buyer

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Marketing to Millennials: How to Engage a Generation of Visual Buyers

Published By: Curalate     Published Date: Jan 09, 2017
Learn how leading brands are influencing millennial shopping behaviors across key digital touch points. Download now!
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millennials, digital touchpoint, product-level image
    
Curalate

Reading Your Buyer's Digital Body Language

Published By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
    
Eloqua

Learn How to Properly Nurture Leads and Build Brand Reputation

Published By: Eloqua     Published Date: Jan 13, 2012
Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.
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lead nurturing, lead nurturing best practices, what is lead nurturing, grande guide to lead nurturing, lean nurturing trends, lead nurturing basics, nurturing strategy, marketing automation
    
Eloqua

Unified Communications Buyer’s Guide

Published By: ShoreTel     Published Date: Jun 05, 2013
This comprehensive and easy-to-follow guide is designed to help businesses to evaluate UC solutions, and to select the right one for their needs.
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unified communications, tco, total cost of ownership, uc solutions
    
ShoreTel

The Commerce Marketer's Guide to Turning Shoppers into Buyers

Published By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
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online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive
    
Bronto

The 2015 Buyer's Guide to Accounting and Financial Software

Published By: Intacct Corporation     Published Date: Jun 18, 2014
In the last few years, the demands on the finance department—from real-time reporting to global consolidation—have increased significantly. At the same time, the choices for accounting and financial software have become much more complex. How do you begin to research, evaluate, and select the right software for your business? Download the 2015 Buyer's Guide to Accounting and Financial Software and discover: • Why most financial software systems hinder your ability to get good financial information • The six key questions you need to ask before considering a move to a cloud-based financial solution • Why the process for evaluating software is different for cloud solutions – and the seven SLA must-haves you should get in writing Get all the facts for a successful buying journey!
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intacct corporation, accounting and financial software, roi, auditing, networking, software development, it management, business technology
    
Intacct Corporation

CITO Research: Buyer's Guide to Big Data Integration

Published By: Pentaho     Published Date: Mar 08, 2016
If you’re evaluating big data integration platforms, you know that with the increasing number of tools and technologies out there, it can be difficult to separate meaningful information from the hype, and identify the right technology to solve your unique big data problem. This analyst research provides a concise overview of big data integration technologies, and reviews key things to consider when creating an integrated big data environment that blends new technologies with existing BI systems to meet your business goals. Read the Buyer’s Guide to Big Data Integration by CITO Research to learn: • What tools are most useful for working with Big Data, Hadoop, and existing transactional databases • How to create an effective “data supply chain” • How to succeed with complex data on-boarding using automation for more reliable data ingestion • The best ways to connect, transport, and transform data for data exploration, analytics and compliance
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data, buyer guide, integration, technology, platform, research, enterprise applications
    
Pentaho

eBook: A Colocation Buyer's Guide

Published By: Internap     Published Date: Aug 22, 2011
Deciding on colocation and trying to select a provider? Download the guide to learn about driving factors, benefits, assessment considerations and more.
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internap, colocation, buyer's guide, roi, prospective provider, drivers, smb, enterprise
    
Internap

Enterprise IP Buyer's Guide

Published By: Internap     Published Date: Oct 18, 2011
This Guide will help you learn the benefits of WPO technologies, determine which WPO solutions are a good fit for you... and much much more!
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managed hosting, colocation facilities, cloud storage, cdn services, internap, convergence, cloud computing, colocation and web hosting
    
Internap

Cloud Hosting Buyer's Guide

Published By: Internap     Published Date: Nov 04, 2011
Whether you've already deployed a solution or are looking to move to the cloud, you'll find this buyer's guide essential to mapping a cloud strategy.
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internap, cloud, strategy, hosting, host, buyer, cloud, deploy
    
Internap

5 Easy Steps to Selecting the Right Video Surveillance Solutions for your Business

Published By: Iomega InfoCenter     Published Date: May 17, 2012
So, how do you know which solution is best suited for your business needs and IT requirements? Read this Buyer's Guide for five easy steps to help you determine which Iomega video surveillance solution is right for you.
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surveillance, video surveillance, surveillance solutions, external hard drive, portable hard drive, network storage, multimedia, iomega
    
