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The Buyer's Guide To Marketing Automation Software

Published By: Marketo     Published Date: Aug 29, 2016
Download this guide to discover what end-users say about Marketo, including: - Why Marketo is the only Marketing Automation product that is Top Rated across all three company size segments: small businesses, mid-sized companies,and enterprises - Strengths and areas for improvement with Marketo’s products - Marketo’s overall user ratings
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marketo, marketing automation software, marketing
    
Marketo

7 Steps To Creating A High-Impact MarTech Stack

Published By: Marketo     Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack. Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through digital channels.
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integrate, social lead tool, slide share, webinar platform, lead capture, web forms, delivery assurance, event automation
    
Marketo

The Definitive Guide To Account-Based Marketing

Published By: Marketo     Published Date: May 18, 2017
While ABM is not a new way to strategically market to target accounts, now it is a scalable, achievable strategy that organizations of all sizes can implement to focus on whole lifecycle marketing for key accounts. Marketing, selling to, and supporting your customers at an account-level is not only critical to your success, it’s what your customers expect. Competitive organizations that are focused on engaging their customers across the entire lifecycle, and throughout their buyer journey, need to sell at an account level, understand the influence of the different contacts and speak directly to them. The ABM we practice today is entirely different than the manual processes of days past. Implementing an ABM strategy no longer means an astronomical investment but it does mean increased revenue, focus, and partnership within your organization.
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organization management, target accounts, engaging content, channel optimization, analytics, technology management, abm strategy, communication management
    
Marketo

7 Steps to Creating a High-Impact MarTech Stack

Published By: Marketo     Published Date: Aug 10, 2017
So why is a MarTech stack so critical to success? At its base, a strategic MarTech stack is how you can efficiently and effectively stay connected to your buyers. And that is critical when you consider that businesses are competing on customer experience. In fact, a Harvard Business Review study, “Designing a Marketing Organization for the Digital Age,” described marketing technology as essential to creating agile and fluid structures and driving customer engagement. Teams that use marketing technology understand that by doing so, they can gain better insights into the unique relationships and connections with their customers and prospects.
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martech, marketing technology, customer engagement, customer experience
    
Marketo

Secrets to Business Growth

Published By: Salesforce     Published Date: Nov 18, 2014
Small businesses define our economy, creating 60% of US jobs. And to thrive, they need to turn on fast and sustainable business growth. In this exclusive ebook, you'll see one-on-one interviews with three successful entrepreneurs: Buyer's Best Friend: Joyce Guan, Founder; Trunk Club: Brian Spaly, CEO; and Bespoke Collection: Paul Leary, President. See how they turned sales up +27%, kept up with that growth, and turned around a stunning ROI.
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business growth, small business, roi, economy, enterprise applications
    
Salesforce

Buyers Guide to Financial Management

Published By: Netsuite DWASF Leads Display Q1 2015     Published Date: Nov 19, 2015
"Managing your company's financials is the backbone of your business and is vital to the long-term health and viability of your company. To continue applying the necessary financial rigor to support rapid growth, you need the right tools to most efficiently achieve this. Read this white paper to understand the 10 essentials of a complete financial management system and how the right solution can help you keep up with the rapidly changing business world.
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financial management, ten essentials, business world, enterprise applications
    
Netsuite DWASF Leads Display Q1 2015

How Retailers Increase the Value of Every Interaction

Published By: Pluris     Published Date: May 05, 2015
Download this guide today to learn how to maximize time with informed buyers and optimize customer interactions!
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pluris, retailers, customer interactions, outreach, word of mouth, point of sale, mobile
    
Pluris

Empowered Customers Expect More: Oracle vs Salesforce

Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
The days of ‘buyer beware’ are over. Today it’s ‘seller beware,’ as customers—empowered by technology—share their service experiences. That means every experience must be personalized and consistent across channels and throughout the customer journey. Get it right and you’ll be rewarded with increased revenues and lifelong customers. Get it wrong and 89% of customers will stop doing business with you after one bad experience. So how do you deliver the tailored, seamless service customers demand? Learn how Oracle delivers a complete, connected, stand-out customer service solution as compared with Salesforce.
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salesforce, oracle, service cloud, customer interaction, customer engagement, application integration, best practices, business activity monitoring, business intelligence, customer satisfaction, customer service
    
Oracle Service Cloud

Empowered Customers Expect More: Oracle vs. Kana

Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
The days of ‘buyer beware’ are over. Today it’s ‘seller beware,’ as customers—empowered by technology—share their service experiences. That means every experience must be personalized and consistent across channels and throughout the customer journey. Get it right and you’ll be rewarded with increased revenues and lifelong customers. Get it wrong and 89% of customers will stop doing business with you after one bad experience. So how do you deliver the tailored, seamless service customers demand? Learn how Oracle delivers a complete, connected, stand-out customer service solution as compared with KANA.
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customer interaction, customer service, oracle service cloud, kana, best practices, business activity monitoring, business intelligence, customer interaction service, customer relationship management
    
