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Analytics and Data Sources: Mere Connectivity is Just the Beginning

Published By: Gigaom     Published Date: Oct 24, 2019
A huge array of BI, analytics, data prep and machine learning platforms exist in the market, and each of those may have a variety of connectors to different databases, file systems and applications, both on-premises and in the cloud. But in today’s world of myriad data sources, simple connectivity is just table stakes. What’s essential is a data access strategy that accounts for the variety of data sources out there, including relational and NoSQL databases, file formats across storage systems — even enterprise SaaS applications — and can make them all consumable by tools and applications built for tabular data. In today’s data-driven business environment, fitting omni-structured data and disparate applications into a consistent data API makes comprehensive integration, and insights, achievable. Want to learn more and map out your data access strategy? Join us for this free 1-hour webinar from GigaOm Research. The webinar features GigaOm analyst Andrew Brust and special guests, Eric
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Gigaom

3 Ways to Break Through Barriers to Omnichannel Success

Published By: ttec     Published Date: Oct 16, 2019
Omnichannel, in its most complete definition, means taking into account individual customer needs and perspectives to create seamless customer experience within and across multiple channels. The customer is in control, which creates amazing customer experiences and reduces friction for users and the business. With a true omnichannel experience, each conversation is a continuation from the last and customers don’t have to reiterate their problems multiple times to multiple people. It provides better insights into a customer’s next action, and it enables more personalized product recommendations and proactive outreach. Through technology and analytics, brands can improve their operational efficiency, optimize their channel mix, and take advantage of lower-cost channels, all while enabling a better experience for their customers.
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ttec

REAL-TIME ANALYTICS The Key to Unlocking Customer Insights & Driving the Customer Experience

Published By: SAS     Published Date: Oct 14, 2019
What’s the best way for businesses to differentiate themselves today? By delivering a unique, real-time customer experience across all touch points—one that is based on a solid, connected business strategy driven by data and analytics insights. We believe brands that gain the ultimate analytical advantage—by unifying the analytics life cycle from data to discovery to deployment—will also gain the ultimate competitive advantage through brand preference.
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SAS

Data trends redefine leading brands

Published By: Adobe     Published Date: Oct 14, 2019
Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Data centricity at an organisational level is the priority for larger companies, mindful of the opportunities afforded by more scientific commercial decision-making and data-driven marketing. A focus on data alone in the context of customer analytics is not enough, however. Companies require insights from their data to deliver first-class customer experiences that give them a competitive advantage. Our global survey of more than 1,000 business respondents shows that companies are rightly focused on activities powered by actionable insights as opposed to focusing on data for its own sake. More effective segmentation and targeting (65%), and better marketing attribution (52%), are the top data-related priorities for marketers, while ‘technologists’ (including analysts, ecommerce, and IT professionals) are primarily focused on making their organisations more data-centric (50%
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Adobe

Don’t Just Maintain. Inspire.

Published By: Oracle EMEA     Published Date: Oct 11, 2019
This webinar demonstrates how Autonomous Database benefits your whole organisation. It’s so easy to use – simply load and run. And there’s no need to be an expert, business colleagues with no machine learning experience can use Autonomous Database in an intuitive way. Your role is key in empowering them to gain insights and generate reports from real-time data.
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Oracle EMEA

Small and Medium Business Trends Report

Published By: The Economist Group     Published Date: Oct 10, 2019
Small and medium-sized businesses (SMBs) around the world are major drivers of today’s economic growth, representing over 90% of the business population, 60%–70% of employment, and 55% of GDP in developed economies.Their leaders are hard-working, passionate entrepreneurs who face unique challenges, which change and evolve as their businesses grow. This report examines the obstacles SMBs encounter on the road to success, offering insights on the decision-making and actions of business leaders who run them.
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The Economist Group

Small and Medium Business Trends Report

Published By: Salesforce     Published Date: Oct 10, 2019
Small and medium-sized businesses (SMBs) around the world are major drivers of today’s economic growth, representing over 90% of the business population, 60%–70% of employment, and 55% of GDP in developed economies.* Their leaders are hard-working, passionate entrepreneurs who face unique challenges, which change and evolve as their businesses grow. This report examines the obstacles SMBs encounter on the road to success, offering insights on the decision-making and actions of business leaders who run them.
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Salesforce

AI-powered personalization— above expectation, beyond imagination

Published By: Adobe     Published Date: Oct 08, 2019
You cannot accurately predict what your customer will want next. Artificial intelligence can. WHY SHOULD THE TARGET AUDIENCE CARE? By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.) SUPPORTING CONCEPTS: At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly. You can: –
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Adobe

Can Business Growth Be Driven By IT?

