buyer

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The Complete Buyer's Guide to Choosing a Unified Finance and HR System

Published By: Workday     Published Date: Feb 04, 2019
Looking to start the evaluation process for a new technology provider? This complete guide for medium-sized organisations walks you through how to prepare for your evaluation and what your company should look for in a vendor, so you can be confident in your search and selection. Read the guide now.
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finance, workday, workforce technology, digital strategy
    
Workday

B2B Buying Will Never Be the Same

Published By: CEB     Published Date: Sep 04, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in their favour.
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content marketing, thought leadership, b2b marketing, demand generation, lead generation
    
CEB

One Size Doesn’t Fit All: 4 Questions HR Technology Buyers Should Ask Before Making Buying Decisions

Published By: SumTotal Systems     Published Date: Oct 10, 2013
What you see isn’t always what you get with HR, talent, and learning software. Did you know that, even with the rigour frequently put into selection, two-thirds of HR software projects fail to produce at least half of the expected benefits? Or how about that a recent research project from Clarkson University determined that there was no link between HR software and HR’s ability to be more strategic? Even though HR technology is often sold as “best practices in a box,” looks can be deceiving. To avoid being duped by pretty demos of software with no substance and find a partner that can meet the hidden complexities that exist in your unique processes, you need to ask the right questions.
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sumtotal, sumtotal systems, hr technology, hr buyers, hr technology buyers, human resources, hr software, strategy, decision making process, it management, human resource technology, business technology
    
SumTotal Systems

The Business Value of Modernizing Mission-Critical Applications with Dell EMC VxBlock Systems

Published By: Dell     Published Date: Feb 02, 2018
Digital transformation is the process of creating value, growth, and competitive advantage through new offerings, business models, and business relationships that are data centric and data driven. It’s about changing the way that business gets done. This transformation also places IT at the forefront when making strategic business decisions related to redefining business processes and operational efficiencies, shifting work and employee productivity, changing customer relationships, increasing buyer loyalty, and transforming product and service revenue streams. IDC believes that IT organizations must assume a critical role in the forthcoming digital reinvention by assuming the position of being a critical business innovation platform.
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Dell

Application Development in a Digital World: Why European Organizations need a new approach

Published By: CA Technologies     Published Date: Jun 04, 2015
Three key market dynamics are currently driving the need for transformation in almost every industry: 1) The need to leverage digital technologies to drive the core business 2) Next generation online consumers and socially networked buyers 3) The financial crisis Companies are under tremendous pressure to bring digital technologies at the center of their business to remain competitive, innovate, create new revenue streams, and drive greater customer intimacy. As a result the need to leverage technology to significantly reduce the cost of going to market while driving growth has led to increasing interest in software-based business models.
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CA Technologies

From the Trenches: Research in Action Application Performance Evaluation Guide

Published By: Dynatrace     Published Date: May 24, 2016
This guide, compiled from numerous client interviews, best practices and real-life project experiences, will: - Walk you through tools like the Gartner Magic Quadrant - Provide organized criteria to evaluate vendor capabilities in detail - Define why these criteria matter - Give you an example of the typical evaluation process and timeline for an Application Performance Management buyer
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dynatrace, vendor selection, gartner magic quadrant, application performance management, enterprise applications, business technology
    
Dynatrace

Mobilizing Your Team to Take Action

Published By: Skillsoft     Published Date: Dec 13, 2016
Skillsoft has created an entirely new business skills portfolio based on in-depth research with end-users and eLearning enterprise buyers. The end result is a content pipeline of over one thousand, 3-5 minute micro-videos, packaged into over 240 new courses. Multi-dimensional and micro-sized, the new courses are flexible training and development solutions that target the need of diverse populations, at all stages of their career. The courses feature purposeful application of video treatments, including: • Well-acted, interactive scenarios • High-end animations • “TED-talk” style presentations • “How-to” videos • Whiteboard tutorials Watch a sample scenario-based course, Mobilizing Your Team to Take Action.
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business skills, training and development, knowledge management
    
