business outcomes

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How marketing is taking charge: leading the customer experience

Published By: IBM     Published Date: Oct 31, 2014
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. We linked responses to public financial information to see correlation between marketing sophistication and financial performance.
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marketing management, marketing sophistication, financial performance, customer experience
    
IBM

Unlocking the people equation: Using workforce analytics to drive business results

Published By: IBM     Published Date: Jan 20, 2016
Workforce analytics can challenge conventional wisdom, influence behavior, and enable HR and business leaders to make smarter decisions that impact business outcomes.
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ibm, analytics, workforce, workforce analytics, enterprise applications, business technology
    
IBM

Breaking the Data Barrier

Published By: IBM     Published Date: Jan 20, 2016
Analytics help CFO & finance improve business outcomes
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ibm, data, barrier, cfo, finance, enterprise applications, business technology
    
IBM

Could your content be working harder—and smarter?

Published By: IBM     Published Date: Aug 28, 2014
Equipping IT with the resources that they need to optimize the user experience to match that of consumer applications can help you achieve the business outcomes you want, while making the most of your enterprise content management (ECM) investments.
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user experience, ecm, consumer applications, business analytics, content management system, productivity, project management
    
IBM

Could your content be working harder—and smarter?

Published By: IBM     Published Date: Oct 22, 2014
Equipping IT with the resources that they need to optimize the user experience to match that of consumer applications can help you achieve the business outcomes you want, while making the most of your enterprise content management (ECM) investments.
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consumer applications, content management, ecm, it management, knowledge management, data management, application performance management, business intelligence
    
IBM

Big Data, Good Data, Bad Data-the link between information governance and Big Data outcomes

Published By: IBM     Published Date: Feb 24, 2015
Big data analytics offer organizations an unprecedented opportunity to derive new business insights and drive smarter decisions. The outcome of any big data analytics project, however, is only as good as the quality of the data being used. Although organizations may have their structured data under fairly good control, this is often not the case with the unstructured content that accounts for the vast majority of enterprise information. Good information governance is essential to the success of big data analytics projects. Good information governance also pays big dividends by reducing the costs and risks associated with the management of unstructured information. This paper explores the link between good information governance and the outcomes of big data analytics projects and takes a look at IBM's StoredIQ solution.
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big data, ibm, big data outcomes, information governance, big data analytics, it management, data management, data center
    
IBM

IBM Watson Explorer - Explore, Analyze and Interpret Information for Better Business Outcomes

Published By: IBM     Published Date: Jul 14, 2015
Begin your journey toward becoming a cognitive enterprise and start gaining unprecedented value from your own data. Watson Explorer reduces unnecessary research time and allows enterprises to work smarter and faster. Read this brochure to learn how Watson Explorer combines content and data with cognitive computing capabilities to help your organization work more efficiently and make better decisions.
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ibm, watson, software, explorer, applications, developer, cloud
    
IBM

Smart Paper: Beyond the EMR: Optimizing Healthcare IT Investments for Better Business/ Care Outcomes

Published By: IBM     Published Date: Jul 22, 2015
Healthcare enterprises seek new ways to realize value beyond their EMR investments by identifying strategic IT initiatives.
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it healthcare, healthcare enterprise, it initiatives, technology leverage, information integration, interactive technology, case-aware analytics, it investments
    
IBM

Big Data, Bad Data, Good Data - The Link Between Information Governance and Big Data Outcomes

Published By: IBM     Published Date: Oct 18, 2016
Big data analytics offer organizations an unprecedented opportunity to derive new business insights and drive smarter decisions. The outcome of any big data analytics project, however, is only as good as the quality of the data being used. Although organizations may have their structured data under fairly good control, this is often not the case with the unstructured content that accounts for the vast majority of enterprise information. Good information governance is essential to the success of big data analytics projects. Good information governance also pays big dividends by reducing the costs and risks associated with the management of unstructured information. This paper explores the link between good information governance and the outcomes of big data analytics projects and takes a look at IBM's StoredIQ solution.
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ibm, idc, big data, data, analytics, information governance, knowledge management, enterprise applications
    
IBM

IDC - Assessing the Biz Value of SDN DC Security Solutions

Published By: Cisco     Published Date: Jul 11, 2016
CTOs, CIOs, and application architects need access to datacenter facilities capable of handling the broad range of content serving, Big Data/analytics, and archiving functions associated with the systems of engagement and insight that they depend upon to better service customers and enhance business outcomes. They need to enhance their existing datacenters, they need to accelerate the building of new datacenters in new geographies, and they need to take greater advantage of advanced, sophisticated datacenters designed, built, and operated by service providers. IDC terms this business and datacenter transformation the shift to the 3rd Platform.
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Cisco