Published By: Oracle EMEA     Published Date: Oct 08, 2019
Business growth, innovation and IT departments and inextricably linked. Our new report explores insights from those who are leading the way by prioritising and completing automation innovations. While 67% of businesses are being held back by confidence in their own data. So what actions and attitudes separate those leading and those following in the data revolution? And what difference can self-driving technology make to innovation, strategy and wider business success?
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Oracle EMEA

Unified Data Gives Better Insights

Published By: Oracle     Published Date: Oct 01, 2019
Explore how to bring together departmental and third party data for more profitable insights. As an operations leader, you can generate more intelligent reports across your business. Become an insight leader by unifying your data. Watch now.
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Oracle

Key Metrics to Evaluate Outside Counsel Performance

Published By: Quovant     Published Date: Oct 01, 2019
Even with the greatest level of talent on your in-house legal team, you will at some point, need the services of external counsel. When an organization rates its outside law firms, selecting just the right data might be a challenge. Business leaders may not be lawyers, so it may be necessary to rely on the self-assessment of firms to determine the “health” of their programs. But does it need to be that subjective? Hard data is an essential tool when it comes to performance evaluation. There are specific metrics organizations can use to evaluate law firm performance. While it may not be “all about the money,” these key metrics can provide insight into how your panel handles its work and the value of the results you receive.
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Quovant

Reimagine Storage in the Data Center

Published By: Intel     Published Date: Sep 30, 2019
Mountains of data promise valuable insights and innovation for businesses that rethink and redesign their system architectures. But companies that don’t re-architect might find themselves scrambling just to keep from being buried in the avalanche of data. The problem is not just in storing raw data, though. For businesses to stay competitive, they need to quickly and cost-effectively access and process all that data for business insights, research, artificial intelligence (AI), and other uses. Both memory and storage are required to enable this level of processing, and companies struggle to balance high costs against limited capacities and performance constraints. The challenge is even more daunting because different types of memory and storage are required for different workloads. Furthermore, multiple technologies might be used together to achieve the optimal tradeoff in cost versus performance. Intel is addressing these challenges with new memory and storage technologies that emp
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Intel

Can Analytics Help HR Be a More Strategic Partner?

Published By: Workday     Published Date: Sep 30, 2019
Be a more strategic partner to the business with data-driven HR analytics. Follow these five steps to: Streamline data processes Develop key metrics to answer essential business questions Share timely HR insights across the organization
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workday inc (wday), career development, employee engagement, human capital management, human resource management
    
Workday

5 Things Your Enterprise Needs to Manage IoT Data at Scale

Published By: Datastax     Published Date: Sep 27, 2019
Smartphones, smart cities, smart homes, smart cars—IoT has triggered a data explosion, and not every enterprise is prepared to handle it. Beyond collecting and analyzing the increasing volume of data, organizations must figure out how to manage the velocity of that data, as well as how to integrate it with multiple data sources. And that’s just scratching the surface of the IoT challenge. To extract business value out of this inpouring of data, and to take full advantage of IoT boosted by new 5G technology, IT organizations must consider five key technologies. In this ebook, you’ll learn about these five technologies and their benefits. To continue to develop and scale your IoT-driven applications, your infrastructure needs to be able to handle sensor data at velocity, keep data close to the edge, maintain 100% uptime, and make it easy to extract business value. The insights you’ll discover in this ebook will not only help you prepare your organization for this reality; they’ll also
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Datastax

Customer Insights Guide

Published By: Oracle     Published Date: Sep 26, 2019
If people always knew what they wanted and asked for it, your job would be easy—and boring, which really isn’t your style. But people—and customers—are complicated, and that’s a good thing. It means that every quirk, habit, bias, behavior, curiosity, experience, and demographic detail is a chance to optimize and catapult your customer experience to new heights. But first, you have to go beyond all the details you know about your customers to discover what they mean for your business. These “customer insights” make all the difference. And this guide is a crash-course in how to catch them, decode them, and put them to work.
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Oracle

The race for customers comes down to one thing: who knows them best

Published By: Experian     Published Date: Sep 26, 2019
"We are in an age of unprecedented opportunity, where ubiquitous data and new technologies are shaping the world and dramatically changing the way consumers interact with businesses like yours. The rise of fintech companies is driving competition, e-commerce has raised the bar for digital experiences, fraud is at an all-time high, and there is pressure to grow your business. You need to meet these challenges head on and do it in a way that can scale with the increasing volume — and value — of customers. All while meeting and exceeding customer expectations. We believe rapid, sustainable growth can be fuelled by acquiring the right customers and delivering customer experiences that align with their expectations. To succeed you need a comprehensive, unified view into your customers and their needs. As a business leader, how do you achieve these objectives? What can you do to attract and acquire new customers? What tools do you need to quickly act on insights and to make consistent, relev
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Experian

