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Healthcare - Personalized

Published By: Infosys     Published Date: May 21, 2018
Health insurance is a complicated business, often involving bundles of forms that users need to understand and fill out. This extensive, laborious initiation process often acts as a deterrent for buying insurance, especially for a multilingual, millennial population. What if health insurance companies simplify their on boarding process so buyers don't find the sign-up process time consuming and cumbersome?
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healthcare, business, insurance, company
    
Infosys

SOLIDWORKS® helps revolutionize commercial trucking

Published By: Dassault Systemes SolidWorks Corp.     Published Date: Mar 27, 2018
Commercial trucking plays an important role in the economy. When hauling perishable goods and materials, it’s critical for buyers and suppliers to seek cost efficiencies and deliver in a timely manner. To help, Jeremy Singley collaborated with Bob Sliwa to create an ultra-aerodynamic tractor-trailer that could reduce draft and lower fuel consumption by up to 25 percent. This article discusses how these innovators used SOLIDWORKS design software to create a SuperTruck prototype.
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solidworks, commerical, economy, optimization, organization
    
Dassault Systemes SolidWorks Corp.

Plan Now for Customer Service in 2021

Published By: Genesys     Published Date: Dec 20, 2018
Customer service technology buyers typically plan for the next one to two years. But to truly become customer-obsessed, companies need to understand what new technologies and customer service experiences will seem normal for their customers in five years. By 2021, the internet of things (IoT) will have transformed many companies from being products-based to services-based. Rather than wait for the future to arrive, you need to start planning for tomorrow’s technology today. Read the Forrester Research report now. It discusses: • Service experiences your customers will expect in 2021 • Five technologies that will reshape customer service by 2021 • Three steps to help you get started
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Genesys

Desktop Virtualization: A buyer's checklist

Published By: Citrix     Published Date: Jan 20, 2009
With server virtualization now well established in the world's datacenters, IT leaders are turning their attention to virtualizing and centralizing desktop PCs to address some of their toughest computing challenges: . Managing complex end-user hardware and software infrastructure . Securing networks and information assets . Supporting a global workforce in an environment of constant change
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citrix, virtualization, desktop virtualization, blade pc, on demand, hdx, xendesktop, sla
    
Citrix

Leveraging the 360 Degree Customer View to Maximize Up-Sell and Cross-Sell Potential

Published By: Aberdeen Group     Published Date: Oct 19, 2011
A true 360 degree view of the customer is a win-win situation for all parties involved: buyers benefit from better service and efficiency, and sellers derive improved loyalty and, inevitably, more repeat business from established customers. This report will explore how Best-in-Class companies take a holistic approach to providing a complete, accurate and integrated view of customers to improve satisfaction and retention without losing sight of customer profitability. As a result of these strategies, companies with more accurate and timely information about their prospect or customer can more efficiently respond to communications, ensure customer satisfaction with better service, and drive toward a larger lifetime value of each account, customer or client.
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aberdeen, technology, customer, up-sell, best in class companies, communications, customer satisfaction, business integration
    
Aberdeen Group

How to Choose the Right Business Search Engine

Published By: Ultraseek     Published Date: Mar 07, 2008
The value of effective site and intranet search is clear. Finding the most relevant document helps your organization identify and capitalize on opportunities, accelerate business cycles, and implement and execute effective strategies. But whether you have a few thousand pages on your public website or a few million documents scattered across the globe, selecting the right search solution for your enterprise can challenge even the most seasoned technology buyer.
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ultraseek, search, corporate portals, document management, intranets, search and retrieval
    
Ultraseek

The Definitive Guide to Account-Based Marketing

Published By: Marketo     Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: • How to create a solid ABM strategy to meet your goals • What stakeholders to involve across the organization • How to identify, prioritize, and profile the right accounts • What content you need to support an ABM strategy • Which channels to leverage and how to coordinate them • How to measure the effectiveness of your ABM strategy
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo

The Definitive Guide to Account-Based Marketing

Published By: Marketo     Published Date: Mar 22, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders to
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Marketo

The Definitive Guide to Digital Advertising

Published By: Marketo     Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
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Marketo

The Definitive Guide to Lead Generation

Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo

Customer Development and Loyalty

Published By: iKnowtion     Published Date: Nov 17, 2011
Find out how a customer development plan for digital camera buyers and members of an online communications program identified a core group of loyal customers who were responsible for the majority of sales.
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customer intelligence, customer loyalty, customer profiling, lifecycle analysis, segmentation, crm, retail strategies, data analysis
    
iKnowtion

IAM Buyer's Guide:Five Key Questions to Ask

Published By: EMC Corporation     Published Date: Mar 20, 2014
The top five questions to ask regarding Identity and Access Management.
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emc, iam, strategic solutions, access reviews, access request, identity management, business intelligence, enterprise resource planning
    
EMC Corporation

One Size Doesn’t Fit All: 4 Questions HR Tech Buyers Should Ask Before Making Big Buying Decisions

Published By: Skillsoft     Published Date: Oct 20, 2015
Before you buy HR software, you should understand that your organization isn’t like everyone else’s. It’s doubtful that a general one-size-fits-all solution or what you might see in a brief demo will actually fit your needs. Besides, how can you develop a competitive advantage if you’re using the software the same way as everyone else?
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skillsoft, hr software, tech buyers, software hr solutions
    