Iomega InfoCenter

The Complete Buyer's Guide to Choosing the Right Finance, Payroll and HR System

Published By: Workday     Published Date: Jul 30, 2019
Looking to start the evaluation process for a new technology provider? This complete guide for midsize organizations walks you through how to prepare for your evaluation and what your company should look for in a vendor, so you can be confident in your search and selection. Read the guide now.
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Workday

Buyer's Guide: Business English Solutions

Published By: GlobalEnglish     Published Date: May 01, 2013
English is the language of business in today's global economy, which both simplifies and complicates your business: For example, most (up to 70%) Forbes Global 2000 employees aren't native English speakers, and as few as 7% say they have the Business English skills required to do their jobs effectively. Read the Buyer's Guide to see how you can provide the training your employees need to develop ready-to-use Business English skills and how GlobalEnglish can help.
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buyer's guide, english solutions, global english, ready-to-use business english, knowledge management, enterprise applications
    
GlobalEnglish

DCIG 2013 Private Cloud Storage Array Buyer's Guide

Published By: NetApp     Published Date: Jan 21, 2014
This informative guide represents months of rigorous research that your organization can leverage to kick start its evaluation process. Read on to learn which private cloud array will qualify as best-in-class for your company.
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netapp, cloud computing, storage, private cloud array, best for company, dcig, buyers guide, it management
    
NetApp

The Energy Industry: Sales and Marketing in a Time of Digital Transformation

Published By: Marketo     Published Date: Dec 10, 2014
To bring energy sales and marketing teams into the modern age, look to the technology sector, which has turned lead conversion into a science. Today, it’s possible to engineer everything from how you escort buyers through the sales funnel, to the way your public interprets the news.
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digital marketing, digital transformation, lead conversion, engagement marketing
    
Marketo

The Definitive Guide To Customer Nurturing

Published By: Marketo     Published Date: Mar 23, 2015
Today’s buyers are more empowered than ever before. They engage with brands and companies through their own research across multiple channels, long before marketing has the opportunity to engage with them directly. Potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. With customer nurturing, B2C marketers can communicate consistently with buyers cross-channel and throughout the buyer journey—addressing the gap in time between when a customer first interacts with you and throughout the buyer journey, before a customer purchases, after they purchase, and to drive repeat purchases.
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marketo, customer nurturing, customer engagement, lead nurturing, customer nurturing strategy
    
Marketo

The Relevancy Ring ESP Buyer's Guide 2018

Published By: Adobe     Published Date: Oct 24, 2018
The report combines data from a February 2018 executive survey of 401 email marketers and documented ESP demos related to three key themes. We also utilized vendor questionnaires and our near two-decades of knowledge of the providers in this sector. One-on-one phone interviews with several of the marketers who use these tools and our executive survey clients provided satisfaction data. The methodology details our entire recipe, but readers can feel confident in knowing that our vendor evaluation process is objective and does not stem from one analyst’s singular point of view. This guide also includes our analysis and perspective on vendors that did not for a variety of reasons participate in this research.
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Adobe

Application Development in a Digital World: Why European Organizations need a new approach

Published By: CA Technologies     Published Date: Jun 03, 2015
"Three key market dynamics are currently driving the need for transformation in almost every industry: 1) The need to leverage digital technologies to drive the core business 2) Next generation online consumers and socially networked buyers 3) The financial crisis Companies are under tremendous pressure to bring digital technologies at the center of their business to remain competitive, innovate, create new revenue streams, and drive greater customer intimacy. As a result the need to leverage technology to significantly reduce the cost of going to market while driving growth has led to increasing interest in software-based business models. "
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CA Technologies

The PeopleFluent® Talent Acquisition Buyer’s Guide

Published By: PeopleFluent     Published Date: Oct 21, 2015
The PeopleFluent Talent Acquisition Buyer’s Guide is your manual as you navigate the recruiting technology landscape and provides information on assessing your organization’s needs.
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peoplefluent, talent, talent acquisition, recruiting, recruiting technology, recruiting software
    
