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Best Practices for Using Second- and Third-Party Data

Published By: Adobe     Published Date: Sep 23, 2019
Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals. • Define your team’s goals for customer data. • Take inventory of your first-party data. • Explore use cases for second- and third-party data. • Finding the best data providers. • Combine your first, second, and third-party data. • Case Study: MGM drives programmatic campaign results with third-party data. Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.
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Adobe

The Forrester Wave™: Customer Analytics Solutions, Q2 2018

Published By: Adobe     Published Date: Sep 23, 2019
Forrester names Adobe as a Leader in customer analytics, according to the Forrester Wave: Customer Analytics Solutions, Q2 2018 report. SUPPORTING CONCEPTS: • We’re a Leader. But we won’t stop there. Adobe Analytics provides a superior product, executive vision, and strategy. We understand the needs of today’s marketers and customer insights professions, while staying ahead of the curve on future analytics trends. • Adobe Analytics fuels insight-driven customer experiences. Adobe has turned its mantra of “Make Experience Your Business” inward, by developing a marketer-friendly solution that doesn’t skimp on advanced analytical functionality. • Adobe Analytics excels at real-time conversion of insights into action, superior usability, and AI-powered customer journey analytics. • Adobe Analytics’ capabilities, such as Virtual Analyst, powered by Adobe Sensei, use artificial intelligence and machine learning to identify anomalies, contributing factors, and segment differences. What
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Adobe

The Forrester Wave™: Digital Experience Platforms, Q3 2019

Published By: Adobe     Published Date: Sep 23, 2019
Adobe named a Leader in Forrester's DXP report (Forrester Wave™: Digital Experience Platforms, Q2 2019) Why audience should care: To keep pace with increasing customer expectations and drive business growth, you need to manage your customers' experiences from beginning to end. You need real-time customer insights, connected to solutions that deliver those experiences immediately. And just as important as technology are the people and processes you put in place. Supporting concepts: This is significant, because in the first version of this report in 2015 Adobe was the only (albeit just barely) leader. In the second version in 2017, Adobe has been demoted and Oracle was a leader. Our advancements with Adobe Experience Platform have certainly had a significant impact on our positioning this year. One of the key points highlighted for Adobe being a leader is the focus on enterprise-scale dynamic customer profiles and event-based integration and workflow. Adobe continues to expa
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Adobe

The Importance of an Information Strategy

Published By: IBM     Published Date: Feb 02, 2009
The implementation of an information strategy is critical to your organization's business success and key to sustaining your competitive advantage. IBM’s Information Agenda has been specifically designed to help. Philip Howard of Bloor Research has helpful insights on getting started.
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ibm, information strategy, competitive advantage, ibm information agenda, master data management, mdm, etl, extract
    
IBM

Transform Data and Analytics into Meaningful Business Insights with Microsoft Dynamics GP

Published By: Microsoft Dynamics     Published Date: Jul 03, 2008
Watch this informative webcast as we discuss how the integrated intelligence in Microsoft Dynamics GP and other Microsoft technologies can help improve your company operations by providing business insights to all employees. Learn how you can enable people throughout your organization to make confident, business-critical decisions while minimizing costs.
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business management, decision making, analytics, analytical, reporting, microsoft, microsoft dynamics, business activity monitoring
    
Microsoft Dynamics

Better Business Outcomes with Business Analytics

Published By: IBM Software     Published Date: Jan 25, 2012
Business analytics is the means by which organizations optimize business outcomes. Using insights that can be accessed, shared and acted on by employees at every level, organizations can increase profits, reduce costs, manage risk and make more accurate predictions to prepare for future outcomes. Learn why analytics-driven organizations outperform their peers.
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ibm, cognos, business intelligence, technology, analytics, business analytics, application integration, analytical applications
    
IBM Software

Key Considerations in Selecting a User Management Platform Solution

Published By: Janrain, Inc.     Published Date: Jan 02, 2014
The rise of the social consumer creates tremendous opportunities for organizations to develop deeper relationships with their customers in support of their business objectives. Whether your goals are to acquire new users, increase on-site engagement, or collect and leverage customer insights (or all of the above), a comprehensive user management platform solution will play a critical role.
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user management, on-site engagement, customer insights, user acquisition, user engagement
    
Janrain, Inc.

