campaign management

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Content Marketing: The Force That Moves the Buyer Down the Funnel

Published By: Kapost     Published Date: Jan 16, 2014
Over the past 10 years, the Internet has provided unprecedented access to information. Consequently, B2B buyers are constantly online learning about industry trends and innovative solutions to their pain points. Given their busy schedules, buyers have grown accustomed to the convenience of researching and comparing multiple options online, narrowing their choices independently of the vendor and, only then, engaging with sales. While buyers have always made the final purchase decision, in today’s world, the vendor is not given an opportunity to engage until the buyer is close to a choice. Today, the buyer is in control of their own journey.
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow
    
Kapost

Cross-Channel Campaign Management - Next Generation Multichannel Marketing

Published By: Infor     Published Date: Apr 01, 2010
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
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infor, cross-channel campaign management, multichannel marketing, knowledge management, performance management, metrics, application performance management, sales & marketing software
    
Infor

Game of Thrones, SKY & DDB: A social media campaign that reigned supreme

Published By: Brandwatch     Published Date: Apr 22, 2015
Download this case study to learn how agency DDB was able to use Brandwatch’s powerful coverage and flexible filtering capabilities to measure the success of its new Game of Thrones campaign.
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social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns, social media management
    
Brandwatch

Enterprise Paid Media Campaign Management Tools

Published By: Sponsored by Marin Software     Published Date: Aug 11, 2015
Get this free 48 page report and find the best paid media campaign management tool for your organization. Includes vendor profiles and updates on the current trends and issues, including how marketers, search advertisers and vendors are keeping pace with changing ad formats. Download now.
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paid media management, ad platforms, search marketing, audience targeting, search tools, marketing campaign, marketing budget, marketing automation
    
Sponsored by Marin Software

Successful Social Customer Service

Published By: Falcon Social     Published Date: Oct 30, 2015
What you need to consider when implementing a social media customer care strategy. • What changes for CS on social • Who gets social customer service right • The necessity of social customer service
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social media customer service, social media customer care, social media customer support, social media and customer service, social media marketing, social media campaigns, social media management software, social media tool, social media management tool, social media marketing tool
    
Falcon Social

Increase customer lifetime value

Published By: Falcon Social     Published Date: Oct 30, 2015
Stronger, more consistent experiences along the customer journey will build loyalty and customer lifetime value. A strategic look at improving across touchpoints—Download the Whitepaper. • Key touchpoints along the customer journey • Strategies for driving integration between departments • Examples and insights from leading companies
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cross-channel marketing, customer lifetime value, customer journey, customer loyalty, social media marketing, social media campaigns, social media management software, social media tool, social media management tool, social media marketing tool
    
Falcon Social

Understanding Social Media ROI

Published By: Falcon Social     Published Date: Oct 30, 2015
Effectively measure the ROI of your social media marketing so you can optimize it. • Strategies for effective social ROI measurement • How to adapt measurement to your social strategy • Tools to optimize the ROI of your social marketing
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social media roi, measure social media roi, social media measuring, social media measuring platform, social media measuring software, social media measuring tool, social media marketing, social media campaigns, social media management software, social media tool, social media management tool, social media marketing tool
    
Falcon Social

Effectively Grow Your List Organically

Published By: Bronto     Published Date: Jul 16, 2012
Acquiring addresses is as essential as creating a targeted message. Learn where the best places are to start and how you can continue to grow strong lists over time. Download this whitepaper to learn more.
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bronto, marketing, email marketing, marketing campaigns, social media, list management, customer
    
Bronto

Managed Email Marketing: Using an Outside Agency for Successful Email Campaigns

Published By: DATAbuddy     Published Date: Apr 27, 2009
Thousands of companies already leveraged the power of email marketing to promote their business to a wide range of customers. For those businesses that haven't yet introduced email marketing into their advertising efforts - and even for some of those who have - the strategy does reveal some challenges. Companies struggling to get the most out of their email marketing efforts should consider using a managed email marketing service. Let's take a look at the challenges of email marketing and how an outside firm can tackle those issues.
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databuddy, email marketing, e-mail, email, email campaign, outside agency, smb, small business, medium business, smb, design and editorial, html coding, browser, paperless marketing, templates, click-thrus, deliverability, spam, website integration, consistent deployment
    
DATAbuddy

Campaign measurement: A practical guide to ensure you aren’t drowning in digital data

Published By: Brandwatch     Published Date: Feb 25, 2015
This guide provides a number of helpful tips for an effective evaluation of campaign activity, including: • How to distinguish between measurement types • An in-depth view on campaign measurement frameworks and dashboards • Common campaign objectives
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social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns, social media management
    
Brandwatch

Influencer marketing: The evolution of brands and social media

Published By: Brandwatch     Published Date: Feb 25, 2015
This guide features tips, tricks and case studies to help you learn how to identify and utilize influencers, including: • How influencer marketing works • Working examples from a variety of brands • How to evaluate and measure the success of your influencer campaigns
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social media, social analytics, social media monitoring, influencer marketing, influencer campaigns, social listening, social business intelligence, social media management
    
Brandwatch

SMB companies in the Eye of the IT Storm

Published By: EchoMail Inc.     Published Date: Mar 16, 2007
Download this white paper to find out how EchoMail's specially developed software solutions give the winning edge to the SMB sector.
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e-mail marketing, e-mail management, online customer care, targeted e-mail campaigns, e-mail campaigns, email marketing, email management, echomail
    
EchoMail Inc.

