commercial insight

Results 1 - 7 of 7Sort Results By: Published Date | Title | Company Name

Report: Cyber security consumer loss barometer

Published By: KPMG     Published Date: Jun 06, 2019
Find out why cyber security must be embedded into commercial strategy. With focused insight on the economics of trust for financial services, automotive, mobile and retail organisations. Read the report to understand: • how consumer expectations are shifting on the topic of digital trust • how well the priorities of consumers and security executives align • what it takes for consumers to stay with a brand when things go wrong.
Tags : 
    
KPMG

Winning Consensus Based Sales

Published By: CEB     Published Date: Dec 03, 2015
The key challenge of B2B selling today: customer purchase processes are overwhelmed by an increasingly large and diverse number of customer stakeholders who can’t reach consensus on a common course of action. Learn how to overcome buyer dysfunction and guide customer to consensus.
Tags : 
marketing, sales, b2b, challenger, consensus, mobilizer, implementation, product marketing, blocker, commercial insight
    
CEB

The Business Feeling Index: The Feelings That Move Business Forward

Published By: gyro     Published Date: Jul 05, 2018
While it is easy for marketers to be distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. A new study conducted by the Financial Times Commercial Insight Group and gyro asked more than 300 FT readers across the globe to express what feelings are crucial for creating successful business relationships.
Tags : 
    
gyro

Liberty Mutual Insurance Helping employees save money and make informed decisions about managing the

Published By: Group M_IBM Q2'19     Published Date: May 28, 2019
Liberty Mutual Insurance offers personal and commercial insurance to policyholders around the world. With more than 50,000 employees located in more than 60 countries, managing the corporate benefits program is a tremendous task. Matthew Vlieger, Manager of Finance and Analytics in the company’s Corporate Benefits Division, is responsible for analyzing member engagement within the various health plan offerings. He also provides insights to the strategy directors to help them identify areas for improvement.
Tags : 
    
Group M_IBM Q2'19

Data trends redefine leading brands

Published By: Adobe     Published Date: Oct 14, 2019
Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Data centricity at an organisational level is the priority for larger companies, mindful of the opportunities afforded by more scientific commercial decision-making and data-driven marketing. A focus on data alone in the context of customer analytics is not enough, however. Companies require insights from their data to deliver first-class customer experiences that give them a competitive advantage. Our global survey of more than 1,000 business respondents shows that companies are rightly focused on activities powered by actionable insights as opposed to focusing on data for its own sake. More effective segmentation and targeting (65%), and better marketing attribution (52%), are the top data-related priorities for marketers, while ‘technologists’ (including analysts, ecommerce, and IT professionals) are primarily focused on making their organisations more data-centric (50%
Tags : 
    
Adobe

The Business Feeling Index: The Feelings That Move Business Forward

Published By: gyro     Published Date: Feb 01, 2019
While it is easy for marketers to be distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. A new study conducted by the Financial Times Commercial Insight Group and gyro asked more than 300 FT readers across the globe to express what feelings are crucial for creating successful business relationships.
Tags : 
gyro, b2b decision making, business decisions, advertising
    
gyro

Improve healthcare and life sciences with a Smarter Process approach

Published By: IBM     Published Date: Nov 05, 2013
We live in an era in which customers expect perfection from their service providers. With competitors only a click (or tap) away, companies have a strong incentive to deliver flawless operations. Online retailers have “set a high bar” in the way they engage customers throughout the entire sales process—not just during the commercial transaction, but before, during and after the transaction. Your operations must be seamless, because individuals enjoy an interconnected and ubiquitous experience. And your operations must be insightful, because every personal and professional interaction is targeted and relevant. A Smarter Process approach helps you to reinvent business operations in the era of the customer.
Tags : 
business operations, business process management, bpm, process automation, healthcare, smarter process, life sciences, health plan, payer claims management, compliance management, business activity monitoring, business analytics, business integration, business intelligence, business management, document management, information management, records management, search and retrieval
    
IBM
Search      

Add Research

Get your company's research in the hands of targeted business professionals.