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A Beginner's Guide to Marketing Data Analytics

Published By: Adverity     Published Date: Jun 15, 2018
A Beginner's Guide to Marketing Data Analytics Marketing Data is big & highly fragmented Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth. The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. Looking for the most relevant bits in your pile of big data is like looking for a needle in a haystack. But don't you worry - we are here to help. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to. Best thing is: getting this ebook is super easy. Just fill out the form to the right and voilá - your download is ready. Enjoy this read!
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity

Reducing Customer Acquisition Cost with Data

Published By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity

STRATEGIC PLAYBOOK FOR DATA-DRIVEN AGENCIES (Part One)

Published By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity

Navigant: Charging Ahead with EV Analytics

Published By: SAS     Published Date: Jun 11, 2018
Electric vehicle technology touches all areas of the utility business, including IT, forecasters and grid operations. The growth of IoT-connected devices, both in the utility-owned grid and customer-owned smart energy apps, makes this a rich field for innovation. But what analytics infrastructure is needed in order to manage the future demand coming from EVs? And what opportunities and risks do EVs present? This white paper from Navigant Research, sponsored by SAS and Intel, explores the analytics infrastructure that utilities need to prepare for and benefit from the growth of EVs.
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SAS

Altocloud White Paper: Analyzing and Shaping Customer Journeys

Published By: Genesys     Published Date: Jun 11, 2018
When you can anticipate customer needs, you can provide a customer experience that reduces frustration, increases satisfaction and creates better business results. Genesys Altocloud uses live analytics, powered by machine learning, to give you real-time insight into the customer experience. You can anticipate customer behavior, personalize journeys and use feedback to continuously tune your analytics to achieve desired business outcomes. Download the white paper and learn how to make better use of your analytics: • Automate responses that optimize the journey • identify and engage with customers before they contact you • Use predictive analytics and machine learning to drive outcomes
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customer needs, customer experience, customer behavior, customer journey
    
Genesys

Harvard Business Review Analytic Services: Real-Time Analytics

Published By: SAS     Published Date: Jun 06, 2018
Today’s consumers expect immediate, personalized interactions. To meet these expectations, companies must differentiate their brands through timely, targeted and tailored customer experiences based on real-time data analytics. This report, sponsored by SAS, Intel and Accenture and conducted by Harvard Business Review Analytic Services, looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences. Learn why organizations that place a high value on real-time capabilities still struggle to achieve them, what companies can do to ensure success as they adopt and implement real-time analytics solutions, and what benefits successful companies are already seeing.
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SAS

Self-service analytics for data storytelling

Published By: IBM     Published Date: Jun 04, 2018
"Today’s business users want to use all types of data to create compelling, shareable visualizations. But charts and graphs alone may not convey all the information, especially when they are part of a complex series. An audience can best understand analytic results when those results tell a story that connects all the pieces together. The right visuals can also reinforce the lessons buried in the data. Stories are powerful mechanism to communicate with people. Stories stick and make insights actionable, so it goes without saying that storytelling is a very powerful (soft) skill. In this webinar, you'll learn how to effectively apply storytelling best practices to get your message across. Especially in the world of BI, it is getting more and more important to effectively communicate business results. Watch this webinar to learn how to use IBM Cognos Analytics to: · Create the important elements of a good story · Put the data in context · Select the best type of ch
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data analytics, data storytelling, business intelligence
    
IBM

Next Gen Business Analytics - Intersection of Discovery and Dashboards

Published By: IBM     Published Date: Jun 04, 2018
"What would you do if you didn’t have to rely on disparate analytics solutions to meet the needs of business users while following the rules of IT? View this 'Charting Your Analytical Future' webinar to learn about a world of innovation and independence for users that does not limit the confidence and controls of IT. With the cognitive-guided self-service features available in IBM business analytics solutions, more users than ever before can get the answers they need. Next-generation business analytics capabilities make it possible to access relevant data, prepare it for analysis and understand performance. But it doesn’t stop there. Users can package the results in a visually-appealing format and share them throughout the organization. Don’t miss this opportunity to hear how you can: * Benefit from advanced analytics without the complexity * Operationalize insights and dashboards from a collection of trusted data sources * Tell your story with rich visualizations and geospati
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business analytics, analytics solutions
    
IBM

Privileged Access Management: A Roadmap to Calculating Total Cost of Ownership

Published By: CA Technologies     Published Date: Jun 01, 2018
Privileged user accounts—whether usurped, abused or simply misused—are at the heart of most data breaches. Security teams are increasingly evaluating comprehensive privileged access management (PAM) solutions to avoid the damage that could be caused by a rogue user with elevated privileges, or a privileged user who is tired, stressed or simply makes a mistake. Pressure from executives and audit teams to reduce business exposure reinforces their effort, but comprehensive PAM solutions can incur hidden costs, depending on the implementation strategy adopted. With multiple capabilities including password vaults, session management and monitoring, and often user behavior analytics and threat intelligence, the way a PAM solution is implemented can have a major impact on the cost and the benefits. This report provides a blueprint for determining the direct, indirect and hidden costs of a PAM deployment over time.
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CA Technologies

