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Robotic process automation: A "no-hype" buyer's guide

Published By: Group M_IBM Q2'19     Published Date: May 21, 2019
There are many paths and possible entry points, from standalone software solutions to sophisticated business process management systems and full outsourcing. Each has its own advantages, drawbacks, potential benefts and level of risk.
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Group M_IBM Q2'19

Elevating CX With Knowledge Management

Published By: MindTouch     Published Date: Mar 18, 2019
Today, the average person has instant access to an immeasurable quantity of information. Smartphones and mobile devices put it all at one’s fingertips. It is part of an unprecedented shift that puts customers squarely in the driver’s seat. As a result, the balance of power has decisively shifted from sellers to buyers—from products and services to the customers who consume them. Companies now face a simple but critical choice: prioritize the customer experience, or risk going by the wayside. The companies that thrive are those that obsess over proactively meeting customer demand for timely and effortless experiences.
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MindTouch

Firewall Buyers Guide: The Definitive Guide for Evaluating Enterprise Network Firewalls

Published By: Palo Alto Networks     Published Date: Jun 09, 2014
Without question, your network is more complex than ever before. Your employees are accessing any application they want, using work or personal devices. Often times, these applications span both personal and work related usage, but the business and security risks are often ignored.
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palo alto, security, network security, threats, malware, zero trust, breach, security breaches, network protection, cybersecurity, firewall, it management
    
Palo Alto Networks

Firewall Buyer's Guide

Published By: Palo Alto Networks     Published Date: Nov 15, 2017
Your network is more complex than ever before. Your employees are accessing any application they want, using work or personal devices. Often times, these applications span both personal and work related usage, but the business and security risks are often ignored. Prospective employees are asking about application usage policies before accepting their new job. Adding another layer of complexity is the concern about the effectiveness of your cybersecurity posture. Is your business a target for a cyberattack Is it a question of when, as opposed to if? And are you as prepared as you could be? The complexity of your network and your security infrastructure may limit or slow your ability to respond to these and other cybersecurity challenges.
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firewall, customer, optimization, employees, devices, cyber security, technology
    
Palo Alto Networks

Live Chat Buyer's Guide: 10 Questions to Ask!

Published By: LogMeIn     Published Date: Jun 13, 2012
Live chat implementation can simultaneously help your business cut support costs and boost online conversions. If you've started investigating solutions then you also know there are a confusing number of choices available. This helpful guide features the responses to ten key questions that will help you identify the right product for your business.
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live chat, customer service, online, bold chat, customer support, online support
    
LogMeIn

Opportunities and threats for colocation providers around the globe

Published By: Schneider Electric     Published Date: Feb 17, 2017
In this white paper, we will look into: • The changing face of the colocation buyer • Industry structure, including mergers and acquisitions • The Internet of Things and big data • Edge computing • Cloud computing and Internet Giants • The impact of data center infrastructure management (DCIM) • Data center design architectures
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colocation, iot, internet of things, big data, edge computing, cloud computing, dcim, data center infrastructure management, data center design architectures
    
Schneider Electric

User Virtualization: Beyond Device-Centric Computing

Published By: AppSense     Published Date: Oct 06, 2011
Research carried out with readers of The Register tells us that virtualisation has permeated into the consciousness of the mainstream IT user and buyer community. However, as we move from x86 server to desktop virtualisation we find varying levels of understanding. 'Desktop virtualisation' can be taken to mean client partitioning, 'traditional' Windows Terminal or Citrix-based thin client activity or virtual desktop infrastructure (VDI).
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freeform dynamics, technology, user virtualization, devic-centric computing, data, data protection, data quality, virtualization, cloud computing, infrastructure
    
AppSense

Board Portal Buyer's Guide: Five Essential Qualities

Published By: Diligent     Published Date: Jul 10, 2017
You may already know what a board portal is. You Probably know that paper is heavy and hackers are a risk, and by now, you know there are multiple vendors that offer board portals. You may not realize that by making the right choice, a board can improve governance and efficiency while collaborating in a secure setting. With lots of vendors to choose from, here are the most important questions to ask during your search, divided into the five essential categories. For private, public, non profit and government boards alike, finding an app that excels across all five categories will lead to better electronic security and a more productive board.
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data assets, risk management, it security, session management, authentication management, security intelligence, information management, infrastructure management, database platforms, account management
    
Diligent

Busting Common Myths of Marketing Automation

Published By: Oracle OMC     Published Date: Nov 30, 2017
This white paper shares insights gleaned from Demand Gen Report’s own research, along with interviews with industry experts, to dispel five common myths associated with marketing automation. In doing so, it highlights the benefits of using this type of system, explores what it takes to unlock its range of potential, and explains how to apply marketing automation for personalized, buyer-centric marketing.
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Oracle OMC

Lead Nurturing: Guide for Modern Marketers

Published By: Oracle OMC     Published Date: Nov 30, 2017
Lead nurturing is about helping buyers along in their educational journey. Thus, it’s most effective when triggered by prospect activity or behaviors. Lead management technologies are often used to automate such real-time marketing. This type of software makes it possible to track leads and automate content delivery while simultaneously collecting behavioral data and triggering corresponding actions.
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Oracle OMC

