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Nemertes Research: Metrics that Matter for Omnichannel Contact Centers

Published By: Genesys     Published Date: May 10, 2016
Most contact centers now allow customers to interact through non-voice, digital channels, but still monitor performance only in voice.
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genesys, nemertes, omnichannel, contact center, metrics, customer experience, enterprise applications, business technology
    
Genesys

eBook: 7 Steps for Delivering Next-Generation Digital Customer Service

Published By: Genesys     Published Date: May 10, 2016
When people engage via digital touchpoints with your organization, they may forge seemingly random, winding paths along their journeys. Yet, no matter how many channels or interactions are involved, for the customer it is a single experience.
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call center, cloud call center, cloud contact center, omnichannel, genesys, ebook, digital customer service, customer experience, contact center, touch points, omni channel, enterprise applications, business technology
    
Genesys

eBook: Busting the Top 10 Myths of Omnichannel Customer Engagement

Published By: Genesys     Published Date: Jul 24, 2017
Read this eBook. It deep dives into the top 10 myths of omnichannel customer engagement.
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customer engagement, call centers, contact center, omnichannel, customer engagement
    
Genesys

Forrester Technology Assessment Profile for BCDR (Assessment)

Published By: Spectrum Enterprise     Published Date: Oct 05, 2017
Regardless of the industry, your customers are digital and always on; your business should be, too. As such, today's forward-thinking business has increased its use of digital channels and ecosystems to engage with and serve its customers. To do so, a well-crafted business continuity / disaster recovery (BCDR) plan can ensure a company's ability to keep its business uninterrupted and maintain its survival, despite unforeseen disruptions. Read this Forrester technology adoption profile to learn the mission-critical nature of and how to maintain an always-on business presence.
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Spectrum Enterprise

Gartner report: Magic Quadrant for Digital Marketing Analytics

Published By: Google Analytics 360 Suite     Published Date: Jul 28, 2017
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartner’s Magic Quadrant can help.
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Google Analytics 360 Suite

Econsultancy report: The customer experience is written in data

Published By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment and r
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Google Analytics 360 Suite

Five Tech Trends That Can Transform How Financial Institutions Detect and Prevent Financial Crime

Published By: Fiserv     Published Date: Nov 09, 2017
Financial institutions seeking to attract new customers and revenue channels are expanding into digital services, real-time payments and global transactions. However, with every new service, criminals are developing innovative ways to infiltrate financial systems, and older technologies that mitigate fraud no longer work as effectively. So how can financial institutions respond to this growing threat? Fortunately, more advanced technologies hold great potential for real-time financial crime mitigation. Learn about five current and emerging technologies that could impact money laundering and fraud mitigation, including artificial intelligence/machine learning, blockchain, biometrics, predictive analytics (hybrid model) and APIs. Read the latest Fiserv white paper: Five Tech Trends That Can Transform How Financial Institutions Detect and Prevent Financial Crime.
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kyc, know your customer, beneficial ownership, financial crime, financial crimes, compliance, enhanced due diligence, suspicious activity report, currency transaction report, aml directive, anti-money laundering laws
    
Fiserv

Sojern Helps You Find Travelers Most Likely to Book a Room in Your Hotel

Published By: Sojern     Published Date: Oct 26, 2017
The Sojern Traveler Platform offers hotels of all sizes access to over 350 million traveler profiles that allow you to precisely target prospects at all stages of the marketing funnel. You can also manage campaigns across multiple channels and devices, maintain brand awareness, increase purchase consideration, and turn site visitors into hotel room bookers.
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hotel digital marketing, hotel advertising, boutique hotels, independent hotels, hotel website, travel marketing, search engine marketing hotels, revpar, direct bookings
    
Sojern

Omnichannel Kundenservice – Leitfaden für den Einzelhandel

Published By: Zendesk GmbH     Published Date: Apr 20, 2018
Wie es so schön heißt: Wer nicht wagt, der nicht gewinnt. Heute stehen Verbraucher über mehr Kanäle als je zuvor mit Einzelhändlern und Marken in Kontakt. Für Retailer bedeutet dies enorme Chancen, neue Zielgruppen zu erreichen, den Umsatz zu steigern und Kunden langfristig zu binden. Die kanalübergreifende Interaktion mit Verbrauchern ist aber auch mit höheren Risiken verbunden. Kunden erwarten, dass Unternehmen vom ersten Kontakt bis zum eigentlichen Kauf ein nahtloses, angenehmes Erlebnis bieten – gleichgültig, welchen Kanal sie nutzen und wie sie mit der Marke interagieren: in einem Laden, auf der Website, über die Mobil-App, mit dem Call Center oder sogar mit dem Katalog. Wenn etwas nicht so läuft, wie der Kunde es sich vorstellt, so wird er dieselben Kanäle nutzen, um seinem Unmut Luft zu machen und um Hilfe zu bitten.
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Zendesk GmbH