Inside BIGDATA Guide to Predictive Analytics

Published By: TIBCO Software     Published Date: May 31, 2018
Predictive analytics, sometimes called advanced analytics, is a term used to describe a range of analytical and statistical techniques to predict future actions or behaviors. In business, predictive analytics are used to make proactive decisions and determine actions, by using statistical models to discover patterns in historical and transactional data to uncover likely risks and opportunities. Predictive analytics incorporates a range of activities which we will explore in this paper, including data access, exploratory data analysis and visualization, developing assumptions and data models, applying predictive models, then estimating and/or predicting future outcomes.
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TIBCO Software

JetBlue Airways and TIBCO

Published By: TIBCO Software     Published Date: May 31, 2018
Since it first started providing air passenger services in 2000, JetBlue has been innovating. It was the first airline to embrace dot.com transactions and electronic ticketing, and continues to churn out industry-leading inventions as described here. When business needs changed in 2014, JetBlue embarked on very robust digital transformation based on TIBCO integration and analytics technology—and the company was recognized with the first-ever TIBCO Trailblazer Impact award for the incredible effect this project was having on its strategic differentiation. In this case study, Director of Shared Development Services Andi Azzolina describes the objectives, initiatives, capabilities, and achievements making up JetBlue’s journey towards becoming the most caring travel provider in the world.
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TIBCO Software

Inside BIGDATA Guide to Predictive Analytics

Published By: TIBCO Software     Published Date: May 31, 2018
Predictive analytics, sometimes called advanced analytics, is a term used to describe a range of analytical and statistical techniques to predict future actions or behaviors. In business, predictive analytics are used to make proactive decisions and determine actions, by using statistical models to discover patterns in historical and transactional data to uncover likely risks and opportunities. Predictive analytics incorporates a range of activities which we will explore in this paper, including data access, exploratory data analysis and visualization, developing assumptions and data models, applying predictive models, then estimating and/or predicting future outcomes. Download now to read on.
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TIBCO Software

Empowering the Masses with Analytics

Published By: TIBCO Software     Published Date: May 31, 2018
Ask the average business user what they know about Business Intelligence (BI) and data analytics, and most will claim to understand the concepts. Few, however, will profess to know how analytics works or to have the skills needed to put it into practice. Despite being knowledgeable about their industry and experienced in running their organizations, the majority of business users lack expertise in analytics and visualization techniques—but that doesn’t stop them from wanting to have a go. This situation has led to ease of use and accessibility becoming the main focus for recent updates from all the leading BI vendors—but making tools easier and more widely accessible is only part of the answer. A better approach is to work both sides of the gap. To make tools that can empower business users to discover and unlock value in their data—and that extend capabilities for experts, so they can share the analytics workload, improve efficiency, and focus on higher level work. Unfortunately, the
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TIBCO Software

Inside BIGDATA Guide to Predictive Analytics

Published By: TIBCO Software     Published Date: May 31, 2018
Predictive analytics, sometimes called advanced analytics, is a term used to describe a range of analytical and statistical techniques to predict future actions or behaviors. In business, predictive analytics are used to make proactive decisions and determine actions, by using statistical models to discover patterns in historical and transactional data to uncover likely risks and opportunities. Predictive analytics incorporates a range of activities which we will explore in this paper, including data access, exploratory data analysis and visualization, developing assumptions and data models, applying predictive models, then estimating and/or predicting future outcomes. Download now to read on.
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TIBCO Software

Technology Insight for Modern Analytics and Business Intelligence Platforms

Published By: NetApp     Published Date: May 29, 2018
The analytics and BI platform market's multiyear shift of focus from IT-led reporting to business-led self-service analytics is now mainstream. Data and analytics leaders should invest in modern platforms for greater accessibility, agility and analytical insight from a diverse range of data sources.
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NetApp

Becoming a data-driven organization: The what, why and how

Published By: SAS     Published Date: May 24, 2018
Ongoing digitization has created vast streams of data, forcing businesses to become more data-driven than ever before. While the benefits of being a data-driven organization are clear (improved performance, more profitability, stronger innovations), there are still some technical and business challenges to overcome. Thanks to technological advancements in data analytics, companies in all types of industries can become data-driven. Read this e-book to discover what it means to be a data-driven organization and to learn the basic do’s and don’ts of how to get there.
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SAS

Data, Data Everywhere

Published By: Infosys     Published Date: May 21, 2018
Experimenting faster is a trait shared by most innovative organizations. They want to experiment with new products and promotions to see if they can unearth bold new ways of serving the customer. But this experimentation cannot be random: it needs to be guided by data and based on current customer insight. It was access to this data that was the problem for our client, a large consumer brand. It took a long time to prepare the data to a point where it could be used by business managers. So long, in fact, that the data was no longer relevant; and the moment as often lost. The company needed to be able to experiment faster but was held back by a cumbersome and ineffective analytics infrastructure.
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experiment, organizations, customer, insights, analytics
    
