call analytics

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Zero to Insight with the Snowflake Elastic Data Warehouse

Published By: SnowFlake     Published Date: Jul 08, 2016
Today’s data, and how that data is used, have changed dramatically in the past few years. Data now comes from everywhere—not just enterprise applications, but also websites, log files, social media, sensors, web services, and more. Organizations want to make that data available to all of their analysts as quickly as possible, not limit access to only a few highly-skilled data scientists. However, these efforts are quickly frustrated by the limitations of current data warehouse technologies. These systems simply were not built to handle the diversity of today’s data and analytics. They are based on decades-old architectures designed for a different world, a world where data was limited, users of data were few, and all processing was done in on-premises data centers.
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snowflake, data, technology, enterprise, application, best practices, social media, storage, business intelligence, business technology, cloud computing
    
SnowFlake

Video Landing Pages: A Powerful New Email Marketing Application

Published By: Flimp Media     Published Date: Jan 26, 2010
This report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills.
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flimp, b2b, idc, intelligent digital collateral, landing pages, email marketing, emarketing, measurability, interactive, call to action, digital sales, analytics, rich media, social media, online video
    
Flimp Media

Making Sense of AI

Published By: SAS     Published Date: Mar 06, 2018
Today's artifical intelligence (AI) solutions are not sentient in the manner popularized in science fiction by scores of self-aware and typically nefarious androids. Even so, the ability to arm such systems with the ability to directly sense and respond to their in situ environment is critical. Why? In the future, our experiences will be smart, intuitive and informed by analytics that are not seen but felt via new business, personal and operational engagement models. Enabling this interaction requires AI applications that can sense, analyze and respond to their environment in an intelligent and interactive manner. Without requiring the end user to write, understand or interpret code. “Sensitive” artificial intelligence enables: • More productive use of expanded (big, often unstructured) information sources • Intuitive man-machine interactions (no code-speak here!) • Adaptive, immersive experiences and environments As frequently touted on the nightly news, AI’s popularity is clear. Ho
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SAS

MIT Sloan Management Review. Analytics as a Source of Business Innovation

Published By: SAS     Published Date: Jun 06, 2018
Competitive advantage from analytics is changing, and for the better. For the first time in four years, MIT Sloan Management Review found an increasing ability to strategically innovate with analytics based on interviews with more than 2,600 practitioners and scholars globally. Learn more about key findings, including: Wider use of analytics, better knowledge of its benefits and greater focus on applications have reversed a trend on the benefits of analytics. Return on investment for analytics stems from the governing and sharing of data throughout the organization. Machine learning enables organizations to discover more insight from their data, allowing employees to focus on other critical responsibilities.
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SAS

Three Reasons Why Call Tracking Matters to Online Advertisers and Digital Agencies

Published By: Marchex     Published Date: Dec 10, 2010
This white paper focuses on the following three reasons why call tracking and analytics is such an essential component of a digital marketer's toolkit.
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marchex, call tracking, analytics, digital marketing, search marketing, phone call, performance-based advertising, search bid, conversion rates
    
Marchex

How Organizations Build Success: Analytics and the Bottom Line

Published By: SAS     Published Date: Jan 31, 2011
Companies are becoming more analytically mature and are developing greater analytical capabilities. Many companies are also creating a context for analytics, with analytical cultures and processes. When companies compete based on analytics, analytics is having a positive bottom-line impact.
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sas, prescriptive analytics, harvard business, business analytics, analytical applications
    
SAS

Find out how good your organization is at analytics?

Published By: IBM     Published Date: Jan 21, 2016
Take this assessment, designed specifically for communication service providers, to find out how effective your organization is at harnessing the power of big data and analytics to drive excellence across your organization.
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ibm, telecommunications, analytics, marketing, business technology, internet marketing, crm & customer care, telecom, it management, wireless, electronics
    
IBM

A New Breed of Servers for Digital Transformation

Published By: Group M_IBM Q418     Published Date: Sep 10, 2018
Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile, social business, cloud, and big data analytics as the pillars. In this new environment, business leaders are facing the challenge of lifting their organization to new levels of competitive capability, that of digital transformation — leveraging digital technologies together with organizational, operational, and business model innovation to develop new growth strategies. One such challenge is helping the business efficiently reap value from big data and avoid being taken out by a competitor or disruptor that figures out new opportunities from big data analytics before the business does. From an IT perspective, there is a fairly straightforward sequence of applications that businesses can adopt over time that will help put direction into this journey. IDC outlines this sequence to e
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Group M_IBM Q418

