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How to Sell Marketing Automation to Executives

Published By: Oracle     Published Date: Sep 30, 2019
Sticking to email blasts and spreadsheets will leave you lagging behind the competition. Forge a clear path for your marketing strategy with marketing automation. Equip yourself with the language they will understand at C-level and prove to them that modern marketing will drive your organization into the future: Get more done, faster and with fewer resources. • Reach the right prospects more effectively. • Radically increase conversion rates, revenue, and alignment between marketing and sales. The trick is to convince those in your leadership of the value of marketing automation. To succeed, it is imperative to influence your CEO, CFO and CIO by crafting a persuasive argument that’s relevant to each of their objectives and concerns. Join the thousands of sales and marketing professionals who have already secured executive buy-in and are benefiting from the power of marketing automation. This guide offers a look into the mind of an exec: what keeps them up at night, how do they vie
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Oracle

ROI en estaciones de trabajo móviles demasiado convincentes para ignorar

Published By: HP Inc.     Published Date: Dec 21, 2018
Durante mucho tiempo, las estaciones de trabajo se veían principalmente como plataformas adecuadas solo para científicos e ingenieros que necesitaban ejecutar aplicaciones, como por ejemplo de CAD/CAM. Pero en los últimos años ha surgido una amplia gama de aplicaciones que involucran, por ejemplo, distintas formas de medios digitales. La mayoría de esas aplicaciones se han implementado en PC tradicionales, principalmente porque eran de fácil acceso. Pero a medida que las diferencias de precios entre las PC y las estaciones de trabajo se han ido reduciendo, se ha hecho evidente que muchas de estas aplicaciones de medios digitales tienen mucho en común con las aplicaciones de ciencia e ingeniería. En pocas palabras, las aplicaciones de medios digitales funcionan mucho mejor y más rápido en estaciones de trabajo basadas en la última generación de x86 y unidades de procesamiento gráfico (GPU) que funcionan con Windows que en cualquier otro equipo.
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HP Inc.

Gestión de accesos con privilegios

Published By: CA Technologies EMEA     Published Date: Aug 07, 2017
Durante los últimos años, la gestión de accesos con privilegios (un conjunto de funciones de control, monitorización y auditoría cuyo fin es mitigar los riesgos asociados a los usuarios, las cuentas y las credenciales con privilegios) se ha convertido en una de las principales prioridades para cualquier tipo de organización.
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prevención de fugas de datos, gestión de las amenazas internas, auditoría y conformidad con normativas, infraestructura de ti híbrida
    
CA Technologies EMEA

Magic Quadrant for Application Performance Monitoring Suites

Published By: CA Technologies EMEA     Published Date: May 25, 2018
CA Technologies esta perfectamente posicionada para ayudar a satisfacer esa creciente demanda con: Metodos nuevos y avanzados para la monitorizacion de microservicios, contenedores, la nube y arquitecturas centradas en API. Cuadros de mandos con una unica fuente fiable y total visibilidad de las transacciones en todos los canales digitales Metodos estadisticos y algoritmos probados para predecir problemas reales. Modelos de datos multidimensionales y asignaciones automatizadas para que los equipos puedan visualizar y gestionar el rendimiento. Puede obtener su copia gratuita del informe de Cuadrante Magico de Gartner para el conjunto de programas de monitorizacion del rendimiento de aplicaciones aqui.
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ca technologies, monitorizacion, aplicaciones, programas
    
CA Technologies EMEA

Deep Packet Inspection for Threat Analysis

Published By: Rohde & Schwarz Cybersecurity     Published Date: Nov 28, 2017
Advanced persistent threats (APTs) are stealthier and more spiteful than ever. Sophisticated techniques are used to quietly breach organizations and deploy customized malware, which potentially remains undetected for months. Such attacks are caused by cybercriminals who target individual users with highly evasive tools. Legacy security approaches are bypassed to steal sensitive data from credit card details to intellectual property or government secrets. Traditional cybersecurity solutions, such as email spam filters, anti-virus software or firewalls are ineffective against advanced persistent threats. APTs can bypass such solutions and gain hold within a network to make organizations vulnerable to data breaches.
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it security, vendor, malware, analysis, service, malicious attacks, network, traffic
    
