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The Essential Guide to Social Media For Commercial Printers

Published By: Canon Solutions America     Published Date: May 24, 2019
Tired of posting to Facebook and getting no business in return? Learn what you’re doing wrong—and what to do instead—in this 4-part guide by John Foley, Jr., ranked 15th most influential Chief Marketing Officer on social media by Forbes magazine
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Canon Solutions America

Facebook Pixel Setup Guide

Published By: AdHawk     Published Date: Nov 08, 2017
You could spend all day reading about Facebook Ads, but none of that matters if you can’t gather insights about your ROI. Conversion tracking solves this!
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AdHawk

Oracle Audiences for Facebook

Published By: Oracle     Published Date: Jan 17, 2018
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Oracle

6 Winning Strategies for Facebook and Instagram Ads

Published By: Curalate     Published Date: Jan 09, 2017
Find out which simple changes can lower your CPC by 40% while delivering a 31% lift in return on ad spend. Download now!
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cpc, instagram, facebook
    
Curalate

Securing the Social Network: How to Embrace Emerging Technologies Without Putting Data at Risk

Published By: Websense     Published Date: Sep 27, 2010
Social media isn't coming to banking institutions-it's here. For banks and their customers, social networks such as Facebook, LinkedIn and Twitter have become an integral part of everyday life.
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websense, social network, facebook, linkedin, twitter, data risk, data security, web security, networking, security management, security policies, web service security
    
Websense

The Case for Improving Your Company's Business English

Published By: GlobalEnglish     Published Date: May 01, 2013
Because English is the default language of global business, success depends on employees who can communicate and collaborate effectively in this common language. In fact, new research from the CEB shows that as much as 50% of successful performance now depends on collaboration (up from 20% ten years ago), making this a more urgent issue. However, most employees (93%) working in multinational companies do not have sufficient English skills to adequately perform their jobs. Read the white paper and learn how to build the business case for launching an enterprise-wide Business English development program to increase your company¹s productivity and profits.
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improving company business english, improving business english, english skills, globalenglish, knowledge management, enterprise applications
    
GlobalEnglish

From Data to Doing: Building a Workforce Survey Program for Meaningful Action and Sustainable Change

Published By: CEB     Published Date: Oct 30, 2015
Companies that use the workforce survey in an integrated life-cycle approach will simplify complex projects, reduce HR’s workload, and guide the way to the actions that will have the most influence on business performance.
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workforce survey program, business performance, survey investment, engagement initiatives, change
    
CEB

Reinventing Strategic Workforce Planning

Published By: CEB     Published Date: Oct 30, 2015
Download this whitepaper to learn how to reinvent your organization's strategic workforce planning and get the most out of your data.
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strategic workforce planning, big data, behavioral data, organization profile
    
CEB

Replicating High-Performing Marketing Communications

Published By: CEB     Published Date: Nov 03, 2015
Advertising costs are soaring, while reach is plummeting. As a result, concerned marketers are reviewing their advertising spend. In fact, more spend is being questioned now than in the last three years combined. We analyzed over 250 marcomm initiatives from around the world to see what sets the best campaigns apart. Download “Replicating High-Performing Marcomms”, to learn the key components to build a winning campaign.
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marketing, communications, advertising, spend, media costs, advertising channels, agency spend, roi, b2c, campaigns, high-performing, marcomm performance, disruptive campaigns, marketing tools
    
CEB

3 Steps to Integrating Social Media into your Sponsorship Offerings

Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. Still need proof social is the way to go? We’ll give you 1,700 reasons. That’s the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually – and struggle to recall any. It’s not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
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spredfast, social media, sponsorship, banner ads, earned media
    
Spredfast, Inc.

5 Questions to Ask Before Integrating Social Media Into your Sponsorship Offerings

Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
We live in a digital world, surrounded by the most powerful innovations in human communication since the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day. Understanding the power of social integration is half the battle; finding the right tools and strategies to help you do this easily and effectively is equally important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
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spredfast, social media, sponsorship, content, social integration
    
Spredfast, Inc.

Three Converged Media Campaigns Worth Emulating

Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
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spredfast, converged media, social media, social advertisements, earned media, consumer engagement
    
Spredfast, Inc.

5 Campaign Tips Inspired by the 2014 World Cup

Published By: Spredfast, Inc.     Published Date: Oct 22, 2014
Here at Spredfast, we were as caught up in the World Cup as the rest of the planet. As much as we enjoyed watching the strategy on the field, we were also really excited about the social strategies implemented during the tournament by savvy brands and media properties.
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spredfast, marketing, campaign tips, world cup, media properties, social content, technologies, integrations, facebook, instagram, twitter
    
Spredfast, Inc.

Is Your R&E Network Ready for the Great Surge?

