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How To Win Fans & Influence Purchases: The Low-Down On Influencer Marketing

Published By: Curalate     Published Date: Jan 09, 2017
How to build relationships with Instagram stars, bloggers and social experts to gain audience and drive engagement. Download now!
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instagram, social media, brand ambassador, micro-influencer
    
Curalate

How to Build Brand Loyalty in the Age of E-Commerce

Published By: Bronto     Published Date: Jul 19, 2017
In the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage. Create relevant marketing messages to connect with your consumer in meaningful ways via highly personalized campaigns. This info gram discusses different ways to influence and build positive consumer behaviors and relationships.
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brand loyalty, ecommerce, consumer behaviors, loyalty programs, mobile engagement, customer loyalty, building brands, competitive advantage
    
Bronto

Unlocking the Mystery of Predictive Modeling for Retailers

Published By: Epsilon     Published Date: Oct 19, 2012
Unlock the Mystery of Predictive Modeling -- Retailers that use customer transactional data to their advantage, coupled with other database elements, can learn how to build solid customer relationships and strengthen their ROI.
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modeling, epsilon, marketing, marketing research, roi, transactional data
    
Epsilon

Turn Mandated Training into Engaging eLearning

Published By: Absorb     Published Date: May 10, 2018
In a business environment where being able to build and maintain a solid brand reputation and lasting relationships with your customers is essential for ongoing success, effective compliance training for team members is critical. Assembling quality course content, either through purchasing off-the-shelf compliance courseware or developing training material in-house or in partnership with an external developer, and delivering that material in a consistent manner, can help protect your organization and minimize the damage from compliance transgressions.
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elearning, training, business, brand, reputation, relationship, building
    
Absorb

Facebook's Steps to Business Success

Published By: Facebook     Published Date: Apr 17, 2012
Want to learn more about how to connect and build lasting relationships, create optimized Facebook Ads, acquire new customers and generate powerful word of mouth recommendations via your fans on Facebook?
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facebook, marketing, social media, social media marketing, web analytics, business marketing
    
Facebook

5 Tips in 5 Minutes

Published By: LogMeIn     Published Date: Jan 15, 2014
A Quick Guide for More Profitable Sales Meetings.
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logmein, client expectations, sales meetings, sales, build relationships, business solutions, share information, engage clients
    
LogMeIn

5 in 5: 5 Tips in 5 Minutes

Published By: join.me     Published Date: Jan 29, 2014
A Quick Guide for More Profitable Sales Meetings.
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logmein, client expectations, sales meetings, sales, build relationships, business solutions, share information, engage clients
    
join.me

Highly Interactive Virtual Environments

Published By: Polycom     Published Date: May 12, 2015
Here’s a useful grid to see where top FSIs are going virtual to build a collaborative workplace, using HIVEs to improve customer relationships and business workflows.
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polycom, enterprise, collaboration, fsi, compliance, customer interaction service, customer relationship management, customer satisfaction
    
Polycom

Healthy Collaboration for Better Customer Service, Better Profitability, Better People

Published By: Polycom     Published Date: May 12, 2015
To build deep relationships across a distributed network of consumers without skyrocketing costs, FSIs are turning to Highly Interactive Virtual Environments (HIVEs).
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polycom, enterprise, collaboration, fsi, compliance, customer interaction service, customer relationship management, customer satisfaction
    
Polycom

Achieving a Single Customer View: The Holy Grail for Marketers

Published By: Gigya     Published Date: Jun 08, 2015
As channels fragment and consumer identities multiply, businesses are struggling to achieve a single customer view. This guide provides actionable strategies to achieve this “holy grail” to better understand your audience, build relevant experiences and grow customer relationships. Get tactics and examples to help you: Identify your customers across channels and devices Manage today's volume and variety of customer data Integrate and apply data across marketing campaigns Build more personalized customer journeys
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customer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login
    
Gigya

Decision Optimization

Published By: FICO     Published Date: Nov 10, 2015
"ACG Michigan, a large auto insurance underwriter in the US state of Michigan, needed a user-friendly system that would enable its agents (internal and independent) to churn out precise and consistent policy quotes and underwriting decisions. They turned to FICO Blaze Advisor decision rules management system to create an enterprise decision management framework to execute decisions. Learn more on how FICO Blaze Advisor helped ACG Michigan automate its underwriting About FICO FICO (NYSE: FICO), formerly known as Fair Isaac, is a leading analytics software company, helping businesses in 90+ countries make better decisions that drive higher levels of growth, profitability and customer satisfaction. The company's groundbreaking use of Big Data and mathematical algorithms to predict consumer behavior has transformed entire industries. FICO provides analytics software and tools used across multiple industries to manage risk, fight fraud, build more profitable customer relationships, optimiz
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decision analytics, optimization, profitability
    
FICO

5 Ways Marketing Automation Can Help Your Enterprise Grow

Published By: Marketo     Published Date: Mar 22, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo

5 Ways Marketing Automation Can Help Your Enterprise Grow

Published By: Marketo     Published Date: Jun 04, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo

