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How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers

Published By: CDI     Published Date: Feb 10, 2009
White paper or Webinar?  Free trial or sweepstakes?  Learn how to choose the right offer for your next demand generation campaign – a choice that will have more impact on campaign success than any decision you'll make on copy or design.
Tags : 
connectdirect, cdi, lead generation, high-technology marketers, white papers, webinars, potential leads
    
CDI

Top 10 B2B Paid Search Mistakes: Why Your Google Campaign Isn't Working and What To Do About It

Published By: CDI     Published Date: Feb 10, 2009
Discover how to get the most from your Google AdWords campaign. Learn the key pitfalls that hundreds of high-technology and other B2B companies encounter when setting up their search program, and how to avoid making the same mistakes.
Tags : 
connectdirect, cdi, google adwords, paid search, google campaign, ad copy, conversion rate
    
CDI

Top 10 High-Tech E-Mail Marketing Mistakes

Published By: CDI     Published Date: Feb 10, 2009
Discover the secrets to e-mail success by learning the mistakes, faulty assumptions, and risky strategies that doom so many B2B e-mail programs.
Tags : 
cdi, connectdirect, email marketing, email programs, b2b email programs, conversion rates, landing page, response rates
    
CDI
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