MADE.COM bietet Multichannel- Support uber Zendesk Support

Published By: Zendesk GmbH     Published Date: Apr 24, 2018
MADE.COM ist ein Online-Retailer mit dem Ziel, Original-Designermöbel für jeden erschwinglich zu machen. Hierzu eliminiert MADE.COM die Zwischenhändler – Importeure, Großhändler und Fachhändler, die in der Regel die Preise nach oben treiben. MADE.COM macht es anders: Das Unternehmen arbeitet mit internen, etablierten und neuen Designern, verarbeitet Bestellungen chargenweise und liefert die fertigen Produkte direkt vom Hersteller an den Endkunden. Logischerweise musste das Unternehmen auch beim Kundensupport umdenken.
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Zendesk GmbH

MADE.COM bietet Multichannel- Support über Zendesk Support

Published By: Zendesk GmbH     Published Date: Jul 25, 2018
MADE.COM ist ein Online-Retailer mit dem Ziel, Original-Designermöbel für jeden erschwinglich zu machen. Hierzu eliminiert MADE.COM die Zwischenhändler – Importeure, Großhändler und Fachhändler, die in der Regel die Preise nach oben treiben. MADE.COM macht es anders: Das Unternehmen arbeitet mit internen, etablierten und neuen Designern, verarbeitet Bestellungen chargenweise und liefert die fertigen Produkte direkt vom Hersteller an den Endkunden. Logischerweise musste das Unternehmen auch beim Kundensupport umdenken. Erfahren Sie in dieser Case Study mehr über die Herausforderungen und was aussschlaggebend für den Erfolg war.
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Zendesk GmbH

CIOs and the Future of IT

Published By: Forrester Research     Published Date: Jun 11, 2018
There’s an alarming digital divide within many companies. Marketers are developing nimble software to give customers an engaging, personalized experience, while IT departments remain focused on the legacy infrastructure. The front and back ends aren’t working together, resulting in appealing websites and apps that don’t quite deliver. We’ve arrived at this misalignment for understandable reasons. Previously, most chief information officers (CIOs) were hired to digitize and bring order to companies’ internal systems and processes. They saw websites as marketing channels and were happy to let chief marketing officers (CMOs) oversee that province of technology. They had, and still have, plenty to do just to keep internal operations running smoothly. Marketers soon got into the habit of developing not just content, but also software programs to better reach and transact with customers. But now that websites and apps are becoming cornerstones of the business, the stakes are too high to al
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cio, marketers, business, digital, customers
    
Forrester Research

4 Challenges Digital Payments Are Creating and How to Address Them

Published By: Applause Israel     Published Date: Jun 19, 2018
At the center of every shopping experience is the payment process. The way that brands connect their products and services to their customers, and in turn receive their payments, is the foundation upon which shopping is built. Digital payments, both online and in-store, are transforming that foundation. 80% of Americans are now shopping through online channels on at least a monthly basis, and digital payments have become a primary stream of revenue for brands across all channels1. While offering digital payment options has the potential to simplify life for customers and increase conversion rates, they are creating an additional layer of complexity that is challenging to keep up with. Between the expanding number of digital payment technologies, the increasing number of devices payments can be completed on, and the continuous blurring of digital and physical buying experiences, it is critical to ensure payments will be successful for every person on every device and in every location.
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Applause Israel

5 Ways to Remove Friction From Your Omnichannel Banking Experience

Published By: Applause Israel     Published Date: Sep 25, 2018
In the midst of an overwhelming amount of disruption taking place in the retail banking industry, a clear path to success has emerged. Banks that want to continue to gain and retain loyal customers must make it easier to bank with them. According to a survey that included 760 different banks and credit unions, the most important priority for 2017 and beyond is the removal of friction from the customer journey.1 To clarify, today’s customer journey includes both the customer experience at local branch locations as well as their experience while interacting with websites, mobile apps, smart watches, and anything else that is connected to the Internet. The battleground for customers has shifted to the digital world, and retail banks must adapt quickly as crafty Fintech startups and tech giants like Amazon, Apple, and Google continue to push the limits of what is possible with technology. If digital channels aren’t approached correctly, they can add complexity to the customer experience in
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Applause Israel