Realize The Massive Potential of Your AL Infrastructure

Published By: Inside HPC Media LLC     Published Date: Sep 24, 2019
Artificial Intelligence (AI) is rapidly becoming an essential business and research tool, providing valuable new insights into corporate data and delivering those insights with high velocity and accuracy. Enterprises, universities, and government organizations are investing tremendous resources to develop a wide array of future-focused Deep Learning (DL) and Machine Learning (ML) solutions such as: • Autonomous vehicles that circulate unassisted in our cities • Real-time fraud detection that protects shopping and internet transactions • Natural language translators that remove language barriers • Augmented reality that delivers a far richer entertainment experience • Accelerated drug discovery • Fully enabled personalized medicine and remote health diagnostics
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Inside HPC Media LLC

Best Practices for Using Second- and Third-Party Data

Published By: Adobe     Published Date: Sep 23, 2019
Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals. • Define your team’s goals for customer data. • Take inventory of your first-party data. • Explore use cases for second- and third-party data. • Finding the best data providers. • Combine your first, second, and third-party data. • Case Study: MGM drives programmatic campaign results with third-party data. Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.
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Adobe

The Forrester Wave™: Customer Analytics Solutions, Q2 2018

Published By: Adobe     Published Date: Sep 23, 2019
Forrester names Adobe as a Leader in customer analytics, according to the Forrester Wave: Customer Analytics Solutions, Q2 2018 report. SUPPORTING CONCEPTS: • We’re a Leader. But we won’t stop there. Adobe Analytics provides a superior product, executive vision, and strategy. We understand the needs of today’s marketers and customer insights professions, while staying ahead of the curve on future analytics trends. • Adobe Analytics fuels insight-driven customer experiences. Adobe has turned its mantra of “Make Experience Your Business” inward, by developing a marketer-friendly solution that doesn’t skimp on advanced analytical functionality. • Adobe Analytics excels at real-time conversion of insights into action, superior usability, and AI-powered customer journey analytics. • Adobe Analytics’ capabilities, such as Virtual Analyst, powered by Adobe Sensei, use artificial intelligence and machine learning to identify anomalies, contributing factors, and segment differences. What
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Adobe

The 20 Attributes that lead to business success

Published By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: • the key drivers needed within an organisation that help grow customer analytics maturity • why companies using paid analytics solutions experience more tangible benefits than those using free analytics • how to distinguish customer analytics leaders from laggards
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Adobe

How to select the right content management system

Published By: Adobe     Published Date: Sep 23, 2019
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
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Adobe

How Smart Businesses Use Data to Empower the Entire Organization

Published By: Adobe     Published Date: Sep 23, 2019
Data is a company’s most valuable asset. Just look at Forbes’ World’s Most Value Brands list. No longer is a company’s worth evaluated by its tangible assets — data has changed all of that. Every business today relies on data. The ability to filter through volumes of data to capture true insights is critical to gaining a competitive advantage. Companies aspiring to deliver the best possible customer experiences must be able to unify different types of information, including behavioral, transactional , and operational data
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Adobe

The Forrester Wave™: Digital Experience Platforms, Q3 2019

Published By: Adobe     Published Date: Sep 23, 2019
Adobe named a Leader in Forrester's DXP report (Forrester Wave™: Digital Experience Platforms, Q2 2019) Why audience should care: To keep pace with increasing customer expectations and drive business growth, you need to manage your customers' experiences from beginning to end. You need real-time customer insights, connected to solutions that deliver those experiences immediately. And just as important as technology are the people and processes you put in place. Supporting concepts: This is significant, because in the first version of this report in 2015 Adobe was the only (albeit just barely) leader. In the second version in 2017, Adobe has been demoted and Oracle was a leader. Our advancements with Adobe Experience Platform have certainly had a significant impact on our positioning this year. One of the key points highlighted for Adobe being a leader is the focus on enterprise-scale dynamic customer profiles and event-based integration and workflow. Adobe continues to expa
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Adobe

Breathe new life into the customer journey

Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe

The Path of Experience. The five milestones to experience-driven commerce

Published By: Adobe     Published Date: Sep 23, 2019
Companies must learn to differentiate themselves to stay ahead. Improved experiences can help you not just sustain but accelerate past the competition. Find out how your business can outperform the competition in The Path of Experience-Driven Commerce. Read the guide to learn how to: - Understand you audience and increase engagement. - Own the omnichannel experience. - Enable business and customer insights.
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Adobe
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