IDC WP: Dont Get Left Behind - The Business Benefits of Achieving Greater Cloud Adoption

Published By: Cisco     Published Date: Jul 11, 2016
Cloud adoption is growing, but relatively few organizations have advanced cloud strategies. Achieving greater levels of cloud adoption allows organizations to materially improve strategic allocation of IT budgets, lower IT costs, reduce time to provision IT services, increase revenue, and improve ability to meet SLAs. Private cloud adoption is greater than public cloud. Additionally, private cloud/OpenStack adopters are more likely to expect better business outcomes. IDC sees web-scale public cloud making way for enterprise-class “provider-based cloud”.
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Cisco

Linking Media Coverage to Outcomes

Published By: VMS     Published Date: Jul 16, 2009
This paper analyzes case studies aimed to determine how changes in public discussion (unpaid media) correlate to changes in business outcomes. It focuses on analyzing tonality and message, and how they modify the effect of pure media coverage volume in correlations against outcomes.
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vms, media coverage, public relations, business outcomes, product sales, prescription volumes, medical procedure codes, customer preference
    
VMS

Go from Analysis to Action: IBM Cognos Insight Guides Business Analysts to Faster, Better Outcomes

Published By: IBM     Published Date: Sep 27, 2013
Business users need a simple but powerful way to navigate through data and find the insights to make timely, critical business decisions. Unfortunately, many users have become frustrated at their inability to quickly access and analyze the information they require. This data typically includes a combination of personal and corporate data locked in various enterprise systems. It exists in different formats and can be hard to analyze, change or share — making it difficult for people to get fast answers to business questions.
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ibm, ibm business analytics, business analytics solutions, ibm cognos insight, analytics, data analysis, visualization, it management
    
IBM

Mobility and Business Outcomes Are Driving the Adoption of Unified Communications

Published By: IBM     Published Date: Oct 10, 2013
To better understand the value that firms are deriving from Unified Communications (UC), the status of its adoption, and the barriers to full implementation, IBM engaged Forrester Consulting to survey network and telecom buyers and reflect upon existing research. Data from this survey, combined with existing research and insights, yields a picture of UC deployment and decision-making in enterprises.
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mobility, business outcomes, unified communications, business communications, ibm, uc deployment, enterprises, research and insight
    
IBM

Case Study: Cincinnati Zoo and Botanical Garden

Published By: IBM     Published Date: Jan 02, 2014
"The Cincinnati Zoo & Botanical Garden is one of the nation’s most popular attractions, a Top 10 Zagat-rated Zoo, and a Top Zoo for Children according to Parent’s Magazine. Each year, more than 1.3 million people visit its 71-acre site, which is home to more than 500 animal and 3,000 plant species. Although the Zoo is a non-profit organization and is partially subsidized by Hamilton County, more than two thirds of its $26 million annual budgetis generated through its own fundraising efforts."
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ibm, case study, botanical garden, increase revenues, customer experience, boost sales, effective marketing, effective promotions
    
IBM

The Big Data Zoo—Taming the Beasts

Published By: IBM     Published Date: Jan 09, 2014
According to Dr. Barry Devlin of 9sight Consulting, the truth behind all the talk about big data and the possibilities it can offer is not hard to see, provided that organizations are willing to return to the principles of good data management processes.
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ibm, big data, 9sight consulting, data, it management, maximize business, deployment, business opportunities
    
IBM

Risk Tech 100 2014 Report

Published By: IBM     Published Date: Apr 22, 2014
Researched and compiled independently by Chartis, the RiskTech100® evaluates and ranks the world’s most influential risk technology providers based on a range of criteria. IBM retains its top position in the 2014 RiskTech® 100 rankings with top scores for functionality, market presence and innovation. The Chartis report is acknowledged globally as one of the most comprehensive and prestigious studies of risk technology vendors. The report also tracks key trends and developments in the risk technology marketplace. Read the report to learn how IBM can support your risk and compliance efforts to drive business performance and better outcomes.
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ibm, chartis, risktech100, risk technology, risk technology vendors, security, risk, compliance
    
