do this?” but “Why don’t we start now?” because time is ticking away.
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finance, business, planning, integration, strategy, company
    
Anaplan

Guidebook: Oracle Marketing Cloud

Published By: Oracle OMC     Published Date: Nov 30, 2017
The face of retail – both online and instore – is rapidly evolving. In addition to margin pressures, resource constraints, and competitive challenges retailers face on an ongoing basis, many are struggling to keep up with the evolving demands of vocal consumers. As new channels and buying habits emerge and evolve, many retail marketers have struggled to keep up. Although many have adopted new technologies to address new channels and challenges, the rapid pace of technological change has created new challenges including: Data silos E-mail marketing overload Channel coordination and conflict These challenges, coupled with the rising cost of acquiring and managing customer data, are compounded by increasing scrutiny on marketing budgets and an expectation of being able to prove the value of every campaign in terms of increased revenues.
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Oracle OMC

Modern, Cloud Conscious Approaches to Data Protection

Published By: Cloudian     Published Date: Feb 15, 2018
We are critically aware of the growth in stored data volumes putting pressure on IT budgets and services delivery. Burgeoning volumes of unstructured data commonly drive this ongoing trend. However, growth in database data can be expected as well as enterprises capture and analyze data from the myriad of wireless devices that are now being connected to the Internet. As a result, stored data growth will accelerate. Object-based storage systems are now available that demonstrate these characteristics. While they have a diverse set of use cases, we see several vendors now positioning them as on-premises targets for backups. In addition, integration of object-based data protection storage with cloud storage resources is seen by these vendors as a key enabler of performance at scale, cost savings, and administrative efficiency.
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Cloudian

Modern, Cloud Conscious Approaches to Data Protection

Published By: Cloudian     Published Date: Feb 21, 2018
We are critically aware of the growth in stored data volumes putting pressure on IT budgets and services delivery. Burgeoning volumes of unstructured data commonly drive this ongoing trend. However, growth in database data can be expected as well as enterprises capture and analyze data from the myriad of wireless devices that are now being connected to the Internet. As a result, stored data growth will accelerate. Object-based storage systems are now available that demonstrate these characteristics. While they have a diverse set of use cases, we see several vendors now positioning them as on-premises targets for backups. In addition, integration of object-based data protection storage with cloud storage resources is seen by these vendors as a key enabler of performance at scale, cost savings, and administrative efficiency.
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Cloudian

WHY LENOVO FOR HIGHER EDUCATION

Published By: Lenovo and Intel     Published Date: Jul 11, 2019
Colleges and universities are transforming to meet the demands of new students. Technology plays a critical role in making improvements to both physical and process infrastructure. As the world’s leading provider of education technology, Lenovo knows that steady technology leadership is critical to ensuring higher education institutions to stay responsive to these always-evolving, real-world challenges. • IT must balance innovation with budget and manageability • Professors must navigate new tools while focusing on institutional goals • Administration needs to support student growth with limited budgets • Students are exploring digitally driven learning opportunities
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Lenovo and Intel

Franchise Paid Search Location3 – 2018 Client Case Study Mountain Mike’s Pizza

Published By: Location3     Published Date: Aug 31, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google,which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others. Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders whilesimultaneously ensuring that ad spend c
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Location3
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