PeopleFluent

Cheat At Battleships

Published By: GrowthIntel     Published Date: Feb 16, 2016
Many B2B companies still select their prospects using static government data such as SIC codes, NAIC codes, and historical financial info. This is like playing Battleships with your sales and marketing budget, lobbing outbound approaches blindly over the wall in the hope of hitting potential buyers. There has to be a better way. Imagine if you could identify every business that could buy from you, and rank them by their likelihood to convert. This ebook shows you how.
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b2b, intel, business practices, decision management, business intelligence, project management, service management
    
GrowthIntel

Marketing Beyond the Sales Funnel

Published By: GrowthIntel     Published Date: Feb 16, 2016
There are potentially tens of thousands of buyers who don’t know that they need your products or services. They are your passive, silent audience. And, if you want to grow quickly, that audience is absolutely vital. You can’t reach them using personas, content marketing, or retargeting – so how do you find buyers who’ve never even heard of you? This ebook explains how to reverse-engineer their digital footprints and follow the trail back to the owner.
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advertising, medicine, clinical management, b2b, sales, business behavior, contact management, information management
    
GrowthIntel

2018 Load Balancer Buyer’s Guide Hardware vs. Software Application Delivery Controllers

Published By: Avi Networks     Published Date: Aug 17, 2018
Flexible infrastructure choices and application architectures are changing the way that modern enterprises run their computing. Enterprises have become application-centric, investing significant effort and resources on continuous delivery goals and DevOps practices to achieve automation of routine IT and operations tasks. With application owners seeking public-cloud-like simplicity and agility in their own data centers, IT teams are under pressure to reduce wait times to provision applications and updates.
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Avi Networks

How Science is Changing the Nature of M&A

Published By: HiQ Labs     Published Date: Apr 18, 2017
Experts predict the number of M&A transactions will increase in 2017, but the nature of M&A is changing. The old ways of collecting data are getting to be too slow, too expensive, and too subjective. The ideal M&A transaction relies on accurate, actionable scientific insights into the target’s workforce to support the investigation, due diligence and integration aspects of M&A. hiQ Labs applies scientific rigor to publicly available data sets to forecast which employees are at risk of leaving, map the target workforce’s skills onto the buyer’s company, and identify which employees have the skills critical to the deal’s success, so M&A leaders get a faster, cheaper, and accurate solution based on science.
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hiq labs, m&a, talent
    
HiQ Labs

A Buyer's Guide To Fleet Management Software

Published By: Vehicle Tracking Solutions     Published Date: May 31, 2018
When implementing an enterprise fleet management and telematics solution, enterprise fleets, large and small, see significant value, cost-savings, and operational excellence that result in maximized profits across your organization's bottom line. This guide will assist you in learning about the wide range of benefits from a dynamic enterprise fleet management and telematics software and the latest features empowering fleets to make data-driven decisions that improve safety, efficiency, and productivity to drive long-term quantifiable success.
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Vehicle Tracking Solutions

Retail: Communications Buying Guide

Published By: Motorola Solutions     Published Date: Jun 05, 2019
THE TIME IS NOW TO CREATE AN ENGAGING SHOPPING EXPERIENCE FOR EVERY CUSTOMER. In the world of retail, the customer is always right. That’s why retailers today must ensure their staff is well-informed, well-coordinated, armed and ready with the right information to satisfy customers in stores. Whether it’s a customer’s question about a product or a request for a different size, shoppers expect retail associates to be empowered with accurate answers and attentive service. Above all, stores need to rely on strong communication technologies so retailers can deliver a seamless experience for shoppers and keep them coming back. When retailers create an engaging experience, customer interactions turn into transactions and occasional buyers turn into loyal brand advocates. Motorola Solutions Two-Way Business Radios are helping retailers across the nation enhance customer and employee interactions, efficiency and safety both in stores and warehouses – but which business radio model is right for
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Motorola Solutions
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