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5 Steps to Better Social Media Security

Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
Alors qu'un nombre croissant d'entreprises adopte la puissance des médias sociaux, les violations de la sécurité sont également en hausse. Piratage du Twitter de l'entreprise, salariés malhonnêtes qui usurpent le compte Facebook de l'entreprise, cadres supérieurs qui divulguent des informations confidentielles sur leurs réseaux personnels. Ces sortes de crises peuvent être catastrophiques pour votre marque. Savez-vous comment les éviter?
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hootsuite, social relationship platforms, it leadership, social media, social media advice, success stories
    
uberVU via HootSuite

Proteção contra técnicas de evasão avançadas

Published By: McAfee     Published Date: Aug 15, 2014
Atualmente, o paradigma de segurança de rede está mudando rumo a uma nova realidade, pois os métodos avançados dos hackers estão cada vez mais predominantes e difíceis de detectar. Um exemplo desses métodos são as técnicas de evasão avançadas (AET, Advanced Evasion Technique). Embora tenham sido documentadas inúmeras evasões nos últimos 15 anos, os fornecedores de segurança ignoraram sistematicamente sua importância.
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firewall de próxima geração, sistemas de prevenção de intrusões, firewall, segurança contextual, detecção de evasão avançada, técnicas avançadas de evasão, aet, ngfw
    
McAfee

Agulha em um palheiro de dados: o surgimento do Big Security Data

Published By: McAfee     Published Date: Nov 07, 2014
Segundo o relatório “Agulha em um palheiro de dados” (Needle in a Datastack), as empresas estão vulneráveis a violações de segurança porque não são capazes de analisar ou armazenar adequadamente o Big Data. Esses volumes cada vez maiores de eventos, bem como de dados sobre ativos, ameaças, usuários e outros dados relevantes, criaram um grande desafio para as equipes de segurança em relação ao Big Data. Para solucionar esse desafio, as empresas abandonaram as arquiteturas tradicionais de gerenciamento de dados para adotar sistemas dedicados ao gerenciamento de dados de segurança na era das APTs (ameaças persistentes avançadas).
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siem, big security data, segurança do big data, informações de segurança, ameaças avançadas, ameaças persistentes avançadas, apt, inteligência de segurança
    
McAfee

Informação de segurança em ação: SANS Institute avalia o McAfee Enterprise Security Manager

Published By: McAfee     Published Date: Nov 07, 2014
De acordo com o SANS Institute, a maioria das organizações está usando dados sobre eventos de segurança para detectar e monitorar comportamentos suspeitos, auxiliar em análises periciais, bem como cumprir os requisitos regulamentares e comprovar essa conformidade. Porém, fica difícil atingir essas metas de segurança com o número cada vez maior e a natureza sofisticada dos ataques. À medida que a disputa entre a segurança e os hackers continua, a McAfee conta com os recursos de que as empresas precisam para manter seus dados seguros e identificar ataques e vulnerabilidades. De acordo com o SANS, a força do McAfee ESM vem da sua facilidade de uso, da velocidade e da flexibilidade na definição de regras e correlações.
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siem, armazenamento de dados, análise de eventos, ataques, análise pericial, segurança, security
    
McAfee

Combata ataques furtivos com visibilidade integrada aos sistemas de proteção e reação

Published By: McAfee     Published Date: Nov 07, 2014
Usando técnicas sofisticadas para ocultar sua presença, um ataque furtivo pode operar fora do sistema operacional ou mover-se dinamicamente entre terminais (endpoints) para camuflar as ações dos hackers. O risco para as empresas é real e ataques de grande escala como a “Operação High Roller” prejudicam empresas em todo o mundo. Os antivírus e sistemas de prevenção de intrusões tradicionais não dão conta desse novo tipo de ataque: em vez disso, as empresas precisam de controles de segurança em camadas que funcionam em conjunto para detectar a presença e as ações de hackers e malwares furtivos.
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ataques furtivos, malware, sistema de prevenção de intrusões, siem, controles de segurança em camadas, security
    