Skillsoft

Data-Driven Marketing: How to use data correctly and drive growth

Published By: Progress     Published Date: Mar 06, 2017
Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.
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data driven marketing, buyer behavior, buyer interactions, web content management, content management systems
    
Progress

Data-Driven Marketing: How to use data correctly and drive growth

Published By: Progress     Published Date: Oct 09, 2017
Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.
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Progress

Hybrid Cloud Buyer's Guide

Published By: Pure Storage     Published Date: Sep 13, 2019
"By asking the right questions as you design your hybrid cloud, you maximize your chances for success. What do you want to achieve? Identifying your goals will help you zero in on the biggest pain points and attack those first. Description Learn how to increase the effectiveness of your hybrid cloud with a focus on data strategies for running hybrid applications. Use this guide to: Discover key Differences between enterprise IT environments and the public cloud. Learn if you can support enterprise applications in the public cloud. See if you can support cloud-native applications on-premises. Understand if you can protect data cross your hybrid cloud."
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Pure Storage

Hybrid Cloud Buyer's Guide (Chinese)

Published By: Pure Storage     Published Date: Sep 13, 2019
"By asking the right questions as you design your hybrid cloud, you maximize your chances for success. What do you want to achieve? Identifying your goals will help you zero in on the biggest pain points and attack those first. Description Learn how to increase the effectiveness of your hybrid cloud with a focus on data strategies for running hybrid applications. Use this guide to: Discover key Differences between enterprise IT environments and the public cloud. Learn if you can support enterprise applications in the public cloud. See if you can support cloud-native applications on-premises. Understand if you can protect data cross your hybrid cloud."
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Pure Storage

Buyer’s Guide to Well-Being Platforms – Key Categories to Compare and Questions to Ask

Published By: Virgin Pulse     Published Date: Jun 05, 2017
The Employee Well-being Platforms Buyer’s Guide will take the guesswork out of your decision. Learn how to properly evaluate the options on today’s market and determine what features matter most to you.
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employee well-being platform, well-being software, well-being solutions, wellness solutions, employee wellness solutions, wellness solutions, employee wellness solutions, well being solutions, well being software, employee well-being platform, corporate wellness companies, wellness company, corporate wellness solutions, health and wellness companies, wellness platform, best corporate wellness programs, top corporate wellness companies, employee wellness companies, corporate wellness platforms, worksite wellness companies
    
Virgin Pulse

Buyer's Guide: Top 6 Questions

Published By: FinancialForce     Published Date: Dec 01, 2017
Drive revenue growth, improve margins & deliver on your promises. A guide to cloud automation for Professional Services and Embedded Service organizations.
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FinancialForce

Why Supply Chain Leaders Are Moving to the Cloud

Published By: Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017     Published Date: Jul 12, 2017
Good supply chain management is essential to your operational efficiency, customer centricity, compliance, carbon footprint, and ultimately, your overall success. If handled correctly, your supply chain should improve customer service—along with the reputation of your brand—and boost your bottom line. But, as with many areas of business, the rules of the game are changing. What’s changing? Well, everything. New regulations, increased buyer expectations, shorter product lifecycles, fluctuations in demand, new market entrants, more ethical supplier management, poor visibility of globalized supply chains—all these things, and more, are testing the limits of the traditional supply chain model. The simple truth is that the way things used to be done, and the solutions that enabled it, are no longer up to the job.
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cloud, supply chain management, scm, cloud computing
    
Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017

ERP Buyers Guide

Published By: Sage Software (APAC)     Published Date: Nov 28, 2018
Replacing your legacy ERP solution is easier than you think. In our Buyer’s Guide, you’ll find out how to choose the right solution, what to look out for and find out how companies like yours made the switch.
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Sage Software (APAC)

Rethinking Retail: The Second Purchase Playbook

Published By: Bluecore     Published Date: Oct 23, 2018
The second purchase has taken on almost mythical qualities over the past few years because of both the difficulty many retailers face in attaining it and the potential it holds for those retailers who can make it happen. For example, converting just 5% of one-time buyers into two-time buyers can lead to an additional $550,000 in potential revenue over the next two years. But crossing the chasm from first purchase to second purchase is typically the most difficult for retailers. So what does it take? We’ve got your back with a special Second Purchase edition of our Rethinking Retail Playbook, featuring five ideas to help you make sure one-time buyers don’t become only-time buyers.
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retail, playbook, buyer, bluecore
    