Rohde & Schwarz Cybersecurity

Stop Rowing Alone: Integrated Cybersecurity Ecosystems Will Get You Further

Published By: IBM     Published Date: Jun 05, 2018
System vulnerabilities, ransomware, malware, intrusions, and other malicious activities are on the rise, showing that today’s cybersecurity professionals are hard-pressed to keep enterprises secure. Although threats are growing in sophistication and attack vectors are expanding, many of the intrusions and cyber attacks happening today are simply a result of improper protections being put in place, systems going unpatched, or weak security policies. While much of the blame is being placed on cybersecurity professionals, the real blame should often be placed upon the tools and policies that many of those professionals have come to trust and the complexity that comes with them.
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IBM

Moda Operandi Saves Precious Time By Streamlining AP Process with MineralTree

Published By: MineralTree     Published Date: Jan 23, 2018
Automated invoice capture, approval workflows and data storage together with search and reporting features save Moda Operandi staff hours that are ordinarily wasted, especially during an audit.
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MineralTree

Modern, Cloud Conscious Approaches to Data Protection

Published By: Cloudian     Published Date: Feb 15, 2018
We are critically aware of the growth in stored data volumes putting pressure on IT budgets and services delivery. Burgeoning volumes of unstructured data commonly drive this ongoing trend. However, growth in database data can be expected as well as enterprises capture and analyze data from the myriad of wireless devices that are now being connected to the Internet. As a result, stored data growth will accelerate. Object-based storage systems are now available that demonstrate these characteristics. While they have a diverse set of use cases, we see several vendors now positioning them as on-premises targets for backups. In addition, integration of object-based data protection storage with cloud storage resources is seen by these vendors as a key enabler of performance at scale, cost savings, and administrative efficiency.
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Cloudian

Modern, Cloud Conscious Approaches to Data Protection

Published By: Cloudian     Published Date: Feb 21, 2018
We are critically aware of the growth in stored data volumes putting pressure on IT budgets and services delivery. Burgeoning volumes of unstructured data commonly drive this ongoing trend. However, growth in database data can be expected as well as enterprises capture and analyze data from the myriad of wireless devices that are now being connected to the Internet. As a result, stored data growth will accelerate. Object-based storage systems are now available that demonstrate these characteristics. While they have a diverse set of use cases, we see several vendors now positioning them as on-premises targets for backups. In addition, integration of object-based data protection storage with cloud storage resources is seen by these vendors as a key enabler of performance at scale, cost savings, and administrative efficiency.
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Cloudian

Rapport sur la sécurité dans le Cloud de CIO.com

Published By: Workday France     Published Date: Apr 19, 2018
Aujourd’hui, les Directeurs des Systèmes d’Information (DSI) sont tiraillés entre la réalisation des objectifs de l’entreprise et la protection des informations. Les marchés se globalisent, les cycles de vie des produits raccourcissent et les marges se réduisent. Les entreprises ont besoin de systèmes de gestion financière, de gestion des ressources humaines et de planification flexibles et capables d’évoluer aussi vite que l’activité.
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Workday France

Argyle Webcast: Unlocking the Power of AI and Machine Learning in Financial Services

Published By: Oracle     Published Date: Mar 22, 2019
Argyle CIO Webcasts, in partnership with Oracle, brings together top IT executives for an innovative, discussion-based webcast exploring the promises and perils of transformational technologies on the financial services industry.
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Oracle