McAfee

Email Marketing Can Launch Customer Obsession

Published By: Adobe     Published Date: Nov 02, 2018
Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations no longer work. Yet, most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer-focused. Smart CMOs recognize that it is time to pivot their marketing function around the customer, rather than transactions, sales, their brand, or day-to-day operations. In March 2018, Adobe commissioned Forrester Consulting to evaluate the link between email innovation and customer obsession. To explore this topic, Forrester conducted an online survey with 256 US consumers who use personal email and 260 marketing technology and strategy decision makers at US companies with 500 or more employees. We found that email marketing can provide a way to launch customer-obsessed marketing at organizations. In fact, companies t
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Adobe

Is Outdated Software Preventing Retail Business Growth?

Published By: Epicor     Published Date: Sep 21, 2018
Does your current software give your business the visibility and flexibility you need to be responsive and competitive, or is outdated software negatively impacting business growth and excellent service? The retail world is becoming more complex. eCommerce has grown in the U.S.—from $42 billion to $236 billion in the last decade*—and lifestyle shopping is raising customer expectations. Having the right retail management software solution—one that can keep up with your business needs and the increasing pace of technology—is critical. Given the recent advancements in technology—and higher customer expectations—perhaps it’s time to ask if your retail management software is up to the task of nurturing and managing your growth over the coming decade. Epicor has been a part of successful retail businesses for years. Here are some risks you may face from using outdated software: 1. Excessive labor costs and hiring gaps 2. Operational inefficiencies 3. Insufficient data and insights 4. Dimi
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retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicor eagle, benefits of retail pos
    
Epicor

Outdated Business Software Can Stifle Retail Growth

Published By: Epicor     Published Date: Oct 17, 2018
Does your current software give your business the visibility and flexibility you need to be responsive and competitive, or are you using an outdated software to manage your farm and agriculture retail business? The retail world is becoming more complex. eCommerce has grown in the U.S.—from $42 billion to $236 billion in the last decade*—and lifestyle shopping is raising customer expectations. Having the right retail management software solution—one that can keep up with your business needs and the increasing pace of technology—is critical. Given the recent advancements in technology—and higher customer expectations—perhaps it’s time to ask if your retail management software is up to the task of nurturing and managing your growth over the coming decade. Epicor has been a part of successful retail businesses for years. Here are some risks you may face from using outdated software: 1. Excessive labor costs and hiring gaps 2. Operational inefficiencies 3. Insufficient data and insight
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retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicor eagle, benefits of retail pos
    
Epicor

Moving to the Forefront of Marketing: The Next Edge for Digital Marketers

Published By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
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teradata, digital, marketing, brand, engagement, personalization, experience, performance
    
Teradata

Mobile Threat Detection Through Machine Learning

Published By: MobileIron     Published Date: Feb 12, 2019
The types of threats targeting enterprises are vastly different than they were just a couple of decades ago. This paper examines some current mobile threat defense approaches to help organizations understand where traditional solutions may fall short — and how machine learning-based threat defense can expand upon those capabilities by providing immediate, on-device protection against mobile attacks.
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MobileIron

Vaya Directo: Interactúe con sus clientes como nunca antes. Conozca estrategias e ideas comerciales

Published By: SAP SME     Published Date: Jul 31, 2015
¿Sus asociados comerciales tienen exigencias cambiantes? Los clientes controlan cómo y cuándo interactúan con las marcas. En este e-book aprenderá cómo crear interacciones poderosas en cada encuentro. Simplifique su gestión y manténgase un paso adelante con soluciones de interacción con el cliente y comercio de SAP.
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productos de consumo, interacción con el cliente, customer engagement, experiencia del cliente, customer experience, comercio electrónico, comercio omnicanal, omnicanalidad
    
SAP SME

Comercio diferenciado: El imperativo Omnicommerce

Published By: SAP SME     Published Date: Jul 31, 2015
Descubra cómo la convergencia del comercio digital y físico impulsa el futuro del comercio. Y el éxito del comercio depende ahora de la capacidad de visualizar en tiempo real tanto al cliente como al inventario y los datos, a fin de comprender su comportamiento comercial. Aplicados correctamente, un modelo de negocio y una plataforma OmniComercio.
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comercio omnicanal, omnicommerce, omnichannel, comercio electrónico, customer experience, experiencia del cliente, plataforma de comercio
    
SAP SME

Las mejores prácticas para la industria de servicios financieros en la experiencia del cliente.