Lead Scoring: Guide for Modern Marketers

Published By: Oracle OMC     Published Date: Nov 30, 2017
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales. Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.
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Oracle OMC

Marketing Automation Simplified: The Small Guide to Big Ideas

Published By: Oracle OMC     Published Date: Nov 30, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
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Oracle OMC

Mobile App Engagement: The Power is Now in Marketing's Hands

Published By: Oracle OMC     Published Date: Nov 30, 2017
The act of engaging with a customer or buyer is hardly a new concept. Nor is the inherent need to do so in order to achieve success. Companies initially had control of the relationship because they controlled the information. When consumers received the advantage of online access, they took the lead. But the terms of engagement have changed again. Because of the mobile app, the power has shifted back to the marketing department.
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Oracle OMC

Six Ways to Make UC Integration Pay Off in Productivity

Published By: Vonage Business     Published Date: Jul 31, 2018
This white paper looks at how UCaaS is evolving and provides guidance on what buyers should look for while evaluating modern UCaaS solutions.
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Vonage Business

Download Your Marketing Automation Buyer's Guide Now

Published By: Pardot     Published Date: Mar 06, 2012
Download our "Marketing Automation Buyer's Guide" which contains over 20 pages of valuable information for evaluating a marketing automation solution.
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marketing automation, marketing automation vendors, marketing automation guide, b2b marketing automation, software development, business technology, telecom
    
Pardot

Content Marketing Expert Tips - Reaching the IT Buyer

Published By: UBM TechWeb     Published Date: Apr 07, 2011
Elliot Kass, UBM TechWeb's Vice President of Content Marketing, explores the value of white papers to the tech audience, and shares his five secrets for producing great ones.
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ubm techweb, technology white papers, content marketing, lead generation, tech audience, elliot kass, best practices
    
UBM TechWeb

The Complete Buyer's Guide to Choosing the Right Finance, Payroll and HR System

Published By: Workday     Published Date: Sep 14, 2018
" Looking to start the evaluation process for a new technology provider? This complete guide for midsize organizations walks you through how to prepare for your evaluation and what your company should look for in a vendor, so you can be confident in your search and selection. Read the guide now. "
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Workday

Social Selling: An Overview for Sales Executives

Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
In the era of social media, social selling isn’t a revolution — it’s just common sense. Today’s highly informed buyers need salespeople who can provide relevant knowledge and help them tackle business challenges. Social selling practices will enable your reps to connect with prospects at the right time, with the right information, and close deals fast.
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social media, social media management, enterprise, hootsuite, executives, social selling
    
uberVU via HootSuite

A Definitive Guide to Social Selling

Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
Today’s B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
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social media, social media management, enterprise, hootsuite, social selling, sales, marketing
    
uberVU via HootSuite

CIO Guide: Evaluating Enterprise Social Relationship Platforms

Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
The business impact of social media is undeniable. No longer confined to marketing, successful organizations rely on social media to create and nurture relationships, company-wide. But which enterprise social relationship platform is right for you? Get the information you need to make an informed decision in the Buyers’ Guide: Evaluating Enterprise Social Relationship Platforms.
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cio, buyer's guide, social media, social media management, enterprise, hootsuite
    
uberVU via HootSuite

Buyer's Guide

Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
L’impact des médias sociaux sur les entreprises est indéniable. Les entreprises prospères ne se cantonnent plus simplement au marketing, mais ont désormais recours aux médias sociaux pour établir des relations et les entretenir, dans l’ensemble de leurs services. Mais quelle plateforme sociale d’entreprise s’adapte le mieux à vos besoins?
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hootsuite, social relationship platforms, it leadership, social media, social media advice, success stories
    
uberVU via HootSuite

A Definitive Guide to Social Selling

Published By: uberVU via HootSuite     Published Date: Apr 15, 2014
Today’s B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
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social media, social media management, enterprise, hootsuite, social selling, sales, marketing
    
uberVU via HootSuite

Magic Quadrant for User Administration/Provisioning

Published By: NetIQ     Published Date: Nov 05, 2012
User administration solutions manage identities and their attributes across systems, applications and resources. Buyers seek to demonstrate regulatory compliance while reducing project deployment times and costs.
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iam, identity and access management, iam initiatives, security compliance, security, business technology, research
    
NetIQ

The Enterprise Learning Buyer

Published By: The Starr Conspiracy     Published Date: Jun 23, 2017
Stop us if you’ve heard this one before: The learning management system is dead. The LMS is mentioned in learning the same way that people talk about applicant tracking systems in recruiting and performance evaluation solutions in talent management. They’re the technologies people love to hate. The solutions people want to love? Many times, these are the so-called “next-generation solutions.”
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The Starr Conspiracy

2017 Learning Buyer Report Key Findings

Published By: The Starr Conspiracy     Published Date: Jun 29, 2017
In this report, discover what’s important to learning buyers and what has changed with them since 2014.
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sales engagement, active evaluation, brand and need awareness, sales leveraging, trade show, active evaluation
    
The Starr Conspiracy
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