Bluecore

The One-and-Done Buyer Problem

Published By: Bluecore     Published Date: May 07, 2019
For retailers, driving second purchases from first-time buyers presents enormous revenue potential in both the short and long term. But getting those second purchases often proves difficult. So what does it take? Data from over 400 retailers reveals why the second purchase is the most important purchase, why it eludes so many retailers and how to use customer data to turn one-time buyers into two-time buyers.
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Bluecore

Performance Textiles and Fabrics: Assessing and Verifying Product Performance Claims

Published By: UL     Published Date: Sep 12, 2018
Performance textiles and fabrics are rapidly bringing apparel and footwear products into the 21st century. Manufacturers today are innovating at breakneck speed and bringing to the market synthetic textiles and fabrics with enhanced performance characteristics, or that feature embedded fibers or topical applications. This has led to the widespread introduction of advanced performance apparel and footwear that offer you new levels of comfort and safety. At the same time, sorting through claims regarding the performance characteristics of these advanced textiles and fabrics can present real challenges for manufacturers, retailers and you. At a minimum, the myriad of vague, conflicting or unsubstantiated marketing claims and characterizations used to promote these materials often result in frustration and disappointment. And fraudulent representations can unnecessarily expose apparel manufacturers and retail buyers to potentially hazardous chemicals and other risks.
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UL

Point of Sale Buyer's Guide

Published By: Manhattan Associates     Published Date: May 15, 2019
For retailers and brands looking to transform their customer experience through improved in-store selling, engagement and fulfillment, this buyers’ guide will help translate critical business needs into prioritized criteria for point of sale software selection.
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Manhattan Associates

All Flash Buyer’s Guide: Tips For Evaluating Solid State Arrays

Published By: NetApp APAC     Published Date: Jul 04, 2019
With the introduction of enterprise-grade all-flash arrays, conventional thinking about storage has been turned on its head. For example, a recent Gartner study found that all-flash storage pays for itself in just five to six months on average, the result of dramatic improvements in total cost of ownership (TCO).
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NetApp APAC

Introducing the Fraud Management Solution Buyer’s Kit

Published By: Riskified     Published Date: Aug 06, 2019
As the global eCommerce market grows and fraudster methodology evolves, new fraud management approaches and tools are being introduced at a fast pace. Trying to stay on top of developments in the eCommerce fraud prevention landscape can be overwhelming and time consuming. Riskified is proud to present the eCommerce Fraud Solution Buyer’s Kit, a comprehensive series of resources designed to guide executives, decision makers, and procurement professionals through the process of assessing current fraud management performance and understanding which available approaches and solutions can best meet their needs.
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Riskified

Overcoming Payment Declines: Fighting the $340B Problem

Published By: Riskified     Published Date: Aug 06, 2019
In Economics 101, students learn about the concept of a ‘perfectly competitive market’. This is a marketplace with many buyers, multiple sellers, undifferentiated products, and easily accessible information about prices. While this model is supposed to produce optimal outcomes for consumers and society as a whole, the theory dictates that hyper-competition will push sellers’ margins closer and closer to zero.
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Riskified

Busting Common Myths of Marketing Automation: The Reality of the Marketing Technology Journey

Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Marketing automation is quickly becoming a competitive necessity for most organizations. According to a recent Demand Gen Report, 42% of b2b marketers identified marketing automation as the tool they plan to test or deploy in 2016—beyond predictive analysis, account-based marketing, lead nurturing, and attribution modeling. Download this white paper to discover how to use marketing automation to attract, engage, and convert buyers across all marketing channels by streamlining workflow, monitoring social, and managing content.
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Oracle Marketing Cloud

Lead Nurturing: Guide for Modern Marketers

Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59% of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success. Download this guide to discover even more ways to improve lead nurturing and increase revenue.
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Oracle Marketing Cloud

Marketing Automation Simplified: The Small Guide to Big Ideas

Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud
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