Published By: SAP SME     Published Date: Aug 13, 2015
En los últimos años, las reglas de comercio han cambiado radicalmente y se ha producido una rápida transición hacia un mercado de compradores. Los clientes no solo compran, llevan a cabo una investigación exhaustiva donde comparan precios y condiciones a través de una variedad de puntos de contacto digitales. Los clientes de hoy están educados e informados, y por esto, esperan más de cada compañía con la que hacen negocios, incluso de las de servicios financieros. El nuevo imperativo es el compromiso del cliente – una interacción directa y personal con cada cliente individual, que brinde contenido relevante y oportunidades personalizadas, utilizando datos y tecnología para ganar y retener negocios.
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banca digital, servicios financieros en línea, omnicomercio, plataforma, sistema de comercio, e-commerce, comercio electrónico, ventas en línea
    
SAP SME

Cómo crear un modelo de retorno de la inversión para su iniciativa de comercio electrónico B2B

Published By: SAP SME     Published Date: Aug 13, 2015
¿Está simplificando y unificando diversos modelos de negocio, canales y mercados? Use esta guía para crear un modelo ROI para evaluar su iniciativa de comercio electrónico B2B. Una guía para los fabricantes, distribuidores y otras organizaciones B2B, sobre la construcción de un modelo financiero para analizar el valor del comercio electrónico.
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b2b, negocio a negocio, plataforma digital, comercio electrónico, e-commerce, análisis roi, retorno de inversión, proyecto de tecnología
    
SAP SME

A Primer: Oracle Intelligent Bots - Powered by Artificial Intelligence

Published By: Oracle     Published Date: Feb 21, 2018
Over the last decade we have seen the dramatic increase in adoption of Mobile as an engagement channel for consumers and employees within the enterprise. What we are seeing now is the emergence of messaging through channels like FB Messenger, WhatsApp, WeChat, Slack, SMS, as a dominant engagement channel. Over 4.1 Billion users around the world are on instant messaging apps, adopted a rate that was much faster than on social networks. What makes these channels the default choice is the expected instant response if the other person is on or the push notification that triggers the person on the other side to respond immediately. These users that use instant messaging channels to converse with their friends and family want to use the same familiar user experience and channel to instantly communicate with the enterprise. These channels are doing to apps what browsers did to client server apps i.e. these channels are rapidly becoming the next browser. This is leading to the innovations in c
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Oracle

OpenText EIM Solutions Help Enable the Information-Driven, Connected Manufacturing Enterprise

Published By: OpenText     Published Date: Sep 27, 2017
Manufacturing has changed dramatically over the last decade. Developments in IT and the internet have enabled companies to transform from regional manufacturers into global, connected enterprises that provide better products at lower costs. These products are designed and engineered by collaborative teams in design centers around the world to take advantage of unique talent pools.
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opentext, manufacturing, digital, operational costs
    
OpenText

Siete pasos para brindar un servicio digital de última generación

Published By: Genesys     Published Date: Feb 08, 2019
Los contact centers modernos pueden dar soporte a varios canales digitales —correo electrónico, chat, conavegación, redes sociales, video— a través de múltiples puntos de contacto digital (web o dispositivos móviles). Lo que no pueden hacer es vincular las interacciones en un journey paso a paso para brindar una experiencia personal y contextual a cada cliente. Descargue el eBook Descubra cómo: Diseñar una estrategia de engagement digital exitosa Ofrecer a los agentes una visión 360 de las interacciones del cliente en todos los canales de voz y digitales Entregar experiencias omnicanal personalizadas, contextualizadas y de poco esfuerzo
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Genesys

