business success

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Planning for PR Success: Four Keys to Prepare for 2009

Published By: Vocus, Inc     Published Date: Dec 16, 2008
Evaluate your current PR program to help you develop a plan that will reach your goals and objectives, while delivering value to the business.  Learn the four keys you need to plan for strong, focused and successful PR in 2009.
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vocus, pr program, public relations, successful pr, pr 2009
    
Vocus, Inc

B2B Marketing with Video: Driving ROI from Awareness to Advocacy

Published By: BrightCove     Published Date: Nov 26, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
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brightcove, video imperative, branding & awareness, video advertising, online video platforms, google analytics, enterprise applications, application integration, marketing automation, product lifecycle management, video conferencing
    
BrightCove

Legacy Modernization

Published By: ZSL Inc.     Published Date: Nov 18, 2008
This paper explains the constraints in using the legacy systems and the essential of modernizing the legacy systems and strategic alignment of IT with business. We have discussed different approaches towards modernizing the legacy systems and the ways to make your legacy modernization a success.
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zsl inc, roi, legacy modernization, soa, data management, enterprise applications, return on investment, service oriented architecture
    
ZSL Inc.

Overcoming Your Company’s Growing Pains

Published By: Microsoft Dynamics     Published Date: Nov 06, 2008
Microsoft® recently researched the experience of nearly 200 companies with more than 250 PCs that have deployed one or more of the applications in the Microsoft Dynamics line of business management solutions. Among these companies, whose attitudes to technology tended to be more forward looking than usual, a common issue was rapid growth. The pain points most often cited were manual processes that cause mistakes and inefficiencies, the need for more functionality, an inability to scale to support growth, integration problems, especially with the growing number of customer and partner systems, and a lack of operational insight. This white paper explores the experience of these companies in more detail to help you understand how you can use Microsoft Dynamics to support rapid growth and drive business success.
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microsoft dynamics, crm, compliance, security, enterprise applications, customer relationship management
    
Microsoft Dynamics

Bringing Your Business Systems Up To Date

Published By: Microsoft Dynamics     Published Date: Nov 06, 2008
Microsoft® recently researched the experience of nearly 200 companies with more than 250 PCs that have deployed one or more of the applications in the Microsoft Dynamics line of business management solutions. Among these companies, whose attitudes to technology tended to be more forward looking than usual, the most common issue was the need for modern systems. The pain points most often cited were manual processes that cause mistakes and inefficiencies, integration problems with other systems (both internal and external), lack of operational insight, and legacy software support and customization issues. This white paper explores the experience of these companies in more detail to help you understand how you can use Microsoft Dynamics to modernize your business processes and drive business success.
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microsoft dynamics, crm, compliance, enterprise applications, customer relationship management
    
Microsoft Dynamics

Welding Different Companies into a Business Powerhouse

Published By: Microsoft Dynamics     Published Date: Nov 06, 2008
Microsoft® recently researched the experience of nearly 200 companies with more than 250 PCs that have deployed one or more of the applications in the Microsoft Dynamics line of business management solutions. Among these companies, whose attitudes to technology tended to be more forward looking than usual, a common issue was growth via mergers and acquisitions (M&A). The pain points most often cited were non-integrated, overlapping systems, an inability to scale to support growth, the need for more functionality, and a lack of operational insight. This white paper explores the experience of these companies in more detail to help you understand how you can use Microsoft Dynamics to support your company’s growth via M&A and drive business success.
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microsoft dynamics, crm, compliance, global functionality, enterprise applications, customer relationship management
    
Microsoft Dynamics

B-to-B Branding in a 2.0 World

Published By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation, business-to-business marketing
    
Godfrey

Differentiation: Why it’s so hard to do it well

Published By: Godfrey     Published Date: Oct 02, 2008
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration, marketing communications integration
    
Godfrey

Living your Differentiation in a Web 2.0 World

Published By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
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godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration
    
Godfrey

Preparing for the Reality of Virtualization

Published By: CA WA 2     Published Date: Oct 01, 2008
Virtualization and clustering can bring many benefits to your business—better IT asset utilization, improved business continuity and improved operational efficiency. At the same time, virtualization can create a new level of complexity for IT. This white paper describes some of the technical challenges inherent in managing these complex environments and recommends strategies for successful deployment that will maximize the value of virtualization technology in your organization.
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virtual, virtual machine, virtual storage, virtual server, virtualization, ca wa, ca wa 2, clustering, storage virtualization, return on investment, server virtualization
    
