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Why Branding Becomes More Important In Uncertain Times

Published By: Godfrey     Published Date: Oct 02, 2008
It’s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.And yet, it is precisely these situations in which communications that support the brand are most helpful. If there’s ever a time when you need the strength, continuity, and support of a healthy brand, it’s when there’s uncertainty.
Tags : 
b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation
    
Godfrey

Identity Enabled Web Services: Standards-based identity for Web 2.0

Published By: Ping Identity     Published Date: May 05, 2009
Web Services are emerging as the preeminent method for program-to-program communication across corporate networks as well as the Internet. Securing web Services has been a challenge until recently, as typical Web authentication and authorization techniques employed browser-to-server architectures (not program-to-program). This resulted in user identity ending at the Web Application Server, forcing the Web Services Provider to trust blindly that the Web Services Requester had established identity and trust with the end user.
Tags : 
pingidentity, sso, standards-based, web 2.0, identity enabled, browser-to-server, soap, saml
    
Ping Identity

Taking Your Contact Center Global: Challenges, Obstacles and Avenues to Success

Published By: 8x8 Inc.     Published Date: Feb 13, 2017
In our increasingly global economy, itís no surprise that more and more businesses are going global with their contact centers. This trend is driven by many factors including international acquisitions and the availability of highly skilled, lower cost talent in many parts of the world. This eBook Taking Your Contact Center Global explains the top challenges businesses must surmount when expanding internationally and what they need to know to be successful. Download this complimentary eBook and learn: 4 challenges every global contact center will face Why cloud-based contact centers have the advantage Why not all cloud contact centers are perfect, and 3 things to watch out for How to get the upper hand when it comes to call quality, local numbers, and creating a unified, global contact center
Tags : 
contact center, global growth, cloud-based contact, call quality
    
8x8 Inc.
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