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Mobile Analytics: Precision Marketing across Mobile Touch-Points

Published By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: • Increase brand awareness • Raise your return on marketing investments • Boost average order value • Improve time-to-market of products and services
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mobile analytics, precision marketing, mobile touch-points, mobile analytics
    
Adobe

Mobile Analytics: Precision Marketing Across Mobile Touch-Points

Published By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
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adobe, mobile, marketing, demand, customers, analytics, strategy, cmo
    
Adobe

Three Proven Methods to Achieve a Higher ROI from Data Mining

Published By: IBM     Published Date: Nov 14, 2014
Data mining uncovers patterns in data through a variety of predictive techniques. By engaging in data mining, organizations like yours gain greater insight into external conditions, internal processes, your markets – and your customers.
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ibm, data mining, data management, business results, predictive intelligence, business insights, best practices, business intelligence
    
IBM

Solve Your Toughest Challenges with Data Mining

Published By: IBM     Published Date: Nov 14, 2014
IBM® SPSS® Modeler is a powerful, versatile data mining workbench that helps you gain unprecedented insight from your data.
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ibm, data mining, data management, business results, predictive intelligence, business insights, business analytics, business intelligence
    
IBM

Analytics: The speed advantage

Published By: IBM     Published Date: Feb 10, 2015
Now that a majority of organizations realize a return on their analytics investments within a year, business executives are demanding data insights delivered at an accelerating speed.
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ibm strategy, big data, management consulting, analytics investments, data insights, it management, enterprise applications, data management
    
IBM

IDC Analyst Connection: Opportunities in Omni-Channel Merchandise Optimization

Published By: IBM     Published Date: Apr 13, 2015
IDC Retail Insights defines omni-channel merchandise optimization as the set of technologies, data assets, skills, processes, and management intent required to develop and maintain sets of targeted and localized offers that best satisfy important business objectives. These goals include customer satisfaction, customer lifetime value, and category, channel, and corporate performance. By "offers," IDC Retail Insights means the broad set of attributes that characterize assortments, products, services, prices, utility, and convenience that match customers' buying criteria and shopping behaviors. Targeted and localized offers present a compelling "choice set" that satisfies and delights consumers. Download this white paper to read the questions posed by IBM to Greg Girard, program director of Omni-Channel Analytics Strategies at IDC Retail Insights, on behalf of IBM's customers.
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omni-channel merchandise, ibm, targeted offers, localized offers, customer satisfaction, corporate performance
    
IBM

Pushing the frontiers - CFO insights from the Global C-suite Study 2013

Published By: IBM     Published Date: Jul 30, 2014
In this new CFO point of view report, we focus on the perspectives of the 576 CFOs we interviewed.
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ibm, business analytics, business insights, cfo, cfo insights, managing risk, financial management
    
IBM

Analytics: The Real-World Use of Big Data in Retail

Published By: IBM     Published Date: Aug 06, 2014
In this fact-based retail perspective, you will learn five key steps to start acting on the business insights embedded in your shopper, consumer and supplier interactions.
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ibm, retail, analytics, data, big data, insights, shopper, consumer
    
IBM

NC State on Big Data on IBM Power Systems for Critical Decision Making

Published By: IBM     Published Date: Sep 16, 2014
To compete in today’s rapidly changing business environment, organizations need to capture, analyze and act on information rapidly. If they can quickly identify trends, discover patterns and generate new insights, they can address a wide array of strategic and operational goals—from increasing customer loyalty and creating targeted marketing offers to enhancing operational efficiency and reducing risk. In their report, Business Value of Big Data on Power Systems, NC State University talks about unlocking the business value of big data, and how IBM Power Systems can deliver the foundation for organizations to bring insight to the point of impact faster.
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big data, targeted marketing offers, ibm power systems, structured data, data management, business analytics, business intelligence, business management
    
IBM

The MDM advantage: Creating insight from big data

Published By: IBM     Published Date: Oct 01, 2014
To help enterprises create trusted insight as the volume, velocity and variety of data continue to explode, IBM offers several solutions designed to help organizations uncover previously unavailable insights and use them to support and inform decisions across the business. Combining the power of IBM® InfoSphere® Master Data Management (MDM) with the IBM big data portfolio creates a valuable connection: big data technology can supply insights to MDM, and MDM can supply master data definitions to big data.
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mdm, big data, master data, data solutions, data management, business analytics, business intelligence, project management
    
IBM

The MDM advantage: Creating insight from big data

Published By: IBM     Published Date: Jan 09, 2015
To help enterprises create trusted insight as the volume, velocity and variety of data continue to explode, IBM offers several solutions designed to help organizations uncover previously unavailable insights and use them to support and inform decisions across the business. Combining the power of IBM® InfoSphere® Master Data Management (MDM) with the IBM big data portfolio creates a valuable connection: big data technology can supply insights to MDM, and MDM can supply master data definitions to big data.
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big data, mdm, client analytics, real-time analysis, it management, knowledge management, data management
    