Oracle Service Cloud

Empowered Customers Expect More: Oracle vs. eGain

Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
The days of ‘buyer beware’ are over. Today it’s ‘seller beware,’ as customers—empowered by technology—share their service experiences. That means every experience must be personalized and consistent across channels and throughout the customer journey. Get it right and you’ll be rewarded with increased revenues and lifelong customers. Get it wrong and 89% of customers will stop doing business with you after one bad experience. So how do you deliver the tailored, seamless service customers demand? Learn how Oracle delivers a complete, connected, stand-out customer service solution as compared with eGain.
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oracle, service cloud, customer interaction, customer service, best practices, business activity monitoring, business intelligence, customer interaction service, customer relationship management
    
Oracle Service Cloud

Backing Into Your Lead Goals: How many leads do you need?

Published By: LeadGenius     Published Date: Dec 22, 2016
To hit your revenue goals, you need to know your lead targets. In this short whiteboard video, Anand Kulkarni, Co-Founder of LeadGenius, shows marketing and sales leaders how to maximize pipeline predictability by backing out of their revenue goals.
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decision making panel, org chart, b2b sales, mapping accounts, target account mapping, sales strategy, buyer personas, target accounts, account based marketing, abm, account based sales development, account mapping, marketing operations, sales operations, marketing strategy
    
LeadGenius

The Consumerization of Industrial Buyers: A UPS® Infographic

Published By: UPS     Published Date: Aug 29, 2017
The digital buying experience has made its way to the B2B marketplace. Industrial buyers expect the same level of convenience available to them as consumers. In fact, the 2017 UPS Industrial Buying Dynamics survey of 1,500 industrial products buyers indicates that distributors will need to embrace the “consumerization” of B2B industrial buying behavior to remain competitive.
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ups, industrial buying dynamics, industrial distribution, industrial products, industrial products wholesale
    
UPS

Content Connects: How To Deliver The Right Messages At The Right Time

Published By: UBM Technology     Published Date: Oct 19, 2017
The annual report studies the content consumption habits of technology professionals, identifying the range of content formats that inform IT buyers and measuring the actions that content inspires. Research was conducted in October 2016 by UBM; analysis and report provided by MarketingProfs. Final data is based on an online survey of 235 qualified IT and business respondents in North America from all sized companies.
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UBM Technology

2017 Tech Event Marketing Insights

Published By: UBM Technology     Published Date: Oct 19, 2017
Gain insight into what IT buyers look for when they go to events and how marketers can drive meaningful engagement with those buyers before, during, and after them.
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UBM Technology

5 Killer Features B2B Buyers Expect

Published By: Magento     Published Date: Sep 29, 2017
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Magento

The Anatomy of B2B Success: Brymec

Published By: Magento     Published Date: Feb 15, 2018
This is a great opportunity to discuss the critical aspects of what makes B2B eCommerce successful. Join Magento Commerce, Magento Solution Partner, Monsoon Consulting, and leading UK supplier and industry leader in B2B online sales, Brymec, for The Anatomy of B2B Success webinar. In this webinar, Peter Sheldon shares how digital transformation is driving B2B online sales growth and provide tips on current eCommerce executive thinking. Guy Hewison and Russell Schlaudraff from Brymec share how they are delivering the ‘future of online ordering.’ If you are serious about growing your B2B eCommerce, discover: What's driving the move to online ordering and self service in B2B The importance of understanding who your customers’ buyer really is The common challenges and pitfalls B2B companies face with implementations Advice from Brymec for sourcing a B2B eCommerce platform Tactics for growing online sales and providing a better customer experience
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Magento

The Digital Transformation Imperative: 3 Benefits to Bringing Your Business Online

Published By: Magento     Published Date: Feb 22, 2018
In the last ten years, the retail industry has seen an incredibly interesting shift. Shopper expectations have evolved and now dictate the way organizations adapt to deliver more personalized, targeted experiences that revolve around speed and efficiency. Dubbed the “Amazonification of Digital Commerce,” this transformation is influencing the way that shoppers and buyers engage with brands. These expectations have transcended B2C transactions: B2B buyers too now demand an easy purchase experience
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Magento

