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Gartner newsletter: Achieving Frictionless I.T. in a Bimodal World

Published By: Red Hat     Published Date: Mar 11, 2016
The cool vendors in this research are very diverse in their technical paradigms. This confirms that the DevOps "virtual" market is still very much in motion/forming and adds to the confusion of potential buyers.
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Red Hat

2014 Top Insights for Marketing Executives

Published By: CEB     Published Date: Nov 24, 2014
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
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b2c marketing insights, b2c marketing teams, consumers demand insights, customer experience, effortless experience, marketing leaders, global marketing executives, digital marketing strategies, marketing executives
    
CEB

Winning Consensus Based Sales

Published By: CEB     Published Date: Dec 03, 2015
The key challenge of B2B selling today: customer purchase processes are overwhelmed by an increasingly large and diverse number of customer stakeholders who can’t reach consensus on a common course of action. Learn how to overcome buyer dysfunction and guide customer to consensus.
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marketing, sales, b2b, challenger, consensus, mobilizer, implementation, product marketing, blocker, commercial insight
    
CEB

Rethinking IT to Drive Business Value - IDG

Published By: HP     Published Date: Feb 02, 2015
This IDG paper highlights voice-of-the-IT-buyer research results for enterprise organization decision makers and their insights on the challenges and opportunities for IT organizations to drive innovation, transformation and improved delivery against business expectations. Register to read what areas of improvement IT decision makers foresee with an optimized infrastructure.
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HP

DCIG 2014-15 Deduplicating Backup Appliance Buyer’s Guide

Published By: HP     Published Date: Feb 11, 2015
Ever-increasing data volumes driven by the constant growth in both structured and unstructured data coupled with the ever decreasing costs of storage capacity on a per GB basis are continuing to put a strain on corporate backup abilities. While other backup and data optimization technologies offer some relief, deduplicating backup appliances have become the go to solution. They provide a quick, largely non-disruptive plug-and-play solution that alleviates backup pain, reduces storage consumption by up to 20x and have become a proven frontrunner in the ongoing battle to improve the backup experience.
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HP

What You Need to Know Now for Modern Backup Data Protection Buyer’s Guide for Enterprise Storage

Published By: HP     Published Date: Feb 11, 2015
Everyone agrees that data is the lifeblood of any business. Just think how tense you get when your laptop crashes and you realize you have not saved that critical document. Or put yourself in the shoes of your company’s sales teams when they suddenly find themselves unable to access information related to a deal in the pipeline at the end of the quarter because it is corrupted or went missing because of a database or server issue. Data protection is—and always will be—a constant concern.
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HP

DCIG: Making the right flash memory storage array buying decision

Published By: HP     Published Date: Feb 11, 2015
Organizations no longer have to wait months or years to deploy an all-flash storage array into their environment to host their applications. The technologies in this most recent iteration of the HP 3PAR StoreServ 7450 ensure that organizations get the performance they need, the cost at which they need it and the platform stability to offer it up to as many applications as they see fit. Read this buyer's guide to learn more.
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HP

802.11ac Buyer’s Guide

Published By: Extreme Networks     Published Date: Aug 30, 2016
Discover the information you need to help you make better decisions before purchasing and deploying 802.11ac Wave 2.
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extreme networks, 802.11ac wave 2, 802.11ac, networking, wireless, wireless wlan, wireless lan network, wifi standards, enterprise wireless network, wireless infrastructure, wireless network design, business technology
    
Extreme Networks

Site Optimization for E-Commerce Companies

Published By: SiteSpect     Published Date: Apr 14, 2015
See How Leading Online Brands are Converting Browsers into Buyers With the online retail sector growing quickly, so is the competition for that increased revenue and growth. Now more than ever, online retailers recognize that it's not only vital to drive shoppers to their sites, but also to ensure that they stay and make online purchases in growing numbers. The key to increased conversions is optimizing the online customer experience — and what was once an art, is now just as much a science.
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website optimization, website optimisation, site optimization, site optimisation, site optimization ecommerce, optimize ecommerce site, optimize ecommerce website, ecommerce site optimization, ecommerce website optimization, optimizing ecommerce website
    
SiteSpect

Buyer's Guide to Mobile Application Platforms

Published By: IBM     Published Date: May 09, 2016
Adopting new mobile applications usually brings with it legitmate concerns related to security and risk mitigation. This technical white paper explains how IBM MobileFirst Platform can address some of the unique security challenges of mobile applications by helping you to: - Protect on-device data through encryption, offline authentication and other security features - Integrate IBM MobileFirst Platform with your existing enterprise security infrastructure - Prevent the mass distribution of tampered copies of your original application - Enforce security updates to your mobile applications
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ibm, mobile, hybrid, buyer's guide, mobile applications, mobile application platforms, mobile computing, mobile data systems, mobile workers, wireless application software
    
IBM

The Convergence of the Enterprise Sales Model

Published By: IBM     Published Date: Aug 16, 2016
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
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ibm, commerce, business to business, b2b, sales, enterprise, sales model, enterprise sales model, sales process, convergence, enterprise applications, business technology
    
IBM

B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce

Published By: IBM     Published Date: Aug 16, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world"
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ibm, b2b, business to business, commerce, b2b commerce, online shopping, online commerce, b2c, enterprise applications, business technology
    
