campaign management application

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Forget the ABC's of Lead Scoring

Published By: LeadLife Solutions     Published Date: Oct 20, 2008
If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...
Tags : 
leadlife solutions, e-newsletter, blog, telemarketing, trade show, direct mail, webinar
    
LeadLife Solutions

Direct Marketing Wins….with Enterprise Campaign Management

Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
LendingTree wanted to leverage and increase its strong brand awareness by putting the right tools in place to create a marketing-driven technology system.
Tags : 
aprimo, brand awareness, enterprise campaign management, direct marketing, campaign execution, campaign management application, it management, knowledge management
    
Aprimo, Inc.
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