competitive strategy

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Increase Conversions by 6x with Personalized Offers

Published By: SheerID     Published Date: Oct 18, 2019
Standing out in a competitive market is no easy feat. How do you make a splash? It goes beyond innovative technology or relatable brand identity. You need a customer acquisition strategy that will connect your company with the ideal audience. Creating a personalized offer for specific consumer tribes—such as the military, students, or teachers—is a great start. But a manual verification process is frustrating for buyers and time-consuming for support teams. Learn how Purple used gated, personalized offers backed by instant verification, which led to: ? A 6x conversion rate ? Saving their support team 49 hours per month of phone calls ? 25:1 ROAS (Return on Ad Spend)
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SheerID

Modernize retail customer engagement with APIs

Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft

Introductory Guide to Web Personalization

Published By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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Marketo

How CIOs Can Empower the Digital Workplace

Published By: Ricoh     Published Date: Mar 11, 2019
Today’s CIOs no longer just oversee technology. They are now key strategists who guide their organizations and give them the tools they need to stay competitive. A study by Forbes Research stated that five years ago, a CIO’s most critical skill was deploying technology. Now, the #1 way that CIOs provide value is by contributing to the corporate strategy, so they can advance business objectives and drive revenue.1 In particular, CEOs rely on the CIO for guidance around digital transformation. Organizations must transform how they operate and take advantage of new technologies to better engage customers and employees. Digital transformation falls squarely on the shoulders of IT leaders. CIOs are under pressure to drive transformation – overcoming barriers such as cultures that are resistant to change, employees who want to upload files anywhere, and increased concerns about data security. CEOs also expect CIOs to achieve results now. The longer you wait, the more likely you will fall beh
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Ricoh

Midsize Firms Can Use Analytics to Accelerate Digital Transformation

Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
Digital transformation (DX) is a must for midsize firms (those with 100 to 999 employees) to thrive in the digital economy. DX enables firms to increase competitive advantage through initiatives such as automating business processes, creating greater operational efficiencies, building deeper customer relationships, and creating new revenue streams based on technology-enabled products and services. DX is a journey, and it starts with firms embracing an IT-centric vision that guides a data-driven, analytics-first strategy. The outcome of DX initiatives depends on the ability of a firm to efficiently leverage people (talent), process, platforms, and governance to meet the firm’s business objectives.
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Hewlett Packard Enterprise

Secure Cloud Infrastructure

Published By: Oracle CX     Published Date: Oct 19, 2017
Business Enterprises today need to become more agile, meet new and increasing workload and security requirements, while reducing overall IT cost and risk. To meet these requirements many companies are turning to cloud computing. To remain competitive companies need to formulate a strategy that can easily move them from traditional on-premises IT to private or public clouds. A complete cloud strategy will likely include both private and public clouds because some applications and data might not be able to move to a public cloud. Moving to the cloud should not create information silos but should improve data sharing. Any cloud strategy should make sure that it is possible to integrate on-premises, private cloud and public cloud data and applications. Furthermore, any on-premises cloud deployments must be able to easily migrate to public cloud in the future
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Oracle CX

The Most Advanced Systems for Cloud and Scale-out: SPARC S7

Published By: Oracle CX     Published Date: Oct 19, 2017
Business Enterprises today need to become more agile, meet new and increasing workload and security requirements, while reducing overall IT cost and risk. To meet these requirements many companies are turning to cloud computing. To remain competitive companies need to formulate a strategy that can easily move them from traditional on-premises IT to private or public clouds. A complete cloud strategy will likely include both private and public clouds because some applications and data might not be able to move to a public cloud. Moving to the cloud should not create information silos but should improve data sharing. Any cloud strategy should make sure that it is possible to integrate on-premises, private cloud and public cloud data and applications. Furthermore, any on-premises cloud deployments must be able to easily migrate to public cloud in the future.
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Oracle CX

Financial Services Case Study: A Millisecond Makes a Big Difference

Published By: Digital Realty     Published Date: Feb 25, 2015
When measuring competitive differentiation in milliseconds, connectivity is a key component for any financial services company’s data center strategy. In planning the move of its primary data center, a large international futures and commodities trading company needed to find a provider that could deliver the high capacity connectivity it required.
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financial services, trade processing, data center, connectivity, data center, it management, data management, business technology
    