Insights from IBM – What is Social Business with Alistair Rennie

Published By: IBM     Published Date: Jan 09, 2013
Hear Alistair Rennie, General Manager of IBM Collaboration Solutions, talk about the application of social networking tools and culture to business roles, processes, and outcomes, and the positive correlation between improved operating margins.
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social business, ibm, insights, alistair rennie, collaboration, solutions, it management, business technology
    
IBM

Interactive Analysis for Business Information and Insights

Published By: SAP     Published Date: Jul 19, 2012
With SAP® BusinessObjectsT Web Intelligence® software, companies can perform sophisticated ad hoc reporting and analysis. Powerful functionality and an intuitive user interface enable your people to turn data into insights, improve decision making and productivity, and share knowledge across the enterprise.
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sap, business, management, software, business information, insights, analysis, interactive
    
SAP

Empower the Data-Driven Organization

Published By: CDW     Published Date: Apr 04, 2016
Data proliferation can be both a source of business opportunity as well as a tremendous burden. With Hewlett Packard Enterprise’s broad portfolio and deep expertise, businesses can securely and easily harness their data to gain actionable insights, create and monetize new revenue streams, and enable continuous improvement of existing lines of business.
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data management, business practices, data application, insights, business optimization, network management, network performance, best practices
    
CDW

Evaluating HR management software: 5 factors that should guide your decision when choosing an HRMS

Published By: Sage     Published Date: Jan 30, 2015
As organizations look for more ways to increase productivity and profitability, human resources departments are being asked to provide more strategic input to executives. Doing so requires tools that improve access to timely, accurate information for enhanced business decision making. If you don’t have a human resource management system (HRMS), HR can end up spending too much time on repetitive day-to-day tasks like paperwork while struggling to deliver meaningful workforce insights. The right HR management software can help the HR team increase control over employee data, optimize productivity, and take employee engagement to the next level, so you can deliver the future workforce your organization needs to succeed. This white paper discusses the five areas to keep in mind when evaluating solutions to find an HRMS that’s a good fit for your business.
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sage, hr management, hr software, hrms, hr team, evaluating solutions
    
Sage

Gamification: The Long and Short of It

Published By: Badgeville     Published Date: Feb 13, 2014
Game applications in business result in both long and short-term success. Short-term effects will occur quickly, while proper implementation and use of game psychology will enable business leaders to maintain this success in the long-term. Gain valuable insights into both long and short-term gamification success from these industry visionaries, and learn how to harness the power of games to fundamentally change the nature of work.
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gamfiication, gamify, engagement, bunchball, gigya, big door, loyalty, productivity
    
Badgeville

Predictions 2014: Enterprise Telecoms and Mobility Services Sourcing

Published By: RingCentral     Published Date: May 22, 2014
Telecommunications (Telecom) and mobility executives responsible for sourcing the next generation of products and services for their business face big challenges in 2014. Learn what insights and action plans top executives are taking to prepare their organization for change by downloading the Forrester Research Whitepaper.
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ringcentral, phone system, business phone, mobile phone, business transition, phone provider, cloud based phone, changing attitudes
    
RingCentral

Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity

Published By: Adobe     Published Date: Sep 04, 2014
The rapid growth of mobile impacts all facets of your business. Econsultancy surveyed 600 client-side and agency marketers to provide data and insights in their Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity report, giving marketers a benchmark to judge their own mobile activities.
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mobile impacts, mobile insight, mobile trends, mobile activities
    
Adobe

Through the Online Revenue Maze: 8 Digital Business Models Decoded

Published By: Vindicia     Published Date: Sep 23, 2014
Vindicia sheds light on the factors that affect the selection of business models, including pricing, packaging, and promotions and shares insights about how the way you bill customers can affect revenue today.
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digital services, subscription, freemium, microtransactions, digital business model, digital subscription, subscription submodels, subscription best practices
    
Vindicia

The HR Guide to Smarter Volume Recruitment

Published By: CEB     Published Date: Nov 09, 2015
As an HR professional, you know the spotlight is on recruitment functions to prove their value to the business. You’ve seen how the volume of job applications has risen over the last few years, yet all it has done is create more work and rarely better outcomes – for candidates, recruiters or employers. Based on CEB research, this eBook uncovers the insights and solutions to overcome these volume recruitment challenges: • How to create an effective employer brand • How to optimize the candidate experience • How to make the recruitment process more efficient
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recruitment, recruiting, volume recruitment, volume hire, volume recruiting, high volume recruitment, high volume recruiting, applicant sifting
    
CEB

How does your payroll software compare to the 12 market leaders?