CA WA 2

CEO Roundtable: Improving Performance Through a Shared Business Model

Published By: Senn Delaney     Published Date: Sep 05, 2008
It's become a business imperative to maximize operational effectiveness, trim costs, standardize and streamline processes, achieve economies of scale and increase competitive advantage. Today's most successful leaders do this in a way that balances the greater good of the enterprise with the competing demands of their autonomous businesses that must respond to the individual needs of their markets. A more collaborative model that helps leaders of complex businesses to maximize effectiveness is gaining traction. Four prominent business leaders discuss their challenges and successes in shifting to this shared business model.
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senn delaney, customer focused, brand management, customer-centric, employee management, employee engagement, application integration, application performance management, best practices, business integration, business intelligence, business management, call center software, change management, corporate governance, customer interaction service, customer relationship management, customer satisfaction, customer service, enterprise resource planning
    
Senn Delaney

Understanding the Real Risk for Asset-Intensive Companies

Published By: IBM     Published Date: Aug 21, 2008
The goal of having one enterprise resource planning (ERP) solution for all business processes remains popular. However, there are still many misconceptions associated with using enterprise resource planning solutions in asset-intensive industries. This white paper discusses and demystifies the myths for decision makers in asset-intensive industries. You’ll also see how IBM Maximo Asset Management can enhance the quality of asset data, contribute to the safety of the workforce, and help facilitate best practices that significantly impact the long-term success of your business.
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erp, asset management, best practices, bpm, business process, ibm mi, ibm, ibm grm, enterprise resource planning, erp solutions, erp vendors, erp modules, asset-intensive, business process management
    
IBM

Cultural Clash in Mergers and Acquisitions

Published By: Senn Delaney     Published Date: Aug 21, 2008
Mergers and acquisitions are a fact of life in today's highly competitive global business environment. Unfortunately, up to one third of mergers fail within five years, and as many as 80 percent never live up to their full potential. A great deal of evidence indicates that the ultimate success of mergers and the amount of time it takes to get them on track is determined by how well the cultural aspects of the transition are managed.
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senn delaney, mergers, acquisitions, sbc, at&t, customer focused, brand management, customer-centric, employee management, employee engagement, best practices, business activity monitoring, business analytics, business integration, business intelligence, business management, call center management, change management, customer interaction service, customer relationship management
    
Senn Delaney

Information Security: Keeping MFDs Watertight

Published By: NewField IT     Published Date: Aug 19, 2008
The uninhibited flow of information within today's business environment has become a prerequisite of an organization's success and smooth operation. But within every organization, some of that information will be sensitive, and ensuring its safekeeping involves a comprehensive security policy. Like water coursing through a pressurized system, information has an unnerving habit of 'leaking' out through unchecked weak spots which have been identified and exploited by unscrupulous individuals.
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knowledge management, document management
    
NewField IT

Infrastructure Performance Management Empowers You and Your Company

Published By: CA WA     Published Date: Aug 15, 2008
Infrastructure Performance Management (IPM) applies to operations quality. Implemented well, IPM frees you from constant firefighting and can transform your role from tactical first responder to strategic business enabler. Applying good IPM technology and processes can deliver a number of benefits to your career as well as to your organization. This report introduces IPM, offers tips for successful IPM implementation, and explores how IPM can benefit your enterprise as well as your career.
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ca wa, computer associates, infrastructure, itil, infrastructure management, performance management, network performance management
    
CA WA

Entrepreneurs & Managed IT: Putting Big Company Strategies to Work for Small & Mid-Sized Businesses

Published By: Managed Systems, Inc.     Published Date: Aug 14, 2008
No matter the size of the business, technology plays a critical role in its financial success. At the most basic level, companies have to deal with desktop and laptop computers for all their employees, e-mail, access to the Internet, Blackberries, and other kinds of on-site and remote devices. Add networking issues like viruses, spam and bandwidth utilization, and suddenly, this effort becomes a major challenge to anyone operating a small or mid-sized business (SMBs) with limited resources and a limited budget.
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network management, smb, small business, medium business, mid-sized business, smb networks, managed systems, it services, outsourcing, outsourced it, managed services, managed systems, tech support, it solutions, security, compliance, disaster recovery, it management, infrastructure, small business networks
    
Managed Systems, Inc.