Digital Realty

Enterprise Analytics Case Studies

Published By: Dun & Bradstreet     Published Date: Mar 03, 2017
Stories and statistics behind successful analytics projects The adoption of analytics across the enterprise is accelerating, and with good reason. Analytics can offer a competitive advantage by helping to identify growth opportunities, circumnavigate risk and improve customer relationships. These insights are becoming crucial parts of the business strategy for executives representing a wide array of industries. Check out our latest eBook to see how some of the world’s leading companies are using analytics to meet their needs. You’ll receive diverse examples of how organizations applied the latest statistical methodologies, such as: scorecard build, regression, decision trees, machine learning and material change to uncover meaning in data. The examples represent global brands across critical industries – Financial Services, Insurance, High-Tech, Aerospace, Manufacturing and others – where analytics helped answer their most challenging questions.
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Dun & Bradstreet

Unlock Innovation in Your Workforce

Published By: Dell EMC     Published Date: May 09, 2019
In such a competitive business market, retaining the best talent is crucial. Knowing what makes them want to walk out the door is the first step in keeping them. The good news is that business leaders recognize the peril they face - and the need to do something about it. In a recent survey, 45% said they fear becoming obsolete in three to five years; 73% agree on the business need to prioritize technology, and 66% are planning to invest in IT infrastructure and digital skills leadership. However, investment without strategy is unlikely to succeed. Because innovation comes from people, investment must foster human creativity. Investment in technology that enables workers to address new challenges in new ways will give rise to new business initiatives, happier customers, and superior corporate financial performance. Download this whitepaper from Dell and Intel® to learn more.
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Dell EMC

Attracting Investors: What Colocation Providers Need to Know

Published By: Schneider Electric     Published Date: Mar 28, 2019
Attracting Investors Webinar: With more than $18 billion in M&A activity in the first half of last year alone, the colocation industry is riding the bubble of rapid growth. Colocation data center providers are being evaluated by a wide range of investors, with varying experience and perspectives. Understanding the evaluation criteria is a critical competency for attracting the right type of investor and investment to your colocation business. Steve Wallage, Managing Director of Broad Group Consulting, has led more than 30 due diligence projects and will discuss specific areas of focus including assessment of financials, management, customers, business plan, competitive positioning and future strategy and exit. By attending this presentation colocation providers will: • Hear how investors are assessing colocation providers • Understand different types of investor strategy and positioning • Explore actual case studies –success stories as well as examples where investors walked away • Walk away with a greater understanding of how to not only attract investment, but the right type of investor to propel their business growth
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investors, schneider electric, - colocation provider, attracting investors, colo data center
    
Schneider Electric

CA Agile: Ready > Sync > Go

Published By: CA Technologies     Published Date: Nov 02, 2016
In today’s competitive world, agile methodologies promise faster delivery, higher quality, increased productivity and better alignment with your company strategy. But while many companies introduce agile approaches at the team level, they often fail when scaling agile to the program and portfolio level. CA Agile Ready > Sync > Go provides a complete solution for building and launching successful, enterprise-scale agile programs. Integrating the industry leading expertise of CA Agile Transformation Consulting with the CA Agile Central enterprise-class planning and tracking platform, Ready > Sync > Go can help you build and launch a high-performing agile program in as little as three months.
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CA Technologies

Tackling Data Storage Management with Microsoft Windows Server 2012

Published By: Dell & Microsoft     Published Date: Aug 14, 2013
Information is the engine of business growth in the digital age. Market intelligence, customer information, intellectual property and other data can be harnessed to create a quantifiable competitive advantage for a company and lay the path for future expansion. Yet as critical as data can be, the sweeping year-over-year proliferation in data volumes can quickly overwhelm an IT organization. This is much more than a budget problem: Without an effective data storage strategy, an organization is putting a critical resource at risk.
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data storage management, microsoft windows server, market intelligence, customer information, intellectual property, data, it organizations, storage strategy
    
Dell & Microsoft

Secure Cloud Infrastructure

Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
"It is very well understood that Business Enterprises today need to become more agile, meet new and increasing workload and security requirements, while reducing overall IT cost and risk. To meet these requirements and remain competitive many companies are turning to cloud computing. Companies thus need to formulate a strategy that can easily move them from traditional on-premises IT to private or public clouds. Oracle understand the need for IT organizations to move to cloud computing at the same time also recognizes that moving to the cloud is a multi-step journey that starts with standardization and consolidation of IT infrastructure and ends by moving applications and data to the cloud. The PDF is meant to help you gauge through the Oracle’s SPARC servers and give you an experience of simplified journey to the cloud by using the same technology for both cloud and on-premises deployments. No matter where your IT organization is on the journey to the cloud SPARC servers will be an i
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Oracle PaaS/IaaS/Hardware