Why Manufacturers Cannot Forgo Language Training

Published By: Rosetta Stone     Published Date: Jul 05, 2017
Virtually all growth in the U.S. Labor force in the next four decades is expected to come from immigrants and their children. With this growth comes the need for manufacturers to enable their workforce to communicate more effectively. In order to increase productivity and reduce safety incidents, manufacturers are implementing English language learning programs.
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workforce communication, language learning, language software, english, manufacturing
    
Rosetta Stone

English Language Training: A Key Ingredient for Foodservice Productivity

Published By: Rosetta Stone     Published Date: Oct 02, 2017
The need for restaurant workers shows no signs of slowing down. Analysts predict that over the next decade, an additional 1.6 million jobs will be created. But the workforce is shifting significantly.
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Rosetta Stone

Best-of-Breed Enterprise Mac Management

Published By: Jamf     Published Date: Jun 07, 2018
A decade ago, Mac was an uncommon sight in many businesses and routinely ignored by corporate IT — but times have changed.
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Jamf

Modern Enterprise Migration: Windows 10 or Mac?

Published By: Jamf     Published Date: Mar 28, 2019
For nearly a decade millions of users have leveraged the windows 7 operating system on their PCs. Today, more than 100-plus million users rely on Windows 7. For these users, a new technology age is coming on January 14, 2020 when Microsoft officially ends extended support for Windows 7. Windows 7 end of life means that Microsoft is no longer required to put out security patches or support the operating system. This is significant news for thousands of security-conscious organizations and 100-plus million Windows 7 users who want to keep their machines and data protected.
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Jamf

Migration Cost Comparison: Windows 10 Versus macOS

Published By: Jamf     Published Date: Apr 26, 2019
Microsoft is ending extended support for Windows 7 on January 14, 2020 and it’s time for companies to make critical technology choices. After nearly a decade, Microsoft will no longer be required to put out security patches or provide support for the Windows 7 operating system (OS).
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Jamf

Face the Future: Securing the Roadmap to your future-ready network (Brocade agnostic)

Published By: Juniper Networks     Published Date: Aug 08, 2017
Facing the future requires enterprises to embark on a digital transformation, employing new technologies such as AI, big data, IoT, and the cloud. Enterprises need a long-term, trusted partner who will support them on their journey and understand their vision. Switch to Juniper Networks and align your enterprise with an innovation leader that places scalable solutions, high availability, productivity, security, and R&D at the forefront, all while keeping simplicity and savings in mind.
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Juniper Networks

Buyer's Checklist: What to consider when refreshing your enterprise network (Brocade agnostic)

Published By: Juniper Networks     Published Date: Aug 08, 2017
Staying one step ahead of competitors requires a secure, reliable network that has everything it needs to remain agile and resilient in the years to come. When refreshing your enterprise network, keep the following considerations top of mind: 1) How do you manage your network? 2) Is security integrated throughout your network? 3) Does your current network vendor really have a plan for your network? 4) What are your options when supporting your network in the future?
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Juniper Networks

A Methodology for Transforming Data Center Networks

Published By: Juniper Networks     Published Date: Aug 08, 2017
Business evolution and technology advancements during the last decade have driven a sea change in the way data centers are funded, organized, and managed. Enterprises are now focusing on a profound digital transformation which is a continuous adjustment of technology management resources to deliver business results, guided by rapid review of desired outcomes related to end clients, resources, and budget constraints. These IT transitions are very much part of the competitive landscape, and executed correctly, they become competitive differentiators and enable bottom line growth. These outcomes are driving data centers to virtualization, service-oriented architectures, increased cybersecurity, “big data,” and “cloud,” to name a few of the key factors. This is completely rethinking and retooling the way enterprises handle the applications, data, security, and access that constitute their critical IT resources. In essence, cloud is the new IT.
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Juniper Networks
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