IBM

Big Data, Good Data, Bad Data-the link between information governance and Big Data outcomes

Published By: IBM     Published Date: Feb 24, 2015
Big data analytics offer organizations an unprecedented opportunity to derive new business insights and drive smarter decisions. The outcome of any big data analytics project, however, is only as good as the quality of the data being used. Although organizations may have their structured data under fairly good control, this is often not the case with the unstructured content that accounts for the vast majority of enterprise information. Good information governance is essential to the success of big data analytics projects. Good information governance also pays big dividends by reducing the costs and risks associated with the management of unstructured information. This paper explores the link between good information governance and the outcomes of big data analytics projects and takes a look at IBM's StoredIQ solution.
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big data, ibm, big data outcomes, information governance, big data analytics, it management, data management, data center
    
IBM

The MDM advantage: Creating insight from big data

Published By: IBM     Published Date: Apr 18, 2016
To help enterprises create trusted insight as the volume, velocity and variety of data continue to explode, IBM offers several solutions designed to help organizations uncover previously unavailable insights and use them to support and inform decisions across the business. Combining the power of IBM® InfoSphere® Master Data Management (MDM) with the IBM big data portfolio creates a valuable connection: big data technology can supply insights to MDM, and MDM can supply master data definitions to big data.
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ibm, mdm, big data, ibm infosphere, data management
    
IBM

How to Put Watson to Work for Powerful Information and Insights

Published By: IBM     Published Date: Apr 20, 2016
Welcome to “How to put IBM Watson to work for powerful information access and insights,” where we’ll show you how Watson and its Watson Explorer application can get down to business and help your organization be more effective, more productive, and make better-informed decisions.
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ibm, ibm watson, watson explorer, business intelligence, business insights, knowledge management, enterprise applications, business technology
    
IBM

Delivering high performing mobile applications with Cloud (With Forrester)

Published By: IBM     Published Date: May 24, 2016
Join Forrester and IBM to learn how, clients are leveraging mobile and cloud to transform their businesses and bring new innovations to market. Understand how organizations can continuously deliver high quality mobile enterprise applications that leverage Cloud computing to securely integrate with their IT systems opening up new sources of revenue and innovation. Forrester Principal Analyst John M. Wargo will share insights Forrester has gleaned from conversations with clients deploying packaged solutions and building custom applications using cloud services. IBM's Botond Kiss will provide insight into how leading organizations are using cloud to accelerate their mobile transformation.
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ibm, forrester, cloud, mobile, mobile applications, mobile computing, mobile data systems, mobile workers
    
IBM

Predictive Analytics: When Milliseconds Matter Webinar

Published By: IBM     Published Date: Jul 12, 2016
Join IBM and partner Zementis in this webcast to hear how Predictive Model Markup Language (PMML), an industry standard, is helping solve business obstacles and enabling users to: - Drive timely and relevant insights via in-line predictive analytics - Score thousands of data records per second, scaling with business needs to enable instantaneous decisions - Improve performance and cost efficiency by reducing or eliminating movement data off-platform to conduct analysis
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ibm, z systems, predictive analytics, analytics tools, zementis, predictive model markup language, pmml, security
    
IBM

Big Data, Bad Data, Good Data - The Link Between Information Governance and Big Data Outcomes

Published By: IBM     Published Date: Oct 18, 2016
Big data analytics offer organizations an unprecedented opportunity to derive new business insights and drive smarter decisions. The outcome of any big data analytics project, however, is only as good as the quality of the data being used. Although organizations may have their structured data under fairly good control, this is often not the case with the unstructured content that accounts for the vast majority of enterprise information. Good information governance is essential to the success of big data analytics projects. Good information governance also pays big dividends by reducing the costs and risks associated with the management of unstructured information. This paper explores the link between good information governance and the outcomes of big data analytics projects and takes a look at IBM's StoredIQ solution.
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ibm, idc, big data, data, analytics, information governance, knowledge management, enterprise applications
    
IBM

GDPR signals big data protection changes worldwide

Published By: IBM     Published Date: Jul 17, 2018
As of May 25, 2018, organizations around the world—not just those based in the EU—need to be prepared to meet the requirements outlined within the EU General Data Protection Regulation (GDPR). Those requirements apply to any organization doing business with any of the more than 700 million EU residents, whether or not it has a physical presence in the EU. IBM® Security can help your organization secure and protect personal data with a holistic GDPR-focused Framework that includes software, services and GDPR-specific tools. With deep industry expertise, established delivery models and key insights gained from helping organizations like yours navigate complex regulatory environments, IBM is well positioned to help you assess your needs, identify your challenges and get your GDPR program up and running
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IBM

