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The State of Location - The Yext Quarterly

Published By: Yext     Published Date: Apr 15, 2013
The paper will show every small business owner the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
Tags : 
advertising, marketing, location, listings, maps, directories, yext, business
    
Yext

Common Data Location Problems For Automotive Companies

Published By: Yext     Published Date: May 21, 2013
The paper will show every dealership the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
Tags : 
advertising, marketing, location, listings, maps, directories, yext, business
    
Yext

Common Data Location Problems For Lawyers

Published By: Yext     Published Date: May 21, 2013
The paper will show every law firm the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
Tags : 
advertising, marketing, location, listings, maps, directories, yext, business
    
Yext

Common Data Location Problems For Doctors

Published By: Yext     Published Date: May 21, 2013
The paper will show every doctors office the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
Tags : 
advertising, marketing, location, listings, maps, directories, yext, business
    
Yext

Turn The Social Data Flood Into Solid Marketing Decisions

Published By: IBM     Published Date: Oct 31, 2013
Improve customer satisfaction, identify trends and make smarter marketing decisions with IBM Social Media Analytics.
Tags : 
social media, big data, data-driven marketing, marketing analytics, performance analytics, business analytics, metrics, data
    
IBM

How to Socially Enable Your Contact Center

Published By: Oracle     Published Date: Nov 13, 2013
Social-enabled contact centers leverage social interactions to build stronger relationships with customers, deliver consistent and relevant brand experiences across touch points, and better engage customers with employees and partners. There are 3 capabilities your company will need to be successful.
Tags : 
zenithoptimedia, oracle, rightnow cloud service, contact center, valued customers, social-enabled customer service, customer conversations, social media
    
Oracle

A Modern Marketerís Guide to Successful Buyer Relationships

Published By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before theyíve been introduced?
Tags : 
content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform
    
Kapost

Marketing 103: Savvy Social Media

Published By: Xero     Published Date: Feb 18, 2014
From tweets to posts and even likes, this webinar covers the basics of social media marketing. Learn how your peers are leveraging social media in their practices and hear what works - and what doesn't.
Tags : 
tweets, xero, xero marketing, social media, facebook, linkedin, email marketing, mobile marketing
    
Xero

15 Ideas to Grow with Digital Marketing

Published By: Vocus     Published Date: Mar 19, 2014
Find out the most efficient ways to build social media influence, monitor your target audience online, and drive business to your front door.
Tags : 
marketing software, social media marketing, digital marketing, media list, marketing automation, internet marketing, journalists, facebook marketing
    
Vocus

2014 Marketer's Guide to Facebook

Published By: Vocus     Published Date: Apr 09, 2014
Explore Facebookís newer features and some actionable best practices in this guide, and youíll connect with more customers, as well as improve your Facebook marketing.
Tags : 
vocus, marketing, social marketing, social media, facebook, facebook exchange, fbx, retargeting
    
Vocus

Maximizing Your ROI During Peak Seasons with Web and Facebook Retargeting

Published By: Marin Software     Published Date: Mar 11, 2014
This guide will provide tips on how you can maximize your ROI during those peak seasons using Perfect Audience, an enterprise-class, demand side platform that offers easy-to-use, but powerful tools to create, manage, and optimize retargeting campaigns across Facebook, Twitter, and the Web.
Tags : 
marin software, cpm, sales, retargeting, facebook advertising, twitter ads, facebook ads, crm
    
Marin Software

MARKET INTELLIGENCE REPORT:Enterprise Social Media Management Software 2015: A Marketerís Guide

Published By: Sponsored by Spredfast     Published Date: May 11, 2015
This report examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms.
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social media management, social media, facebook, twitter, instagram, esmms
    
Sponsored by Spredfast

A Must Read: 2011's Hottest Email Tips

Published By: SilverPop     Published Date: Dec 30, 2010
Stay up-to-date on the latest in email marketing and learn what you can expect to see from email marketers in 2011. From growing trends in opt-in methods to a continued focus on retention and re-engagement, this white paper is sure to keep you current on everything email marketing. Download the white paper today!
Tags : 
silverpop, email marketing, multichannel, social marketing, facebook, twitter, isp, opt in
    
SilverPop

Marketing Data: 50+ Marketing Charts & Graphs

Published By: HubSpot, Inc.     Published Date: Apr 19, 2010
HubSpot has compiled over 50 marketing charts and graphs based on original research and data from a variety of sources, including analysis of over 2,500 business customers, surveys with hundreds of businesses responding, and analysis of the data in from the HubSpot Grader tools.
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hubspot, rich media, twitter, facebook, blogging, graphs, marketing, ppt
    
HubSpot, Inc.