Financial Management and Business Intelligence Solutions for a High-Performance Workplace

Published By: Microsoft Dynamics     Published Date: Jul 03, 2008
Sound, responsible financial management is at the heart of business success. Download this webcast to learn more about the Microsoft solutions for financial management and business intelligence (BI) that can help you transform your business into a high-performance workplace. We describe how Microsoft business solutions are designed to help you work more efficiently by focusing on the tasks that add the most value to your business and enable you to make more informed decisions based on timely, accurate information.
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business intelligence, financial management, business management, finance, financial, microsoft, analytical applications
    
Microsoft Dynamics

Using Financial Management Solutions to Make Intelligent Business Decisions

Published By: Microsoft Dynamics     Published Date: Jul 03, 2008
In this webcast, we discuss how companies excel when they empower their people to drive the business forward. While strategies, organization, motivation, and leadership all set the stage for business success, you also have to give your people the right tools, information, and opportunities to see results—because ultimately success is determined by your people. Learn why we call a business that fosters a winning environment a "people-ready business."
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microsoft, business activity, business intelligence, business analytics, analytics, analytical, business strategy, business activity monitoring, business metrics, analytical applications
    
Microsoft Dynamics

B2B Search Success: Quantifying Search Engine Marketing Benefits for B2B Marketers

Published By: Oneupweb     Published Date: Jun 24, 2008
Learn how to predict your business' success through search marketing and secure the support of upper management with Oneupweb's white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.
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b2b, business-to-business, btob, search engine marketing, sem, search, oneupweb, marketer, natural search engine optimization, seo, paid search engine marketing, ppc, online advertising, lead opportunity calculator, search marketing, btob marketing, online marketing
    
Oneupweb

Using Collaboration Technology to Manage Risk on Construction Projects

Published By: Aconex     Published Date: Jun 18, 2008
In the construction industry, as in business generally, risk management involves identifying risks, assessing them and then developing strategies to manage them. Organizations that manage risk well enjoy financial savings, greater productivity and service quality, improved success rates of new projects and better decision making. It is clear that, in today's complex business environment, risk factors are wide reaching, and are intrinsically linked to achieving organizational objectives.
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risk management, collaboration, web collaboration, web-based collaboration, aconex
    
Aconex

The Evolution of IT Operations

Published By: ASG Software Solutions     Published Date: Jun 08, 2008
As organizations have improved service delivery, they have also turned their focus to presenting business value more positively. These organizations are beginning to develop true BSM systems in two ways: by understanding the metrics that successful businesses employ to determine the value of IT, and by linking these metrics and associated business services to IT infrastructure components.
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asg, cmdb, bsm, metadata, metacmdb, lob, ecommerce, bpm, workflow, itil, cmdmdb, service optimization, business activity monitoring, business process automation, business process management, application integration, analytical applications, configuration management, database development, web service management
    
ASG Software Solutions

Performance Management: Build Versus Buy

Published By: IEX     Published Date: May 27, 2008
As more companies seek out performance management capabilities to gain a competitive advantage or keep pace with rivals who have already established an edge, the decision to build or buy a performance management solution must be considered. This paper will walk readers through the pros and cons of the build versus buy debate in order to help make practical business decisions for long-term success.
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call center management, customer service, workforce management, contact management, iex, contact center, call center, performance management
    
IEX

The IT Guidebook To Evaluating Hosted Exchange Providers

Published By: 123Together     Published Date: May 27, 2008
Email has become THE mission critical application for businesses large and small. As a growing business continually striving to increase productivity, collaboration and corporate success, you understand the important role that Microsoft Exchange Server plays in any profitable business. Small and mid-size businesses alike see the productivity benefits of utilizing an enterprise-class solution but since many do not have the financial or human resources to bring it in house, more and more of them are turning to a hosted solution.
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123together, it strategies, economy, stability, migration, collaboration, green it, outsourcing, microsoft exchange, hosted exchange, mobile services, contact management, human resources services, cloud computing, colocation and web hosting, content management
    
123Together

IT2020: The New Performance Management Paradigm

Published By: ASG Software Solutions     Published Date: Mar 05, 2008
Because business success is tightly fused with technology, IT costs are rising, and this trend is expected to continue. As a result, businesses are demanding that IT be more than a static resource. IT is expected to deliver business results with a measurable contribution to the organization's bottom line.
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asg, cmdb, bsm, itil, paradigm, btsm, sla, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, ecommerce, bpm, workflow, itsm, critical application, cms, itsm
    
ASG Software Solutions

A Roadmap to Data Migration Success

Published By: SAP     Published Date: Feb 21, 2008
Many significant business initiatives and large IT projects depend upon a successful data migration. Your goal is to minimize as much risk as possible through effective planning and scoping. This paper will provide insight into what issues are unique to data migration projects and offer advice on how to best approach them.
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sap, data architect, data migration, business objects, information management software, bloor, sap r/3, application, enterprise applications, data quality management, master data management, mdm, extraction, transformation load, etl, migration, configuration management, database development, data integration, data center design and management
    
SAP
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