5 Secrets to Increase Website Traffic

Published By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
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website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales, advertising, marketing campaign, ad tracking, generate leads, sales leads, online sales, sales tool, small business, ecommerce, search engine ranking, seo, keywords
    
VisiStat

The Top 10 Reasons To Choose IBM Collaboration

Published By: IBM     Published Date: May 30, 2008
People drive your business. Whether you are a customer, supplier, owner, or employee, it is cultivating and maintaining those people relationships within and beyond your company that determine how well you will fare in the marketplace. This is why IBM knows that it is important that you have ultimate choice and flexibility to work the way you want.
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ibm, ep campaign, ibm ep, collaboration, relationship management, information management, desktop management, lotus notes, lotus, knowledge management
    
IBM

Lotus Connections Reinvigorates the Community of Business

Published By: IBM     Published Date: May 30, 2008
The productivity and bottom line of most businesses have benefited greatly from the increasing pace and pervasiveness of technological support. In the process, the community that characterizes and supports businesses of all sizes has been given short shrift. In this Clipper Group paper, read about IBM Lotus connections, the tool that will help your team to collaborate as efficiently as possible.
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ibm, ep campaign, ibm ep, productivity, lotus, lotus connections, desktop management, collaboration, knowledge management
    
IBM

Closing the Marketing Credibility Gap

Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Creativity. It’s what sets marketing apart from all of the other functional groups within the enterprise. While other professions rely on spreadsheets and repeatable procedures to get work done, marketing can leverage that one additional dimension to make a big impact.
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marketing credibility gap, aprimo, marketing, advertising campaign, enterprise marketing management, knowledge management, customer relationship management, ebusiness, marketing automation, contact management
    
Aprimo, Inc.

Delivering the Advantages of SOA to Marketing

Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Marketing is a dynamic and fluid business that must anticipate and quickly react to changes in the market. The marketer today must manage increased competitive pressure along with economic fluctuations, industry trends and changes in customer behavior. The combination of rapid changes in the market place with increased competition necessitates a more agile marketer that reacts quickly to changes and can execute programs in less time than their competitors.
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aprimo, marketing challenges, soa, micro marketing, campaign management, networking, application integration, customer relationship management, sales & marketing software
    
Aprimo, Inc.

MRM Goes Mainstream

Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
As MRM becomes a mainstream tool of marketers, it is helpful to understand the technology underpinnings and the various types of business processes that are related to marketing.
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aprimo, marketing resource management, enterprise marketing management, campaign management, service oriented architecture, soa, it management, network architecture, business management, contact management, project management
    
Aprimo, Inc.

Direct Marketing Wins….with Enterprise Campaign Management

Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
LendingTree wanted to leverage and increase its strong brand awareness by putting the right tools in place to create a marketing-driven technology system.
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aprimo, brand awareness, enterprise campaign management, direct marketing, campaign execution, campaign management application, it management, knowledge management, enterprise applications, application performance management, document management, information management, project management, service management
    
Aprimo, Inc.

How a $2B Software Company Uses Closed Loop Marketing to Measure ROI

Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
To keep up with the growth and volume of its business, the marketing department at a $2B enterprise software company knew they needed a next generation marketing application to track marketing program expenditures.
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loop marketing, enterprise campaign management, financial management, aprimo, it management, enterprise applications, data management, application performance management, enterprise resource planning, project management, spend management
    
Aprimo, Inc.

Increasing Marketing Campaign Profitability with Predictive Analytics

Published By: IBM Software     Published Date: Feb 11, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
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ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
    
IBM Software

Email and Social Marketing: How to Use Social Media to Enhance Your Email Marketing

Published By: Knowledge Marketing     Published Date: Sep 27, 2010
How to successfully integrate existing social media campaigns with email marketing strategies
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integration, email, social media, email marketing, campaign, campaign management
    
Knowledge Marketing

Increasing Marketing Campaign Profitability with Predictive Analytics

Published By: IBM Software     Published Date: Jun 08, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
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ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
    
IBM Software

Increasing Campaign Effectiveness with Social Media

Published By: Syncapse Corp.     Published Date: Jul 15, 2011
There should be no doubt that social media is growing in popularity and taking a bigger share of consumer mindshare. In trying to separate the hype from the reality, many marketers and brand managers are struggling to understand what level of investment should be made in social channels. To help them, Syncapse conducted an extensive study of more than 4,300 consumers across North America.
Tags : 
social media effectiveness, social media campaign, enterprise social media, social media management, social media measurement
    
Syncapse Corp.
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