Skillsoft

How to Develop a Single View of the Customer through Social Collaboration

Published By: Jive Software     Published Date: Dec 02, 2014
Customer interactions today span multiple touch-points. As such, businesses are constantly seeking ways to adapt their activities to interact with buyers through the most relevant channels. While this pursuit helps firms better connect with clients, it also means capturing data related to different views / parts of the customer journey. Failure to connect these pieces results in disconnected customer messaging. Watch this webinar today to learn how social collaboration tools help companies overcome this challenge.
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customer interactions, customer data, social collaboration
    
Jive Software

How To Gain a 360 Degree View of Your Competitors' Marketing

Published By: Hubspot     Published Date: Apr 23, 2013
Effective marketing starts with understanding the buyer, but also understanding your competitors. It's important to see where your competitors are succeeding, and where they're failing. Download this guide to help you stay up to speed with what your competitors are doing while staying on track for your own business strategy.
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marketing software, competitive intelligence, competitive marketing, marketing audit, marketing strategy, monitoring and benchmarking, tracking competitors, hubspot
    
Hubspot

The New Rules of Online Branding That Your Agency Needs To Know

Published By: Hubspot     Published Date: Apr 23, 2013
It's a big job, for sure, but one your agency can handle with the right skill set. This 70+ page ebook covers all the crucial aspects of online branding, and will help your agency build out new or refine existing branding services.
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inbound marketing, brand management, value proposition, buyer personas, social presence
    
Hubspot

Social Media & the Fashion Industry

Published By: Brandwatch     Published Date: Jun 20, 2013
In this report, we examined the online conversations around Fashion Week in New York, London, Paris and Milan to find out exactly what makes fashion enthusiasts and buyers tick—and reveal trends and insights to help make fashion brands smarter.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
    
Brandwatch

The Rise of the Social Buyer: 11 Ways to Use Social Media to Increase Sales

Published By: EPiServer Inc.     Published Date: Sep 16, 2013
Like it. Buy it. tweet it. Shopping has always been a social experience. People get together and go out and buy things. Then they show friends what they've bought. And they tell everyone about the great deals they got. Download this mini-ebook to learn 11 ways you can use social media to power your sales.
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social e-commerce, increasing sales, social buying, social media
    
EPiServer Inc.

DCIG Midrange Unified Storage Array Buyer's Guide

Published By: NetApp     Published Date: Sep 24, 2013
This informative guide represents months of rigorous research that your organization can leverage to kick start its evaluation process. Read on to learn which private cloud array will qualify as best-in-class for your company.
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big data, storage cloud, best practices, technology, buying guide, netapp, storage
    
NetApp

How to make summertime shoppers feel safe online and boost your sales at the same time

Published By: Symantec     Published Date: Jun 24, 2015
This white paper illustrates how there’s a better way to inspire consumer confidence and satisfaction, all while increasing conversions, order value, and repeat buyers on your site.
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online security, online shopping, customer trust, sales, online purchases
    
Symantec

Satisfaction guaranteed: why a little reassurance goes a long way in e-commerce

Published By: Symantec     Published Date: Jun 24, 2015
This white paper illustrates how there’s a better way to inspire consumer confidence and satisfaction, all while increasing conversions, order value, and repeat buyers on your site.
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customer satisfaction, reassurance, customer confidence, online shopping, return on investment
    
Symantec

How Confident are Your Customers When Shopping Online?

Published By: Symantec     Published Date: Jun 24, 2015
This infographic illustrates how there’s a better way to inspire consumer confidence and satisfaction, all while increasing conversions, order value, and repeat buyers on your site.
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online shopping, customer confidence, security, repeat buyers, conversion rate
    
Symantec

Firewall Buyers Guide: The definitive guide for evaluating enterprise network firewalls

Published By: Palo Alto Networks     Published Date: Dec 11, 2013
Make an informed decision on the right firewall for your business with The Firewall Buyers Guide. This guide gives you: - The fundamentals of modern firewall technology - The ten critical business requirements your next firewall needs to address - Information on how to create a vendor request for proposal (RFP) - A functional test plan to assist in your firewall selection process
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firewall, palo alto, security, network security, safe applications, cyber threats, application security, firewalls
    
Palo Alto Networks

Flash Buyer's Guide for Evaluating Enterprise Storage

Published By: Pure Storage     Published Date: Feb 25, 2014
This all-flash storage buyer’s guide helps you tackle the challenges of sourcing a vendor by outlining the important criteria to consider and by providing a background on flash technology so you know what to expect.
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flash storage, flash array, flash solutions, enterprise flash, it management, enterprise applications
    
Pure Storage

The Buyer's Guide To Marketing Automation Software

Published By: Marketo     Published Date: Aug 29, 2016
Download this guide to discover what end-users say about Marketo, including: - Why Marketo is the only Marketing Automation product that is Top Rated across all three company size segments: small businesses, mid-sized companies,and enterprises - Strengths and areas for improvement with Marketo’s products - Marketo’s overall user ratings
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marketo, marketing automation software, marketing
    
Marketo
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