SAS: A Comprehensive Platform for Big Data Governance, Data Management and Analytics

Published By: SAS     Published Date: Aug 28, 2018
With the amount of information in the digital universe doubling every two years, big data governance issues will continue to inflate. This backdrop calls for organizations to ramp up efforts to establish a broad data governance program that formulates, monitors and enforces policies related to big data. Find out how a comprehensive platform from SAS supports multiple facets of big data governance, management and analytics in this white paper by Sunil Soares of Information Asset.
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SAS

TDWI Best Practices Report: Operationalizing and Embedding Analytics for Action

Published By: SAS     Published Date: Jan 04, 2019
As the pace of business continues to accelerate, forward-looking organizations are beginning to realize that it is not enough to analyze their data; they must also take action on it. To do this, more businesses are beginning to systematically operationalize their analytics as part of a business process. Operationalizing and embedding analytics is about integrating actionable insights into systems and business processes used to make decisions. These systems might be automated or provide manual, actionable insights. Analytics are currently being embedded into dashboards, applications, devices, systems, and databases. Examples run from simple to complex and organizations are at different stages of operational deployment. Newer examples of operational analytics include support for logistics, customer call centers, fraud detection, and recommendation engines to name just a few. Embedding analytics is certainly not new but has been gaining more attention recently as data volumes and the freq
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SAS

Answers on Demand: Bringing the Power of Advanced Analytics to Midsize Businesses

Published By: IBM     Published Date: Sep 27, 2013
While more and more enterprises are using analytics to guide their decision-making processes, most midsize businesses continue to rely on old-fashioned decision-making techniques like trial and error. The reason for this is simple: advanced analytics solutions can be very complex and expensive to implement, leading midmarket businesses to assume that the benefits of analytics are beyond their reach. IBM has created a new analytics solution that is designed specifically with the needs of midmarket businesses in mind. The solution, IBM Analytic Answers, gives midmarket businesses the opportunity to take advantage of a sophisticated analytics platform, backed by IBM expertise, while also staying within their budgets.
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frost & sullivan, ibm, ibm analytics, ibm analytic answers, business analytics, midsize business, analytics solution, advanced analytics, it management, data management, business technology
    
IBM

Executive Brief: Leveraging Mobility to Improve Sales

Published By: Oracle     Published Date: Nov 05, 2013
Sales people spend more time out of the office than in. When they are out of the office, they need information at their fingertips. And in today’s more mobile, more collaborative, and more data-rich business world, the needs of corporate sales forces are radically changing. In particular, sales people have always needed access to information about their customer before a meeting and an easy way to update customer information after a meeting. Now, to work more efficiently from the road, they could benefit from and in many cases need additional help in the form of relationship management assistance, collaboration tools, and contextual and relevant business analytics.
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mobility, mobile, collaboration, crm, customer service, sales, enterprise communication, mobile crm
    
Oracle

Executive Brief - Leveraging Mobility to Improve Sales

Published By: Oracle     Published Date: Nov 05, 2013
Sales people spend more time out of the office than in. When they are out of the office, they need information at their fingertips. And in today’s more mobile, more collaborative, and more data-rich business world, the needs of corporate sales forces are radically changing. In particular, sales people have always needed access to information about their customer before a meeting and an easy way to update customer information after a meeting. Now, to work more efficiently from the road, they could benefit from and in many cases need additional help in the form of relationship management assistance, collaboration tools, and contextual and relevant business analytics.
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mobility, mobile, collaboration, crm, customer service, sales, enterprise communication, mobile crm, mobile computing, mobile data systems, customer relationship management
    
Oracle

6 Do’s and Don’ts To Boost Conversions Using Call Analytics

Published By: Invoca     Published Date: Jul 16, 2014
Ready to upgrade your search strategy for today’s mobile world, and increase conversions? In this new eBook you’ll learn how to combine paid search with the power of call analytics, to optimize conversions and drive more inbound sales in this new eBook.
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invoca, mobile search, mobile search marketing, inbound call marketing solutions, marketing solutions, mobile marketing, mobile optimization
    