Threat Hunting for Dummies

Published By: Carbon Black     Published Date: Apr 10, 2018
A dversaries, and cybercriminal organizations in particular, are building tools and using techniques that are becoming so difficult to detect that organizations are having a hard time knowing that intrusions are taking place. Passive techniques of watching for signs of intrusion are less and less effective. Environments are complicated, and no technology can find 100 percent of malicious activity, so humans have to “go on the hunt.” Threat hunting is the proactive technique that’s focused on the pursuit of attacks and the evidence that attackers leave behind when they’re conducting reconnaissance, attacking with malware, or exfiltrating sensitive data. Instead of just hoping that technology flags and alerts you to the suspected activity, you apply human analytical capacity and understanding about environment context to more quickly determine when unauthorized activity occurs. This process allows attacks to be discovered earlier with the goal of stopping them before intruders are able t
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Carbon Black

Revealing the secret life of your Code Signing certificates

Published By: DigiCert     Published Date: Jun 19, 2018
Many security-minded organizations utilize code signing to provide an additional layer of security and authenticity for their software and files. Code signing is carried out using a type of digital certificate known as a code-signing certificate. The process of code signing validates the authenticity of legitimate software by confirming that an application is from the organization who signed it. While code-signing certificates can offer more security, they can also live an unintended secret life providing cover for attack groups, such as the Suckfly APT group. In late 2015, Symantec identified suspicious activity involving a hacking tool used in a malicious way against one of our customers. Normally, this is considered a low-level alert, however, the hacktool had an unusual characteristic not typically seen with this type of file; it was signed with a valid code-signing certificate. Download this whitepaper to find out more about how you can protect your business from such threats.
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DigiCert

From Website Security Architecture To The Boardroom: Optimizing Your Business

Published By: DigiCert     Published Date: Jun 19, 2018
Your website is your most important digital asset and so protecting it is as important as ensuring positive cash flow, paying staff salaries and keeping the lights on in the head office. Despite the threats and the importance of website security, IT department organization, goals and technology – their ‘website security architecture’ – is often unfit for the purpose. With correct planning and strong execution, CIOs and CISOs can create a problem-solving, self-aware, agile organization that is better protected against fast-changing threats. This white paper explores the challenges they face and suggests a roadmap for change.
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DigiCert

Recuperacion de Base de Datos sin Drama

Published By: Oracle     Published Date: Aug 09, 2018
Respaldar es una cosa, recuperarlo es todo. Sin duda usted aprecia la importancia crítica de su base de datos Oracle para el éxito de su empresa. Pero, ¿qué pasa si experimenta un corte de luz o un ataque cibernético? ¿Puede estar seguro de recuperar rápidamente todos sus datos? Las soluciones de respaldo tradicionales dejan los datos expuestos a pérdidas y su negocio está en riesgo. El Zero Data Loss Recovery Appliance de Oracle elimina la exposición y ahorra tiempo, esfuerzo y el estrés de recuperar datos. Descubra cómo nuestros clientes están recuperando sus datos sin drama.
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Oracle

Technology innovation drives business growth: The new role of the CIO

Published By: Workday Italy     Published Date: Aug 07, 2018
The role of the CIO is currently experiencing vast change and increased attention from the executive team as a leader who can guide a strategic path for how technology can improve business growth. The CIO’s responsibilities once focused almost entirely on selecting and managing technology solutions, but over the past several years the role of IT has shifted to broadly supporting enterprise strategy through technology, including the creation of new digital businesses. CIOs must now be immersed in both business and technology, and ensure that the organisation overall has the right platforms in place to thrive and grow
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Workday Italy

CIOs—Lead the Digital Transformation. Drive Digital Transformation

Published By: Workday Italy     Published Date: Sep 19, 2018
Digital transformation is your organisation’s chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy.
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Workday Italy

Making a Successful Move to the Cloud for Core Enterprise Applications

Published By: Workday Italy     Published Date: Sep 19, 2018
Read this whitepaper from CIO.com to understand why cloud architecture holds the most promise for today’s organisations and to gain valuable tips for evaluating cloud solutions.
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Workday Italy