Infosys

Make Faster and More Precise Decisions in a Real-Time World

Published By: AWS     Published Date: May 18, 2018
We’ve become a world of instant information. We carry mobile devices that answer questions in seconds and we track our morning runs from screens on our wrists. News spreads immediately across our social feeds, and traffic alerts direct us away from road closures. As consumers, we have come to expect answers now, in real time. Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data
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AWS

You are what you measure

Published By: Sage People     Published Date: May 18, 2018
In some kinds of more traditional businesses the finance department tends to swallow as much data as is thrown at it but only outputs small, measured and curated amounts of insights periodically: “Here’s revenue vs target in the last quarter”. These are undoubtedly essential for proper business management, But periodic reports also mean it can be too late for the business to respond. It’s like driving by looking only in the rear-view mirror. Looking at what’s behind isn’t going to let you spot a sudden bend in the road! Essentially, the highly competitive and evolved business environment of today requires businesses to have proactive, indicative business metrics. Combined with more traditional metrics, these mean businesses have invaluable and complete insight in order to evaluate performance. Proactive, indicative business metrics are found across most successful businesses–and especially amongst C-suite employees. These people know that the benefits are proven. Analytics-driven execu
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Sage People

HotSchedules Takes Sales to the Next Level

Published By: Groove     Published Date: May 16, 2018
HotSchedules is a technology company that streamlines several aspects of running a business in the service industry. The sales team at HotSchedules had been using Salesforce for several years, but they were spending a lot of time on data entry and other manual tasks. They needed a way to simplify recordkeeping so they could spend more time talking to prospects. The HotSchedules sales team is taking advantage of the full suite of features in Groove to enhance their sales operations at every turn — from Salesforce integration to multi-step campaigns to analytics. Let’s take a look.
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Groove

Midsize Firms Can Use Analytics to Accelerate Digital Transformation

Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
Digital transformation (DX) is a must for midsize firms (those with 100 to 999 employees) to thrive in the digital economy. DX enables firms to increase competitive advantage through initiatives such as automating business processes, creating greater operational efficiencies, building deeper customer relationships, and creating new revenue streams based on technology-enabled products and services. DX is a journey, and it starts with firms embracing an IT-centric vision that guides a data-driven, analytics-first strategy. The outcome of DX initiatives depends on the ability of a firm to efficiently leverage people (talent), process, platforms, and governance to meet the firm’s business objectives.
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Hewlett Packard Enterprise

Accelerating the Business Value of Flash Storage: A Practical Guide for IT Decision-Makers

Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
If your business is like most, you are grappling with data storage. In an annual Frost & Sullivan survey of IT decision-makers, storage growth has been listed among top data center challenges for the past five years.2 With businesses collecting, replicating, and storing exponentially more data than ever before, simply acquiring sufficient storage capacity is a problem. Even more challenging is that businesses expect more from their stored data. Data is now recognized as a precious corporate asset and competitive differentiator: spawning new business models, new revenue streams, greater intelligence, streamlined operations, and lower costs. Booming market trends such as Internet of Things and Big Data analytics are generating new opportunities faster than IT organizations can prepare for them.
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Hewlett Packard Enterprise

Sage Business Cloud Enterprise Management Data & Analytics

Published By: Sage Software (APAC)     Published Date: May 02, 2018
Data overload have burdened practically every largescale enterprise today. It’s vital for competitive enterprise not only to find solutions that will deliver the right data at the right time, but also be confident that the data they are looking at is governed and trusted. Sage Business Cloud Enterprise Management enables businesses to gain real-time access to data and make critical business decisions; achieve a better ROI while reducing IT overhead; automate data integration and deliver a 360-degree view of the businesses; mitigate data security risks and comply with legal regulations. Download this whitepaper and discover how to overcome some common challenges of information overload to increase your business insight and visibility.
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Sage Software (APAC)

Growing and Winning With Epicor Eagle N Series

Published By: Epicor     Published Date: Apr 30, 2018
More and more hardware and home center retailers are using the rich and robust Epicor® Eagle N Series® solutions for higher profits and faster growth—all while building loyal customer relationships. Now, with hundreds of additional enhancements built in, Epicor Eagle N Series software can help you streamline nearly everything you do for your business so you can focus on running more efficiently and profitably. With Eagle N Series, you can: • Simplify everyday processes—natural, intuitive workflows whisk you through everyday activities • Manage complex inventory despite seasonal and trend-based demand swings • Improve overall business performance—make fast, informed decisions using intuitive on-screen analytics and dashboards What do businesses powered by Eagle N Series have to say about it? Read on to find out.
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retail pos software, hardware pos, mobility software, mobile pos, inventory management software, customer loyalty software, mobile technology, pos technology
    
Epicor

Make Faster and More Precise Decisions in a Real-Time World

Published By: AWS     Published Date: Apr 27, 2018
Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data can now be processed in memory, and more significantly, analyzed as it arrives, in real time. Millions to hundreds of millions of events (such as video streams or application alerts) can be collected and analyzed per hour to deliver insights that can be acted upon in an instant. From financial services to manufacturing, this rev
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AWS
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