Invoca

The ROI of Talent Management

Published By: Cornerstone OnDemand     Published Date: Jan 31, 2018
Over the past decade, talent management initiatives have become a critical priority for organizations. While CEOs see the business value of talent management— typically talent acquisition, learning, performance, talent mobility, compensation, and analytics—some organizations have found it challenging to quantify the business impact or return on such investments. If you are looking for help in building a talent management business case, this overview was created for you.
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Cornerstone OnDemand

An Early Adopters Guide to Hadoop

Published By: SAS     Published Date: May 04, 2017
Should you modernize with Hadoop? If your goal is to catch, process and analyze more data at dramatically lower costs, the answer is yes. In this e-book, we interview two Hadoop early adopters and two Hadoop implementers to learn how businesses are managing their big data and how analytics projects are evolving with Hadoop. We also provide tips for big data management and share survey results to give a broader picture of Hadoop users. We hope this e-book gives you the information you need to understand the trends, benefits and best practices for Hadoop.
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SAS

MIT Sloan Management Review. Analytics as a Source of Business Innovation

Published By: SAS     Published Date: Jun 05, 2017
Competitive advantage from analytics is changing, and for the better. For the first time in four years, MIT Sloan Management Review found an increasing ability to strategically innovate with analytics based on interviews with more than 2,600 practitioners and scholars globally.
Tags : 
    
SAS

Executive Brief: Leveraging Mobility to Improve Sales

Published By: Oracle     Published Date: Nov 05, 2013
Sales people spend more time out of the office than in. When they are out of the office, they need information at their fingertips. And in today’s more mobile, more collaborative, and more data-rich business world, the needs of corporate sales forces are radically changing. In particular, sales people have always needed access to information about their customer before a meeting and an easy way to update customer information after a meeting. Now, to work more efficiently from the road, they could benefit from and in many cases need additional help in the form of relationship management assistance, collaboration tools, and contextual and relevant business analytics.
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mobility, mobile, collaboration, crm, customer service, sales, enterprise communication, mobile crm
    
Oracle

Outdoor Retailer's "Welcome" Emails Provide a Welcome Revenue Pop

Published By: Bronto     Published Date: Sep 26, 2011
With the Bronto Marketing Platform, the welcome series are easy to set up and they run automatically. Gander Mountain uses Bronto's automation functionality to easily test different options - on pricing or special offers - and employs Bronto's analytics to see what is providing the best results. To gain insight on how you may employ some of the same tactics, read the full case study. Answer these short questions then click the Download now button.
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best practices, email marketing, automation, e-commerce, welcome emails, shopping cart, transactional messages, case study, bronto software, bronto, bronto marketing platform
    
Bronto

The Elements of Converted Phone Call

Published By: LogMyCalls     Published Date: Oct 20, 2014
Find out the commonalities of phone calls that convert into revenue.
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phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi
    
LogMyCalls

The Quick Guide to Conversation Analytics

Published By: LogMyCalls     Published Date: Oct 20, 2014
Call tracking is not enough. Call tracking tells you which marketing channels produced phone calls...Conversation Analytics tells you which phone calls produced revenue.
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call tracking, conversation analytics, marketing analytics, call intelligence, marketing conversion rate, prove roi
    
LogMyCalls

45 Cool Analytics We Can Extract From Phone Calls

Published By: LogMyCalls     Published Date: Oct 20, 2014
Every customer phone conversation has data that can be used to improve marketing and sales. Here are 45 data points we can extract by automcatically analyzing phone conversations.
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call tracking, conversation analytics, marketing analytics, marketing automation, call intelligence, marketing conversion rate, prove roi
    
LogMyCalls

14 Critical Metrics We Extracted from Phone Calls in Q1

Published By: LogMyCalls     Published Date: Oct 20, 2014
We analyzed millions of calls in Q1, and there's gold to be mined out of every customer conversation, data that will improve marketing.
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call tracking, conversation analytics, marketing analytics, business intelligence, big data, call intelligence, marketing conversion rate, prove roi
    
LogMyCalls

9 Questions Medical Marketers Should Ask About Call Tracking

Published By: LogMyCalls     Published Date: Oct 20, 2014
The best lead for a medical marketer is the lead that calls the office. Call tracking is a critical tool for medial marketers, and here's the skinny of what you need to know.
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medical marketing, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi, data driven marketing, improve marketing performance
    
LogMyCalls
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