WHITE PAPER | Seven Steps to Get Started with Microsoft Azure

Published By: Rackspace     Published Date: May 28, 2019
Getting started with Microsoft Azure can be easier than you imagine – Rackspace is a seasoned cloud management partner of myriad customers around the world. Pooling its depth of cloud experience with its expertise across all the major cloud platforms, Rackspace sieves out the proven steps to help IT teams adopt Azure cloud in lowering costs, more strategic use of IT resources and a competitive edge. To get started with Microsoft Azure, check out this white paper for coverage of the essentials, from planning and budgeting to choosing the best strategy to secure your cloud environment, in seven critical steps: 1. Don’t start with a production workload 2. Consider any corporate policies and compliance issues 3. Define your goals for the cloud 4. Calculate your financial return on Azure 5. Determine your cloud identity strategy 6. Consider how to secure your cloud environment 7. Realize it’s not as easy as it looks
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azure workloads, security, compliance, infrastructure, iaas, paas, saas
    
Rackspace

WHITE PAPER | Seven Steps to Get Started with Microsoft Azure

Published By: Rackspace     Published Date: May 28, 2019
Getting started with Microsoft Azure can be easier than you imagine – Rackspace is a seasoned cloud management partner of myriad customers around the world. Pooling its depth of cloud experience with its expertise across all the major cloud platforms, Rackspace sieves out the proven steps to help IT teams adopt Azure cloud in lowering costs, more strategic use of IT resources and a competitive edge. To get started with Microsoft Azure, check out this white paper for coverage of the essentials, from planning and budgeting to choosing the best strategy to secure your cloud environment, in seven critical steps: 1. Don’t start with a production workload 2. Consider any corporate policies and compliance issues 3. Define your goals for the cloud 4. Calculate your financial return on Azure 5. Determine your cloud identity strategy 6. Consider how to secure your cloud environment 7. Realize it’s not as easy as it looks
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Rackspace

Power up Your Strategy with D&B’s 2016 B2B Marketing Data Report

Published By: Dun & Bradstreet     Published Date: Mar 08, 2016
Did you know that the average health of marketers’ data is only “questionable?” Dun & Bradstreet analyzed 695M customer contact records and surveyed more than 500 B2B marketers to provide the truth about the state of B2B marketing data. Download the fourth annual report to discover how you can turn improved data quality into a competitive advantage. • The trends and pitfalls every data-driven marketer needs to know • The true state of B2B marketing data quality • Benchmarks for assessing your own data quality • Dun & Bradstreet’s research of B2B marketers’ data-fueled priorities for 2016 Do you have the data strategy you need to deliver on your marketing goals? Download the B2B Marketing Data Report to find out!
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Dun & Bradstreet

Insights & Implications for Analytically Inspired Marketers- The 2016 Enterprise Analytics Study

Published By: Dun & Bradstreet     Published Date: Apr 21, 2016
When the right approach is applied, analytics can drive more effective marketing strategies. While marketers understand the role analytics plays within the organization, most are not leveraging analytics to really drive enterprise performance. We surveyed 100+ business leaders to understand the state of analytics maturity across today’s leading organizations, uncovering common challenges teams are facing in their quest to use data and analytics to deliver a competitive advantage. What We Uncovered: - 73% of analytic professionals claim to work for an analytically-driven company - Only 42% of companies have a strategy for using analytics across the enterprise - Just 38% of companies share results of their analytic insights outside their department - 81% of organizations rely on 3rd parties for at least some portion of their analysis Download the report to learn how marketers, like yourself, view themselves in light of using analytics to drive their business.
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hoover's, marketing strategies, analytics, data, best practices, business analytics, analytical applications, business intelligence
    
Dun & Bradstreet

Workday for Professional Services Firms Datasheet

Published By: Workday     Published Date: Mar 02, 2018
Today’s professional services firms operate in a highly competitive environment where gaining new business, delivering profitable customer engagements, and hiring the best talent are continual challenges. Because professional services firms are uniquely people-driven organizations, it’s critical you have a solid strategy to find, develop, resource, and retain workers, since they directly impact company revenue and contribute the most to cost.
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competitive environment, customer engagements, hiring, company revenue
    