IBM

Firewall Buyer's Guide: The Definitive Guide for Evaluating Enterprise Network Firewalls

Published By: Palo Alto Networks     Published Date: Sep 30, 2016
Even with more advanced features and supposed higher throughput than ever before, firewalls are not able to keep up with modern demands or advanced threats. Users are more distributed than ever, and so is data. Threats are changing rapidly, and traditional defense mechanisms that rely on layered security do not work.
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palo alto, enterprise network firewall, custom applications, traffic classification
    
Palo Alto Networks

Gartner MQ: Next-gen Firewall

Published By: Palo Alto Networks     Published Date: Dec 02, 2016
"Next generation" capability has been achieved by the products in the network firewall market, and vendors differentiate on feature strengths. Buyers must consider the trade-offs between best-of-breed function and costs.
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palo alto, automated malware, security, cloud, gartner
    
Palo Alto Networks

Your Network’s Future-Ready Checklist

Published By: Juniper Networks     Published Date: May 17, 2017
Buyer's Checklist: What to consider when refreshing your enterprise network. Download now to learn more!
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Juniper Networks

IBM SaaS Buyer's Guide: Unlocking the Value of the Cloud

Published By: IBM     Published Date: Feb 01, 2017
SaaS deployments of Maximo for asset management & TRIRIGA for facilities management offer functionality needed to simplify adoption.
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ibm, watson, iot, internet of things, cloud, saas deployment, saas, enterprise applications, business technology, data center
    
IBM

Delivering Engaging Experiences to Your Audience

Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM

B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce

Published By: IBM     Published Date: Apr 26, 2017
"Business buyers are shopping online as private consumers and they expect the same experience when purchasing business products and services online. While B2B organizations can learn from B2C online retailers in terms of user experience, B2B selling is much more complex. Read this white paper to learn how to: Use B2C best practices to meet buyer expectations for enhanced online experiences Deliver multiple combinations of products and services for faster, streamlined quoting and ordering Support complex buying cycles and selling executions across channels and markets—and around the world"
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b2b commerce, efficiency, online retail, buying cycles, b2b selling
    
IBM

The Convergence of the Enterprise Sales Model

Published By: IBM     Published Date: Apr 26, 2017
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
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sales, b2b sales, buying experience, client experience, sales growth
    
IBM

Customer Experience and Why We're Returning to Ancient Greece

Published By: Datastax     Published Date: May 15, 2017
Customer experience might be a relatively new term, but the concept goes back millennia. In Ancient Greece, the retailer’s relationship with the customer was deep and personal, and that’s because the seller knew almost every customer extremely well. What happened? Mass distribution and mass marketing, for one. But now, thanks to technology, we are returning to being able to form a deep, personal relationship with the customer. Read this eBook to learn about the retailer’s journey from knowing the customer to depersonalization to using powerful technology to go back to the types of vendor-buyer relationships that existed thousands of years ago.
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datastax, customer experience, buying initiatives
    
Datastax

Buyers Guide to PSA: Top 6 Questions

Published By: FinancialForce     Published Date: Aug 20, 2019
Not all cloud models are created equal The Professional Services industry has seen steady year-on-year growth and this has prompted many services organisations to adopt a cloud based approach as they look to streamline business processes and improve profitability. With this in mind we've identified the top 6 Questions to Ask About Cloud Professional Services Automation (PSA) and how it can help solve many common business challenges. Download this guide and get insight into:
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FinancialForce

7 Tried and Tested Conversion Strategies

Published By: Trustpilot     Published Date: Apr 30, 2018
Finding a new way to convert visitors into buyers is always a top priority for any company. According to research, the average conversion rate on desktop across the globe hovered around 4% in Q4 2016. And in Q1 2017, statistics from SaleCycle claim the average rate of shopping cart abandonment sat at 75.6%! So how can we keep customers hooked and ensure your business generates more revenue? In this guide, you’ll learn how to: • Easily turn browsers into buyers • Leverage your social proof for increased sales • Use customer feedback to shape a great customer experience
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marketing, ecommerce, conversion rates, conversion strategies, onsite conversion
    
Trustpilot

7 Tried and Tested Conversion Strategies

Published By: Trustpilot     Published Date: May 04, 2018
Finding a new way to convert visitors into buyers is always a top priority for any company. According to research, the average conversion rate on desktop across the globe hovered around 4% in Q4 2016. And in Q1 2017, statistics from SaleCycle claim the average rate of shopping cart abandonment sat at 75.6%! So how can we keep customers hooked and ensure your business generates more revenue?
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marketing, ecommerce, conversion strategies, seo, customer reviews, user generated content
    
Trustpilot

The One-and-Done Buyer Problem

Published By: Bluecore     Published Date: Jun 21, 2018
Unlocking retail's second purchase opportunity. Download now to learn more.
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Bluecore

Robotic process automation: A "no-hype" buyer's guide

Published By: Group M_IBM Q2'19     Published Date: May 21, 2019
There are many paths and possible entry points, from standalone software solutions to sophisticated business process management systems and full outsourcing. Each has its own advantages, drawbacks, potential benefts and level of risk.
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Group M_IBM Q2'19
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