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Delivering Engaging Experiences to Your Audience

Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM

Delivering Engaging Experiences To Your Audience

Published By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
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technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM

Delivering the Ultimate Omnichannel Retail Experience

Published By: Magento     Published Date: Feb 13, 2018
Omnichannel isn’t about making a quicker, cheaper sale with fewer human touchpoints: it’s about creating a system which lets you to nurture your customers at every step of their buyer’s journey. This white paper from Magento and Premier Technology Partner dotmailer describes how well connected ecommerce and marketing teams and systems are crucial for a true omnichannel approach. Download the paper to discover: Why automated marketing messages, sent in real time, are the most effective way to communicate throughout the purchase journey Web and email personalization tips for omnichannel merchants Why an email address is your unique identifier Three tried and tested marketing methods to drive customers to your site and stores Note that by downloading this paper, you consent to receive future emails from dotmailer. You may opt-out at any time.
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Magento

Demand Generation Marketing: Lead or Be Left Behind

Published By: Demand Frontier     Published Date: Mar 03, 2016
A vigorous demand generation program and digital strategy can help a company identify new buyers, distinguish itself from competitors, drive efficiencies, and generate thousands of leads at a fraction of the cost of traditional marketing efforts like trade shows and events.
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demand frontier, demand gen, marketing, digital strategy, digital, advantage
    
Demand Frontier

Desktop Virtualization: A buyer's checklist

Published By: Citrix     Published Date: Jan 20, 2009
With server virtualization now well established in the world's datacenters, IT leaders are turning their attention to virtualizing and centralizing desktop PCs to address some of their toughest computing challenges: . Managing complex end-user hardware and software infrastructure . Securing networks and information assets . Supporting a global workforce in an environment of constant change
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citrix, virtualization, desktop virtualization, blade pc, on demand, hdx, xendesktop, sla
    
Citrix

Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior

Published By: Oracle     Published Date: Sep 30, 2014
B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales. To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
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digital, body, language, b2b, transaction, buyers cues, intentions, networking
    
Oracle

Digital Clarity Group Successful Customer Experience Calls for Customer Insight

Published By: Sitecore     Published Date: Feb 25, 2015
The forces of digital disruption have empowered consumers and inverted the power relationship between buyers and sellers. Competitive advantages based on manufacturing, distribution, and IT are no longer sustainable. Customer loyalty has all but disappeared; buyers can and will shift their allegiance immediately if disappointed. In the era of the empowered consumer, business success depends upon offering consistently outstanding customer experiences across multiple touchpoints and over the entire customer lifecycle.
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content management, vendors, digital experience, optimization, web page, hosting, business, agenda
    
Sitecore

Digital Marketing Maturity Evaluation Guide

Published By: Telerik     Published Date: May 31, 2016
Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.
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telerik, marketing, digital marketing, technology platform
    
Telerik

Digital Transformation 2.0 in Retail

Published By: Comcast Business     Published Date: Feb 06, 2019
Retail has been transformed by technology in multiple ways, from the way customers interact with retailers to how products are offered and acquired. Indeed, the entire shopping experience has been redefined and expanded to enable customers to purchase products anytime, anywhere, with any device, from any number of retailers. Consumers’ changing shopping behaviors and their reliance on technology enables retailers to reach a wider swath of potential buyers, moving well beyond the borders of their physical store locations to new geographies and populations. That said, retailers must understand how to use technology effectively to draw in customers and entice them to purchase, as well as help them improve their operations and enable new, innovative ways to keep customers coming back.
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retail, shopping, retailers, wifi, retail technology, network, technology, digital transformation
    
Comcast Business

Do More With Lead Management

Published By: Oracle     Published Date: Sep 30, 2019
Lead management combines two heavy hitters in sales and marketing: lead scoring and lead nurturing. Lead scoring is an objective ranking of one sales lead against another. It helps marketing and sales pros identify where each prospect is in the buying process and follow up accordingly. On the flip side, lead nurturing is the process of cultivating leads that aren’t ready to buy by equipping them with info. Successful lead nurturing anticipates the needs of the buyer based on who they are and where they are in the decision process.
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Oracle