Digital transformation in sales: evolving the art of customer engagement eBook

Published By: Microsoft     Published Date: Jul 20, 2018
For sales organizations, customer engagement is about more than touchpoints—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-ofmind. “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” - Altimeter Group The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle. - Altimeter Group Customer engagement drives every interaction, every process, and every decision—and it’s the key to driving sales. In fact, respondents from a May 2016 Microsoft survey of sales leaders across multiple industries ranked customer engagement the #1 dr
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Microsoft

Grande Guide to B2B Blogging

Published By: Oracle     Published Date: Jul 09, 2014
The Grande Guides were developed to give you the opportunity to become proficient in a key marketing topic - in this case, B2B Blogging - with minimal investment in time.
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b2b blogging, a guide to b2b blogging, the power of business blogs
    
Oracle

Co - Innovation: What the Best Companies Do Differently

Published By: GoToMeeting     Published Date: Oct 08, 2013
The traditional drivers of growth are no longer enough. That's why top-performing companies are working with their own customers to find new ways to grow. Firms will need to co-create new sources of revenue by understanding, leveraging, aligning, and executing together with customers and partners along their value chain. This Summit Group brief explores what leading companies are doing differently to build profitable relationships, counter commoditization and accelerate growth.
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horizontal value creation, the summit group, co-innovation, innovation, co-innovation, strategy, growth, collaboration
    
GoToMeeting

Predictive Analytics for Donor Management

Published By: IBM     Published Date: Jul 24, 2012
Faced with a downturn in funding due to the global economic recession, nonprofit organizations need to improve their donor management capabilities so they can compensate for the reduction of government funding and diminishing level of donor contributions. Predictive analytics provides an effective way to understand and anticipate donor needs in order to increase the success of fundraising and marketing campaigns. Using this technology, nonprofits can gain a significant return on investment by increasing donor contributions, reducing costs and building stronger donor relationships over time. In this white paper, you'll learn how predictive analytics can help nonprofits achieve their funding goals by significantly improving the way they identify, manage and build relationships with donors.
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ibm, technology, marketing, predictive analytics, donor management, non-profit, business analytics, analytical applications
    
IBM

Building Profitable Cross-Channel Customer Relationships in Financial Services

Published By: IBM     Published Date: Oct 24, 2012
Building long-term and profitable relationships has long been the goal for financial services companies new channels and growing complexity have made it more challenging than ever. Read on to learn about changing customer relationships and strategies
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ibm, customer relationships, crm, customer relationship management, social media, financial services, data
    
IBM

Social Marketing in an Online Community: An Expert Guide from Leading Brands

Published By: Telligent June 2013     Published Date: Jun 13, 2013
Social Marketing encompasses a slew of activity that takes place in social networks and online communities. The mashup of all this activity is a way for your brand to build better customer relationships, increase awareness of your brand and ultimately drive sales.
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social engagement, social marketing, community marketing, social media marketing, online customer experience, social media strategy
    
Telligent June 2013

Unlocking Omnichannel Retailing and the Future of the Store 

Published By: Tyco Integrated Security     Published Date: Mar 09, 2016
Omnichannel retailing adds the flexibility of cross-channel and mobile shopping to the unique revenue- and loyalty-building capabilities of the face-to-face retail experience. It offers opportunities to build deeper shopper relationships—or risks ending them, when availability promises go unmet.
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tyco, security, omnichannel, store, retail, customer relationship
    
Tyco Integrated Security

Digital transformation in sales: evolving the art of customer engagement eBook (existing)

Published By: Microsoft Azure     Published Date: Apr 10, 2018
For sales organizations, customer engagement is about more than touchpoints—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand topof-mind.
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Microsoft Azure

The Engaged Financial Services Provider: Meeting Today's Customer Expectations

Published By: Oracle     Published Date: Apr 16, 2018
Is a guide for financial services providers to building enduring customer relationships through technology
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engaged, financial, services, customer, experiences
    
Oracle

From Social Media Hype to Social Media Marketing: 3 Steps to Building Strong Customer Relationships

Published By: Unica     Published Date: Sep 08, 2010
Good marketers are going where their customers are - that means social media. According to a recent Unica global survey of marketers, 47% of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58%. Yet, for all the rush, many marketers are wondering, "where's the gold?" Download the white paper, "From Social Media Hype to Social Media Marketing" and learn how to build a stronger customer relationship."
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unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, customer relationships, social media
    
Unica

The Recruiting Funnel, Deconstructed

Published By: Jobvite     Published Date: Aug 25, 2016
This explosion in the amount of information is similar to the boom the marketing world saw in the early 2000’s with the introduction of customer data. Now that recruiters finally have access to the same types of information as marketers, it’s becoming more clear that recruiting is marketing. Whereas the marketing world immediately saw the value in this data and latched onto technologies that could leverage the information, the recruiting world is just catching up. The proliferation of CRMs has revolutionized marketing and business development. Creating and maintaining relationships has always been part of a sound business strategy, but that nebulous process has now been operationalized through software like Salesforce. There is a reason the CRM software market has boomed to over $20 billion...it works. Personalizing the process to maintain constant contact and build relationships has been shown to be extremely effective in converting leads to sales.
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Jobvite

Coordinating Marketing and Sales Across the Entire Revenue Cycle

Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.
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marketing, sales, alignment, coordination, software, leads, sales leads, demand generation
    
Marketo, INC.
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