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OTT 3.0: How to Build a Better Mousetrap

Published By: Limelight Networks     Published Date: Mar 02, 2018
In the increasingly competitive OTT market, competition for viewers is high. Providers must find ways to not just deliver compelling content, but to deliver compelling viewing experiences. In this whitepaper, you’ll learn about the critical challenges facing OTT providers today and how they can be overcome to provide the broadcast quality experiences viewers expect, regardless of the device in use or the viewers location in the world. Are you ready to keep your subscribers happy and away from your competition? Download this free white paper OTT 3.0: How to Build a Better Mousetrap and learn: Why personalized content discovery is so important to viewers – and to the success of your business How to avoid internet congestion by leveraging technologies like a CDN The importance of global network scale to meet spikes in consumer traffic The impact of advertising on viewer abandonment
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content delivery network, cdn, digital content delivery, mobile delivery, global content delivery, live streaming, video on demand, video delivery
    
Limelight Networks

PR: The Next Scalable Marketing Channel

Published By: TrendKite     Published Date: Jun 15, 2018
How can you plan more certainty into your PR practice? Break down silos, hone processes, and measure bottom-line business value. Public relations is entering an era of unprecedented challenge — and unprecedented opportunity. Digital technologies are rocking every boat, from consumer behaviors, to B2B decision-making, to the nature and reputation of media itself. Today, every discipline is being buffeted by continual change and performance pressure. But the convergence of key trends poses a particular set of challenges for public relations.
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TrendKite

Building and Accelerating IoT Channels

Published By: B Channels     Published Date: Apr 27, 2018
bChannels has years of expertise in defining, building and delivering partner ecosystems. We have invested in understanding and developing discrete IoT ecosystem capabilities. We see three steps to deliver IoT Channels success: 1. Partner Insights: Identify routes and partners for scalable loT, understanding market segments 2. Partner Journey: Find and engage partners in loT segments to nurture and grow 3. Partner Support: Build and deliver effective IoT partner ecosystem programs
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B Channels

Engaging Cloud Service Providers. Three Learnings That Count

Published By: B Channels     Published Date: Apr 27, 2018
This white paper provides an overview of Cloud service providers and outlines three key learnings for dealing with them effectively. Discover what connects cloud service providers with traditional software vendors Download to explore 3 key differences.
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B Channels

Hybrid Cloud 5 Key Considerations

Published By: B Channels     Published Date: Apr 27, 2018
bChannels has years of expertise in defining, building and delivering partner ecosystems. We have invested in understanding and developing discrete Hybrid Cloud ecosystem capabilities. Our solutions help our clients plan and deliver scalable Hybrid Cloud by showing an understanding of their market segments, then delivering on designing effective programs.
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B Channels

Hybrid Cloud, MultiCloud or Hybrid Multicloud?

Published By: B Channels     Published Date: Apr 27, 2018
This paper differentiates between three trending cloud infrastructures - Hybrid Cloud, MultiCloud & Hybrid Multicloud. Download to discover what is best for your business.
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B Channels

Industrial Internet of Things: Research Insights

Published By: B Channels     Published Date: Apr 27, 2018
We understand how IIoT (IoT Segment) solutions are designed and delivered through discrete ecosystems, we are able to work with IIoT vendors to identify routes to market, align programs, and partner engagements. We identify, recruit and nurture IIoT ecosystems that drive IIoT sales and delivery
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B Channels

IoT & OT Views from IoT World Forum

Published By: B Channels     Published Date: Apr 27, 2018
The IoT World Forum regularly reviews and updates on IoT markets and solutions every year. In Dubai in 2015 there were 3 clear takeaways: Invest now, gain solution skills, build an ecosystem.
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B Channels

Hybrid Cloud Assessment Today

Published By: B Channels     Published Date: May 01, 2018
Many Enterprise & Mid-Market I.T Vendors are offering or moving towards Hybrid Cloud. bChannels has the right expertise and credentials to assess a vendor’s ecosystem & program needs to find, connect and nurture partners on a Hybrid Cloud proposition. Download this paper to find out more
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B Channels

‘Five to Live’ Nurture to Revenue Program

Published By: B Channels     Published Date: May 01, 2018
bChannels goal is to accelerate growth of contributions of partners to client revenues. Download this to learn how how bChannels will enable the fastest moving prospects nurtured to generate own leads.
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B Channels

Industrial Internet of Things Assessment for 2018 Part 1

Published By: B Channels     Published Date: May 01, 2018
bChannels has years of expertise in defining, building and delivering partner ecosystems. We have invested in understanding and developing discrete IOT ecosystem capabilities. Our solutions help our clients plan and deliver scalable loT by showing an understanding of their market segments, then delivering on designing effective programs. We are adept at finding and engaging partners in loT segments by finding, nurturing and growing partner ecosystems.
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B Channels

Industrial Internet of Things Assessment for 2018 Part 2

Published By: B Channels     Published Date: May 01, 2018
The Industrial IoT market is estimated to reach $123.89 Billion by 2021. Successful IIoT design and build requires tech and installer skills and products from many vendors. It also needs a Vendor / Aggregator marketplace and ecosystem for customer and partner access at scale. Vendors are looking for IoT consultative skills from channel partners today.
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B Channels

Who Is Investing in IoT Initiatives and How?