Workday

How Technology can Make Construction Businesses Stand Out

Published By: Procore     Published Date: Jul 08, 2019
Download the ebook to learn how construction technology is making UK & Ireland contractors more resilient and competitive. And follow the 7-step practical guide for kick-starting a digital construction strategy in your business, regardless of its size and complexity. Procore is a construction management platform that improves efficiency and reduces risk by giving contractors complete control and visibility of their business. Project Management, Quality & Safety, Construction Financials, and Field Productivity tools give office and site-based users access to the information and functionality they need, on any mobile device. As a platform, Procore’s ability to integrate with other leading applications streamlines process and insights across all aspects of a contractor’s projects and business.
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Procore

Embracing Analytics as a Competitive Strategy for a Midmarket Organization

Published By: IBM     Published Date: Apr 19, 2016
The use of analytics will define the successful midmarket business of the next decade, just as it will define the successful larger organization in this information age. The past decade has seen rapid change in the business climates with an explosion of global competition and economic uncertainty. Despite this, many midmarket companies have thrived by using their size and agility as a competitive advantage. Certainly they have fewer resources than large corporations who are able to invest large sums in IT. However, small yachts can turn and adjust their course much quicker than large cruise ships. The same came be said for midmarket companies. The most successful organizations are ones that can react the quickest to changes in the market place. Midmarket companies can take advantage of their smaller size by being more agile and quicker to change, or even reinvent themselves, to respond to the market.
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ibm, ibm pure data system, big data, data analytics, analytics architecture, competitive advantage, midmarket organization, data management
    
IBM

Embracing Analytics as a Competitive Strategy for a Midmarket Organization

Published By: IBM     Published Date: Jul 05, 2016
The use of analytics will define the successful midmarket business of the next decade, just as it will define the successful larger organization in this information age. The past decade has seen rapid change in the business climates with an explosion of global competition and economic uncertainty. Despite this, many midmarket companies have thrived by using their size and agility as a competitive advantage. Certainly they have fewer resources than large corporations who are able to invest large sums in IT. However, small yachts can turn and adjust their course much quicker than large cruise ships. The same came be said for midmarket companies. The most successful organizations are ones that can react the quickest to changes in the market place. Midmarket companies can take advantage of their smaller size by being more agile and quicker to change, or even reinvent themselve
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ibm, ibm pure data system, big data, data analytics, analytics architecture, competitive advantage, midmarket organization, knowledge management
    
IBM

The New Power Behind Business Strategy

Published By: Centrica Business Solutions     Published Date: Aug 14, 2018
It's demanding times for businesses. Facing risks as diverse as extreme weather and cyber-attacks, ?rms are focusing more intently on business continuity plans. At the same time, the digital revolution is changing lifestyles, disrupting business models and acting as a catalyst for change. Energy itself is undergoing a transformation, as generation moves towards renewables and decentralization, while technological advances present new opportunities. Energy now has the potential to deliver competitive advantage, to enhance sustainability and resilience, and to power innovative business models. But equally, the range of new options available is making the management of energy more complex. Read this thought leadership paper to find out how energy can drive your business strategy.
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business, strategy, energy, efficiency, performance
    
Centrica Business Solutions

SEMrush Annual E-commerce study

Published By: SEMrush     Published Date: Nov 30, 2018
The end of 2017 provides an opportunity to identify strong and weak points of your current activities as well as determine necessary changes in the strategy of your online store. The increasingly competitive world of e-commerce challenges companies and makes them adjust their marketing strategy to an ever changing market. So how does your online business compare with other businesses in your industry?
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seo, semrush, e-commerce, market analysis, strategy
    
SEMrush

Inside the Minds of Ecommerce Execs: Infographic

Published By: Bronto     Published Date: May 31, 2018
Ecommerce executives in the US, the UK, Canada and Australia are forging new frontiers for retailers around the world. We wanted to know more about the broad consumer population they represent and how they're meeting their many needs, adapting to the competitive retail market, optimizing their digital and mobile strategies, and what their top priorities are moving forward – among other things. What obstacles and opportunities do they foresee, and which technologies are they excited about? What you'll learn: • Their take on mobile strategy. • The channels and tools they’re focusing on to drive sales and profits. • The technologies they would invest in if time and money were no issue.
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ecommerce, retail, market, optimization, mobile
    
Bronto
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