Don't let Disaster Happen to You: Business Continuity & Disaster Recovery with Coyote Point Systems

Published By: Coyote Point Systems     Published Date: Sep 02, 2010
In this paper, we'll explore how to use Coyote Point's Envoy to ensure 24x7 availability and fast connections for web content deployed at more than one geographiclocation.
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coyote point, adc, buyer's guide, web applications, server load, server hardware, networking, virtualized network
    
Coyote Point Systems

Download Your Marketing Automation Buyer's Guide Now

Published By: Pardot     Published Date: Mar 06, 2012
Download our "Marketing Automation Buyer's Guide" which contains over 20 pages of valuable information for evaluating a marketing automation solution.
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marketing automation, marketing automation vendors, marketing automation guide, b2b marketing automation, software development, business technology, telecom
    
Pardot

Driven by Experience

Published By: Adobe     Published Date: Jan 30, 2017
We employed a two-step study design to analyse today’s new car buyers’ experience, their customer journey with a special focus on current pain points and pain killers.
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Adobe

Dynamic Warehousing for Bankers Buyer's Guide

Published By: IBM     Published Date: Feb 02, 2009
A comprehensive solution for leveraging data in today's financial industry. Most organizations realize that the key to success lies in how well they manage data—and the banking industry is no exception. From customer statistics to strategic plans to employee communications, financial institutions are constantly juggling endless types of information.
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ibm, information management software, leveraging data, dynamic warehousing, data management, improve customer service, real-time risk analysis, analytics capabilities
    
IBM

Dynamic Warehousing for Retail Buyer's Guide

Published By: IBM     Published Date: Feb 02, 2009
A comprehensive solution for leveraging data in today's retail environment. From customer data to product placement statistics, retail organizations are constantly juggling information. As the sheer amount of data continues to grow, it becomes increasingly difficult to manage. Not only does data come in many different forms—such as reports, memos and e-mails—but often it’s scattered across multiple repositories.
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ibm, ibm balanced warehouses, ibm master data management server, ibm omnifind, ibm industry data models, dynamic warehousing, retail buyer’s guide, leveraging data
    
IBM

eBook: A Colocation Buyer's Guide

Published By: Internap     Published Date: Aug 22, 2011
Deciding on colocation and trying to select a provider? Download the guide to learn about driving factors, benefits, assessment considerations and more.
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internap, colocation, buyer's guide, roi, prospective provider, drivers, smb, enterprise
    
Internap

Effective B2B Selling: The Guide to Effective B2B Selling with InsideView

Published By: InsideView     Published Date: Apr 27, 2015
This guide is written to show sales teams how to increase their productivity when powered by InsideView.
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b2b, responsive buyers, wealth of information, prospects, traditional data, social media
    
InsideView

Eight Prime Districts Instead of Three?

Published By: List Sotheby's International Realty, Singapore     Published Date: Dec 10, 2018
This paper focuses on analyzing Singapore's new prime areas - Marina Bay and Sentosa Cove - as well as the emerging prime areas - Ophir-Rocher Beach Road Tanjong Pagar and Keppel Bay - against the traditional prime districts. The growing response of homebuyers and investors to the residential properties in new and emerging prime areas has helped to establish price levels that are similar to the traditional prime districts. It is a new dawn of the horizon for the nation, as changes to the urban fabric of the city state will continue to challenge preconceived idea of prime districts. Download this whitepaper to learn more.
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List Sotheby's International Realty, Singapore