Who's Blogging What: 2010 Facebook Page Marketing Guide

Published By: HubSpot, Inc.     Published Date: Jun 11, 2010
This 30-page complimentary guide was prepared by a team of professional observers, bloggers, consultants and users of Facebook business pages.
Tags : 
hubspot, facebook, social media, marketing, blog, bloggers, blogging, page
    
HubSpot, Inc.

The Surest Path to Social Publishing

Published By: Acquia     Published Date: Aug 03, 2009
Not doing Social Publishing? You’re behind. Social technologies on the web have changed forever how organizations of all sizes interact with their customers to gather feedback, improve customer service, and protect and grow their brands. Effective web content management must now include social and community capabilities.
Tags : 
social publishing, acquia, customer service, brands, web content, social media, publishing, publish
    
Acquia

Business Transformation: A Roadmap for Maximizing Organizational Insights

Published By: SAS     Published Date: Sep 30, 2014
When Information Revolution1 was published in 2006, no Chinese based companies were among the top 10 largest companies by market capitalization. Apple didnít sell phones. Facebook was something college kids used to connect with their friends. Back then, we talked a lot about the amount of data coming in and faster processing speed. What we believed then remains true today: Data, and the decision-making process, can be moved throughout the organization to equip every decision maker (automated, line worker, analyst, executive) to make the best choices. By operationalizing analytics, organizations can identify and quantify both opportunity and risk. Information Revolution highlighted SASí Information Evolution Model, which helps organizations understand how they interact with their information and how to extract more value from it through analytics.
Tags : 
sas, organizational insights, operationalizing analytics, sasí information evolution model
    
SAS

The Top Six Ways to Use Social Media for Business

Published By: Spredfast, Inc.     Published Date: Aug 30, 2011
In the Social Media Pocket Guide, discover best practices for developing full-scale programs. The guide outlines the business case, content strategy, real-world examples and measurement methods for the 6 best ways to use social media.
Tags : 
spredfast, social media management, social media strategy, social media planning, twitter, facebook, linkedin, youtube
    
Spredfast, Inc.

Organize, Plan & Execute with the Social Media Planning Guide

Published By: Spredfast, Inc.     Published Date: Aug 30, 2011
Learn how to plan and execute successful social media initiatives with this 28-page framework including best practices on developing your social media strategy, writing day-to-day content and managing your social media team.
Tags : 
spredfast, social media management, social media strategy, social media planning, twitter, facebook, linkedin, youtube
    
Spredfast, Inc.

3 Steps to Integrating Social Media into your Sponsorship Offerings

Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Donít just put a sponsorís logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audienceís attention. Still need proof social is the way to go? Weíll give you 1,700 reasons. Thatís the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually Ė and struggle to recall any. Itís not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
Tags : 
spredfast, social media, sponsorship, banner ads, earned media
    
Spredfast, Inc.

5 Questions to Ask Before Integrating Social Media Into your Sponsorship Offerings

Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
We live in a digital world, surrounded by the most powerful innovations in human communication since the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day. Understanding the power of social integration is half the battle; finding the right tools and strategies to help you do this easily and effectively is equally important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
Tags : 
spredfast, social media, sponsorship, content, social integration
    
Spredfast, Inc.

Three Converged Media Campaigns Worth Emulating

Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
Tags : 
spredfast, converged media, social media, social advertisements, earned media, consumer engagement
    
Spredfast, Inc.

How to Socially Enable Your Contact Center

Published By: Oracle     Published Date: Nov 01, 2013
Social-enabled contact centers leverage social interactions to build stronger relationships with customers, deliver consistent and relevant brand experiences across touch points, and better engage customers with employees and partners. There are 3 capabilities your company will need to be successful.
Tags : 
zenithoptimedia, oracle, rightnow cloud service, contact center, valued customers, social-enabled customer service, customer conversations, social media
    
Oracle

Facebook Graph Search POV

Published By: Oracle     Published Date: Feb 28, 2014
An analysis on the Facebook Graph Search and the 3 objectives that Facebook should undertake.
Tags : 
facebook, social media, graph search
    
Oracle

Instagram Guide

Published By: Oracle     Published Date: Jan 07, 2014
Who are the top brands on Instagram, and what are their secrets to success with visuals - image and video - in this white-hot platform?
Tags : 
socially enabled enterprise, social business, social marketing, social media management, social relationship management, social marketing platform, social marketing tools, social media marketing
    
Oracle
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