Published By: B Channels     Published Date: May 01, 2018
All technology companies are continuing their investment in IoT technologies: targeting technology verticals or market segments like Smart Homes or IIoT. They all need partners and alliances to expand in these verticalized markets. This post looks at who, where and the implications of IoT expansion.
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B Channels

How Retailers Innovate and Create Seamless Experiences

Published By: Workplace by Facebook     Published Date: Sep 10, 2018
Today, people are shopping across multiple channels. There is a need for the retail industry to evolve and create great digital experiences and seamlessly blend the purchase journey. Learn how retailers are experimenting with technology and how tools like Workplace by Facebook can help retailers innovate.
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collaboration software, collaboration portal, business communication, workforce management, project management, team work
    
Workplace by Facebook

Shaping Retail's Future: Understanding and Delighting Customers in the Digital Era

Published By: T Systems     Published Date: Nov 19, 2018
If only there was a whitepaper that could explain how digitalization is changing the retail landscape while advising retailers on how they can embrace this driving force to excel in the industry. Here at T-Systems, we have produced a whitepaper that provides a detailed look into what is required for your retail business to succeed in the digital age. Our ‘Shaping Retail’s Future, Understanding & Delighting Customers in The Digital Era’ provides you with the means to safely navigate and prosper from the effect that digitization is having upon the industry. In a retail world that demands engaging with an ever more sophisticated level of consumer, those whom exhibit less brand loyalty year-on-year – the window for error has become decisively small. Our whitepaper enables your business to identify your digital needs for more effective retail operations by asking critical questions to reveal and plug your capability gaps. We examine the importance of developing the right omnichannel strateg
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retail, sales, whitepaper, t-systems, omnichannel, data analytics, touchpoints, digitization
    
T Systems

CMOs Know Innovation Means Business Power

Published By: Oracle     Published Date: Dec 21, 2018
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level.
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Oracle

3 Ways Data is Changing Customer Experience in Banking

Published By: The Economist Group     Published Date: Aug 22, 2019
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you're able to understand and anticipate their needs. Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer. To find out more download this whitepaper today.
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The Economist Group

Why Outstanding Omni-Channel Service is the Key to Success and how to get it

Published By: Salesforce     Published Date: Oct 10, 2019
While great products are great, having a great product is no longer enough. Products alone simply don’t win anymore. Say you’ve just launched a brilliant product or service. A myriad of near-identical alternatives from competitors will likely flood the market almost immediately. Differentiating yours from theirs has become a lot more difficult. Not to mention that technology has made it easier than ever for customers to shop around. From gathering information, to interacting with brands and purchasing products, it’s never been simpler to find the cheapest, fastest, smartest alternative, anywhere in the world.
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Salesforce

Multichannel Customer Experience

Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
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adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, campaign effectiveness, wcm, cmo
    
Adobe Systems, Inc.

The 21st-century CMO: How Digital Marketing is Driving Organisation Transformation

Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
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adobe, cmo, digital marketing, organization transformation, chief marketing officer, customer experience management, wcm, multichannel pipeline growth
    
Adobe Systems, Inc.

InsideBIGDATA Guide to Retail

Published By: Dell EMC     Published Date: Oct 08, 2015
To compete in this new multi-channel environment, we’ve seen in this guide how retailers have to adopt new and innovative strategies to attract and retain customers. Big data technologies, specifically Hadoop, enable retailers to connect with customers through multiple channels at an entirely new level by harnessing the vast volumes of new data available today. Hadoop helps retailers store, transform, integrate and analyze a wide variety of online and offline customer data—POS transactions, e-commerce transactions, clickstream data, email, social media, sensor data and call center records—all in one central repository.
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Dell EMC

Ovum White Paper

Published By: Cisco     Published Date: Jun 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video.
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Cisco

The Future Is Cross-Channel 1:1 Marketing At Scale

Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
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acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research
    
Acxiom Corporation

Unlocking Mobile Application Performance

Published By: Akamai Technologies     Published Date: Aug 17, 2017
As mobile device usage has skyrocketed in recent years, mobile applications have emerged as the key engagement channel for businesses to connect with their most loyal and most valuable customers. Mobile app usage represents more than 85% of total mobile device time, and users now spend more time with apps than they do with television. But while app usage has increased more than 60% over the last two years, the number of apps each user actively engages with has remained fairly steady, at around 27 per month. This means users have a limited appetite for additional apps – but are heavily engaged with the ones they use. So while the mobile web gives businesses broad reach, mobile apps offer a robust link to their best customers. Users who value the company enough to go through the trouble of downloading and installing the app are a brand’s most engaged audience and loyal fan base.
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mobile performance, mobile app, customer engagement, channeling
    
Akamai Technologies

The How-to Guide to Omnichannel Support

Published By: Zendesk Ltd     Published Date: Sep 11, 2018
Even if companies understand that an omnichannel approach performs better in terms of operational metrics and meeting customer expectations, there’s still the question of how to do it. How should companies go about adopting an omnichannel support solution?
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Zendesk Ltd
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