Published By: Ciena     Published Date: Nov 15, 2016
Research and Education (R&E) networks are experiencing a surge in capacity demand as a result of the massive growth of streaming media (Netflix, Facebook, YouTube), growing utilization of public cloud services, and the continued need to support large scientific data file transfers for researchers collaborating around the globe. This increase in traffic is driving many operators to evaluate network backbone upgrades to 100G. Upgrading is necessary but costly. But what if operators could upgrade their R&E networks to 100G for 50 percent less CAPEX investment and extend the life of the existing routers, while actually simplifying the architecture to enable lower operational costs? Download our app note to learn how.
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o-vpn, integrated access device, pinpoint, z-series, ciena 6500, ciena 5430, 6500-7, emotr, ciena 6200, ciena 5410, waveserver, wavelogic, wavelogic 3, wavelogic photonics, wavelogic3, sdh, sonet sdh, sonet/sdh, sdh network, synchronous digital hierarchy
    
Ciena

The Declared Data Playbook

Published By: Jebbit     Published Date: Jun 12, 2018
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this playbook, we’ll cover the strengths and weaknesses of third-party, second-party, and first-party data and where declared data fits into the current data landscape. You’ll learn plays for activating declared data for: Qualified lead generation 1-to-1 email personalization Custom audiences and personalized retargeting Audience building and profiling In this section, we’ll cover the definitions, sources, and strengths and weaknesses of third-, second-, and first-party data.
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit

Cisco's Digital Marketing Transformation.

Published By: Domo APAC     Published Date: Mar 04, 2019
Cisco’s marketing team has invested massively in technology over the past two years. This $50 million investment in software has put Cisco at the leading edge of B2B technology marketing. 40 new applications have been put in place, creating one of the most sophisticated marketing technology stacks in the industry, resembling the more consumeroriented Amazon, Google, and Facebook. This investment has earned Cisco’s marketing team plaudits and several industry awards View Domo’s privacy policy
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Domo APAC

Build your Agile Business: Sourcebook

Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Focus on Value. “The benefits of agile are multidimensional. But the most important change is that it focuses the entire organization on meaningful delivery to the customer. Instead of relying on indirect metrics describing degrees of our software’s quality and progress ... we ask, ‘What percent of critical functionality is included in this release?’ This emphasis on customerperceived value impacts our entire project life cycle pretty significantly.” Vice President of Infrastructure Management BMC Software.
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CA Technologies EMEA

The Perimeter: An Identity Crisis

Published By: F5 Networks Inc     Published Date: Aug 25, 2017
Sixty-three percent of data breaches involve weak, default, or stolen passwords. Why? To put it simply, password fatigue. Think of all the passwords you keep track of for your personal needs—your mobile banking app, your Gmail, your Facebook account, your Amazon Prime… the list goes on. Best practices tell us that we should use a unique and complex password for every service, but due to increased cloud adoption—enabling anytime access to applications from any device—users lean toward convenient but risky password practices.
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F5 Networks Inc

8 Tips for Turning Facebook "Likes" into Customers

Published By: Silverpop     Published Date: Jun 15, 2012
Racking up more "likes" is a good thing-but only if you tie them to strategic goals such as increasing sales, brand awareness and overall revenue. Learn tactics you can use to turn Facebook "likes" into customers.
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marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns
    
Silverpop

Facebook's Steps to Business Success

Published By: Facebook     Published Date: Apr 17, 2012
Want to learn more about how to connect and build lasting relationships, create optimized Facebook Ads, acquire new customers and generate powerful word of mouth recommendations via your fans on Facebook?
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facebook, marketing, social media, social media marketing, web analytics, business marketing
    
Facebook

Facebooks Schritte zum Unternehmenserfolg - Ein Marketingleitfaden

Published By: Facebook     Published Date: May 23, 2012
Dieser kostenlose Leitfaden veranschaulicht Facebooks Schritte zum Unternehmenserfolg. Lies ihn, und finde heraus, wie dein Unternehmen bestmöglich von seiner Präsenz in den sozialen Medien profitieren kann.
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Facebook

La réussite de votre entreprise sur Facebook, un guide pour le marketing

Published By: Facebook     Published Date: May 30, 2012
Ce guide gratuit présente les étapes que vous pouvez suivre pour aider au succès de votre entreprise sur Facebook. Vous y découvrirez des conseils qui vous permettront de profiter au mieux de votre présence sur les médias sociaux.
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facebook, marketing, social media, emerging marketing, digital media, web analytics
    
Facebook

Caesar’s Success Story

Published By: Adobe     Published Date: Sep 19, 2013
With 50 Facebook pages, 50 Twitter accounts, 80 social apps, and many blogs, Caesars Entertainment turned to Adobe Social, part of the Adobe Marketing Cloud, to centralize, manage, and improve their social media efforts. It paid off.
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social media, marketing, content management, platforms, digital marketing, campaigns, social engagment
    
Adobe

Why You Need More than Engaged Employees

Published By: CEB     Published Date: Jul 01, 2014
Employee engagement is necessary but not sufficient in achieving your company’s key business priorities. Learn how to ensure workers are engaged and aligned with your organization's strategy, and agile enough to create and sustain advantage in an ever-changing marketplace.
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new work environment, agility, engagement, alignment, organization, strategy, marketplace, it management
    
CEB

Rethinking the Workforce Survey

Published By: CEB     Published Date: Jul 01, 2014
If your organization is representative of trends at large, your workforce is more engaged than ever. But is all that enthusiasm, pride, and willingness being applied in directions that really matter to the company? See why organizations that measure more than just engagement drive real business results.
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workforce survey, insight, tools, solutions, enterprise performance, research, it management
    
CEB
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