Hitting the Wall with Server Infrastructure for Artificial Intelligence

Published By: Group M_IBM Q418     Published Date: Sep 10, 2018
Businesses are struggling with numerous variables to determine what their stance should be regarding artificial intelligence (AI) applications that deliver new insights using deep learning. The business opportunities are exceptionally promising. Not acting could potentially be a business disaster as competitors gain a wealth of previously unavailable data to grow their customer base. Most organizations are aware of the challenge, and their lines of business (LOBs), IT staff, data scientists, and developers are working to define an AI strategy. IDC believes that this emerging environment is to date still highly undefined, even as businesses must make critical decisions. Should businesses develop in-house or use VARs, systems integrators, or consultants? Should they deploy on-premise, in the cloud, or in some hybrid form? Can they use existing infrastructure, or do AI applications and deep learning require new servers with new capabilities? We believe that many of these questions can be
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Group M_IBM Q418

GDPR signals big data protection changes worldwide

Published By: Group M_IBM Q418     Published Date: Sep 25, 2018
As of May 25, 2018, organizations around the world—not just those based in the EU—need to be prepared to meet the requirements outlined within the EU General Data Protection Regulation (GDPR). Those requirements apply to any organization doing business with any of the more than 700 million EU residents, whether or not it has a physical presence in the EU. IBM® Security can help your organization secure and protect personal data with a holistic GDPR-focused Framework that includes software, services and GDPR-specific tools. With deep industry expertise, established delivery models and key insights gained from helping organizations like yours navigate complex regulatory environments, IBM is well positioned to help you assess your needs, identify your challenges and get your GDPR program up and running.
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Group M_IBM Q418

Hitting the Wall with Server Infrastructure for Artificial Intelligence Whitepaper

Published By: Group M_IBM Q2'19     Published Date: Apr 01, 2019
Businesses are struggling with numerous variables to determine what their stance should be regarding artificial intelligence (AI) applications that deliver new insights using deep learning. The business opportunities are exceptionally promising. Not acting could potentially be a business disaster as competitors gain a wealth of previously unavailable data to grow their customer base. Most organizations are aware of the challenge, and their lines of business (LOBs), IT staff, data scientists, and developers are working to define an AI strategy.
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Group M_IBM Q2'19

ODM for Dummies

Published By: Group M_IBM Q2'19     Published Date: May 21, 2019
ODM is the evolution of business rules management. It provides a complete, easy-to-use system for automating day-today operational decisions and allows businesspeople and IT to collaborate on business rules by using an interface and a language that are comfortable and intuitive for both. ODM not only allows you to automate your business rules, but also it enables you to apply insights and analytics to operational decisions by bringing together data from different sources and looking at historical trends and patterns to determine the next best action. It ensures that you’re making the right decisions at the right time, when it can make a difference. What can this mean for your business? Adopting operational decision management can: • Improve customer centricity (acquisition and retention) by engaging individuals at the right time with the right offers
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Group M_IBM Q2'19

The Forrester Wave™: Data Security Portfolio Vendors, Q2 2019

Published By: Group M_IBM Q3'19     Published Date: Aug 20, 2019
Data Security Portfolio Vendors, Q2 2019, is a key industry report for helping security and risk professionals understand and assess the data security solution landscape, and how these solutions can address their business and technology challenges.Download the report to learn why Forrester believes IBM Security Guardium is a good fit “for buyers seeking to centrally reduce and manage data risks across disparate database environments”.The IBM Security Guardium portfolio empowers organizations to meet critical data security needs by delivering comprehensive visibility, actionable insights and real-time controls throughout the data protection journey.
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Group M_IBM Q3'19

5 Best Practices for Web Performance Management

Published By: Gomez IT     Published Date: May 24, 2011
In a recent global survey of 474 business and IT decision makers, conducted by IDC on behalf of Compuware, respondents offered insights about their needs for effective operation of Internet-enabled business activities.
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gomez, compuware, web performance management, idc, slas, service level agreements, end-user experience, multi-device
    
Gomez IT

Unleashing IT: Innovation for the People (Microsoft)

Published By: Cisco     Published Date: Jul 11, 2016
Operational efficiency and cost savings. Datadriven business insights. Organizational agility and market differentiation. Enterprises in every industry are pursuing such gains, but they cannot be achieved with a fragmented, siloed technology infrastructure. Technological integration doesn’t happen overnight, of course. It takes years of behind-the-scenes teamwork and engineering—backed by decades of expertise, research, and development—to have a broad and lasting impact. This special edition of Unleashing IT highlights the fruits of those labors, showcasing the unparalleled alignment of Microsoft, Cisco, and Intel technologies. In the following pages, you’ll read about the advancement and unique value of integrated solutions, spanning cloud environments, data centers, and management tools. You’ll also hear from organizations that are aking advantage of these converged technologies, including King County, Provincia Net, and Swinburne University.
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Cisco
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