Keystone

Published By: Microsoft     Published Date: Jul 20, 2018
SaaS represents an opportunity for ISVs to fundamentally transform their business to deliver greater value to customers, sell software to a broader range of customers, and streamline their internal operations. The market for software is quickly changing to demand this mode of delivery, as software buyers start considering total ownership costs, ease of use, and flexibility in their purchase decisions. ISVs need to prepare for such a transition. This paper will discuss the benefits that stem from changes to an ISV’s business model (how it competes in the marketplace) and operating model (how the ISV executes on its business model) as well as suggestions on how to prepare for a SaaS transition, based on the experience of 20 ISVs who successfully transitioned from a traditional software licensing and delivery model to SaaS.
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Microsoft

Savvy Sales Leaders Guide

Published By: Microsoft     Published Date: Jul 20, 2018
Imagine having a relationship with each of your customers that’s built on trust. If every one of your connections turned to you for help in solving their greatest challenges at every stage of the sales journey, what would that do to your bottom line? If you could provide every new prospect with relevant, useful insights that would make them more successful, how would your sales goals change? A new model is emerging in the sales landscape. The entire process looks vastly different than it did just a few years ago. Although that’s due in part to constantly evolving tools and technologies, the greater difference is in the mindsets of buyers. Understanding that mindset and catering to it is what catapults a successful seller into rock-star seller status. While this shift brings new possibilities, every stage of the selling process is also rife with new challenges. Greater access means more noise. Countless resources make it difficult to bring real value. These are just a few of the challen
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Microsoft

For Safety’s Sake: Avoid suspect electrical safety devices

Published By: Eaton     Published Date: Jul 12, 2019
The production of counterfeit products is an increasing problem that affects the entire electrical industry. Counterfeit protective devices, like circuit breakers, including GFCI and AFCI for personal protection, pose one of the most significant risks to facility and employee safety. Because counterfeit products are more difficult to detect than ever, we as an industry must do more to guard against their risks and liabilities. By purchasing products from authorized resellers and using available tools to authenticate products, buyers can ensure a safer supply chain that mitigates the risk sub-standard and counterfeit electrical safety devices pose.
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Eaton

The Ultimate Guide to 10X Your Sales Development Team's Productivity

Published By: Drift     Published Date: Aug 05, 2019
This guide is used to deploy conversational sales to your sales development team. It will answer the following questions: • How to introduce live chat to your sales team • How to analyze good and bad conversations • How to coach your team to have better conversations • How to align a sales development representative (SDR) team with account executives and a marketing team This handbook uses the Conversational Framework to inform how you engage with, understand, and recommend the right thing to the right buyers at the right time
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Drift

Making the Connection: How Top Sellers Leverage Web Conferencing to Win

Published By: Cisco     Published Date: Jan 13, 2016
Time and technology — never enough of the former, and how to best deploy the latter — often shape the daily existence of modern B2B sales professionals. If you're looking for an additional edge in beating your quota next year, this research report will provide actionable guidance around how web conferencing solutions can help you make better, faster, and more effective connections with today’s savvy buyers.
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Cisco

Selling Tools of the Trade: What are the Must-Haves?

Published By: Cisco     Published Date: Jan 13, 2016
“Back in the day” a smile and a handshake were the weapons of choice for sales people aiming to kill their quotas. Today, these tricks and tools of the trade have evolved, and modern sales people are collaborating with each other and connecting with their buyers more effectively as a result. In this knowledge brief, you’ll learn how they’re doing it…
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Cisco

Dynamic Warehousing for Retail Buyer's Guide

Published By: IBM     Published Date: Feb 02, 2009
A comprehensive solution for leveraging data in today's retail environment. From customer data to product placement statistics, retail organizations are constantly juggling information. As the sheer amount of data continues to grow, it becomes increasingly difficult to manage. Not only does data come in many different forms—such as reports, memos and e-mails—but often it’s scattered across multiple repositories.
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ibm, ibm balanced warehouses, ibm master data management server, ibm omnifind, ibm industry data models, dynamic warehousing, retail buyer’s guide, leveraging data, customer data, product placement statistics, data management, scalable system, customer relationships, cross-sell, up-sell opportunities, db2 warehouse, oltp-based transactional data server, information management software, enterprise applications, business process automation
    
IBM

Dynamic Warehousing for Bankers Buyer's Guide

Published By: IBM     Published Date: Feb 02, 2009
A comprehensive solution for leveraging data in today's financial industry. Most organizations realize that the key to success lies in how well they manage data—and the banking industry is no exception. From customer statistics to strategic plans to employee communications, financial institutions are constantly juggling endless types of information.
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ibm, information management software, leveraging data, dynamic warehousing, data management, improve customer service, real-time risk analysis, analytics capabilities, information on demand framework, ibm db2 warehouse, ibm master data management server, ibm omnifind, ibm industry data models, ibm balanced warehouses, oltp-based transactional data, enterprise applications, compliance, risk management, data warehousing
    
IBM
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