Het mysterie van cloudbeveiliging ontrafeld

Published By: Workday Netherlands     Published Date: Aug 07, 2018
Maar executives schrikken er vaak voor terug om informatie buiten de onderneming te verplaatsen. Zij geloven - ten onrechte - dat hun IT-personeel het beste in staat is om gevoelige informatie te beveiligen. Voor een succesvolle toekomst moeten CIO’s hun traditionele visie op beveiliging (on-premise is het beste) laten varen, en het beheer van hun belangrijkste applicaties overdragen aan een cloudprovider.
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cloud oplossingen, data oplossingen
    
Workday Netherlands

CIOs—Lead the Digital Transformation. Drive Digital Transformation

Published By: Workday Spain     Published Date: Sep 19, 2018
Digital transformation is your organisation’s chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy.
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Workday Spain

Making a Successful Move to the Cloud for Core Enterprise Applications

Published By: Workday Spain     Published Date: Sep 19, 2018
Read this whitepaper from CIO.com to understand why cloud architecture holds the most promise for today’s organisations and to gain valuable tips for evaluating cloud solutions.
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Workday Spain

Convergex Trades Up for Better Exchange Monitoring, Compliance Surveillance, and Development

Published By: TIBCO Software     Published Date: Feb 28, 2019
“Convergex takes a great deal of pride in making its clients’ interests and service needs of top priority,” says CIO Ann Neidenbach. “We like to tackle the industry’s toughest challenges—from complex trades to complex business solutions. Since regulation changes in 2008, there’s been a proliferation of places to trade. In the US alone, there are over 50 light pool (LIT) and dark markets. This makes it incredibly expensive, complicated, and very difficult for our customers to find best execution. They’re seeking liquidity and trying to figure out the best place to fill their orders. We’re trying to simplify that for them. “Convergex historically had consisted of several different affiliated companies, which meant that we had silos of trading systems, technology solutions and data. As a result, it was difficult to understand the revenue and profitability for each client across our businesses.” “My number one objective is to help us improve operational efficiencies, and I’m doing that in
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TIBCO Software

A Tale of Two CIOs

Published By: Workday     Published Date: Feb 04, 2019
Enterprise software upgrades have traditionally been a real headache. But do they have to be? See how the experience of a major application upgrade process differs for two CIOs – one using on-premise software and one using Workday.
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workday, workforce technology, digital strategy
    
Workday

How Italy’s largest service provider leverages security to drive digitalization & raise revenues

Published By: Cisco Umbrella EMEA     Published Date: Nov 15, 2019
As Italy’s businesses grew increasingly vulnerable to the threat of ransomware, data breaches, and other malicious malware attacks, service provider Telecom Italia sought an innovative solution to effectively and efficiently protect the network and data of its business users. In this case study, you’ll read about how Italy’s largest service provider partnered with Cisco Umbrella to increase value for customers and accelerate their revenues with cloud security.
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Cisco Umbrella EMEA

Meglio prevenire che curare

Published By: Lenovo UK     Published Date: Oct 15, 2018
Con un laptop rubato ogni minuto, come bilanci la minaccia alla sicurezza contro il crescente bisogno di mobilità della forza lavoro e una maggiore produttività? Con ThinkPad basato su processori Intel® Core ™ i7 vPro ™, puoi beneficiare dell'approccio 360 alla sicurezza di Lenovo. Inoltre, ti aiuta a mantenere i tuoi utenti in movimento e produttivi in ogni fase della loro giornata lavorativa. Scopri di più nella nostra infografica. Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, il logo Intel, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, il logo Intel Inside, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi, Xeon Inside e Intel Optane sono marchi di Intel Corporation o di società controllate da Intel negli Stati Uniti e/o in altri Paesi.
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lenovo, intel, thinkpad, thinkpad x1, x1 extreme, laptop, sicurezza, produttività, mobilità, lenovo x1, mobilità della forza lavoro
    
Lenovo UK
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