Discover What Makes Each Social Audience Unique

Published By: Spredfast     Published Date: Aug 24, 2018
Learn how to better connect with your audiences on each social channel. Our 2018 Social Audience Guide breaks down everything you need to know to from demographics, device usage and even site behavior. Start engaging in a more meaningful way, today. Download your guide.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast

Online-to-Offline Marketing: Tracking and Measuring Store Visits For Multi-Location Businesses

Published By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
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marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits, cross channel analytics
    
Location3

The Future of Banking: A Financial Concierge for Everyone

Published By: Group M_IBM Q119     Published Date: Feb 08, 2019
Banking engagement is about to come full circle. Over the past few decades, banks have pushed customers to digital and self-service channels, with significant consequences. As customers take their transactions from the branches to the digital channels, banking has become less and less personal. Conversational Banking allows banks to have the best of both worlds as this always-on, personalized banking will be available at a fraction of the cost of relying on human agents alone. It is both instantaneous and personal. It feels intimate but is cost-effective. Read more to see how banks can start.
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Group M_IBM Q119

The Future of Banking: A Financial Concierge for Everyone

Published By: Group M_IBM Q2'19     Published Date: Mar 29, 2019
Banking engagement is about to come full circle. Over the past few decades, banks have pushed customers to digital and self-service channels, with significant consequences. As customers take their transactions from the branches to the digital channels, banking has become less and less personal. Will this trend continue? To predict the future let’s first review how we got here.
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Group M_IBM Q2'19

Financial Services: 5 Priorities for Providing a Successful Customer Experience

Published By: InMoment     Published Date: Aug 08, 2019
According to research from Digital Banking Report2, FinServ organizations must focus on five crucial CX priorities in order to meet the needs of their evolving clients: -Digital Experience Enhancement -Advanced Analytics for Personalization -Omnichannel Engagement -Proactive Sales and Advisory -Lifetime Engagement
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InMoment

Industrial Internet of Things: Research Insights

Published By: B Channels     Published Date: May 01, 2018
Industrial Internet of Things (IIoT) originally described IoT as used across several industries: manufacturing, logistics, oil and gas, transportation, energy/utilities, mining and metals, aviation and other industrial sectors. Download this paper to understand the research insights of the future of IoT.
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B Channels

Visual Commerce 2.0: Turn Inspiration Into Action

Published By: Curalate     Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce. That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies. At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
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visual commerce, personalized shopping, e-commerce, email campaigns, blog, media channel, branding
    
Curalate

In depth discussion of the new Forecasting with Artificial Intelligence solution within WFM 7

Published By: Nice Systems     Published Date: Feb 26, 2019
NICE WFM 7.0’s Forecaster unlocks a high level of transparency into interaction history, allowing you to centrally forecast, schedule and manage contacts between multiple locations and ensure that site- and enterpriselevel objectives are met. With more than two thousand customers and two million users depending on its unparalleled ability to fine-tune the most precise forecasts, Forecaster allows you to plan and respond to the peaks and valleys of customer history through automatic collection of key historical data from all types of contact sources: • Automatic call distributors (ACDs) • Outbound dialers • Multi-channel routing platforms • Back-office employee desktops Download today to learn more.
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Nice Systems

The State of Sales Acceleration

Published By: Dun & Bradstreet     Published Date: Nov 13, 2017
Engaging potential buyers in today’s complex and noisy B2B environment demands time, effort, and intelligence. All sellers can do is hope to guide them along their journey and influence their decisions. But even the best prospects are delaying interaction with sales and are often unresponsive to traditional marketing tactics. This is forcing organisations to use relevant, timely, and holistic data to guide interactions and communications across all channels.
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data, organisations, sales, marketing, customer profiling, relationship building
    
Dun & Bradstreet

Digital Transformation & Innovation

Published By: Redstor UK     Published Date: Mar 12, 2018
A majority of businesses have adopted digital platforms across multiple channels and in many cases successfully utilised them to drive efficiency and profitability. Technology, and the data that often underpins it, has become an extremely valuable asset for businesses of all sizes. The way that companies do business has also changed and technology has played a key role in this, customers now expect instant gratification and a service model that suits their specific needs. This paper will analyse the cause and effect of companies implementing digital transformation strategies and understand the role of cloud technologies within this. It will also explore some of the wider aspects of business transformation and the journey’s businesses take to implement innovative technologies.
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digital, transformation, innovation, cloud, business, optimization
    
Redstor UK

CMOs Know Innovation Means Business Power

Published By: Oracle     Published Date: Mar 01, 2019
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level. Watch the webinar.
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Oracle
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