Published By: ADP     Published Date: May 16, 2018
To select the best payroll provider possible, who better to ask than your peers? With more than 400,000 reviews from real software users, the G2 Crowd business software review platform will help you confidently make the right choice. The G2 Crowd payroll report compares how providers rank in terms of customer satisfaction, specific features, industries, and more. To help you evaluate your payroll options, get this FREE copy of the G2 Crowd payroll report (a $599 value). This exclusive research includes: · Detailed profiles of 27 payroll providers · Ranking based on customer feedback · Assessment of implementation, integration, support, and ease of use · Actionable insights to help you decide
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ADP

2017 Global State of customer service report

Published By: Microsoft Azure     Published Date: Apr 10, 2018
Prepare your business for the future of customer service. In a world where price and product can easily be matched, customer experience has become a key brand differentiator. It’s never been more important to understand customer expectations, perceptions, preferences, and trends. The 2017 Microsoft State of Global Customer Service report found that customer service impacts brand choice and loyalty for 96% of consumers around the globe. The 32-page report offers insights from 5,000 survey participants. Learn how you can stay ahead of the competition and earn customers for life with intelligent customer service. Find trend details and actionable data on: The growing importance of service in a customer’s choice of or loyalty to a brand The most important aspects of a good customer service experience The most frustrating aspects of a poor customer service experience Expectations of the millennial customer segment Channel preferences based on geography Customer expectations for self-serv
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Microsoft Azure

Empower the Data-Driven Organization

Published By: CDW-HPE Servers     Published Date: Apr 07, 2016
Data proliferation can be both a source of business opportunity as well as a tremendous burden. With Hewlett Packard Enterprise’s broad portfolio and deep expertise, businesses can securely and easily harness their data to gain actionable insights, create and monetize new revenue streams, and enable continuous improvement of existing lines of business.
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data management, business practices, data application, insights, business optimization, it management, enterprise applications, business technology
    
CDW-HPE Servers

Make Faster and More Precise Decisions in a Real-Time World

Published By: AWS     Published Date: Apr 27, 2018
Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data can now be processed in memory, and more significantly, analyzed as it arrives, in real time. Millions to hundreds of millions of events (such as video streams or application alerts) can be collected and analyzed per hour to deliver insights that can be acted upon in an instant. From financial services to manufacturing, this rev
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AWS

Digital Business Process Management: A Transformational Force (RTInsights)

Published By: Red Hat     Published Date: Nov 08, 2017
This report from RTInsights looks at how business process automation can provide structure and control for digital transformation initiatives, disruptive technology adoption, and application modernization, from cloud-native application to integration.
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business process automation, digital transformation, disruptive technology adoption, application modernization, cloud-native application
    
Red Hat

Reducing Customer Acquisition Cost with Data

Published By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity

STRATEGIC PLAYBOOK FOR DATA-DRIVEN AGENCIES (Part One)

Published By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity

Can Analytics Help HR Be a More Strategic Partner?

Published By: Workday     Published Date: Sep 30, 2019
Be a more strategic partner to the business with data-driven HR analytics. Follow these five steps to: Streamline data processes Develop key metrics to answer essential business questions Share timely HR insights across the organization
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workday inc (wday), career development, employee engagement, human capital management, human resource management
    
Workday

CEO Disconnect is Weakening Cybersecurity

Published By: Centrify Corporation     Published Date: Apr 13, 2018
As business models have become increasingly digital, high-profile, reputation-damaging security breaches are grabbing more news media headlines. Leading companies have ramped up their investments in cybersecurity, yet that spending is often not well aligned with actual threats. Studies have shown that server-focused solutions such as network anti-virus, malware detection and website firewalls attract the biggest investments, ignoring the fact that misuse of privileged credentials is by far the most common cause of breaches. The reasons for this disconnect are not well understood, in part because it sits at the intersection of the people and technology domains. This survey, conducted by WSJ Custom Studios with sponsorship from Centrify, seeks insights into senior-level thinking on this issue, including current cybersecurity priorities and the perceived degree of alignment between threats and solutions.
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Centrify Corporation
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