IBM

CIO Perspectives Report

Published By: Cisco     Published Date: Jun 10, 2015
IT organizations are focusing on supporting growth, boosting revenue, advancing innovation, and delivering new customer experiences. Their mission is no longer about managing and troubleshooting technology. It’s about transforming business processes and driving new business outcomes.
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converge, infrastructure, servers, networking, virtualization, cio, management, employee performance
    
Cisco

Video-Enabled Collaboration and Business Growth: The Winning Combination

Published By: Cisco     Published Date: Dec 21, 2016
What are the key elements of a collaboration framework that can help IT decision makers (ITDMs) and business decision makers (BDMs) come to a mutual understanding of how, where and why to use videoenabled collaboration solutions, in particular, F2F video? To answer this question, Techaisle conducted a survey of 1,269 ITDMs and BDMs with SMBs and midmarket businesses, across the US, Latin America, Europe, and Asia Pacific. The survey was commissioned by Cisco. The survey findings provide guidance to SMBs and midmarket decision makers on how the nature of the collaboration discussion is changing, drive acceptance and use of F2F video throughout their organization to maximize business payback, and align objectives with the outcomes that shape the activities of highgrowth innovative firms who are the most successful users of advanced collaboration technology.
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Cisco

Assessing the Business Value of SDN Datacenter Security Solutions

Published By: Cisco     Published Date: Dec 21, 2016
CTOs, CIOs, and application architects need access to datacenter facilities capable of handling the broad range of content serving, Big Data/analytics, and archiving functions associated with the systems of engagement and insight that they depend upon to better service customers and enhance business outcomes. They need to enhance their existing datacenters, they need to accelerate the building of new datacenters in new geographies, and they need to take greater advantage of advanced, sophisticated datacenters designed, built, and operated by service providers. IDC terms this business and datacenter transformation the shift to the 3rd Platform.
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Cisco

A New Software Architecture for a Hyper-Connected World

Published By: Cisco     Published Date: Dec 21, 2016
Technology’s role in business and society has shifted away from largely driving efficiencies to innovating and creating engaging experiences that attract and retain customers. Innovations and business outcomes are fueled by a perfect storm of technology trends in cloud, analytics, machine learning, IoT and the emerging API Economy. The convergence of these technologies has created new opportunities for enterprises to improve business performance by acquiring customers faster while creating brand loyalty. The role of technology expands the interaction with customers beyond the core of the enterprise – away from 100% dependencies on systems of records – and towards real-time, contextual interactions. Businesses are a digital business or they are evolving to become one. This requires enterprises to re-think how they build software architectures.
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Cisco

Cisco Catalyst 3650 Test Results and Business Outcomes

Published By: Cisco     Published Date: Dec 21, 2016
It’s the difference between raw data, and information. The Miercom Business Decision Series combines the results of our hands-on testing, with insight on how particular features can positively impact the business bottom line. This report details some of the clear business advantages that the Cisco Catalyst 3650 Series delivers.
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Cisco

Statistics for Online Experiments: How to Think and Act Like a Statistician

Published By: Optimizely     Published Date: Nov 05, 2015
Statistics are the underpinning of how Optimizely’s customers use data to make decisions. We use experiments to understand how changes we make affect the performance of our online experiences. To do this, we need a framework for evaluating how likely those changes are to have an impact, positive or negative, on a business over time. To run great experiments, investing in an understanding of statistics is one of the most important skills you can develop. Statistics provide inference on your results and help to determine whether you have a winning variation. Using statistical values to decide leads to stable, replicable results you can bet your business on. Lack of understanding can lead to errors and unreliable outcomes from your experiments.
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statistics, experiments, data, customers, results, variation
    
Optimizely

The New Currency of Business: Getting Big Value out of Big Data

Published By: IBM     Published Date: Oct 07, 2014
Today data is the new currency of business. But many organizations have yet to make the most of data insights that drive better outcomes. This e-book describes how businesses can manage information with greater efficiency, speed and continuity for improved ROI through.
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ibm, big data, information management, data insights, roi, it management, spend management
    
IBM

Mobility And Business Outcomes Are Driving The Adoption Of Unified Communications

Published By: IBM     Published Date: Jan 09, 2015
Organizations are largely relying on TCO and ROI models in determining whether or not to invest in a unified communications (UC) solution. But what other factors are they considering? You’ll better understand the value that firms are deriving from UC, the status of its adoption, and the barriers to full implementation.
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ibm, mobile, network, capabilities, solutions, strategy, cisco, challenges
    
IBM
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