Electrical Products Distribution Playbook for Digital Immunity

Published By: Zilliant     Published Date: Oct 11, 2019
Professional buyers increasingly expect a hassle-free, fully digital experience with visibility into pricing. Electrical products in particular are a major growth area for Amazon Business and other digital entrants, some of whom undercut the market with bottom-barrel prices. It can be scary out there, but only if you don’t have a plan. This whitepaper provides a playbook for: • Reimagining how you tackle pricing challenges • Dynamically responding to cost changes • Embracing the right technology • Going the extra mile with services that Amazon can’t match If you’re making the leap to eCommerce or bolstering an existing online presence to meet customer expectations, pricing cannot be an afterthought. In digital channels, pricing rigor - including effectively maintaining market-aligned customer-specific and system prices and setting up relevant price profiles - becomes even more important as it is more transparent to customers. Give your buyers what they want without sacrificing the marg
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Zilliant

Elevating CX With Knowledge Management

Published By: MindTouch     Published Date: Mar 18, 2019
Today, the average person has instant access to an immeasurable quantity of information. Smartphones and mobile devices put it all at one’s fingertips. It is part of an unprecedented shift that puts customers squarely in the driver’s seat. As a result, the balance of power has decisively shifted from sellers to buyers—from products and services to the customers who consume them. Companies now face a simple but critical choice: prioritize the customer experience, or risk going by the wayside. The companies that thrive are those that obsess over proactively meeting customer demand for timely and effortless experiences.
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MindTouch

Eliminating the Noise: Best Practices for the Five W’s of Sales Intelligence

Published By: Oracle     Published Date: Mar 18, 2014
Much as a journalist is expected to report on the “who, what, when,” etc. when filing their story, professional business-to-business (B2B) sales reps are more likely to open doors, nurture opportunities, and close deals when they know more about their prospect or customer. Sales Intelligence, as a broad category of tools and services within the Sales Effectiveness space, represents a significant opportunity for all varieties of sales-oriented job roles to better understand their buyer both before and during the traditional — and non-traditional — sales cycle. This Research Brief summarizes initial Aberdeen research findings based on recent sales intelligence data collected from 206 survey respondents, and provides specific guidance regarding best practices and technologies that sales leaders and sales operations practitioners are well-advised to adopt.
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oracle, b2b, sales intelligence, sales effectiveness, traditional sales cycle, non traditional sales cycle, sales operations, sales research
    
Oracle

Email Archiving: A Buyer’s Checklist

Published By: Commvault     Published Date: Jul 06, 2016
Email is the backbone of today’s corporate business processes. It lives as the primary communication vehicle internally between employees and externally with customers, vendors, partners and investors. It is arguably today’s most pervasive and critical business application within which is stored the most valuable business content. To protect this vital information while working to eliminate risk, lower management costs and improve business insight, companies require a comprehensive email archiving solution. This solution should not only work to effectively retain email information in a searchable repository, the best email archiving solutions also provide a smarter approach to collecting, retaining and accessing data so that it can deliver true business value.
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commvault, email archiving, data protection, email archiving solution, mailbox archiving, reduce bloat, o365, it management
    
Commvault

Email Security Buyer’s Guide

Published By: MessageLabs     Published Date: Jan 13, 2009
Spam, viruses and other malware pose a serious threat to your business.  Is your email security accurate enough to protect you?Re-evaluate your solution FREE Email Security Buyer’s Guide (PDF/40KB)
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messagelabs, email security, email security buyer’s guide, spam, viruses, malware, security, anti spam
    
MessageLabs

Email Security: A Buyers Guide

Published By: Cisco     Published Date: Sep 07, 2016
This white paper rolls out the buyers criteria for email security.
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Cisco

EMC IT Increasing Efficiency, Reducing Costs, and Optimizing IT with Data Deduplication

Published By: EMC Corporation     Published Date: May 27, 2011
This Buyer Case Study by IDC details the EMC IT mission to transform its backup and recovery operations, with data deduplication technology at the core of this transformation.
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emc, backup and recovery, data deduplication, availability, network bandwidth, idc buyer case study, enterprise datacenter, bandwidth management
    
EMC Corporation
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